欢迎访问2027上海国际商用显示屏展—2027上海（中国）国际商用显示屏博览会

The 35th Shanghai International Hotel Television and ProjectorExhibition 2027 will be held from March 30 to April 2, 2027 at theShanghai New International Expo Center. Hosted by Shanghai BohuaInternational Exhibition Co., Ltd., this exhibition focuses on thecore theme of "Intelligent Display Space · Immersive Service",focusing on the technological evolution of display terminals inhotel scenarios, the reconstruction of human-machine interactionlogic, and the path of spatial experience enhancement. As the onlyprofessional exhibition in China that has held 34 consecutivesessions and focuses on the vertical field of hotel audio-visuale, its industry coordinate significance has far exceededthat of conventional commercial platforms.

The Shanghai New International Expo Center is located in thePudong Flower and Tree District, adjacent to Century Park andShanghai Science and Technology Museum. Geographically, itundertakes the radiation effect of Lujiazui Financial City and alsorelies on the Yangtze River Delta manufacturing cluster to form anefficient supply chain response capability. The exhibition hallitself is e with all-optical network coverage and modularpower system, providing a real landing environment for cutting-edgeapplications such as 4K/8K high refresh rate demonstrations, laserprojection multi machine fusion, AI voice interaction testing, etc.This is not an accidental site selection, but a deliberateenhancement of the authenticity of the technical verificationscenarios by the organizers.

This exhibition will set up for the first time a "HotelIntelligent Room Display System Integration Demonstration Zone", nolonger just displaying individual e, but building 1:1physical model rooms based on three typical scenarios: mid to highend business hotels, boutique design hotels, and long-term rentalapartments. Among them, commercial grade projectors with embeddedultra-thin TV walls, adjustable hidden projection screens, andsupport for CMS remote content management will become keyvalidation objects. According to the organizers, more than 67 hotelgroup procurement departments have confirmed group visits to theexhibition, covering young brands such as Jinjiang, Huazhu, Yaduo,and newly opened Marriott's Moxy and AC Hotels. This indicates thatthe procurement decision-making chain is shifting from "hardwareparameter comparison" to a comprehensive evaluation model of"system compatibility+operation and maintenance costs+reducedcustomer complaint rate".

Shanghai Bohua International Exhibition Co., Ltd. continues tostrengthen its technical depth capabilities in exhibition planningservices. In the past three years, it has partnered with the ChinaElectronic Video Association to establish a hotel display eapplication laboratory and released six industry benchmarkdocuments, including the "White er on Hotel Commercial DisplayTerminal Installation Specification" and the "Projection LightSource Life Attenuation Measurement Report". These non marketingoriented empirical studies are gradually changing the extensiveparticipation logic of suppliers - in the 2026 exhibition, 32% ofexhibitors voluntarily submitted third-party energy efficiencytesting reports, nearly twice as much as in 2023. The essence ofthis transformation in curatorial logic is to upgrade theexhibition from a "product launch event" to a "technologyvalidation field" and a "standard incubator".

It is worth noting that the exhibition area of laser projectione increased by 41% year-on-year, but the main force ofgrowth was not traditional engineering companies, but ODMenterprises from Zhongshan, Guangdong and Ningbo, Zhejiang. Theyare entering the market through customized optical modules and theability to interface with hotel PMS system APIs. A typical exampleis that a projector developed by a Ningbo enterprise for a chainhotel automatically switches to low-power mode when the occupancyrate is below 60%, and synchronously pushes device status warningsto the housekeeping app. This type of feature cannot be presentedat consumer level exhibition booths, but it is precisely theoperational pain point that the hotel engineering department isconcerned about.

The deep value of exhibition display services lies in building aprecise connection between "technology scene decision maker".Shanghai Bohua does not rely on casting a wide net for investment,but instead models based on data such as the hotel group's annuale update plan, distribution of newly opened store areas,and progress of intelligent renovation of existing guest rooms, andinvites buyers with a targeted matching rate of over 80%. Accordingto data from 2026, the average effective negotiation time betweenexhibitors and target customers is 21.7 minutes, which is 8.3minutes higher than the industry average; The proportion of on-sitetechnical adaptation intentions reached 64%, of which 41% enteredthe small-scale trial stage within three months.

The exhibition investment services have also undergonestructural adjustments. In 2027, the booth allocation willintroduce a "scene weight coefficient": if the same brand providestelevision, projection, central control system, and installationservices, it can obtain 1.3 times the area quota; Only those whoprovide a single hardware component need to participate in thetechnical solution roadshow to obtain the core exhibition areaposition. This mechanism forces suppliers to shift from "sellingitems" to "delivering solutions", and also encourages hotels tomore clearly identify service providers who truly possess systemintegration capabilities.

For hotel owners, the value of exhibiting has surpassede selection. The "Hotel Display Terminal Life Cycle CostSeminar" held in the same period of 2027 will disclose for thefirst time a three-year TCO (Total Cost of Ownership) calculationmodel, which includes six dimensions: initial procurement,installation and commissioning, content updates, fault maintenance,energy consumption expenditure, and depreciation residual value.Preliminary calculations indicate that a projector with a nominal"30% energy saving" can save only 6.2% of the total cost ofelectricity (TCO) in a hotel scenario where the projector operatesfor an average of 16 hours per day and 340 days per year, while theremote diagnostic function reduces engineer travel costs by 22.7%.This type of data penetrates the surface and directly points to theessence of decision-making.

