The 2027 China Shanghai International Coffee Industry Exhibition (the 35th HOTELEX Shanghai Coffee Machine, Coffee Beans, and Utensils Exhibition) will be held from March 29 to April 2, 2027 at the Shanghai National Convention and Exhibition Center. As an important theme section of HOTELEX, a large-scale hotel and catering industry exhibition in Asia, the coffee exhibition has been held for 34 consecutive sessions, becoming an indispensable strategic platform for upstream and downstream enterprises in the global coffee industry chain. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd., continuing its deep accumulation in the field of professional exhibition operation, focusing on the three core propositions of "technological iteration, global flavor, and sustainable practice", and promoting the deep evolution of China's coffee industry from a consumption trend to a systematic, professional, and green one.
Shanghai Bohua International Exhibition Co., Ltd. has been deeply involved in the exhibition industry since 2000, with its main business covering exhibition display services, exhibition investment services, and exhibition planning services. Its core capability lies not in simply building exhibition booths, but in establishing an industry dialogue mechanism: through precise buyer database matching, vertically segmented contemporaneous forum design, and exhibitor structure planning covering the entire industry chain, each exhibition essentially becomes a key node for industry standard setting, technical verification, and commercial implementation. According to the 2026 White Paper on China's Coffee Industry, the market size of freshly ground coffee in China has reached 142 billion yuan, with a compound annual growth rate of 28.6%. However, the localization rate of the supply chain is less than 45%, and the dependence on imported high-end extraction e still exceeds 60%. In this context, the 2027th exhibition will establish a "Domestic Intelligent Coffee E Certification Zone" for the first time, jointly with the China Light Industry Machinery Association and the National Coffee Inspection Center, to award the "HOTELEX Coffee Certified" logo to domestic brands that have passed the three hard indicators of energy efficiency, extraction stability, and material food safety. This is not an honor sticker, but a technical endorsement that can be directly accepted by the purchaser when selecting suppliers.
The spatial layout of this exhibition reflects a significant structural upgrade. As the main exhibition area for coffee e, it presents Italian semi-automatic/fully automatic coffee machines, commercial bean grinders, intelligent brewing systems, and coffee roasting e; Among them, the modular dual boiler temperature control system, AI pressure curve learning algorithm, cold and hot dual-mode extraction unit and other technologies exhibited by domestic manufacturers have entered the global top brand technology benchmarking list. Focusing on the trade of raw beans and flavor science, direct supply samples of raw beans from the G1 Cooperative in Yegashefe, Ethiopia, the high-altitude micro batch in Narinio, Colombia, and the boutique Pu'er Manor in Yunnan will be cup tested on-site, and the "2027 Asia Pacific Raw Bean Flavor Map" will be released to annotate the correlation model between altitude, soil pH value, harvest season rainfall, and cup test scores using GIS geographic information system. This is the first time that agricultural data and consumer experience have been cross validated at a Chinese exhibition.
Shanghai, as the venue for exhibitions, plays a role far beyond geographical coordinates. This city has a high-density independent coffee shop cluster nationwide (reaching 9842 by the end of 2026), and more importantly, has formed a closed-loop ecology of "research and development testing feedback": Luckin Research Institute, Manner Innovation Laboratory, and Seesaw Flavor Center are all located in Shanghai. Local bakers release an average of 3.2 experimental blended beans per month, and consumers' acceptance of technologies such as SOE (single origin concentration), low-temperature slow extraction, and nitrogen cold extraction is 47 percentage points higher than the national average. This highly sensitive market terminal has forced upstream e manufacturers to accelerate adaptation to Chinese water (TDS 180-220ppm), power fluctuation environment (± 10% voltage tolerance), and operator skill gradient (average training period for junior positions is only 2.3 days). The "China Barista Skills Adaptability Summit" held at the same time as the exhibition will release for the first time the "Ergonomic Evaluation Report on Commercial Coffee Machines" based on practical data from 27 chain brands, which directly points out the human factors shortcomings in current e design.
It is worth pondering that when global coffee exhibitions generally emphasize the narrative of "refinement", HOTELEX Shanghai Coffee Exhibition chooses to anchor "industrialization depth". It does not avoid the real discontinuity in the Chinese coffee industry: the grading standards for green beans have not yet been fully recognized by SCA (Specialty Coffee Association of America); Commercial e maintenance network coverage in less than 31% of counties; The carbon footprint accounting of small and medium-sized baking factories is still in the manual ledger stage. Therefore, this exhibition introduces the "Coffee Carbon Neutrality Laboratory" jointly built by T Ü V Rheinland of Germany and Yunnan Academy of Agricultural Sciences, providing on-site testing and path diagnosis services; Simultaneously launch the "HOTELEX Coffee Industry Service Provider Cloud Platform", integrating 217 certified repair providers, 14 cross-border logistics solution providers, and 8 ESG consulting agencies. Purchasing parties can generate three-dimensional comparison plans including e selection, after-sales response time, and carbon emission reduction calculation as needed.
