欢迎访问2026中国·上海高端精品咖啡、手工烘焙、糖果甜点、精致糕点展览会

With the upgrading of consumption and the diversification of food culture, the baked desserts and coffee industry in China is showing a thriving development trend. In 2026, Shanghai will welcome the 29th FHC International Baking, Dessert and Coffee Exhibition (referred to as FHC Exhibition), which has gradually formed its influence in the industry and become an important platform for paying attention to the latest developments in the baking and coffee industry. This event, hosted by Shanghai Bohua International Exhibition Co., Ltd., will bring together high- brands and products from home and abroad, providing opportunities for industry professionals to showcase, exchange, and collaborate.

Highlights and Significance of the Exhibition

The main purpose of FHC exhibition is to promote technical exchange and cooperation in the baking dessert and coffee industries at home and abroad, and to build a broad platform for exhibitors and buyers to exchange goods. From private kitchens to large-scale chains, from emerging brands to traditional giants, various products and technologies will be showcased at this exhibition, attracting professional buyers and industry professionals from all over the country and overseas.

At the intersection of globalization and localization, FHC exhibition provides exhibitors with the opportunity to showcase their innovative products. The exhibits cover various fields, from high-end specialty coffee, handmade baking, candy desserts, ex pastries, to new baking e and ingredients. Through such a communication platform, various new trends and technologies within the industry can be transmitted and promote the healthy development of the entire industry.

Innovation and Trends: The Future of the Baking Industry

In recent years, the baking dessert and coffee industries have shown new development trends, with healthy, natural, and personalized consumption becoming mainstream. Consumers are increasingly concerned about the ingredients and sources of products, pursuing healthier and higher dietary choices. In addition, the importance of environmental protection and sustainability in the industry is increasingly prominent, and many brands are paying attention to the use of renewable resources and waste reduction. At the FHC exhibition, these trends will be fully showcased, providing participants with the opportunity to learn about cutting-edge trends.

In addition, digitization and intelligence are gradually penetrating the traditional baking and coffee industries. Some companies are beginning to use big data technology to analyze consumer preferences, improve products and services, and different interaction platforms are gradually forming to establish closer connections with consumers. In this context, FHC exhibition is not only a platform for product display, but also a gathering place for industry thinking.

Shanghai, a hot land for baking and coffee

As one of China's economic and cultural centers, Shanghai not only attracts the attention of many enterprises with its unique history and culture, but also is a vibrant market. The baked desserts and coffee consumption market in Shanghai is showing a rapid growth trend, with more and more consumers starting to try new flavors and willing to pay higher prices for high- products. This brings huge market opportunities for exhibitors.

In addition, Shanghai's diverse cultural background makes the baking and coffee industries here full of innovative vitality. The FHC exhibition held here provides an open communication space for innovators and traditional enterprises in the industry, promoting the collision and integration of new ideas and technologies. As the organizer, Shanghai Bohua International Exhibition Co., Ltd. will make every effort to promote this exhibition and ensure a good experience for exhibitors and visitors.

Advantages of participating in exhibitions

For exhibitors, FHC exhibition provides many advantages, including increased brand exposure, establishment of customer relationships, and insights into market demand. Through online marketing, various activities, and concurrent forums, exhibitors can attract a large number of professional visitors, communicate face-to-face with buyers, and deepen potential cooperation possibilities.

For professional buyers and consumers, participating in FHC exhibition also means being able to learn about the latest developments and high- products in the industry at the first time. At the exhibition site, not only can you directly taste various delicacies and coffee, but you can also gain first-hand market information and in-depth understanding of products through face-to-face communication with manufacturers. This exhibition provides a multi-dimensional environment for participants from various industries to understand and explore, and is a rare exchange event.

Conclusion: Looking forward to meeting you at the FHC exhibition

The 29th FHC Shanghai International Baking Dessert and Coffee Exhibition in 2026 is approaching. As an important event in the industry, Shanghai Bohua International Exhibition Co., Ltd. sincerely invites relevant enterprises and professionals to gather at the exhibition and work together to create the future of the industry. Whether your brand is looking for market exposure or wants to learn about new industry information and trends, FHC exhibition will be your choice.

