2026年上海第29届国际茶饮展、咖啡展、果汁展、碳酸饮料展览会（上海环球食品展）

The Eastern coordinates of the global dairy beverage trend

As the world food map continues to be redrawn, Shanghai, known for its inclusiveness, has once again become the focus of attention in the global food industry. In 2026, the 29th International Cheese Exhibition, Dairy Products Exhibition, and Beverage Exhibition (also known as Shanghai Global Food Exhibition FHC) hosted by Shanghai Bohua International Exhibition Co., Ltd. will arrive as scheduled. This is not just an exhibition, but also a window into the future trends of the global dairy and beverage industry. As a highly influential professional food trading platform in the Asia Pacific region, FHC has gone beyond its simple product display function and is evolving into a complex ecological hub that integrates trade docking, trend release, technology exchange, and cultural exchange. In the current dual drive of consumption upgrading and health awareness, the focus of this exhibition on the three major sectors of cheese, dairy products, and beverages precisely corresponds to the core pulse of market change.

Cheese: From an Imported Product to a Table Revolution

Once upon a time, cheese was only exclusive to Western restaurants or high-end supermarkets in the Chinese market. However, with the integration of food culture and the increasing openness of consumers' taste buds, a silent 'cheese revolution' is taking place. The FHC International Cheese Exhibition Area will comprehensively showcase the depth and breadth of this transformation. Exhibitors will not only include representative enterprises from traditional European cheese producing powers such as France, Italy, and the Netherlands, showcasing their ancient craftsmanship and geographical indication products that have been passed down for hundreds of years; There will also be the rise of emerging cheese manufacturers in regions such as Australia, South America, and China, who are committed to developing innovative products that are more suitable for Asian tastes, such as low salt, high protein, and pairing cheese with Chinese cuisine.

From a professional perspective, the growth momentum of China's cheese market is rapidly shifting from the catering and baking industry to the household consumption end. The successful popularization of children's remade cheese is only the first step. Next, high-end natural cheese for adults, snack cheese for leisure, and functional cheese for Chinese cuisine will become new growth points. The exhibition site will not only showcase a dazzling array of products, but also deepen market education through master workshops, tasting courses, and other forms, shortening the path from "cognition" to "consumption". For professional buyers, this is not only the source of procurement, but also a knowledge palace for understanding cheese culture and exploring the potential of segmented markets.

Dairy Products: A Functional Wave Beyond Nutrition

The dairy product exhibition area will profoundly reveal how the industry can go beyond basic nutrition supply and move towards the deep-water area of precision nutrition and functional empowerment. The competition among traditional liquid milk, yogurt, and formula milk has entered a white hot stage, and the breakthrough of innovation lies in the strengthening of specific nutritional components and deep exploration of consumer scenarios. We expect to see the following trends erupt in concentration at the exhibition:

Continuous leadership in gut health: Fermented dairy products containing specific probiotic strains, prebiotics, or prebiotics will have more specific and scientific functional claims.

Protein upgrade and segmentation: In addition to whey protein and casein, differentiated protein products such as A2 β - casein, grass fed milk, and organic milk sources will occupy a significant position, meeting the diverse needs of people from fitness enthusiasts to sensitive populations.

Sustainable and Clean Labels: Consumers' demand for environmental protection and ingredient transparency is increasingly high. Dairy products with environmentally friendly packaging, traceable carbon footprint, and minimalist ingredient lists will win more favor.

Local flavor fusion: Product innovation that combines Eastern flavor elements such as Yangzhi Ganlu, Jiujiu, and Osmanthus with Western dairy technology will become the key to differentiated competition among local brands.

The platform built by Shanghai Bohua International Exhibition Co., Ltd. will enable efficient integration between the upstream and downstream of the industry chain - from ranch technology, processing e, ingredient solutions to end brand merchants - and jointly promote the upgrading of the dairy value chain.

Beverages: Taste and Health Gaming in Diverse Scenarios

The beverage sector has always been one of FHC's dynamic and innovative areas. The 2026 exhibition is expected to present a more diverse, fragmented, and imaginative beverage world. The boundaries between traditional tea, coffee, fruit juice, and carbonated beverages are blurring, with fusion and crossover becoming the main theme.

Health is still an unshakable underlying logic. Products that are sugar free, low in sugar, and use natural sugar substitutes have become the basic configuration. The deeper health demands are reflected in the refinement of functional beverages: beverages targeting specific scenarios such as sleep, stress relief, immune enhancement, and exercise recovery will emerge in large numbers, backed by advances in raw material science such as plant extracts, amino acids, and adaptogens.

