2027中国·上海墙面装饰板材展（2027第35届HOTEL上海国际酒店墙面装饰板材展览会）

In March 2027, the Shanghai New International Expo Center on the banks of the Huangpu River will experience a three-day storm in the building decoration materials industry. The 35th SHOP PLUS Shanghai International Building Decoration Materials Exhibition, organized by Shanghai Bohua International Exhibition Co., Ltd., which has been deeply involved in the industry for more than 30 years, is expected to attract over 2200 exhibitors and 180000 professional buyers from around the world. This is not just a product display, but also a deep dialogue about "spatial value reconstruction".

Curatorial Logic: From Material Suppliers to Space Solution Providers

The main business of Shanghai Bohua International Exhibition Co., Ltd. covers exhibition display, exhibition investment promotion, and exhibition planning. At the 2027 exhibition, these three services will be integrated into a complete business logic: using curatorial thinking to force the upgrading of the industrial chain. Traditional building materials exhibitions often involve setting up stalls to sell goods, where companies rent a booth, display board samples, and wait for customers to inquire. But the 35th SHOP PLUS is breaking this inefficient mode.

The planning team adopted a "scene first" strategy in the exhibition area planning. For example, the "Industrial Wind Recycling Zone" no longer displays cement boards, corroded steel plates, or metal mesh separately, but directly builds a 500 square meter LOFT office space real-life. Exhibitors are required to submit not only product parameters, but also application data of the material in acoustic optimization, light reflectivity, and structural load. This curatorial logic forces suppliers to rethink their positioning: are you offering boards that cost a few yuan per square meter, or a complete solution that can balance noise reduction and aesthetics in commercial spaces?

Shanghai Bohua has introduced a "purchaser pre matching system" in the investment promotion process. Buyers who register to visit submit their re online, and the system automatically collides them with the exhibitor's product library. The pilot data for 2026 shows that pre matched buyers have a 47% increase in transaction intention rate at the exhibition site. This data-driven model is not a gimmick, but a complete subversion of the traditional "sweeping style exhibition".

Industry signals of the five core sectors

The exhibition covers eight categories, but what truly represents the industry trend is the changing competitive landscape of the five vertical sectors.

The ground material sector is experiencing a 'material war'. PVC elastic flooring and SPC stone plastic flooring are being discussed around environmental indicators. The EU's new regulations in 2025 require commercial space flooring materials to meet the EN 16516 standard for formaldehyde emissions, which puts enormous pressure on domestic small and medium-sized enterprises. Among the participating companies, more than 30 have announced the adoption of "zero solvent technology", and their production line e is mostly new production lines after 2026. At the exhibition site, a leading manufacturer directly provided a "72 hour testing report generation service", where customers can take samples on site and third-party organizations provide data in the on-site laboratory. This instant verification mode is becoming a new industry standard.

The focus of wall decoration panels has shifted towards "modular integrated systems". Under policy promotion, prefabricated interiors have covered 60% of newly built hotels and office buildings in the Yangtze River Delta region. During the exhibition, a "2027 Prefabricated Wall System Construction Error Control White er" will be released, jointly drafted by 17 core enterprises participating in the exhibition. The important point is the substitution rate of "dry construction" for traditional wet operations. In the local tooling project in Shanghai in 2026, the construction period of prefabricated walls has been reduced by 40%, and the exhibition site will showcase a new "snap on glue free installation" solution, which completely eliminates the use of organic solvents.

The evolution of the commercial lighting sector has surprised many people. The LED industry has entered the stage of "second revolution", with a focus on "luminous efficiency" and a shift towards "light environment ". Among the new products launched by exhibitors, more than 50 lighting fixtures have the function of "dynamic color temperature adjustment", which can automatically synchronize and adjust according to the color temperature changes of indoor natural light. A certain exhibitor even showcased a system for bookstore space, which can automatically optimize the spectral proportion of the area based on the color distribution of book covers on the shelves, increasing the color reproduction index of the covers from 90 to 98. This refined scene lighting scheme will directly change the energy consumption structure and visual experience of commercial spaces.

The highlight of the intelligent control system sector lies in the process of "protocol unification". In the past, different control protocols were used for intelligent lighting, curtains, and security, resulting in a fragmented end-user experience. The promotion of the Matter 3.0 protocol in 2025 is changing this situation. A "cross protocol interoperability testing area" will be set up at the exhibition site, where visitors can bring any brand of smart switches, sensors, or central control screens and connect to the "open ecological network" built by exhibitors on site. Shanghai Bohua deliberately handled this aspect in its planning to allow the market to see firsthand that interconnectivity is no longer just a declaration of individual opinions, but a real capability that can be verified on the spot.

