欢迎访问2027上海国际餐饮调味料展—2027上海（中国）国际餐饮调味料博览会

The HOTELEX Shanghai exhibition for catering ingredients and food and beverage in 2027 is scheduled to be held from March 30 to April 2, 2027 at the Hongqiao National Convention and Exhibition Center in Shanghai. The exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. and is one of the largest hotel and catering industry chain events in Asia. It has been deeply rooted in the industry for more than 20 years and has formed a three-dimensional display platform covering food supply chain, pre made food research and development, wine and beverage innovation, intelligent kitchen e, green packaging and other dimensions.

As one of the earliest port cities in China to open up, Shanghai's catering culture combines the essence of Jiangnan with a global perspective. The restaurants on both sides of the Huangpu River not only retain the thick and creamy base color of their local dishes, but also continue to absorb diverse flavors such as Japan, South Korea, Southeast Asia, and the Mediterranean. This inclusive food ecology makes Shanghai a natural testing ground for new products and a hub for channel sinking. The location of HOTELEX Shanghai exhibition is not accidental - it relies on the dense food processing cluster in the Yangtze River Delta, the national cold chain logistics network, and the actual data of 62% of the annual over 300000 professional visitors from regions outside of East China, to build a truly national trading center.

This exhibition will set up a "Sustainable Food Innovation Zone" for the first time, focusing on cutting-edge categories such as plant-based meat substitute proteins, marine microalgae extracts, and fermented functional seasonings. According to the organizers, 17 leading companies including Royal, Japanese Ajinomoto, and domestic Meihua Biotechnology have confirmed their participation in the exhibition, with 8 of them launching commercial grade solutions for the B2B market. It is worth noting that this special area is not simply displaying samples, but jointly establishing an on-site application laboratory with the Chinese Society of Food Science and Technology to provide scenario based verification services for instant cooking and testing. This means that the purchaser can complete the entire process loop from raw material compatibility testing to final product stability evaluation at the booth.

Shanghai Bohua International Exhibition Co., Ltd. has demonstrated a clear problem oriented mindset in exhibition planning. In the past three years, its research team visited 537 chain catering enterprises in 21 prefecture level cities across the country and found two common pain points: first, small and medium-sized brands lack bargaining power over upstream supply chains; The second issue is the lack of reusable landing paths for emerging product categories. To this end, the 2027 exhibition will launch the "Chain Master Matchmaking Plan" -32 core suppliers certified by industry associations will pre match procurement needs based on three dimensions: cuisine, unit price, and store model, and generate customized negotiation lists before the exhibition. This mechanism has achieved a 4.7-fold increase in average single transaction docking efficiency and a shortened transaction cycle to 7.2 working days in the pilot program in 2026.

The essence of exhibition and display services is to reduce transaction costs caused by information asymmetry. Shanghai Bohua is not satisfied with building physical spaces, but rather extending the exhibition into a year-round service node. All exhibitors are automatically connected to their developed 'HOTEX Smart Chain System', which integrates 12 dynamic indicators such as customs clearance data, regional consumption preference heat map, and competitive new product launch rhythm, and pushes product selection suggestions with an accuracy of 83.6% to buyers. According to data from 2026, the conversion rate of first-time buyers using this system is 29 percentage points higher than that of traditional exhibition modes.

At the same time as the exhibition, the "China Catering Supply Chain Summit" was held, inviting frontline operators such as Meituan Research Institute, McDonald's China Supply Chain Director, and Hema Fresh Purchasing Manager to directly discuss practical issues such as "the balance point between standardization of pre made dishes and flavor attenuation" and "how regional ingredients can break through geographical label restrictions"

Add an interactive section called "Chef Lab", where certified chefs from the World Chinese Cuisine Federation lead the audience to complete the entire process from cold chain thawing, compound seasoning to fire control, emphasizing the inseparability of ingredient characteristics and cookingues

Activate Hall E7 as a digital experience center, deploy AR shelf recognition system, scan any exhibit to retrieve simulated shelf life data of the product under different climate storage conditions

Industry observations have found that the value of exhibitions is shifting from "information gathering" to "decision support". Shanghai Bohua has continuously strengthened its professional depth in exhibition investment services in recent years, forming an interdisciplinary consulting team covering food engineering, catering operations, and compliance and legal affairs. A chain hotpot brand in Southwest China once completed technical due diligence on three mushroom suppliers through its investment promotion service before the exhibition, and finally selected an enterprise with freeze-drying and freshness locking patents, which increased the retention rate of soup base flavor substances to 91.3%. This type of case confirms a fact: high- exhibitions are not stages that passively wait to be discovered, but infrastructure that actively allocates resources.