The exploration of flavor experience will be bolder. Influenced by global dining trends, spices (such as turmeric and cinnamon), herbs (such as basil and rosemary), and fermented flavors (such as kombucha and kefir) will be more widely used in beverage creation, creating complex and layered taste experiences. The creative combination of coffee and alcohol, as well as the cultural expression of high-end ready to drink tea drinks, will also be noteworthy highlights.

For practitioners, visiting this exhibition area is not only a search for new products, but also an opportunity to understand the complex and ever-changing lifestyles and value orientations of the younger generation of consumers. The success of a product increasingly relies on precise embedding and emotional resonance in a specific life scenario.

Shanghai: the exhibition attraction of the charming city

Setting the venue in Shanghai has strategic significance beyond geographical location. Shanghai is not only the economic center of China, but also the birthplace and touchstone of consumer trends. This city has a profound modern industrial heritage, a cutting-edge fashion sense, and an open and inclusive cultural mindset. Pudong and Puxi complement each other, with historical areas and skyscrapers coexisting. This unique urban temperament coincides with the mission of FHC exhibition to integrate tradition and innovation, and connect the East and the West. Exhibitors and visitors can not only negotiate business, but also immerse themselves in the pulse of China's dynamic market. From boutique cafes and bakeries on the streets and alleys to the shelves of high-end supermarkets, they can directly observe the first scene of consumer behavior. This experience is irreplaceable.

Grasp the future, starting from participation

In the face of a rapidly evolving and fiercely competitive market, working behind closed doors has no way out. The 2026 Shanghai FHC exhibition provides an unparalleled one-stop platform for all industry participants - whether they are distributors seeking imported goods, manufacturers eager for brand upgrades, retailers in need of solutions, or investors following industry trends. Here, you can witness new global products firsthand, communicate face-to-face with suppliers, listen to industry interpretations of trends, and even find potential partners. Shanghai Bohua International Exhibition Co., Ltd., with its profound industry resources and professional organizational capabilities, ensures that this grand event is not only a display of products, but also an incubator for the collision of ideas and business opportunities. Planning your itinerary in advance and actively participating in various forums and activities arranged for the exhibition will undoubtedly give you valuable opportunities and insights in future market competition.

全球乳饮风潮的东方坐标

当世界美食地图不断被重新绘制，上海，这座以海纳百川著称的国际都会，再次成为全球食品行业瞩目的焦点。2026年，由上海博华国际展览有限公司主办的“第29届国际奶酪展、乳制品展、饮料展览会”（即上海环球食品展FHC）将如期而至。这不仅仅是一场展览，更是一个洞察全球乳制品与饮料行业未来趋势的窗口。作为亚太地区极具影响力的专业食品贸易平台，FHC早已超越了单纯的商品展示功能，它正在演变为一个集贸易对接、趋势发布、技术交流与文化交流于一体的复合型生态枢纽。在消费升级与健康意识双重驱动的当下，此次展会所聚焦的奶酪、乳制品及饮料三大板块，恰好精准对应了市场变革的核心脉搏。

奶酪：从舶来品到餐桌革命

曾几何时，奶酪在中国市场仅是西餐厅或高端超市的专属。然而，随着饮食文化的融合与消费者味蕾的日益开放，一场静默的“奶酪革命”正在发生。FHC国际奶酪展区将全面呈现这一变革的深度与广度。参展商将不仅包括传统欧洲奶酪生产强国如法国、意大利、荷兰的代表性企业，展示其历经数百年传承的古老工艺与地理标志产品；更将迎来新兴产区如澳洲、南美以及中国本土奶酪制造商的崛起，他们正致力于研发更适合亚洲人口味的创新产品，例如低盐、高蛋白、搭配中式餐饮的佐餐奶酪。

从专业视角看，中国奶酪市场的增长动能正从餐饮烘焙业向家庭消费端快速转移。儿童再制干酪的成功普及仅是第一步，接下来，面向成人的高端天然奶酪、休闲零食奶酪以及用于中餐烹饪的功能性奶酪将成为新的增长点。展会现场将不仅展示琳琅满目的产品，更将通过大师工作坊、品鉴课程等形式，深度教育市场，缩短从“认知”到“消费”的路径。对于专业买家而言，这里不仅是采购源头，更是理解奶酪文化、发掘细分市场潜力的知识殿堂。

乳制品：超越营养的功能化浪潮

乳制品展区将深刻揭示行业如何超越基础营养供给，迈向精准营养与功能化赋能的深水区。传统液态奶、酸奶、奶粉的竞争已进入白热化阶段，而创新的突破口在于对特定营养成分的强化与对消费场景的深度挖掘。我们预计将看到以下趋势在展会中集中爆发：

