2026中国·上海国际高端进口食品展（2026年FHC第二十九届上海高端进口食品展览会）

The 2026 Shanghai International Food and Beverage Expo (FHC Shanghai GLOBAL) will be held as scheduled from November 10th to 12th at the Shanghai New International Expo Center. As one of the influential full category food exhibitions in Asia, FHC has held 28 consecutive sessions, and its professionalism, internationalization, and effectiveness continue to be highly recognized by upstream and downstream enterprises in the global food industry chain. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. The exhibition area is expected to reach 220000 square meters, attracting more than 3500 exhibitors from over 60 countries and regions, and the audience size will exceed 180000.

Since 1998, Shanghai Bohua International Exhibition Co., Ltd. has been deeply engaged in the exhibition industry. It has always been positioned as an "industry driven exhibition", rejected the flow foam, and focused on building a real supply and demand docking scenario. Its core businesses - exhibition display services, exhibition investment services, and exhibition planning services - are not simply providing venues and booths, but rely on long-term tracking and research on the food industry cycle, channel changes, and consumer trends to form a verifiable exhibition value delivery system. For example, at the 2024 FHC exhibition, the organizers accurately matched 73% of imported food exhibitors with regional chain supermarket procurement managers through a pre matching system; In the pre registration stage by 2025, the signing rate of intention cooperation between catering supply chain enterprises and pre packaged food brands has reached 41%. The service logic of data traceability and performance evaluation is redefining the value boundary of professional exhibitions in China.

This year's FHC Shanghai Global will set up a themed exhibition area called "Global Food Innovation Laboratory" for the first time, focusing on three major structural trends: firstly, the industrial landing of plant-based proteins is accelerating, from laboratory samples to room temperature shelves; The second is the breakthrough in the compliance of functional foods, and the dual track path of EU EFSA and State Administration for Market Regulation filing is being synchronously laid out by more overseas brands; The third is the reconstruction of cross-border supply chain resilience, and the clearance time of the ASEAN Yangtze River Delta cold chain corridor under the RCEP framework has been shortened to less than 72 hours. These are not conceptual hype, but conclusions drawn from Shanghai Bohua's sampling analysis of the technology investment and export structure of participating companies for three consecutive years. Data shows that between 2023 and 2025, the proportion of exhibiting companies with independent cold chain logistics capabilities will increase by 22 percentage points, and the number of companies with overseas localization production will increase by 3.8 times.

The location of Shanghai New International Expo Center - Pudong New Area, is not only a highland for exhibitions, but also a key source of China's food industry upgrading. Zhangjiang Science City gathers nearly 40% of the country's food biotechnology startups, whileiao Free Trade Zone undertakes about 28% of the country's imported food customs clearance volume. The geographical agglomeration effect and institutional innovation dividend intersect here, giving FHC a natural advantage in industrial depth. Compared to the Canton Fair focusing on foreign trade orders and the Sugar and Wine Fair focusing on traditional channels, FHC emphasizes more on "on-site conversion power": exhibitors can directly connect with new retail procurement teams such as Hema, Sam's Club, and Meituan Youxuan; Catering groups such as Yum China and Haidilao have resident product selection teams; The cross-border e-commerce platform SHEIN Food channel also participated in the product selection matching meeting for the first time as a co organizer. The on-site penetration capability of this multidimensional channel is an irreplaceable physical value anchor point for online promotion alone.

It is worth noting that this exhibition will feature a newly upgraded B2B intelligent matching system. The system is not simply keyword matching, but integrates 12 dimensions including enterprise business data, customs import and export records in the past three years, online sales platform category distribution, and offline terminal stocking density to generate dynamic credit profiles. Exhibitors can obtain a 'Target Buyer Potential Report' before the exhibition, clearly indicating the other party's purchasing frequency, SKU preferences, payment habits, and historical cooperation dispute records. This tool was jointly developed by Shanghai Bohua and the Supply Chain Research Center of Fudan University School of Management. It has completed stress testing in the spring preview of 2025, with an average increase of 37% in effective negotiation time and a reduction of about 52% in ineffective communication costs.

For food companies planning to expand into the East China market, the value of FHC lies not only in an exhibition exposure, but also in embedding a sustainable industrial collaboration network. The exhibition planning services provided by Shanghai Bohua include pre exhibition market access consultation (including compliance review of imported food labels), in exhibition media combination communication (covering Little Red Book, Tiktok local life and B-end vertical platform), and buyer follow-up support package six months after the exhibition. This service package includes 3 targeted procurement invitations, 2 regional closed door tasting events, and 1 channel penetration analysis briefing. German dairy companies that use this service package in 2024 have seen their stocking rate in East China supermarkets increase to 68% within 6 months, which is 29 percentage points higher than the industry average.