The building decoration panel sector has ushered in a dark horse: bio based fiberboard. This type of board made from agricultural straw and bamboo fiber has approached the bending strength of traditional medium density fiberboard, but has reduced weight by 25%. Two Jiangsu companies will showcase their newly mass-produced production lines, which can produce up to 1200 sheets per day on a single line. More importantly, the carbon footprint of each board is 37% lower than that of traditional wooden boards. At present, as the "dual carbon" target enters the stage of deep implementation, such materials may rewrite the material selection logic for residential decoration and commercial public decoration.

Shanghai's urban role and geographical advantages of exhibitions

Shanghai is a city with high sensitivity to the market for building decoration materials. The 8 high-end commercial complexes newly opened in Pudong New Area in 2026 have all achieved full process delivery of building information models. This data means that any material supplier entering these projects must have a three-dimensional digital model library and real-time updating capabilities. The exhibition organizer keenly sensed this signal and set up a "Digital Asset Pavilion" in the exhibition hall to assist traditional material suppliers in completing the three-dimensional digital filing of their products. This process itself is a practical exercise for industrial upgrading.

The exhibition hall is located at the Shanghai New International Expo Center, adjacent to Pudong International Airport and Longyang Road transportation hub. Within a radius of 3 kilometers, there are over 40 star rated hotels and 300 catering service providers. The experience of holding 34 consecutive sessions has enabled Shanghai Bohua to develop a mature logic in venue flow planning: exhibit transportation vehicles are divided into morning and evening shifts with staggered entry to avoid conflicts with visitor flow; The security check area is e with dual channels for ID card and facial recognition, with a single person passing time of no more than 12 seconds during peak hours. These details determine the on-site experience for professional audiences.

The investment strategy of the exhibition also targets the unique industrial cluster effect in Shanghai. The Yangtze River Delta region contributes 43% of China's building decoration materials output value, while Shanghai's status as the "City of Design" has attracted 70% of the country's top interior design companies to establish bases. The exhibition has set up a "Design Material Selection Matchmaking Day" and invited 300 registered architects and interior designers to enter the exhibition area in advance. The direct collision between the design end and the supply end often leads to the discovery of material innovation possibilities earlier than the end purchaser.

Industry pain points and exhibition solutions

The construction and decoration materials industry has long been plagued by two major problems: "information asymmetry" and "long decision-making cycles". A typical commercial project requires at least four selection reviews from design finalization to material entry. The value of the exhibition lies in compressing this process into three days.

Shanghai Bohua has launched a "48 hour high-speed sampling service" at the 2027th exhibition. Exhibitors can submit sample parameters to the organizing committee one month before the exhibition, and the 3D printing center at the exhibition site will generate 1:1 material samples within 48 hours. This means that designers can receive the physical product on the second day of the exhibition and conduct on-site light reflection testing and tactile evaluation. During the pilot period in 2026, this service facilitated 23 large orders with a total amount exceeding 70 million yuan. This is a typical example of the transformation of exhibition planning services from "venue rental" to "transaction facilitation".

Another pain point is' inconsistent standards'. The differences in building codes between the north and south, as well as the fire safety re of different commercial formats, often result in the same material being sentenced to death in different projects. The exhibition organizer, in collaboration with the China Building Decoration Association, has set up a "Compliance Certification Fast Track" within the exhibition area. Twelve examiners with national registration are stationed on-site to provide pre review and Q&A on product standards for enterprises. Manufacturers no longer need to queue up for inspection at the construction departments of various provinces and cities themselves. They can obtain market suitability reports for the three key cities of Shanghai, Beijing, and Shenzhen at the exhibition site.

The value of exhibition display services lies in "visual verification". Many small and medium-sized enterprises claim that their materials "meet Class A fire resistance" and "meet moisture resistance standards", but lack intuitive demonstration methods. Shanghai Bohua has set up a dedicated extreme environment testing chamber in the exhibition area, including a 100 degree Celsius dry heat room, a 98% humidity corrosion chamber, and an open flame combustion testing platform. Exhibitors can put their own waterproofing membranes or fireproof boards into the cabin for real-time testing, and the testing process will be live streamed through the large screen in the exhibition hall. This' on-site baking test 'is more persuasive than any promotional brochure.