上海博华国际展览有限公司搭建的这一平台，将使产业链上下游——从牧场技术、加工设备、配料方案到终端的品牌商——实现高效对接，共同推动乳制品价值链的升级。

饮料：多元场景下的味觉与健康博弈

饮料板块历来是FHC具活力与创新速度的领域之一。2026年的展会，预计将呈现一个更加多元、分裂且充满想象力的饮料世界。传统的茶、咖啡、果汁、碳酸饮料的边界正在模糊，融合与跨界成为主旋律。

健康化仍是不可动摇的底层逻辑。无糖、低糖、使用天然代糖的产品已成为基础配置。更深层次的健康诉求则体现在功能性饮料的精细化上：针对睡眠、缓解压力、提升免疫力、运动恢复等具体场景的饮料将大量涌现，其背后是植物提取物、氨基酸、适应原等原料科学的进步。

风味体验的探索将更加大胆。受全球餐饮潮流影响，香料（如姜黄、肉桂）、草本（如罗勒、迷迭香）以及发酵风味（如康普茶、开菲尔）将被更广泛地应用于饮料创作中，创造出复杂而富有层次感的味觉体验。咖啡与酒精的创意结合，以及高端即饮茶饮的文化表达，也将是值得关注的亮点。

对于从业者而言，参观此展区不仅是寻找新品，更是理解年轻一代消费者复杂多变的生活方式与价值取向的契机。产品的成功，越来越依赖于对某个特定生活场景的精准嵌入和情感共鸣。

上海：魅力之都的会展引力

将会址定于上海，具有超越地理位置的战略意义。上海不仅是中国的经济中心，更是消费潮流的发源地与试金石。这座城市拥有深厚的近代工业底蕴，兼具前沿的时尚嗅觉和开放包容的文化心态。浦东与浦西交相辉映，历史风貌区与摩天楼群并存，这种独特的城市气质，恰好与FHC展会所承载的融合传统与创新、连接东方与西方的使命不谋而合。参展商与观众在洽谈业务之余，也能沉浸式地感受到中国具活力市场的脉搏，从街头巷尾的精品咖啡馆、烘焙坊到高端商超的货架，直接观察消费行为的第一现场，这种体验是无可替代的。

把握未来，从参与开始

面对一个快速演变、竞争激烈的市场，闭门造车已无出路。2026年上海FHC展会，为所有行业参与者——无论是寻求进口佳品的经销商、渴望品牌升级的制造商、需要解决方案的零售商，还是关注行业动向的投资者——提供了一个无可比拟的一站式平台。在这里，您能亲眼目睹全球新产品，与供应商面对面交流，聆听行业对趋势的解读，甚至找到潜在的合作伙伴。上海博华国际展览有限公司凭借其深厚的行业资源与专业的组织能力，确保这场盛会不仅是产品的陈列，更是思想的碰撞与商业机会的孵化器。提前规划您的行程，深入参与展会安排的各类论坛与活动，必将为您在未来的市场竞争中，赢得宝贵的先机与洞察力。

THE 29TH SHANGHAI GLOBAL FOOD TRADE SHOW

臻选美食-品味全球 SHAPING THE FUTURE OF FOOD

2026.11.10-12 中国·上海新国际博览中心

现场观众来自于食品、酒店、餐饮、生鲜、咖啡、烘焙、饮品、预制品、酒吧、会所、商超零售、加盟连锁等行业。但终究难挡“食饮人”的热情以及人们对美食发自内心的热爱，终到场的专业买家数量突破十八万，共计187,025名！