The current food industry is undergoing a paradigm shift from "scale expansion" to "efficiency intensive cultivation". Exhibitions are no longer just marketing embellishments, but the core infrastructure for enterprises to verify product strength, calibrate channel strategies, and identify the real competitive landscape. The reason why FHC Shanghai GLOBAL can maintain growth resilience among similar exhibitions worldwide is fundamentally due to its organizer Shanghai Bohua International Exhibition Co., Ltd.'s insistence on using industrial logic for exhibitions, rather than exhibition logic for industries. While the industry is still discussing the decline of traffic dividends, they are already building a new infrastructure supported by data trust, channel direct connection, and compliance.

For companies interested in deeply participating in the 2026 FHC Shanghai Global, it is recommended to initiate exhibition planning as soon as possible. Shanghai Bohua International Exhibition Co., Ltd. provides full-service consulting services, from booth selection strategy to exhibition logistics coordination, from regulatory pre-approval to buyer pre matching, ensuring that every investment in exhibition is converted into measurable commercial returns.

2026上海国际食品与饮料博览会（FHC SHANGHAI GLOBAL）将于11月10日至12日在上海新国际博览中心如期举行。作为亚洲具影响力的全品类食品展之一，FHC已连续举办二十八届，其专业性、国际性与实效性持续获得全球食品产业链上下游企业的高度认可。本届展会由上海博华国际展览有限公司主办，展览面积预计达22万平方米，吸引来自60余个国家和地区的3,500余家展商参展，观众规模将突破18万人次。

上海博华国际展览有限公司自1998年深耕会展行业以来，始终以“产业驱动型展会”为定位，拒绝流量泡沫，专注构建真实供需对接场景。其核心业务——展览展示服务、展会招商服务与展览策划服务，并非简单提供场地与展位，而是依托对食品产业周期、渠道变革与消费趋势的长期跟踪研究，形成一套可验证的展会价值交付体系。例如，在2024年FHC展会中，主办方通过前置匹配系统为73%的进口食品展商精准对接了区域连锁商超采购负责人；在2025年预登记阶段，已实现餐饮供应链企业与预制菜品牌之间的意向合作签约率达41%。这种数据可追溯、效果可评估的服务逻辑，正在重新定义中国专业展会的价值边界。

本届FHC SHANGHAI GLOBAL将首次设立“全球食品创新实验室”主题展区，集中呈现三大结构性趋势：一是植物基蛋白的工业化落地加速，从实验室样本走向常温货架；二是功能性食品的合规化突围，欧盟EFSA与国家市场监管总局备案双轨路径正被更多出海品牌同步布局；三是跨境供应链韧性重构，RCEP框架下东盟—长三角冷链通道的通关时效已缩短至72小时以内。这些并非概念炒作，而是基于上海博华连续三年对参展企业技术投入与出口结构的抽样分析所得结论。数据显示，2023—2025年间，参展企业中拥有自主冷链物流能力的比例上升22个百分点，具备海外本地化生产资质的企业数量增长3.8倍。

上海新国际博览中心所在地——浦东新区，不仅是会展高地，更是中国食品产业升级的关键策源地。张江科学城聚集了全国近40%的食品生物技术初创企业，外高桥保税区则承担着全国约28%的进口食品清关量。地理集聚效应与制度创新红利在此交汇，使FHC天然具备产业纵深优势。相较侧重外贸订单、糖酒会聚焦传统渠道，FHC更强调“现场转化力”：展商可直接对接盒马、山姆、美团优选等新零售采购团队；餐饮集团如百胜中国、海底捞设有常驻选品小组；跨境电商平台SHEIN Food频道亦首次以联合主办方身份参与选品对接会。这种多维渠道的现场穿透能力，是单纯线上推广无法替代的实体价值锚点。

值得注意的是，本届展会将启用全新升级的B2B智能配对系统。该系统并非简单关键词匹配，而是整合企业工商数据、近三年海关进出口记录、线上销售平台类目分布及线下终端铺货密度等12项维度，生成动态信用画像。参展企业可在展前获取《目标买家潜力报告》，明确标注对方采购频次、SKU偏好、账期习惯及历史合作纠纷记录。这一工具由上海博华联合复旦大学管理学院供应链研究中心共同开发，已在2025年春季预展中完成压力测试，平均提升有效洽谈时长37%，降低无效沟通成本约52%。

