2026年上海第34届OEM代加工食品饮料、日用消费品、家居用品及电子产品展览会

Exhibition Overview

The 19th Shanghai Retail Private Brand Product Exhibition, Supermarket Direct Procurement Exhibition, and OEM Brand Exhibition in 2026 will be held grandly at the Shanghai New International Expo Center. This exhibition attracts participants from various industries, including retailers, suppliers, manufacturers, and brand owners, with the aim of building a comprehensive and efficient communication platform to promote resource integration and collaborative development within the industry. As an influential event in the global retail industry, the exhibition will gather domestic and foreign retail private label products and related services, showcasing new industry trends and innovative ideas.

The significance and industry background of exhibitions

With the continuous changes in the consumer market, the retail industry is facing unprecedented challenges and opportunities. Consumers are increasingly focusing on personalized and high- products, while retailers are constantly pursuing cost reduction and efficiency improvement. The rise of self owned brands and OEM OEMs enables retailers to flexibly respond to market changes while ensuring product . In addition, the performance of retail private brands has become a sales growth point for many large supermarkets, playing a positive role in promoting the overall development of the industry. Therefore, this exhibition is not only a platform for product display, but also an important place for industry updates, cooperation, and innovation.

Exhibited products and cutting-edge technology

This exhibition will showcase a variety of retail private label products, including food and beverages, daily consumer goods, household items, and electronic products. Major exhibitors will launch their new products and technologies at the exhibition, highlighting the innovative design, sustainability, and intelligent features of the products. For example, high environmental protection materials that promote green consumption, intelligent shopping tools, and digital solutions for supply chains will all be the highlights of this exhibition.

Opportunities for interaction and communication

During the exhibition, organizers will hold special forums, industry seminars, and online exchange activities, inviting and inviting corporate executives to share market insights and future trends. This type of event provides a broad platform for exhibitors and visitors to exchange information and collide ideas, enabling industry practitioners to timely grasp market trends, respond to challenges, and seize business opportunities. In addition, the establishment of Direct Procurement Exhibition will also break the traditional procurement and sales model, provide a new supply-demand docking mechanism, and further enhance the vitality of the market.

Global perspective and local opportunities

As one of China's major economic centers, Shanghai provides unparalleled geographical and commercial advantages for exhibitions. As a hub connecting global trade, Shanghai's exhibitions attract merchants from various regions such as Asia, Europe, and the Americas to participate and visit, creating an international communication environment. This is a great opportunity for domestic companies looking to expand into international markets. Foreign funded enterprises can also gain a deeper understanding of the consumer demand and market trends in the Chinese market through this exhibition, and seek opportunities for cooperation.

How to participate in exhibitions

For companies interested in participating in this exhibition, both exhibitors and visitors need to register in advance. Enterprises can choose suitable booths according to their own needs to showcase competitive products. Visitors should also prepare a visit plan in advance, focusing on exhibition areas related to their own business to ensure efficient access to information. In addition, the exhibition organizer offers various cooperative sponsorship schemes to provide opportunities for brand exposure for enterprises.

Future prospects of the exhibition

With the continuous changes in the consumer environment and advances in technology, the future retail private label market will face more challenges and opportunities. As an important platform in the industry, the exhibition will continue to deepen its theme, enhance its professionalism and internationalization level, and strive to promote the sustainable development of the retail industry in the next session. By exploring emerging markets, expanding product lines, and deepening cooperation with upstream and downstream supply chains, we believe that retail private brands will become the industry in the future, driving market innovation and growth.

Conclusion

The 19th Shanghai Retail Private Brand Product Exhibition, Supermarket Direct Procurement Exhibition, and OEM Brand Exhibition in 2026 are not only platforms for showcasing products, but also business opportunities for promoting communication and cooperation. Both practitioners and consumers will benefit greatly from it. I hope that industry professionals can actively participate and witness the glory and achievements of this grand event together.

