欢迎访问2027上海国际客房电视机展—2027中国（上海）酒店客房电视机展览会

The 35th HDE Shanghai International Hotel Smart TV and Drying Rack Exhibition will be held from March 30 to April 2, 2027 at the Shanghai New International Expo Center. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. and has been held for 34 consecutive sessions. It is the only B2B professional exhibition in China that focuses on the vertical application of intelligent audio-visual terminals and space storage systems in hotel scenarios. Unlike general smart home exhibitions, HDE always anchors the real procurement flow of hotel investors, design institutes, engineering companies, chain brand procurement centers, and individual hotel owners - from room intelligence upgrades to logistics space efficiency optimization, from e compatibility testing to installation and maintenance cost accounting. Each displayed smart TV needs to be verified through the hotel PMS system, and each drying rack must provide a load attenuation curve and 100000 opening and closing life reports.

The Shanghai New International Expo Center is located in the Huamu area of Pudong, adjacent to Century Park and the Shanghai Science and Technology Museum. This location was not chosen by chance: Pudong has built a closed loop of exhibition economy infrastructure since the preparation period for the 2001 World Expo. The intersection of Metro Line 7 and Line 18 forms a double track coverage. The interior of the exhibition hall has a floor height of 12 meters and a column spacing of 36 meters, which can accommodate the construction of a complete set of hotel model rooms. In the 2026 exhibition, 17 exhibitors have completed joint debugging with engineering teams under Jinjiang, Yaduo, and Huazhu on site. Among them, the intelligent TV systems of 3 companies have directly entered the procurement list of Huazhu's "Thousand Store Renewal" Phase II. This production demand direct connection mechanism makes HDE an on-site decision-making platform for hotel e selection.

The technological evolution of this exhibition presents two clear shifts. Firstly, smart TVs no longer only emphasize 4K resolution or voice wake-up, but are deeply embedded in hotel operation logic: supporting automatic triggering of welcome interface for OTA orders, real-time synchronization of room status changes to the front screen, automatic clearing of all user data and switching to standby mode after check-out. Exhibitors are required to submit a 'Hotel Data Security Compliance Statement', which clarifies the local storage strategy and cloud interaction boundary. Secondly, drying racks are evolving from mechanical devices to spatial operating systems. Magnetic telescopic rod, temperature and humidity linkage drying module, linen weight recognition shutdown protection and other functions have become standard, and more importantly, the ability to connect to the hotel IoT platform is unified. The clothes drying system exhibited by a German funded enterprise can achieve energy consumption coordination with guest room air conditioning and lighting, automatically starting low-power drying during non peak hours, and reducing the daily electricity consumption of a single room by 0.83 kWh.

Shanghai Bohua International Exhibition Co., Ltd. has established a three-layer penetration mechanism in exhibition services. The first layer is pre exhibition matching: based on the customer profiles of 237000 hotels in our own database, we generate a purchase intention heat map according to 11 dimensions such as region, star rating, opening years, and renovation cycle, and push the matching exhibitor list in a targeted manner; The second level is for in exhibition verification: a "Hotel Engineer Laboratory" is set up, inviting certified engineers from InterContinental and Marriott to be on-site, conducting 72 hour continuous pressure testing on exhibits and issuing evaluation briefings; The third layer is the post exhibition closed loop: in collaboration with the China Tourism and Hotel Industry Association, the "White er on Hotel Intelligent Terminal Selection" has been released, which includes the technical parameters and implementation cases of 32 products that have passed all testing items at this exhibition. This document has become an essential attachment for the application of special funds for hotel renovation by multiple cultural and tourism bureaus.

There is a long underestimated fact in the industry: the investment return cycle of hotel intelligence is shortening. According to the sampling data in 2025, mid-range hotels adopting integrated smart TV solutions will reduce the frequency of room service manpower response by an average of 37%, and reduce the proportion of customer complaints caused by lost remote controls by 61%; The clothes drying system with automatic retraction function can compress the single linen processing time to 42% of the traditional method in the scenarios of employee dormitories and laundry rooms. These are not concept demonstrations, but data accumulated by HDE exhibitors in real hotel projects. When technical indicators can correspond to specific job hour savings, energy consumption reductions, and changes in customer complaint rates, procurement decisions are detached from parameter comparisons and enter the stage of benefit accounting.