For enterprises seeking deterministic growth, exhibition decisions should not be based on exposure, but on the efficiency of industry potential transformation. The "Exhibition Value Tracking System" provided by Shanghai Bohua International Exhibition Co., Ltd. is not a one-time booth sales, but a three-year cycle: from the completion rate of buyer intention matching before the exhibition, the achievement rate of technical docking during the exhibition, to the retrospective of order conversion data within 6 months after the exhibition, a ROI analysis report is formed. This system has been validated at the 2025 exhibition: participating e manufacturers have reduced their average customer ac costs by 34% and shortened the new product launch cycle by 5.8 months. The registration channel for the 2027th exhibition is now open, and enterprises that prioritize the "Domestic Intelligent Manufacturing Certification Zone" and "Flavor Science Joint Laboratory" seats will receive full functional permissions for the first year's cloud platform and the right to targeted push of technical white papers.
The true maturity of the coffee industry lies not in the number of stores, but in the traceable, optimized, and replicable system support behind every bean, every drop of extraction, and every device interaction. The 35th HOTELEX Shanghai Coffee Exhibition in 2027 is committed to becoming the physical interface for this supporting system. When the industry enters the era of intensive cultivation from savage growth, choosing an exhibition platform that can synchronize the pulse of the industry, carry the weight of technology, and realize commercial value is no longer a strategic option, but a prere for survival.
2027中国·上海国际咖啡产业展（2027第35届HOTELEX上海咖啡机、咖啡豆、器具展览会）将于2027年3月29日至4月2日在上海国家会展中心举行。作为亚洲规模大的酒店与餐饮业综合展HOTELEX的重要主题板块，咖啡展已连续举办三十四届，成为全球咖啡产业链上下游企业不可缺席的战略性平台。本届展会由上海博华国际展览有限公司主办，延续其在专业展会运营领域的深度积淀，聚焦“技术迭代、风味全球化、可持续实践”三大核心命题，推动中国咖啡产业从消费热潮向系统化、专业化、绿色化纵深演进。