Industrial design empowers the application of materials

Shanghai Bohua has introduced the "Material Application Trend Release" section for the first time this year, and jointly released the "2028 Commercial Space Material Trend Report" with the Dutch Design Foundation. The core finding of the report is the 'return of brutalism'. Unlike the prevalent trend of sexual frigidity in recent years, commercial spaces in 2028 are embracing the aesthetic of exposed structures. Clear concrete, steel rib frames, and untreated wood grain bed metal will become mainstream. This has put forward new re for decoration material suppliers: materials no longer need to be "delicately wrapped", but need to bear a part of the structural expression function.

In response to this trend, the exhibition has set up a "Structural Decoration Integration Forum". The engineering team from the University of Stuttgart in Germany will share how to enhance the surface hardness of natural stone through nano infiltration technology, so that it can withstand local loads even as a decorative surface layer. If this technology is commercially implemented, it will directly change the way stone is used in hotel lobbies and commercial atriums. The tickets for the forum were sold out two weeks before the opening of the exhibition, and this heat itself is a strong market signal: the industry is shifting from "buying materials" to "buying solutions".

A special installation art will also appear at the exhibition site: a curtain wall made up of 3000 recycled glass fragments pieced together, with the glass fragments showing dynamic light spot changes under sunlight. This work is not only an artistic interactive installation, but also an extreme test of "waste recycling". Each piece of glass can be traced back to its source, and its splicing process uses a new type of optical transparent structural adhesive. The bonding strength of this adhesive has been verified by real-time tensile testing e on site at the exhibition hall. This presents an extreme example of "low-carbon aesthetics" for the building curtain wall industry.

Business closed loop and procurement decision-making

For professional buyers planning to visit, the exhibition provides a complete set of decision-making tools. A QR code system is installed at the entrance of each booth, which can be scanned to obtain the exhibitor's product carbon footprint report, BIM model download link, and acceptance documents of typical cases. This system was jointly developed by Shanghai Bohua and Tongji University Architecture Digitalization Laboratory, and its database contains full lifecycle data for over 40000 products. Buyers no longer need to rely on verbal promises from salespeople, data itself speaks for itself.

During the procurement and circulation process, price negotiations often take up a significant amount of time. The exhibition has opened a "transparent pricing area", re all participating companies to display a unified retail price and engineering batch discount ratio in their booths, and not to adopt the vague strategy of "one customer, one price". A hotel procurement director from Suzhou stated at the previous exhibition that this transparency has tripled his screening efficiency. Shanghai Bohua has also raised its screening criteria for exhibition investment targets: rejecting companies that cannot provide standardized to participate.

The subsequent transaction process relies on the "real-time credit evaluation system". The exhibition cooperates with the Shanghai Stock Exchange, and buyers can conduct credit checks on exhibitors through the system to understand their contract performance rate and litigation records over the past five years. Conversely, exhibitors can also check the payment cycle records of buyers. This two-way credit mechanism effectively reduces the trial and error costs for both parties. According to the 2026 exhibition transaction data, the post dispute rate for orders completed using this system is only 0.7%.

In Shanghai in March 2027, the value of this exhibition has surpassed that of a simple trade fair. It is becoming a testing ground for testing the technical accuracy and commercial logic of the building decoration materials industry. When an industry faces growth bottlenecks, a tough and in-depth exhibition is the market filter.

2027中国·上海3月建筑装饰材料展（2027第35届SHOP PLUS上海国际建筑装饰材料展览会）2027年3月，黄浦江畔的上海新国际博览中心将迎来一场持续三天的建筑装饰材料产业风暴。第35届SHOP PLUS上海国际建筑装饰材料展览会，由深耕行业三十余年的上海博华国际展览有限公司操盘，预计将吸引全球超过2200家展商与18万人次专业买家到场。这不仅仅是一次产品陈列，更是一场关于“空间价值重构”的深度对话。

策展逻辑：从材料供应商到空间解决方案商

上海博华国际展览有限公司的主营业务覆盖展览展示、展会招商与展览策划。在2027年的展会上，这三项服务被整合为一条完整的商业逻辑：用策展思维倒逼产业链升级。传统的建材展多是“摆摊卖货”，企业租个展位，挂上板材样品，等待客户询价。但第35届SHOP PLUS正在打破这种低效模式。

策划团队在展区规划上采取了“场景先行”策略。例如“工业风再造专区”不再单独展示水泥板、锈蚀钢板或金属网，而是直接搭建出一个500平方米的LOFT办公空间实景。参展企业需要提交的不仅是产品参数，还必须附带该材料在声学优化、光反射率及结构荷载上的应用数据。这种策展逻辑迫使供应商重新思考自己的定位：你提供的究竟是几块钱一平方米的板材，还是能够解决商业空间“降噪与美学平衡”的整套方案？