We look forward to discussing the future of the baking and coffee industry with you at the exhibition, and sharing the fruits of innovation and development. If you are interested in exhibiting or would like to learn more information, please visit our official website for new exhibition updates and registration information.

随着消费升级和饮食文化的多元化，烘焙甜点及咖啡行业在中国呈现出蓬勃发展的态势。2026年，上海将迎来第二十九届FHC国际烘焙甜点及咖啡展览会（简称FHC展），这一展会在行业内的影响力已经逐渐形成，成为了关注烘焙和咖啡行业新动态的重要平台。由上海博华国际展览有限公司主办的这一活动，将汇聚国内外优质的品牌和产品，为业界人士提供展示、交流和合作的机会。

展会的亮点与意义

FHC展的主旨在于促进国内外烘焙甜点及咖啡行业的技术交流与合作，为参展商和采购商搭建一个互通有无的广阔平台。从私厨到大型连锁，从新兴品牌到传统巨头，各类产品和技术将在这一展会中悉数登场，吸引来自全国各地及海外的专业买家和行业者。

在全球化与本土化的交汇点上，FHC展为参展商提供了展示其创新产品的机会。展品涵盖从高端精品咖啡、手工烘焙、糖果甜点、精致糕点等至新的烘焙设备和配料等各个领域。通过这样的交流平台，行业内的各类新趋势、新技术得以迅速传递，并推动整个行业的健康发展。

创新与趋势：烘焙行业的未来

近年来，烘焙甜点及咖啡行业呈现出新的发展趋势，健康、自然以及个性化消费已成为主流。消费者日益关注产品的成分和来源，追求更健康和高品质的饮食选择。另外，环保与可持续性在行业中的重要性也日益凸显，许多品牌开始关注可再生资源的使用与废物减少。在FHC展上，这些趋势将被充分展示，给参与者提供了解前沿动向的机会。

此外，数字化与智能化也在逐步渗透传统的烘焙和咖啡行业。一些企业开始运用大数据技术来分析消费者的偏好，改进产品和服务，不同的交互平台也在逐步形成，与消费者建立更紧密的联系。在这样一个大背景下，FHC展不仅是一个产品展示的平台，更是一个行业思维的聚合地。

上海，烘焙与咖啡的热土

作为中国的经济与文化中心之一，上海不仅以其独特的历史和文化吸引了众多企业的目光，更是一个充满活力的市场。上海的烘焙甜点及咖啡消费市场呈现快速增长的趋势，越来越多的消费者开始尝试新口味，并愿意为高品质的产品付出更高的价格。这为参展商带来了巨大的市场机会。

此外，上海的多元文化背景使得这里的烘焙和咖啡行业充满创新活力。在此举办的FHC展，为行业内的创新者和传统企业提供了一个开放的交流空间，促进了新思想、新技术的碰撞与融合。上海博华国际展览有限公司作为主办方，将全力推动此次展会，确保展商和观众的良好体验。

参与展会的优势

对于参展商而言，FHC展提供了诸多优势，包括品牌曝光率的提升、客户关系的建立以及市场需求的洞察。通过网络营销、各种活动及同期论坛，展商可以吸引众多专业观众，面对面与采购商沟通，深化潜在合作的可能性。

对于专业买家及消费者，参与FHC展也意味着能够在第一时间了解行业的新动态及优质产品。展会现场不仅可以直接品尝各种美食、咖啡，还可以通过与厂商的面对面交流，获得第一手的市场信息和深入了解产品的机会。此次展会为各类行业参与者提供了一个多角度了解和探索的环境，是一个不可多得的交流盛会。

结语：期待与您相约FHC展

2026第二十九届FHC上海国际烘焙甜点及咖啡展览会即将来临，作为行业内的重要活动，上海博华国际展览有限公司诚邀相关企业和专业人士相聚展会，携手共创行业未来。无论是您的品牌在寻找市场曝光、还是希望了解行业新资讯与趋势，FHC展都将是您的选择。