展品范围

进口食品展区

1、休闲食品：糖果、巧克力、饼干、蜜饯、膨化、谷物、果脯类、营养食品等。

2、休闲饮品：咖啡、红茶、燕窝、果味饮料、饮用水、氢水、纯果蔬汁等。

3、酒类产品：葡萄酒、气泡酒、白兰地、啤酒、威士忌等。

国内食品展区

1、乳制品：液态奶、奶粉、奶酪、炼乳、乳脂肪、干酪、益生菌、乳冰激凌、其他乳制品等。

2、焙烤产品：糕点、面包、方便面等。

3、富硒食品：富硒茶、水、蛋、酒、奶、油、零食、饮品、大米、小麦、面粉、杂粮、蔬菜、水果等。

4、绿色天然食品：蜂蜜、木耳、菇类、山核桃、榛子、松子食品等。

5、肉制品：香肠、火腿、腌腊、酱卤、熏烧烤、干制品、油炸制品、调理肉制品、罐藏制品。

6、粮油制品：食用油、橄榄油、米类、面类、马铃薯杂粮等。

7、调味品：酱油、醋、味精、调味油系列产品、西餐调味品等。

8、水产品：冷冻/速冻水产、海参、鲍鱼水产调理食品、海洋加工制品、速冻调理食品及冷餐食品。

9、餐饮：中式正餐、中式快餐、火锅、西式正餐、西式快餐、咖啡店、休闲饮品店等。

第二十八届FHC上海环球食品展由上海市餐饮烹饪行业协会、上海博华国际展览有限公司主办， 中国食品土畜进出口商会联合主办，并得到了行业协会和各单位的大力支持。

2025 FHC以200,000㎡展出面积、2,800多家参展企业，吸引了173,143名专业买家。本届展会一共展出15大板块，首次纳入药食同源和婴童食品两大潜力板。展会还同期举办了数十场专业赛事及论坛、商贸配对活动等，全方位展示了国际食饮行业的丰富和繁荣。

部分国际展团

部分地方展团

展商心声

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本届展会收获了来自海内外展商、专业买家等多方面伙伴对FHC平台价值的高度赞赏。

/BENNS贝纳丝/

此次亮相FHC环球食品展，BENNS 满怀热忱与期待。作为深耕可可行业 52 载、秉持“专注亚洲可可高端风味和坚持可持续发展”的企业，我们既借展会收获了与行业伙伴的深度交流，也赢得了合作商的认可，彰显品牌力量。愿以展为桥，共探行业趋势与机遇。感谢每一份驻足关注，未来 BENNS 将持续研发优质产品，携手共创食品行业新可能！

王兆原 Tim Wang 

BENNS 中国区CEO 

/永和食品/

很高兴能代表拥有40多年品牌历史的永和食品集团，携全系产品亮相本次上海环球食品展。此次展会也带来了我们的药食同源系列产品，精准适配当下不少消费者的亚健康状态。此次参展，我们很大的收获是在此寻求到更多优质渠道商和供应商，进一步拓宽产品流通链路；也希望展会让更多人了解我们的健康产品 ，让所有消费者都能喝到更健康、更美味的豆浆。

高晶晶 Eliza Gao 

永和食品集团外贸总监

/叮咚买菜·朝气鲜食/

作为叮咚买菜旗下深耕中西方预制菜的自有品牌，在本次展会，我们带来了中式卤味等传统风味，也呈现了西式意面等便捷美味。我们正计划将中西方预制菜的美味与安心，首先带到新加坡、马来西亚、泰国等东南亚地区，让世界友人感受到中式食品的魅力。而本次展会也为我们链接了很多的海外客户，共探行业新机遇。

袁珮菱 Peiling Yuan 

预制菜事业部品牌经理

/度小月/

很荣幸能携度小月全系产品亮相本次 FHC 展会，与各界同仁、消费者们共同分享品牌的美食理念与优质产品。也借这场行业盛会，传递品牌 130 周年的专属心意。度小月是源自中国台湾台南的，进入中国内地市场也超 20 年。此次展会，我们带来了新的港町忆城系列产品 ，将中国台湾传统的面条与粉丝，从单纯的美味升级为承载地域文化的温情产品，让每一份食品都兼具风味与文化记忆。此次参展，我们一方面希望结识更多合作伙伴，触达更多年轻消费者与各渠道专业买主，拓宽品牌合作版图；另一方面，也想让更多人感知度小月的饮食文化魅力，让这份文化与温情的百年味道，走进更多家庭的厨房。后想对每一位支持我们的人，轻声道一句“多谢”。

林凡舜 Pierce Lin 

營銷巿場部 部長

/中焙食品/

很荣幸能携中焙全系蛋挞相关产品亮相本届 FHC 展会。深耕蛋挞行业十余年来，我们始终专注为烘焙、餐饮、茶饮、商超等专业客户提供蛋挞半成品，并配套涵盖烤制指导、陈列优化、销售分析在内的蛋挞整体解决方案。目前，我们已与好利来等烘焙品牌，以及 Ole、沃尔玛等商超达成深度合作。此次参展，我们收获了更多经销商、零售商的合作意向，进一步拓宽合作版图，也希望让中焙的优质蛋挞产品走进千家万户，甚至迈向更广阔的国际市场。