For catering companies seeking supply chain upgrades, the significance of participating in HOTELEX Shanghai 2027 goes far beyond signing a few contracts. It provides a validated decision path: verifying technical feasibility in real-world scenarios, calibrating self positioning in peer practice, and identifying potential collaboration points in cross domain collisions. The construction of Shanghai Bohua International Exhibition Co., Ltd. is not a static exhibition space, but a continuously iterative industrial operating system. When other exhibitions are still competing for booth space, the key variables of procurement decision-making - time cost, trial and error cost, and adaptation cost - have been compressed into a management range.

The registration channel for the 2027 exhibition has been opened on June 1, 2026. Early registration companies can give priority to selecting the core exhibition area of the Shanghai National Convention and Exhibition Center and obtain the first round of matching for the "Chain Master Connection Plan". This arrangement is not a marketing strategy, but a rational judgment based on previous data: within the N restaurant cluster, for every 10% increase in the spatial clustering of upstream and downstream enterprises of the same cuisine, the probability of achieving deep cooperation on-site increases by 17.4%. Spatial logic itself is a silent commercial language.

2027年餐饮食材与食品饮料展HOTELEX上海展，定于2027年3月30日至4月2日在上海虹桥国家会展中心举行。该展会由上海博华国际展览有限公司主办，是亚洲规模大的酒店及餐饮全产业链盛会之一，连续二十余年深耕行业，已形成覆盖食材供应链、预制菜研发、酒饮创新、智能厨房设备、绿色包装等多维度的立体化展示平台。

上海作为中国早开放的口岸城市之一，其餐饮文化兼具江南本味与全球视野。黄浦江两岸的食肆既保留本帮菜浓油赤酱的厚重底色，又持续吸纳日韩、东南亚、地中海等多元风味。这种兼容并蓄的饮食生态，使上海天然成为新品试验场与渠道下沉枢纽。HOTELEX上海展选址于此，并非偶然——它依托长三角密集的食品加工集群、全国的冷链物流网络，以及每年超30万专业观众中62%来自华东以外区域的实际数据，构建起真正意义上的全国性交易中枢。

本届展会将首次设立“可持续食材创新专区”，聚焦植物肉替代蛋白、海洋微藻提取物、发酵型功能性调味料等前沿品类。据主办方透露，已有包括Royal 、日本味之素、国内梅花生物在内的17家头部企业确认参展，其中8家将首发面向B端市场的商用级解决方案。值得关注的是，该专区并非简单陈列样品，而是联合中国食品科学技术学会设立现场应用实验室，提供即烹即测的场景化验证服务。这意味着采购方可在展台完成从原料适配性测试到终端出品稳定性评估的全流程闭环。

上海博华国际展览有限公司在展会策划中展现出明确的问题导向意识。过去三年，其调研团队走访全国21个地级市的537家连锁餐饮企业，发现两大共性痛点：一是中小品牌缺乏对上游供应链的议价能力；二是新兴品类缺乏可复用的落地路径。为此，2027年展会推出“链主对接计划”——由行业协会认证的32家核心供应商，按菜系、客单价、门店模型三重维度预先匹配采购需求，展前即生成定制化洽谈清单。该机制已在2026年试点中实现平均单场对接效率提升4.7倍，成交周期缩短至7.2个工作日。

展览展示服务的本质，是降低信息不对称带来的交易成本。上海博华不满足于搭建物理空间，而是将展会延展为全年运营的服务节点。所有参展商自动接入其开发的“HOTEX智链系统”，该系统整合了海关通关数据、区域消费偏好热力图、竞品新品上市节奏等12类动态指标，向采购方推送精准度达83.6%的选品建议。2026年数据显示，使用该系统的采购商，其首单转化率较传统观展模式高出29个百分点。

行业观察发现，展会价值正从“信息集散”转向“决策支持”。上海博华近年持续强化其展会招商服务的专业纵深，组建涵盖食品工程、餐饮运营、合规法务的跨学科顾问团队。某西南地区连锁火锅品牌曾通过其招商服务，在展前完成对三家菌菇供应商的技术尽调，终选定具备冻干锁鲜专利的企业，使汤底鲜味物质留存率提升至91.3%。这类案例印证了一个事实：优质展会不是被动等待被发现的舞台，而是主动配置资源的基础设施。

对于寻求供应链升级的餐饮企业而言，参与2027年HOTELEX上海展的意义，远不止于签署几份合同。它提供了一种经过验证的决策路径：在真实场景中验证技术可行性，在同行实践中校准自身定位，在跨领域碰撞中识别潜在协同点。上海博华国际展览有限公司所构建的，不是一个静态的展览空间，而是一个持续迭代的产业操作系统。当其他展会还在比拼展位面积时，这里已经将采购决策的关键变量——时间成本、试错成本、适配成本——压缩至可量化管理的区间。