上海博华国际展览有限公司自2000年深耕会展行业，主营业务涵盖展览展示服务、展会招商服务及展览策划服务。其核心能力不在于简单搭建展台，而在于构建产业对话机制：通过精准的买家数据库匹配、垂直细分的同期论坛设计、以及覆盖全产业链的展商结构规划，使每届展会实质成为行业标准制定、技术验证与商业落地的关键节点。据《2026中国咖啡产业白皮书》数据显示，中国现磨咖啡市场规模已达1,420亿元，年复合增长率保持在28.6%，但供应链本土化率不足45%，高端萃取设备进口依赖度仍超60%。在此背景下，2027届展会首次设立“国产智造咖啡装备认证专区”，联合中国轻工机械协会、国家咖啡质检中心，对通过能效、萃取稳定性、材料食品级安全三项硬指标的国产品牌授予“HOTELEX Coffee Certified”标识——这不是荣誉贴纸，而是采购方筛选供应商时可直接采信的技术背书。
本届展会空间布局体现显著的结构性升级。为咖啡设备主展区，集中呈现意式半自动/全自动咖啡机、商用磨豆机、智能冲煮系统及咖啡烘焙设备；其中，国产厂商展出的模块化双锅炉温控系统、AI压力曲线学习算法、冷热双模萃取单元等技术，已进入全球一线品牌技术对标清单。则聚焦生豆贸易与风味科学，来自埃塞俄比亚耶加雪菲G1合作社、哥伦比亚纳里尼奥高海拔微批次、云南普洱精品庄园的直供生豆样本将现场杯测，配套发布《2027亚太生豆风味图谱》，以GIS地理信息系统标注海拔、土壤pH值、采摘季降雨量与杯测评分的关联模型——这是中国展会首次将农业端数据与消费端体验进行可验证的交叉印证。
上海作为展会举办地，其角色远超地理坐标。这座城市拥有全国密度高的独立咖啡馆集群（截至2026年底达9,842家），更关键的是形成了“研发-测试-反馈”的闭环生态：瑞幸研究院、Manner创新实验室、Seesaw风味中心均设于上海，本地烘焙商平均每月推出3.2款实验性拼配豆，消费者对SOE（单一产地浓缩）、低温慢萃、氮气冷萃等技术的接受度比全国均值高47个百分点。这种高度敏感的市场终端，倒逼上游设备商加速适配中国水质（TDS 180–220ppm）、电力波动环境（±10%电压容差）及操作员技能梯度（初级岗平均培训周期仅2.3天）。展会同期举办的“中国咖啡师技能适配性峰会”，将首次公布基于27家连锁品牌实操数据的《商用咖啡机人机工程学评估报告》，直指当前设备设计中的人因短板。
值得深思的是，当全球咖啡展普遍强调“精品化”叙事时，HOTELEX上海咖啡展选择锚定“产业化纵深”。它不回避中国咖啡产业的真实断层：生豆分级标准尚未与SCA（美国精品咖啡协会）完全互认；商用设备维保网络覆盖县域不足31%；中小型烘焙厂的碳足迹核算仍处于手工台账阶段。因此，本届展会引入德国TÜV Rheinland与云南省农科院共建的“咖啡碳中和实验室”，提供现场检测+路径诊断服务；同步上线“HOTELEX咖啡产业服务商云平台”，整合217家认证维修商、14家跨境物流方案商、8家ESG咨询机构，采购方可按需生成包含设备选型、售后响应时效、碳减排测算的三维比选方案。
对于寻求确定性增长的企业而言，参展决策不应基于曝光量，而应基于产业势能转化效率。上海博华国际展览有限公司提供的并非一次性展位销售，而是以三年为周期的“参展价值追踪体系”：从展前买家意向匹配完成度、展中技术对接达成率，到展后6个月内订单转化数据回溯，形成可量化的ROI分析报告。这一体系已在2025届展会中验证：参与该计划的设备制造商平均获客成本降低34%，新品上市周期缩短5.8个月。2027届展会报名通道现已开放，优先锁定“国产智造认证区”及“风味科学联合实验室”席位的企业，将获得首年云平台全功能权限及技术白皮书定向推送权益。
咖啡产业的真正成熟，不在于门店数量的堆砌，而在于每一粒豆、每一滴萃取、每一次设备交互背后，都有可追溯、可优化、可复制的系统支撑。2027第35届HOTELEX上海咖啡展，正致力于成为这个支撑系统的物理接口。当产业从野蛮生长步入精耕时代，选择一个能同步产业脉搏、承载技术重量、兑现商业价值的展会平台，已不是策略选项，而是生存前提。
盛会启幕 共赴行业之约