上海博华在招商环节引入“采购商预匹配系统”。报名参观的买家在线上提交需求，系统自动将其与参展商产品库进行碰撞。2026年的试点数据表明，经过预匹配的买家在展会现场的成交意向率提升了47%。这种数据驱动模式并非噱头，而是对传统展会“扫街式逛展”的彻底颠覆。

五大核心板块的产业信号

展品范围覆盖八大类别，但真正代表行业风向的是五个垂直板块的竞争格局变化。

地面材料板块正在经历一场“材质战争”。PVC弹性地板与SPC石塑地板围绕环保指标展开拉锯。欧盟2025年新规要求商业空间地面材料必须通过甲醛释放量EN 16516标准，这对国内中小企业形成巨大压力。参展企业中，已有超过30家宣布采用“零溶剂工艺”，其生产线设备多为2026年后的新投产线。在展会现场，某头部厂商直接提供了“72小时检测报告生成服务”，客户可以当场取样，由第三方机构在现场实验室出具数据。这种即时验证模式正在成为新的行业标配。

墙面装饰板块的焦点转向“模块化集成系统”。装配式内装在政策推动下已经覆盖了长三角地区60%的新建酒店与办公楼。展会期间将发布一份《2027装配式墙面系统施工误差控制白皮书》，由参展的17家核心企业联合起草。重要看点是“干法施工”对传统湿作业的替代率。2026年上海本地的工装项目中，装配式墙面的工期压缩了40%，而展会现场将展示新的“卡扣式免胶安装”方案，完全消除了有机溶剂的使用。

商业照明板块的演进出乎很多人的意料。LED行业已经进入了“二次革命”阶段，重点从“发光效率”转向“光环境品质”。参展商推出的新品中，有超过50款灯具具备“动态色温调节”功能，可根据室内自然光的色温变化自动同步调整。某展商甚至展示了一款针对书店空间的系统，它能根据货架上的图书封面颜色分布，自动优化该区域的光谱占比，使封面色彩还原度从普通显色指数90提升至98。这种精细化场景照明方案，将直接改变商业空间的能耗结构与视觉体验。

智能控制系统板块的看点在于“协议统一化进程”。过去智能照明、窗帘、安防使用不同的控制协议，导致终端用户体验割裂。2025年Matter 3.0协议的推广正在改变这一局面。展会现场将设置一个“跨协议互通测试区”，参观者可以携带任何品牌的智能开关、传感器或中控屏，现场接入展商搭建的“开放生态网络”。上海博华在策划中特意处理这一环节，就是要让市场亲眼看到互联互通不再是各说各话的宣告，而是可以当场验证的真实能力。

建筑装饰板材板块迎来了一匹黑马：生物基纤维板。这种以农业秸秆、竹纤维为原料的板材，在抗弯强度上已接近传统中密度纤维板，但重量减轻了25%。两家江苏企业将展出其新量产的生产线，单线日产能达到1200张。更关键的是，其每张板材的碳足迹比传统木质板材低37%。在“双碳”目标进入深度实施阶段的当下，这类材料可能会改写住宅精装与商业公装的材料选择逻辑。

上海的城市角色与展会地理优势

上海是对建筑装饰材料市场敏感度高的城市。浦东新区2026年新开业的8家高端商业综合体，全部实现了建筑信息模型全流程交付。这一数据意味着，任何一个进入这些项目的材料商，都必须具备三维数字模型库与实时更新能力。展会主办方敏锐捕捉到这个信号，在展馆内特设了“数字资产馆”，协助传统材料商完成产品的三维数字化建档。这个过程本身就是一次产业升级的实战演练。

展馆选址上海新国际博览中心，紧邻浦东国际机场与龙阳路交通枢纽，半径3公里内分布着超过40家星级酒店与300家餐饮服务商。连续举办34届的经验，让上海博华在场地动线规划上已经形成一套成熟逻辑：展品运输车辆分早晚两班错峰入场，避免与参观人流冲突；安检区域设置身份证与人脸识别双通道，高峰期单人通过时间不超过12秒。这些细节决定了专业观众的现场体验。