展会概述

2026年上海第19届零售自有品牌产品展、商超直采展和OEM贴牌展将于上海新国际博览中心盛大举行。本届展会吸引各类行业参与者，包括零售商、供应商、制造商以及品牌商，旨在搭建一个全面且高效的交流平台，促进行业内的资源整合和合作发展。作为一个在全球零售领域具有重要影响力的盛会，展会将汇聚国内外的零售自有品牌产品和相关服务，展现新的行业趋势和创新理念。

展会的意义与行业背景

随着消费市场的持续变化，零售行业正面临前所未有的挑战和机遇。消费者日益注重个性化和高品质的产品，而零售商也在不断追求降低成本和提升效率。自有品牌和OEM贴牌的兴起，使得零售商能够在保证产品质量的前提下，灵活应对市场变化。此外，零售自有品牌的表现已经成为许多大型商超的销售增长点，对行业整体的发展起到了积极的推动作用。因此，本次展会不仅是产品展示的平台，更是行业更新、合作与创新的重要场所。

参展产品与技术前沿

本届展会将展出多种类的零售自有品牌产品，包括食品饮料、日用消费品、家居用品及电子产品等。各大参展商将在展会上推出其新的产品和技术，着重展示产品的创新设计、可持续性以及智能化特点。例如，推动绿色消费的高环保材料、智能化的购物工具以及供应链的数字化解决方案，都将成为本届展会的亮点。

互动与交流的机会

展会期间， organizers 会设有专题论坛、行业研讨会及网络交流活动，邀约和企业高管分享市场见解和未来趋势。这样的活动为参展商和参观者提供了广泛的信息交流与思想碰撞的平台，使得行业从业者能够及时把握市场动态，应对挑战并抓住商机。此外，直采展的设立还将打破传统的采购和销售模式，提供全新的供需对接机制，从而进一步提升市场的活力。

全球视野与本土机会

上海作为中国大的经济中心之一，为展会提供了无与伦比的地理和商业优势。作为连接全球贸易的枢纽，上海的展会吸引了来自亚洲、欧洲、美洲等多个地区的客商前来参展及参观，营造出一个国际化的交流环境。这对于希望拓展国际市场的国内企业而言，是一场良机。，外资企业也可以通过这次展会，深入了解中国市场的消费需求与市场趋势，寻找合作机会。

如何参与展会

对于有意参与本次展会的企业，无论是展商还是访客，都需要提前进行登记报名。企业可以根据自身需求选择合适的展位，展示具竞争力的产品。，访客也应提前制定好参观计划，将重点放在与自身业务相关的展区，确保高效地获取信息。此外，展会主办方提供了多种合作赞助方案，为企业提供品牌曝光的机会。

展会的未来展望

随着消费环境的持续变化和技术的不断进步，未来的零售自有品牌市场将迎来更多的挑战与机遇。展会作为行业的重要平台，下一届将继续深化主题，加强展会的专业性与国际化水平，致力于推动零售行业的可持续发展。通过挖掘新兴市场、拓展产品线、与供应链上下游的深度合作，相信未来的零售自有品牌将成为行业，带动市场的创新与增长。

结语

2026年上海第19届零售自有品牌产品展、商超直采展及OEM贴牌展不仅是一个展示产品的平台，更是一个促进交流与合作的商机窗口。无论是从业者还是消费者，都将从中受益匪浅。希望广大行业人士能够积极参与，共同见证这一盛会的与成就。

PLF跨采自有品牌展通过哪些方式实现“高效商贸对接”？

第一：锁定目标更迅速。展品按品类进行分区布局，助力专业观众快速定位目标展商，减少无效沟通。

第二：全年对接更无忧。

PLF展会是你获取客户的全周期工具。在非展期，社群客服将持续收集零售企业“找产品、找工厂”的需求，为你接入零售企业“核心供应商库”搭建桥梁。开展前30天，平台开放展品检索与现场预约功能，帮助专业观众精准对接展商及产品。展后若有观众需要追溯展会产品信息，我们也将继续提供推荐与对接支持。

第三：对接渠道更多样。

PLF不仅提供全年持续对接，更在空间上打造多元对接活动，如“PLF走进零售对接会”，“PLF走进产地对接会”，以及“PLF创新星球新品推荐”等。历经近二十载积累，PLF已与中国连锁、零售企业建立年度联动机制。源头企业与PLF同行，即意味着携手中国零售企业，在树立企业形象的同时，与行业共同推动自有品牌的发展。