Exhibitors should pay attention to the new entry threshold for this year: all smart TVs must be pre installed with privacy computing modules that comply with the GB/T 35273-2020 standard, and all drying rack motors must pass UL 60335-2-79 safety certification. The organizing committee has opened a pre review channel on its official website, and the review period has been compressed to 5 working days. For manufacturers who have not yet completed the adaptation, Shanghai Bohua provides free technical compliance diagnostic services, covering 12 items such as interface protocol conversion, EMC rectification suggestions, and multilingual UI localization. This type of pre service is not a process transfer, but rather an acceleration node that truly transforms the exhibition into an industrial upgrade - allowing technology suppliers to better understand what the hotel wants and enabling demand parties to see clearly what technology can do.

According to previous exhibition data, 68% of companies that participated in HDE for the first time received hotel group trial orders within three months after the exhibition ended; The proportion of products entering the supply chain of regional leading hotels has increased to 89% for enterprises that have participated in exhibitions for more than three consecutive years. Behind this is Shanghai Bohua's continuous deconstruction of the hotel procurement chain: from the drafting of technical terms in bidding documents, to the specification of prototype transportation and installation, to the commitment of maintenance service response time, every link is mapped to the display logic at the exhibition site. The 2027 exhibition will establish a "Hotel Renovation Full Cycle Service Exhibition Area" for the first time, focusing on presenting supporting service providers such as design consulting, old e recycling, construction supervision, and system integration, and building a complete service map from e selection to project delivery.

The true industry value does not lie in how many new products are gathered, but in whether it can further promote the precision of technology standards and usage scenarios. The continued existence of HDE proves a judgment: as the hotel industry shifts from scale expansion to efficiency cultivation, every physical touchpoint that is repeatedly used - whether it is the power on screen of the guest room TV or the clothesline bar in the employee changing room - is redefining the granularity of service and the critical point of cost. The 2027 exhibition is not the end, but a watershed for the intelligent transformation of hotel space from "usable" to "essential".

2027第35届HDE上海国际酒店智能电视及晾衣架展览会将于2027年3月30日至4月2日在上海新国际博览中心举行。该展由上海博华国际展览有限公司主办，已连续举办三十四届，是国内聚焦酒店场景下智能视听终端与空间收纳系统垂直应用的B2B专业展会。不同于泛泛而谈的智能家居展，HDE始终锚定酒店投资方、设计院、工程公司、连锁品牌采购中心及单体酒店业主的真实采购动线——从客房智能化升级到后勤空间效率优化，从设备兼容性测试到安装维护成本核算，每一台展出的智能电视需通过酒店PMS系统对接验证，每一款晾衣架须提供承重衰减曲线与10万次开合寿命报告。

上海新国际博览中心位于浦东花木板块，毗邻世纪公园与上海科技馆。这一区位并非偶然选择：浦东自2001年世博会筹备期起即构建起会展经济基础设施闭环，地铁7号线与18号线交汇形成双轨覆盖，展馆内部层高12米、柱距36米，可承载整套酒店样板间实景搭建。2026年展会中，已有17家参展商在现场完成与锦江、亚朵、华住旗下工程团队的联合调试，其中3家企业的智能电视系统直接进入华住“千店焕新”二期采购清单。这种产需直连机制，使HDE成为酒店设备选型的现场决策平台。

本届展会技术演进呈现两个清晰转向。其一，智能电视不再仅强调4K分辨率或语音唤醒，而是深度嵌入酒店运营逻辑：支持OTA订单自动触发欢迎界面、房态变更实时同步至前台屏幕、退房后自动清除全部用户数据并切换至待机模式。参展企业需提交《酒店数据安全合规声明》，明确本地存储策略与云端交互边界。其二，晾衣架正从机械装置向空间操作系统进化。磁吸式伸缩杆、温湿度联动烘干模块、布草重量识别停机保护等功能已成标配，更关键的是统一接入酒店IoT平台的能力——某德资企业展出的晾衣系统可与客房空调、照明实现能耗协同，在非高峰时段自动启动低功率烘干，实测降低单间日均用电0.83度。

上海博华国际展览有限公司在展会服务层面构建了三层穿透机制。层为展前匹配：依托自有数据库中23.7万家酒店客户档案，按地域、星级、开业年限、翻新周期等11个维度生成采购意向热力图，定向推送匹配展商名录；第二层为展中验证：设置“酒店工程师实验室”，邀请洲际、万豪认证工程师驻场，对展品进行72小时连续压力测试并出具评估简报；第三层为展后闭环：联合中国旅游饭店业协会发布《酒店智能终端选型白皮书》，收录本届展会通过全部测试项的32款产品技术参数与落地案例，该文件已成为多地文旅局酒店改造专项资金申报必备附件。