展会的招商策略也瞄准了上海特有的产业集群效应。长三角地区贡献了中国建筑装饰材料产值的43%，而上海的“设计之都”地位吸引了全国70%的一线室内设计公司设立据点。展会专门设置了“设计选材对接日”，邀请300位注册建筑师与室内设计师提前进入展区。这种设计端与供应端的直接碰撞，往往比终端采购商更早发现材料创新的可能性。

行业痛点与展会解决的路径

建筑装饰材料行业长期存在“信息不对称”与“决策周期长”两大顽疾。一个典型的商业项目，从设计定稿到材料进场需要经历至少四次选型评审。展会的价值在于将这个过程压缩到三天之内。

上海博华在2027届展会中推出了“48小时极速打样服务”。参展企业可以在开展前一个月向组委会提交样块参数，展会现场的3D打印中心会在48小时内生成1:1材质样块。这意味着，设计师可以在展会第二天就拿到实物，当场进行光线反射测试与触感评估。2026年试点期间，这项服务促成了23笔总额超过7000万元的大额订单。这是展览策划服务从“场地出租”向“交易促成”转型的典型例子。

另一个痛点是“标准不统一”。南北方的建筑规范差异、不同商业业态的消防要求，常常导致同一款材料在不同项目中被判死刑。展会主办方联合中国建筑装饰协会，在展区内设立了一个“合规认证快速通道”。由12位具有国家注册资质的审查员现场驻场，为企业提供产品标准的预审与答疑。厂商不需要再自己去各省市建设厅排队送检，在展会现场就能拿到针对上海、北京、深圳三个重点城市的市场适配性报告。

展览展示服务的价值在于“可视化验证”。很多中小企业宣称自己的材料“防火达到A级”“防潮符合标准”，但缺乏直观的演示手段。上海博华在展区内搭建了专门的极端环境测试舱，包含100摄氏度干热房、98%湿度腐蚀舱以及明火燃烧测试台。参展商可以将自家的防水卷材或防火板放入舱内进行实时测试，测试过程通过展馆内的大屏进行直播。这种“现场烤验”比任何宣传册都更具说服力。

工业设计赋能材料应用

上海博华今年首次引入“材料应用趋势发布”环节，与荷兰设计基金会联合发布《2028商业空间材料趋势报告》。报告的核心发现是“粗野主义的回归”。与过去几年性冷淡风盛行不同，2028年的商业空间正在接纳裸露的结构美感。清水混凝土、钢制肋架、未经处理的木纹拉丝金属将成为主流。这为装饰材料供应商提出了新的要求：材料不再需要被“精致包裹”，而是需要承担一部分结构表现功能。

针对这一趋势，展会设置了“结构饰面一体化论坛”。来自德国斯图加特大学的工程团队将分享如何通过纳米渗透技术增强天然石材的表层硬度，使其在作为装饰面层的也能承受局部荷载。这种技术如果商业落地，将直接改变石材在酒店大堂与商业中庭的应用方式。论坛的门票在展会开幕前两周就已告罄，这种热度本身就是一个强烈的市场信号：行业正在从“买材料”转向“买解决方案”。

展会现场还将出现一个特殊的装置艺术：一片由3000片回收玻璃碎片拼接而成的幕墙，玻璃碎片在阳光照射下呈现出动态的光斑变化。这件作品不仅是一个艺术互动装置，更是对“废弃物再利用”的极限测试。每一片玻璃的来源都可追溯，其拼接工艺使用了一种新型的光学透明结构胶，这种胶的粘接强度经过展馆现场的实时拉力测试仪验证。这为建筑幕墙行业展示了一个极端的“低碳美学”样本。

商业闭环与采购决策

对于计划参观的专业买家，展会提供了一套完整的决策工具。每个展位入口处都设置了二维码系统，扫描后即可获取该展商的产品碳足迹报告、BIM模型下载链接以及典型案例的验收文件。这套系统由上海博华与同济大学建筑数字化实验室联合开发，其数据库中收录了超过4万种产品的全生命周期数据。买家不需要再依靠销售人员口头承诺，数据本身就能说话。

采购流通过程中，价格谈判往往占据大量时间。展会开辟了“透明报价区”，要求所有参展企业在其展位中展示统一零售价与工程批量折扣比例，不得采用“一客一价”的模糊策略。一位来自苏州的酒店采购总监在上一届展会中表示，这种透明化让他的筛选效率提升了三倍。上海博华对展会招商对象的筛选标准也随之提升：拒绝那些无法提供标准化报价单的企业参展。