黄延平 Yanping Huang 

中焙蛋挞全国营销中心总经理

/欧盟 EU/

我们参加2025 年FHC 展会的主要目标是增强市场影响力，促进中欧文化交流。FHC 为我们提供了展示欧洲食品典型特质的契机：风味、深厚传统、丰富文化底蕴与专业技艺。我们向中国进口欧盟食品的企业及消费者传递这样的理念：欧盟食品生产遵循全球严苛的健康标准、动物福利规范与品质体系。我们期待通过FHC 这样的平台，持续提升中国市场对欧盟食品品质与独特特性的认知与认可，推动未来数年双方农业食品贸易的持续增长。我们热切期盼与中国市场建立稳固的合作伙伴关系。欢迎品味欧洲！

Mr. Wojciech Ptak

AgricultureCounsellor 农业参赞 

Delegation of the European Union to China

欧洲联盟驻华代表团

/意大利 Italy/

意大利贸易促进局（ITA）始终致力于加强和深化两国间的合作，促进双边商业与贸易关系的蓬勃发展。意大利美食完美融合了营养、健康、品质与风味，为全球消费者呈现均衡愉悦的饮食体验，彰显地中海饮食精髓，使“意大利制造”理念广受推崇且体系完善。11月12日至14日，在ITA上海办事处于FHC 展会筹办的意大利展馆中，30家意大利食品企业向中国及亚洲合作伙伴展示产品与专业技术。此次活动恰逢“意大利美食周全球巡展”，以“健康、文化与创新交织的意大利美食”为主题（意式烹饪：健康、文化与创新的平衡）。

VeliaFilippelli俞客 

Deputy Trade Commissioner 副代表

 ItalianTrade Agency (ITA)

意大利对外贸易委员会上海代表处

/美国 USA/

经历了千百年的相持后,我们终于看到了战胜贫困的曙光。胜利在向我们招手，更加美好的未来需要我我们生产的人参中 ，有98% 出口到中国，所以结识新的潜在客户建立关系非常好。 

Robert Daniel Kaldunski -President 

美国威斯康辛州花旗参农业总会主席 

Ginseng Board of Wisconsin

/菲律宾 Philippines/

我认为我们在这里有很大的潜力，明年我们还会再来！

BLESILA LANTAYONA –Undersecretary 

菲律宾贸易与工业部 副部长 

Philippine Department of Trade and Industry

/乌拉圭 URUGUAY/

我们认为这是一个非常好的贸易展会来定位我们的品牌 ，因为这个贸易展会拥有很多专业参展者。

MARIA CECILIA SHAW 

乌拉圭国家肉类协会 促销广告项目专员 

NATIONAL MEAT INSTITUTE OF URUGUAY -URUGUAY MEATS PROMOTION AD PROJECT SPECIALIST

观众画像

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03

2025 FHC的专业观众数据再创新高，达到173,143人次，相较去年整体观众数量稳定增长，尤其是海外观众的数量，有20%的涨幅。观众来源覆盖经销商、制造商、进口商、餐饮企业、电商平台等全渠道，其中经销商占比14%，制造商占12%，进口商占8%，凸显FHC的商贸枢纽地位。

媒体风暴

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04

本届展会媒体曝光量创纪录：

·全渠道搜索及曝光量超1.46亿次，较去年增长21.7%

·官方直播观看人次达21.7万

·短视频平台播放量突破1600万

·小红书话题浏览量增长两倍

·线上合作媒体覆盖小红书、微博、Facebook、·Instagram等国内外主流平台

·线下有沉浸式逛展直播，以及专属的展商深度访谈

共同助力品牌声量破圈!!

商贸对接

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05

今年的商贸配对会依旧是展会亮点。三大会场、九场配对会，深度洞察了市场需求，共汇聚195家采购渠道，包括叮咚买菜、得物、永辉超市、麦德龙、京东等头部品牌。商贸对接活动涵盖食饮优选对接会、新渠道选品对接专区等板块，助力展商与买家高效匹配。

智慧碰撞

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06

20+场论坛引爆行业思考！从国际肉类高峰论坛到中欧地理标志论坛，覆盖电商、零售、餐饮、咖啡茶饮、巧克力、机器人、连锁加盟等热点。

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竞技

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07

FHC赛事再度升级，烹饪艺术比赛、甜品烘焙大赛、咖啡拉花锦标赛等吸引全球选手同台竞技。

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特色活动

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08

行业备受瞩目的金苹果奖在奖项设置方面进行了全新升级。除此之外，现场的特色活动更是人气焦点：巧克力时装秀融合敦煌艺术，公平田野市集推动生态农业；咖啡表演秀让观众沉浸体验咖啡文化。