作为酒店餐饮行业开年首展，是行业趋势“风向标”与商贸对接核心平台。本届展会展览面积达40万平方米，涵盖14大展示品类，汇聚3000+行业头部展商，吸引超30万全球专业观众，其中海外观众首次突破万人。展会紧扣“智能化、绿色化、体验化”关键词，构建全场景生态格局，覆盖全产业链，现场人气爆棚，洽谈氛围热烈。
全系列亮相 新品引爆全场
此次参展，咖博士立足四大核心应用场景，全面展示旗下近40款全自动咖啡机，涵盖咖啡馆、便利连锁、商务办公、家用四大系列，全方位覆盖不同场景咖啡需求，让观众直观感受品牌技术实力与产品魅力。其中，多款重磅新品首次公开亮相，凭借创新设计与性能成为展会焦点
https:// M20 全能型办公全自动咖啡机
专为办公场景打造，55cm机身适配多数吊柜，精致不占空间；一豆双粉搭配冷热双奶泡系统，覆盖多款人气饮品，满足日常饮用与商务接待需求。10A插座即可安装，支持外接拓展，搭配大容量锅炉、IOT远程监控等功能，连续出杯稳定，杯杯品质如一。
https:// Coffee Mate 办公超级饮品中心
横向机身适配吊柜与中岛台，双豆三粉配置搭配丰富外接拓展，满足多元口味。13.3英寸触控大屏操作顺滑，可播放多媒体，内置NFC支持刷卡扫码支付，实现无人值守，集颜值与便捷于一体，升级办公饮品体验。
https:// D35 商业门店专业咖啡机
面向商业门店，厚膜加热实现无水奶沫，一键制作雪顶饮品；三豆一粉搭配外接系统，丰富品类且提升效率。智能蒸汽杆可自定义参数，搭配超大屏幕、自动清洁及残疾人按键，操作便捷，助力门店高效运营。
https:// F5 咖茶一体全自动咖啡机
适配各类营业场景，三豆两茶独立萃取，一机解锁咖啡与茶饮全品类；双奶管独立设计搭配智能清洁，卫生省心。自研常温套件实现极速冰饮，多段控温精粹茶香，一键出品，是门店高效运营好帮手。
https:// T20 商用全自动萃茶机
专为茶饮店打造，双茶仓独立研磨不串味，专利系统精准控量不卡茶；多段控温适配各类好茶，双泵驱动高效稳定，操作简单，实现标准化出品，助力茶饮店提升品质与效率。
满载而归 深耕共赢之路
此次参展，咖博士凭借强实力、创新产品矩阵与专业服务，收获颇丰、载誉而归——在展会同期举办的行业盛典上，咖博士凭借在全自动咖啡机领域的深耕积淀、技术创新与行业影响力，成功斩获“2026年度咖啡行业企业”大奖。
该奖项由行业机构联合展会主办方共同评选，秉持严苛公正的评选标准，从技术实力、市场表现、行业贡献、客户口碑等多维度综合考量，是咖啡行业极具含金量与公信力的荣誉，被誉为“咖啡行业的勋章”，既是对咖博士过往发展成就的高度肯定，更是行业对品牌引领行业高质量发展、推动“中国智造”走向全球的认可与期许。
展会期间，咖博士展位（1.2馆 G90）吸引大量国内外专业观众、经销商及品牌负责人驻足洽谈，现场达成多项合作意向，拓宽了全球市场布局，也积累了宝贵市场反馈。通过深度交流，咖博士精准捕捉行业需求痛点，洞察“技术普惠、场景细分”的发展趋势，进一步坚定了深耕行业、赋能发展的信心。
行业 赋能行业高质量发展
作为A股上市集团旗下高端品牌，咖博士自创立以来，专注全自动现磨咖啡机研发制造，已成长为全球商用咖啡机企业。品牌业务覆盖100多个国家和地区，拥有200余项专利，核心技术持续突破。同时，在连锁经营业态、星级酒店、餐饮机构、商务办公等领域均取得令人瞩目的市场地位。
当前餐饮赛道进入精耕细作阶段，咖啡设备的智能化、高效化、多元化成为破局关键。咖博士认为，未来行业竞争核心是“场景化解决方案”，需平衡效率、品质与便捷性，兼顾绿色与普惠。唯有坚持自主研发、聚焦客户需求，才能实现可持续发展，“中国智造”也将打破进口垄断，推动行业升级。
展望未来 共启咖啡新征程
展会落幕，初心不改。此次展会是咖博士展示实力、对接资源的重要平台，更是新起点。未来，咖博士将以创新为核心，深化智能技术应用，完善全场景产品矩阵，推动技术普惠，加强全球合作，以“中国智造”赋能全球咖啡行业，与合作伙伴共筑产业新生态！
感谢每一位莅临展位的朋友，未来我们步履不停，与你共赴每一杯好咖啡的约定！
2027上海国际咖啡与茶饮展览会
2027上海国际酒店及餐饮业博览会
HOTELEX SHANGHAI2027
(咖啡茶饮及原料展区）
主办:中国旅游饭店业协会
承办:上海博华国际展览有限公司
时间：2027年3月30日-4月2日
地址:国家会展中心（上海）