后的成交环节依托于“即时信用评估系统”。展会与上海票据交易所合作，采购商可以通过系统对参展商进行征信查询，了解其过往五年的合同履约率与涉诉记录。反过来，参展商也可以查询买家的付款周期记录。这种双向信用机制有效降低了双方的试错成本。2026年的展会交易数据显示，使用该系统完成交易的订单，其后期纠纷率仅为0.7%。

2027年3月的上海，这个展会的价值已经超越了一个单纯的贸易集市。它正在成为检验建筑装饰材料产业技术精度与商业逻辑的试验场。当产业面临增长瓶颈时，一场强硬而有深度的展览，就是的市场过滤器。

2027年，上海将迎来第35届上海国际酒店智能厨卫及整体卫浴展览会。此次展会将汇聚企业和创新产品，展示智能厨卫及整体卫浴的和趋势，为酒店及建筑行业提供一个的交流与合作平台。

展会概况

此次展会由上海博华国际展览有限公司主办，展会内容涵盖酒店智能厨卫设备、整体卫浴解决方案以及新的设计理念。为期三天的展会不仅展示新产品，还将举办一系列的行业论坛和研讨会，邀请分享经验与见解。

智能厨卫的崛起

随着科技的发展，智能厨卫产品逐渐成为市场的主流。在酒店行业，如何提升顾客体验、提高运营效率是重要的挑战。智能厨卫设备的出现，为酒店提供了更高效的解决方案，例如通过物联网技术实现设备的远程控制，提升厨房管理的智能化水平。

数据显示，智能厨卫设备的市场需求在未来几年将持续增长，酒店经营者面临着转型升级的必要性。通过引进智能家居技术，酒店能够提供个性化的服务，使顾客在入住期间感受到更高的便利性和舒适感。

整体卫浴的设计前沿

整体卫浴作为酒店装修的重要组成部分，它的设计直接关系到顾客的使用体验。展会上，将展出一系列符合现代审美和功能需求的整体卫浴产品。通过人性化的设计方案，整体卫浴产品不仅满足了基本的洗浴需求，还融入了更多的健康与环保理念。

对于酒店行业来说，选择合适的整体卫浴产品能够有效提升酒店形象，进而吸引更多的顾客。参展企业将通过实际案例展示如何通过设计提升卫浴空间的使用效率和视觉美感。

行业影响与未来展望

此次展会不仅展示了新的产品和技术，更为业内人士提供了一个深入交流的机会，可以让企业间展开合作、寻求创新。随着消费者对生活品质的不断提高，对酒店厨卫设施的要求也日益严苛，这也将促使市场向更高标准迈进。

展会结束后的市场反馈，对于参展公司和行业分析师而言，都是宝贵的信息参考。从中可以看出，智能化、绿色化、个性化将成为未来酒店厨卫及卫浴市场发展的关键驱动力。行业参与者需要紧跟趋势，才能在竞争中分得一杯羹。

参展机会与服务

上海博华国际展览有限公司作为展会的主办方，不仅提供展览展示服务，还为参展商提供招商服务和展览策划服务。这是企业展示品牌形象、拓展市场的重要机会。

对于有意向参展的企业，将受益于博华国际展览公司丰富的组织经验及强大的行业资源。从展位设计、市场推广，到后期的客户关系维护，公司将全程提供专业服务，助力企业在展会中取得成功。

展会信息与参展细节

2027年上海国际酒店智能厨卫及整体卫浴展将于上海新国际博览中心举行，预计吸引上万名行业人士参与。此次展会将为酒店管理者、设计师、建筑师以及供应商提供一个全面了解行业动态和产品更新的机会。

展会期间，公司将为参展商和观众准备丰富的配套活动，包括产品发布会和行业研讨会。希望借此机会，推动行业的创新与发展。

总结与期待

随着2027中国·上海酒店智能厨卫及整体卫浴展的临近，行业内外的热议已经开始。本次展会将是一个不可多得的合作机遇，使参与者能够深入了解行业未来的发展方向和市场需求。

展会不仅展示了行业新的科技与设计，也促进了各方的交流与合作。期待各界专业人士汇聚一堂，为酒店行业的未来发展献计献策，共同推动智能厨卫及整体卫浴的进步。

立足时代发展风口，2027上海国际酒店及商业空间、办公及公共空间博览会顺势而立，紧扣国家服务业扩能提质战略，锚定产业融合创新大势，汇聚全球全产业链资源，搭建商贸对接、趋势发布、技术革新、国际合作的核心平台，携手行业同仁共抓时代红利，共筑空间产业高质量发展新未来。