对于计划拓展华东市场的食品企业而言，FHC的价值不仅在于一次展会曝光，更在于嵌入一个可持续运转的产业协作网络。上海博华提供的展览策划服务，涵盖展前市场准入咨询（含进口食品标签合规审核）、展中媒体组合传播（覆盖小红书、抖音本地生活及B端垂直平台），以及展后6个月的买家跟进支持包。该服务包包含3次定向采购邀约、2场区域闭门品鉴会及1份渠道渗透分析简报。2024年使用该服务包的德国乳制品企业，6个月内华东商超上架率提升至68%，较行业平均水平高出29个百分点。

当前食品行业正经历从“规模扩张”向“效率精耕”的范式转移。展会不再是锦上添花的营销点缀，而是企业验证产品力、校准渠道策略、识别真实竞争格局的核心基础设施。FHC SHANGHAI GLOBAL之所以能在全球同类展会中保持增长韧性，根本在于其主办方上海博华国际展览有限公司坚持用产业逻辑做展会，而非用展会逻辑做产业。当行业还在讨论流量红利消退时，他们已在构建以数据信任、渠道直连与合规支撑为支柱的新基建。

有意深度参与2026 FHC SHANGHAI GLOBAL的企业，建议尽早启动参展规划。上海博华国际展览有限公司提供全程顾问式服务，从展位选址策略到展品物流协调，从法规预审到买家预匹配，确保每一分参展投入转化为可衡量的商业回报。

THE 29TH SHANGHAI GLOBAL FOOD TRADE SHOW

臻选美食-品味全球 SHAPING THE FUTURE OF FOOD

2026.11.10-12 中国·上海新国际博览中心

现场观众来自于食品、酒店、餐饮、生鲜、咖啡、烘焙、饮品、预制品、酒吧、会所、商超零售、加盟连锁等行业。但终究难挡“食饮人”的热情以及人们对美食发自内心的热爱，*终到场的专业买家数量突破十八万，共计187,025名！

展品范围

进口食品展区

1、休闲食品：糖果、巧克力、饼干、蜜饯、膨化、谷物、果脯类、营养食品等。

2、休闲饮品：咖啡、红茶、燕窝、果味饮料、饮用水、氢水、纯果蔬汁等。

3、酒类产品：葡萄酒、气泡酒、白兰地、啤酒、威士忌等。

国内食品展区

1、乳制品：液态奶、奶粉、奶酪、炼乳、乳脂肪、干酪、益生菌、乳冰激凌、其他乳制品等。

2、焙烤产品：糕点、面包、方便面等。

3、富硒食品：富硒茶、水、蛋、酒、奶、油、零食、饮品、大米、小麦、面粉、杂粮、蔬菜、水果等。

4、绿色天然食品：蜂蜜、木耳、菇类、山核桃、榛子、松子食品等。

5、肉制品：香肠、火腿、腌腊、酱卤、熏烧烤、干制品、油炸制品、调理肉制品、罐藏制品。

6、粮油制品：食用油、橄榄油、米类、面类、马铃薯杂粮等。

7、调味品：酱油、醋、味精、调味油系列产品、西餐调味品等。

8、水产品：冷冻/速冻水产、海参、鲍鱼水产调理食品、海洋加工制品、速冻调理食品及冷餐食品。

9、餐饮：中式正餐、中式快餐、火锅、西式正餐、西式快餐、咖啡店、休闲饮品店等。

本届展会的“国际范”再度升级！来自荣誉主宾欧盟、俄罗斯、意大利、日本、德国、英国、澳大利亚、厄瓜多尔、南非、美国、奥地利、土耳其、菲律宾等50+国家及地区的展团，带着独具地域特色的美食与技术亮相，成为展馆内一道亮丽的风景线：

各国展团不仅是“全球美食搬运工”，更带来了先进的食品加工技术与食品安全管理经验，为中外企业搭建起贸易合作的桥梁，推动饮食文化的跨国交融。

3000+参展企业覆盖15大展出板块（肉制品及水产品、休闲食品及饮料、乳制品、烘焙轻餐、咖啡茶饮等），无论是深耕行业多年的，还是崭露头角的新品牌，都在今日展现出强劲的产品力：

N2F80  

盘州刺梨

N2G01

特华得

N3C01

乐其雅

N3P12

辣西西里

N4E01

一赋

N4P10

意文食品

N5P01

光明肉业

N5C40

齐赞

E7E01

颐海

从传统美食到现代餐饮解决方案，从地方特产到，展商们用产品诠释行业创新趋势，也为专业买家提供了多元化的采购选择。