2027年的展会报名通道已于2026年6月1日开启。早期报名企业可优先选择上海国家会展中心的核心展区位置，并获得“链主对接计划”的首轮匹配资格。这一安排并非营销策略，而是基于往届数据得出的理性判断：在N馆集群内，同一菜系上下游企业的空间集聚度每提升10%，现场达成深度合作的概率增加17.4%。空间逻辑本身，就是一种无声的商业语言。

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2027上海国际酒店及餐饮业博览会

HOTELEX SHANGHAI2027

同期举办：2027上海高端食品与饮料展

主办:中国旅游饭店业协会

承办:上海博华国际展览有限公司

时间：2027年3月30日-4月2日

地址:国家会展中心（上海）

2027 HOTELEX 上海展现场将再次集结餐饮业的先驱、投资者、创业人、新老品牌的、业界专家。现场的头脑风暴、名家论道，涵盖餐饮业的方方面面。为未来发展提供创想，为行业痛点发声思考，直达人心。智慧与经验将在这里碰撞开花，我们也将有机会在此见证餐饮业更宏伟蓝图的诞生。

2027 HOTELEX Shanghai

2027年3月30日-4月2日，上海国际酒店及餐饮业博览会（HOTELEX Shanghai）将在国家会展中心（上海浦西·虹桥）举办。

由上海市文化和旅游局指导的HOTELEX上海国际酒店及餐饮业博览会作为“十四五”期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，将在 国家会展中心（上海浦西·虹桥）举办。

2027 HOTELEX 上海展将继续为观众带来一场、高品质的行业盛会；为酒店、餐饮人汇聚优质的资源，打造化的交流平台，助力于行业发展。

展会规模将达到400,000+平米，预计将吸引250,000+名来自酒店餐饮、商超零售、休闲餐饮、文旅消费、大健康等行业的观众到场参观并与展商进行商贸交流。展商数量预计将达3,000+。

展品范围

12大行业版块: 厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、 咖啡与茶、冰淇淋设备及物料、烘焙设备及物料、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及餐饮投资

8大特殊展区：中央厨房精品展区|自由品牌展区|餐饮设计展区|SFE上海国际连锁加盟展区|火锅食材展区|餐饮包装联合展区|咖啡美食文化节|美酒文化节上海国际精品巧克力文化节

厨房设备与用品：烹饪设备综合、洗消设备（ 原洗碗机设备）、制冷纸杯、厨房环保设备、中央厨房设备、厨房辅助设备及用品、厨房食品加工机械、厨房设备生产加工机械、冷链物流及配送

桌面用品：桌面餐具及器皿、桌面辅助用品（餐布、餐桌椅、餐台、餐具艺术品等）、自助餐设备与用品

食品综合：乳制品、休闲食品、高端食品、方便食品、罐头食品、及功能食品、清真食品、绿色食品、其他食品

餐饮食材：生鲜肉禽、米面杂粮、水产制品、油及油制品、豆制品、火锅食材、果蔬产品、调味品、冷冻食品、预制产品、其他食材

烘焙设备及原物料：烘焙设备、烘焙配件、烘焙制冷设备、烘焙原辅料、烘焙半成品、烘焙成品

冰淇淋设备及物料：冰淇淋制冷设备、冰淇淋原辅料、冰淇淋成品、冰淇淋模具；饮品综合：饮品原料、饮品设备、工业饮料及设备

咖啡与茶：咖啡设备及其配件、咖啡冲泡器具及配件、咖啡原物料及相关用品、茶原料及成品、茶类器具及工艺品（玻璃制品、陶瓷制品、茶具、茶具配件及工艺品）、茶用设备及技术（萃茶机、茶叶烘干机、茶叶分装机等）

酒类综合：酒精类饮品、酒类配套

食品餐饮包装：食品包装材料与制品；食品饮料包装机械、食品包装设计及解决方案

餐饮设计及配套：餐饮设计服务、餐饮配套产品

国际赛事专业论坛轮番秀

现场预计将呈现众多国际专业赛事、高峰论坛。展品将更全面地涵盖酒店与餐饮产业整个供应链的各个环节，努力为全球餐企创造一个更为开放和高效的交流空间。

/ 咖啡类竞赛 /

世界咖啡师大赛中国区选拔赛丨世界拉花艺术大赛中国区选拔赛丨世界咖啡冲煮大赛中国区选拔赛丨世界咖啡烘焙大赛中国区选拔赛丨世界咖啡杯测大赛中国区选拔赛丨世界咖啡与烈酒大赛中国区选拔赛

/ 烘焙类竞赛 /

世界面包大赛中国队选拔赛丨上海国际手工冰淇淋大师赛丨上海国际披萨大师赛丨CLW烘焙甜点精英赛

/ 饮品类竞赛 /

上海国际潮流饮品创意制作大赛丨中国国际调酒大师赛

/ 烹饪类竞赛 /

HOTELEX"明日之星"厨师大赛丨中国传承与创新中餐厨艺挑战赛丨上海奢厨国际美食峰会

/现场论坛活动一览/

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