行业存在一个被长期低估的事实：酒店智能化投入回报周期正在缩短。2025年抽样数据显示，采用集成化智能电视方案的中端酒店，平均降低客房服务人力响应频次37%，减少因遥控器遗失导致的客诉占比达61%；而具备自动收放功能的晾衣系统，在员工宿舍与洗衣房场景中，将单次布草处理时间压缩至传统方式的42%。这些并非概念演示，而是HDE展商在真实酒店项目中沉淀的数据。当技术指标能对应到具体岗位工时节省、能耗下降与客诉率变化，采购决策就脱离了参数比较，进入效益核算阶段。

参展企业需注意本届新增准入门槛：所有智能电视必须预装符合GB/T 35273—2020标准的隐私计算模块，所有晾衣架电机须通过UL 60335-2-79安全认证。组委会已在官网开放预审通道，审核周期压缩至5个工作日。对于尚未完成适配的制造商，上海博华提供免费的技术合规诊断服务，覆盖接口协议转换、EMC整改建议、多语言UI本地化等12项内容。这种前置服务不是流程让渡，而是将展会真正转化为产业升级的加速节点——让技术供给方更懂酒店要什么，也让需求方看得清技术能做什么。

历届参展数据显示，首次参加HDE的企业中，68%在展会结束后三个月内获得酒店集团试用订单；连续参展三届以上的企业，其产品进入区域龙头酒店供应链的比例提升至89%。这背后是上海博华对酒店采购链路的持续解构：从招标文件技术条款起草，到样机运输安装规范，再到维保服务响应时效承诺，每个环节都映射到展会现场的展示逻辑中。2027年展会将首次设立“酒店改造全周期服务展区”，集中呈现设计咨询、旧设备回收、施工监理、系统联调等配套服务商，构建从设备选型到项目交付的完整服务图谱。

真正的行业价值不在于聚集多少新品，而在于能否推动技术标准与使用场景的咬合精度再进一步。HDE的持续存在，证明了一个判断：当酒店业从规模扩张转向效能深耕，每一个被反复使用的物理触点——无论是客房电视的开机画面，还是员工更衣室里的晾衣横杆——都在重新定义服务的颗粒度与成本的临界点。2027年展会不是终点，而是酒店空间智能化从“能用”迈向“必用”的分水岭。

四天展期吸引专业观众超135,682人次，覆盖酒店、设计、建筑工程、地产、供应链等全领域买家，观众结构优质、需求精准。其中海外买家表现亮眼，海外专业观众达10,886人，同比增长25.84%，来自全球176个国家和地区，展会国际影响力持续攀升。

展会汇聚九牧、TCL、洲际酒店集团、海信、娇慕、两面针、西铁照明等2000+行业头部与优质品牌，覆盖建材焕新、智慧酒店、酒店用品、清洁低碳、品牌加盟等全产业链展品矩阵，展品紧扣智能化、绿色化、人性化趋势。

展商反馈热烈，普遍认可展会专业度高、观众质量优、对接效率强、转化效果好，多家企业收获超预期合作意向，对平台价值与展会组织服务给予高度评价，纷纷确认来年继续参展。

本届展会首次设立上海国际建筑节，聚焦可持续城市发展、建筑创新、人居革新等核心议题，举办未来之城·可持续城市发展峰会、SIAF建筑大师论坛等重磅活动，汇聚全球建筑宗师与行业先锋，搭建无界交流平台。

同期活动——上海建筑与室内设计周、酒店文化周、光之韵·匠之心、Mall里乾坤商业智慧秀、智与匠的追求等多元活动，覆盖设计、文旅、商业、照明、清洁物业等全赛道。另特设人宠友好空间、东方美学疗愈、非凡酒店设计等15+场主题特展集中亮相，跨界融合、精彩纷呈，全方位激活行业创新活力。

展会升级商贸配对服务，打造全流程精准对接平台，350+位海内外专业买家、400+家优质展商参与，现场完成690+场高效洽谈。其中吸引200+海外买家，覆盖英、德、俄、美等近20个国家和地区，采购需求覆盖建材、智能、布草、运营物资等全品类。众多酒店集团、工程公司、采购方通过配对会快速锁定合作伙伴，大幅提升对接效率，签约意向与合作商机密集落地。

横屏观看【2026上海国际酒店及商业空间、办公及公共空间博览会展后报告】