回顾2026上海展，21万㎡展出规模，2000+全球优质品牌，四天吸引专业观众135,682人次；包含海外专业买家10,886人次，同比增长25.84%，国际化影响力持续攀升。展会以全产业链展品矩阵、90+场高端论坛、15+场主题特展，深度聚焦数智化、绿色化、场景化、国际化，高效打通设计、工程、供应链、投资方对接通道，现场达成海量意向合作，多家企业斩获千万级订单，成为产业高质量发展的平台与风向标盛会。

上下滑动查看·部分展商&观众评语

蓄势待发，再启新程！2027上海国际酒店及商业空间、办公及公共空间博览会重磅定档——2027年3月30日—4月2日，上海新国际博览中心·浦东。展会将延续全链融合、生态共生理念，全面升级展品、活动与商贸服务，持续打造酒店、商业、办公、公共空间一站式采购与合作平台，诚邀全球展商与买家共赴上海，共赢行业新未来！

展会由中国旅游饭店业协会、中国百货商业协会、中国照明电器协会、中国建筑文化中心、ISSA国际清洁卫生行业协会、上海博华国际展览有限公司联合主办，是上海旅游产业博览会旗下核心展会之一。依托协会影响力与博华展览三十余年专业办展经验，展会享有全产业链资源倾斜，从行业政策解读、媒体矩阵曝光到精准买家对接，为酒店文旅市场提供了高规格、高价值的交流合作平台，助力行业企业高效链接资源、拓展商机。

展会聚焦“H-S-O-P”四大空间深度融合，全面打通筹建、设计、运营全业务链路，实现产业闭环高效协同。展会覆盖建材、整装、智慧酒店、酒店用品、酒店品牌、照明、软装、商业空间、清洁运维等全产业链板块，汇聚行业优质资源，助力产业全方位发展。

此外，现场将集中展示AI智造、绿色低碳、装配式建造、ESG发展、数字化运营等前沿技术方案，紧跟行业发展趋势。同时深耕未来办公、公共空间、康养疗愈、园林景观等新兴赛道，挖掘发展新机遇。

当前建材行业迎来全新发展格局，政策持续加码基建建设，大额资金助力地方项目落地，重大工程有序推进，为市场筑牢需求根基。市场发展逻辑发生转变，传统增量开发放缓，城市更新、酒店升级、商业门店及文旅空间改造等存量焕新场景，成为建材消费主要增长点，绿色节能、智能高端建材愈发具备市场竞争力。

展会E1-E5馆针对性展出各类建材好物，涵盖陶瓷卫浴整体方案、墙顶地材与空间设计、照明遮阳设备、户外家具、软装、样板房及酒店精品配套产品，全面适配建筑装修、商业营建、场景改造等多元采购场景。

上下滑动查看·E1-E5馆细分品类

E1 陶瓷卫浴及整体解决方案

陶瓷、石材、马赛克、整体卫浴、智能厨卫、台面系统、浴室柜、浴室镜、淋浴房、浴缸、龙头花洒、地漏五金、电热毛巾架、干手器、水处理、spa、泳池设备、康养配套设备等

E2 墙顶地材/店铺设计/文旅度假

【墙面顶面及地面材料】装饰板材、装配式整装定制、墙纸壁布及装饰膜、整体软装及装饰画、装饰艺术玻璃、软瓷、涂料、装饰五金、设计公司、地板、弹性地材、地毯

【户外】康体健康、亲子游艺、户外家具、隔音&吸音材料噪声控制、智能门窗

E3 照明灯饰/遮阳/上海国际建筑节

【照明灯饰】酒店照明、商业照明、工程定制灯具、灯光控制系统、灯光艺术装置、灯光设计公司、智能电工等

【遮阳】智能遮阳系统、窗饰成品帘、蓬、伞、户外凉亭、科技阳光房等

【上海国际建筑节】建筑外围护系统、景观工程系统、建筑内装系统、机电设备系统、建筑技术、智慧建筑与物联网、泛光照明系统

E4 酒店商用户外家具/软装设计

酒店家具、餐厅家具、公共商用家具、智能家具、装饰品、布艺及皮革软包、空间设计公司、庭院家具、花园家具、露营家具、户外装饰、户外设施户外家具材料

E5 酒店品牌及精品综合

酒店品牌加盟、酒店设计、酒店整体解决方案、酒店工程设计配套、康体休闲、健身设备、酒店用品等

目前酒店技术基础设施日趋完善，智能系统普及率不断走高，AI等前沿技术逐步投入应用，同时技术落地创收价值仍有待进一步挖掘。数字化转型离不开战略、业务、技术、能力协同发力，数据精细化管理、数字化人才培养都是行业突破关键，企业也愈发摒弃跟风投入，依托自身规划理性布局数字化建设。