我们期待在展会中与您共同探讨烘焙与咖啡行业的未来，共享创新和发展的成果。若您有兴趣参展或想要进一步了解更多信息，请访问我们的官方网站，获取新的展会动态和报名信息。

FHC上海环球食品展由全联烘焙业公会、上海市餐饮烹饪行业协会、上海博华国际展览有限公司主办，中国食品土畜进出口商会联合主办。作为食饮行业具影响力的专业展会之一，FHC已成功举办二十七届，累计服务超百万专业买家，成为国际展商进入中国市场的“跳板”。

本届展会规模再创新高：20万㎡展出面积覆盖全馆，吸引3000+家全球展商入驻，其中国际展商占比超30%，涵盖蒙牛，光明肉业，丹德农，意文，利和味道，丽德尔等品牌，以及意大利，日本，新加坡，韩国，西班牙，土耳其，德国，奥地利，澳大利亚，英国，泰国，俄罗斯，欧盟，南非，美国，瑞士，荷兰，厄瓜多尔等50+国家及地区的国际展团，预计将迎来100+国家及地区的超18万名专业买家，覆盖进口商、经销商、商超便利店、电商新零售、酒店餐饮等全渠道。

30万+食饮好物

全产业链覆盖，新老需求全面兼顾

FHC首次将展品板块扩充至15大类别，从上游食材到下游加工设备，从传统刚需品类到新兴潜力赛道，全面覆盖食饮行业全产业链，精准匹配不同零售渠道的选品需求，其中婴童食品、药食同源两大新增板块已成今年热门关注点。

意大利，日本，新加坡，韩国，西班牙，土耳其，德国，奥地利，澳大利亚，英国，泰国，俄罗斯，欧盟，南非，美国，瑞士，荷兰，厄瓜多尔等50+国家及地区的国际展团，以及中国本土的食饮企业，总计超3000家，以经典或创新、融合或跨界的新味觉方案，叩响了食饮变革的前奏。而FHC展会，正是这变革热烈、集中的回响。

N1B01

蒙牛

N1G31

生润香往

N2E20

中焙

N2P01

南侨

N5D40

杭州锋味派食品有限公司

N5G01

尊乐

N5P15

荷美尔

THE 29TH SHANGHAI GLOBAL FOOD TRADE SHOW

臻选美食-品味全球 SHAPING THE FUTURE OF FOOD

2026.11.10-12 中国·上海新国际博览中心

现场观众来自于食品、酒店、餐饮、生鲜、咖啡、烘焙、饮品、预制品、酒吧、会所、商超零售、加盟连锁等行业。但终究难挡“食饮人”的热情以及人们对美食发自内心的热爱，终到场的专业买家数量突破八万，共计187,025名！

展品范围

进口食品展区

1、休闲食品：糖果、巧克力、饼干、蜜饯、膨化、谷物、果脯类、营养食品等。

2、休闲饮品：咖啡、红茶、燕窝、果味饮料、饮用水、氢水、纯果蔬汁等。

3、酒类产品：葡萄酒、气泡酒、白兰地、啤酒、威士忌等。

国内食品展区

1、乳制品：液态奶、奶粉、奶酪、炼乳、乳脂肪、干酪、益生菌、乳冰激凌、其他乳制品等。

2、焙烤产品：糕点、面包、方便面等。

3、富硒食品：富硒茶、水、蛋、酒、奶、油、零食、饮品、大米、小麦、面粉、杂粮、蔬菜、水果等。

4、绿色天然食品：蜂蜜、木耳、菇类、山核桃、榛子、松子食品等。

5、肉制品：香肠、火腿、腌腊、酱卤、熏烧烤、干制品、油炸制品、调理肉制品、罐藏制品。

6、粮油制品：食用油、橄榄油、米类、面类、马铃薯杂粮等。

7、调味品：酱油、醋、味精、调味油系列产品、西餐调味品等。

8、水产品：冷冻/速冻水产、海参、鲍鱼水产调理食品、海洋加工制品、速冻调理食品及冷餐食品。

9、餐饮：中式正餐、中式快餐、火锅、西式正餐、西式快餐、咖啡店、休闲饮品店等。