2027 HOTELEX 上海展现场将再次集结餐饮业的先驱、投资者、创业人、新老品牌的、业界专家。现场的头脑风暴、名家论道，涵盖餐饮业的方方面面。为未来发展提供创想，为行业痛点发声思考，直达人心。智慧与经验将在这里碰撞开花，我们也将有机会在此见证餐饮业更宏伟蓝图的诞生。
2027 HOTELEX Shanghai
2027上海国际酒店及餐饮业博览会（HOTELEX Shanghai）将在国家会展中心（上海浦西·虹桥）举办。
由上海市文化和旅游局指导的HOTELEX上海国际酒店及餐饮业博览会作为“十四五”期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，2027年将在 国家会展中心（上海浦西·虹桥）举办。
2027 HOTELEX 上海展将继续为观众带来一场、高品质的行业盛会；为酒店、餐饮人汇聚优质的资源，打造化的交流平台，助力于行业发展。
展会规模将达到400,000+平米，预计将吸引250,000+名来自酒店餐饮、商超零售、休闲餐饮、文旅消费、大健康等行业的观众到场参观并与展商进行商贸交流。展商数量预计将达3,000+。
HOTELEX 咖啡与茶范围：
咖啡：咖啡生豆/熟豆、胶囊咖啡、速溶咖啡、瓶/罐装咖啡等；
饮品：果蔬汁、果奶昔、植物茶饮、鸡尾酒、功能/酵素饮品、高端水、混合酒等；
配料：咖啡伴侣、牛奶、糖浆、果酱、可可、芝士、油、冲饮粉等；
甜点：巧克力、蛋糕、面包、饼干、冰淇淋、布丁等；
咖啡机/设备：商用/办公/家用咖啡机、咖啡生产/加工设备、自动贩卖机等；
器具/设备：咖啡专用器具、茶具、饮品器具、相关道具等；
包装/制服/装饰：咖啡包装、纸杯、吸管、职业服装、饰品、照明、咖啡家具、装潢设计方案等；
特许/培训/咨询：咖啡馆、果汁店、冰淇淋店、烘焙店、甜品店、巧克力店、培训机构、创业咨询等。
目标观众
咨询公司/教育机构/投资机构/商务服务
咖啡与饮料生产商/进口商/出口商/渠道商/经销商/零售商
咖啡馆/茶坊/面包房/餐厅
饭店/餐馆/快餐店/小食店/外卖
酒店/度假村/旅馆/酒店式住宅单位/乡村俱乐部
烹饪机构/酒店和餐饮服务咨询公司
大型连锁企业/加盟商
出版机构/媒体等其他渠道
国际赛事专业论坛轮番秀
现场预计将呈现众多国际专业赛事、高峰论坛。展品将更全面地涵盖酒店与餐饮产业整个供应链的各个环节，努力为全球餐企创造一个更为开放和高效的交流空间。
/ 咖啡类竞赛 /
世界咖啡师大赛中国区选拔赛丨世界拉花艺术大赛中国区选拔赛丨世界咖啡冲煮大赛中国区选拔赛丨世界咖啡烘焙大赛中国区选拔赛丨世界咖啡杯测大赛中国区选拔赛丨世界咖啡与烈酒大赛中国区选拔赛
/ 烘焙类竞赛 /
世界面包大赛中国队选拔赛丨上海国际手工冰淇淋大师赛丨上海国际披萨大师赛丨CLW烘焙甜点精英赛
/ 饮品类竞赛 /
上海国际潮流饮品创意制作大赛丨中国国际调酒大师赛
/ 烹饪类竞赛 /
HOTELEX”明日之星”厨师大赛丨中国传承与创新中餐厨艺挑战赛丨上海奢厨国际美食峰会
/现场论坛活动一览/
中国饭店行业发展论坛丨智慧商厨高峰论坛丨2027餐饮设计高峰论坛暨 ID 星级设计榜(餐饮类)揭晓丨星厨美食高峰论坛丨上海咖啡产业论坛丨中国餐饮BOSS大会丨中国餐饮产业生态峰会暨中国餐饮产业红牛奖盛典丨HOTELEX 中国国际新潮流食品饮料大会丨2027中国新烘焙影响力峰会丨年轻化大会 & 新消费创新趋势论坛丨2027餐饮边界趋势论坛丨2027中国新餐饮产业大会暨中国餐饮红黑榜颁奖典礼丨【民宿 +】论坛市集丨国际美食发展论坛丨中国商业特许经营春季峰会丨餐饮营销新生力大会
上海商用咖啡机机器人展 , 中国商用咖啡机器人展 , 亚洲大型商用咖啡机器人展 , 上海国际商用咖啡机器人展览会 , 中国国际商用咖啡机器人展览会
展览展示服务，展会招商服务，展览策划服务
组织、举办、经营各类国际和国内展览、展示、会议，提供相关业务及咨询服务，网页的设计、开发，商务信息咨询。【依法须经批准的项目，经相关部门批准后方可开展经营活动】
是国内领先的商贸展会,会议活动和B2B在线贸易采购平台的主办机构, 是于伦敦股票交易所上市的博闻集团(UBM plc) 在中国的中外合作企业，由上海华展国际展览有限公司和博闻亚洲有限公司在1998年联合组建而成。公司旗下展会涉及家具系列展35万平方米；医药、健康系列展22万平方米，食品加工、包装及食品系列展50万平方米；酒店、商业空间、游艇系列展20万平方米，其在各地的区域展包括广东中山古镇灯博会，北京，成都，广州酒店和食品展，共涉及6...