展会E6、E7馆聚焦智慧酒店及智慧楼宇，展示自助服务设备、智能管理系统、数字运营解决方案等产品，助力酒店搭建高效运营体系，打造优质经营模型。

上下滑动查看·E6-7馆细分品类

智慧酒店&楼宇智能整体方案、AI 智能体及硬件集成、酒店数字化管理营销软件、商用及酒店机器人、酒店客控系统、开关面板、酒店锁及管理系统、自助服务全系设备、电视机及投影仪、酒店门牌、电竞酒店品牌及整体解决方案、窗帘电机、商用显示屏、标识标牌

国家接连出台多项顶层政策，锚定住宿行业发展核心方向，全面推动行业朝着品质化、绿色化、融合化稳步迈进。配套绿色消费行动方案同步落地，明确倡导酒店更换可降解耗材、使用大容量洗护用品，减少一次性塑料制品供应，低碳环保成为行业经营必备准则。

顺应政策发展大势，展会W1-W5馆集中展出全品类酒店客房配套产品。涵盖康养床垫、酒店布草工装、客房电器、日常易耗品及综合用品，各类产品均贴合绿色环保标准与品质升级要求，助力酒店落实国家发展规划。

上下滑动查看·W1-W5馆细分品类

W1 酒店精品床垫/智慧康养

床垫及枕头、睡眠系统、助眠产品、适老家具及设施、康养设施按摩及理疗设备

W2 酒店布草及制服

客房布草、餐厅布草、酒店制服、餐厅制服、定制服装、窗帘等

W3 酒店用品综合/酒店布草

酒店布草、大堂用品、香氛、客房摆件、商务礼赠等  

W4 客房易耗品/客房电器及综合

客房用品、客房电器、客房杂件等

W5 酒店客房易耗品

易耗品

此外，展会进一步拓展商业美陈、园林景观、清洁运维、洗涤等多元等品类，覆盖酒店、商业空间氛围营造、户外环境打造及日常运营维护全链路，一站式满足营建改造与长效运营的一站式采购需求。

2027展会全面升级行业赋能活动矩阵，汇聚全球行业大咖、设计师、头部品牌方、工程投资方及机构，重磅打造90+场高规格活动。活动涵盖上海国际建筑节、上海建筑与室内设计周、酒店文化周、MALL里乾坤商业智慧秀、光之韵照明论坛、匠之心清洁活动等，举办新品首发、金殿奖评选、专业技能赛事等特色活动，构建行业发声与趋势研判高地；此外，展会重磅打造15+沉浸式主题特展，解锁未来办公、康养疗愈、人宠友好、嗅觉经济等新兴赛道，依托城市更新与存量改造市场风口，精准串联设计、建设、运营等方面。

高峰论坛

赛事&表演

主题特展

颁奖典礼

立足上海市国际化门户优势，2027展会将持续深化全球化布局与跨境商贸生态，搭建四大空间领域专属的高水平国际合作平台。展会链接全球六大洲、覆盖176个国家及地区的优质采购资源，海外专业买家规模稳步攀升，亚洲客源占比超62%，核心客源涵盖俄罗斯、日韩、东南亚、中东、欧美及中国港澳台等重点市场，汇聚海量精准海外采购需求与跨境合作机会。

在政策对外开放与产业升级双重红利下，展会打破地域壁垒，推动国内空间设计、智能设备、绿色建材、商业配套等优质产业资源走向全球，同时引入国际前沿设计理念与成熟运营模式，实现双向赋能、双向流通，打造资源互通、贸易互通、技术互通的空间产业合作枢纽。

展会打破时空局限，构建365天不间断商贸赋能生态，建立“店商在线”采购平台；并提供专属1对1采购顾问服务，集结海内外VIP优质买家团，实现精准供需配对、高效商务对接。依托店商优选数字化平台，聚合8000+优质供应商、6万+精选产品，以全年云展、线上直播实现流量常态化运营。此外，联动全网媒体资源，通过多渠道广告投放与深度市场合作，全方位强化品牌曝光、拓宽行业声量，为参展企业实现展前引流、展中成交、展后持续获客的长效商业价值。

“店商在线”平台-点击查看网页版

VIP商贸配对会现场

展会线上投放数据概览&部分合作媒体