For display device manufacturers, missing this exhibition meansdeviating from the true pace of technological evolution in thehotel industry. Currently, the core demands of hotels for displayterminals are shifting: from "clear visibility" to "manageable",from "affordable" to "integrated". Whether it is possible to accessthe hotel's own CMS system, whether it supports unified firmwareupgrades, and whether it has security linkage capabilities thatcomply with the GB/T 28181 protocol have become mandatory clausesin the bidding documents. Shanghai Bohua is becoming aninfrastructure service provider in the digitalization process ofhotels by continuously accumulating scene data and technicalstandards.

The 2027 exhibition is not the end, but the starting point forthe systematic construction of intelligent display systems in hotelspaces. When a screen is no longer just an information window, butbecomes a service touchpoint, data node, and brand interface, thevalue of professional exhibitions lies in the certainty ofanchoring technology landing. The booth provided by Shanghai BohuaInternational Exhibition Co., Ltd. is not only a physical space,but also a certification channel for technical credibility, anorganizational interface for cross industry chain collaboration,and a calibration coordinate for industry evolution direction.

Participating in the exhibition means participating in theconstruction of standards, and watching the exhibition meansmastering the decision-making basis. The real threshold for the35th exhibition is not the size of the enterprise, but whether thehotel space has been regarded as a complex system that needs to bedeeply understood and continuously optimized.

2027第35届国际酒店电视机与投影仪展览会将于2027年3月30日至4月2日在新国际博览中心举行。由博华国际展览有限公司主办，本届展会以“智显空间·沉浸服务”为核心命题，聚焦酒店场景下显示终端的技术演进、人机交互逻辑重构及空间体验升维路径。作为国内唯一连续举办三十四届、专注酒店视听设备垂直领域的专业展，其行业坐标意义已远超常规商贸平台。

新国际博览中心地处浦东花木板块，毗邻世纪公园与科技馆，地理上承接陆家嘴金融城辐射效应，亦依托长三角制造业集群形成高效供应链响应能力。展馆本身配备全光网络覆盖与模块化电力系统，为4K/8K高刷新率演示、激光投影多机融合、AI语音交互测试等前沿应用提供真实落地环境——这并非偶然选址，而是主办方对技术验证场景真实性的刻意强化。

本届展会将首次设立“酒店智能客房显示系统集成示范区”，不再仅陈列单体设备，而是按中高端商务酒店、精品设计酒店、长租公寓三大典型场景搭建1:1实体样板间。其中，嵌入式超薄电视墙、可升降隐藏式投影幕布、支持CMS远程内容管理的商用级投影仪将成为重点验证对象。据主办方透露，已有超过67家酒店集团采购部门确认组团观展，涵盖锦江、华住、亚朵及新开业的万豪旗下Moxy、ACHotels等年轻化品牌。这表明采购决策链正从“硬件参数比选”转向“系统兼容性+运维成本+客诉率降低”的综合评估模型。

博华国际展览有限公司在展览策划服务中持续强化技术纵深能力。过去三年，其联合中国电子视像协会成立酒店显示设备应用实验室，发布《酒店商用显示终端安装规范白皮书》《投影光源寿命衰减实测报告》等六份行业基准文件。这些非营销导向的实证研究，正逐步改变供应商粗放式参展逻辑——2026年展会上，32%的展商主动提交第三方能效检测报告，较2023年提升近两倍。这种策展逻辑的转变，本质是将展会从“产品发布会”升级为“技术验证场”与“标准孵化器”。

值得注意的是，激光投影设备参展面积同比增长41%，但增长主力并非传统工程商，而是来自广东中山、浙江宁波的ODM企业。它们正通过定制化光学模组与酒店PMS系统API对接能力切入市场。一个典型例证是：某宁波企业为某连锁酒店开发的投影仪，在入住率低于60%时段自动切换至低功耗模式，并同步向客房管家APP推送设备状态预警。此类功能无法在消费级展台呈现，却恰恰是酒店工程部关注的运维痛点。

展览展示服务的深层价值，在于构建“技术—场景—决策者”的精准连接。博华不依赖广撒网式招商，而是基于酒店集团年度设备更新计划、新开门店区域分布、存量客房智能化改造进度等数据建模，定向邀约匹配度超80%的采购方。2026年数据显示，参展商与目标客户平均有效洽谈时长为21.7分钟，高于行业均值8.3分钟；现场达成技术适配意向的比例达64%，其中41%进入三个月内小批量试用阶段。

展会招商服务亦呈现结构性调整。2027年展位分配引入“场景权重系数”：同一品牌若提供电视、投影、中控系统及安装服务，可获得1.3倍面积配额；仅提供单一硬件者则需参与技术方案路演方可获得核心展区位置。这一机制倒逼供应商从“卖单品”转向“交付解决方案”，也促使酒店方更清晰识别真正具备系统集成能力的服务商。

对酒店业主而言，参展价值已超越设备选型。2027年同期举办的“酒店显示终端生命周期成本研讨会”，将首次披露三年期TCO（总拥有成本）测算模型：包含初始采购、安装调试、内容更新、故障维修、能耗支出及折旧残值六大维度。初步测算表明，一款标称“节能30%”的投影仪，在日均开机16小时、年运行340天的酒店场景下，实际电费节省仅占TCO的6.2%，而远程诊断功能减少的工程师差旅成本占比达22.7%。此类数据穿透表象，直指决策本质。

对于显示设备制造商，错过该展会意味着脱离酒店行业真实技术演进节奏。当前，酒店对显示终端的核心诉求正在发生位移：从“看得清”到“管得住”，从“装得上”到“融得进”。能否接入酒店自有CMS系统、是否支持统一固件升级、有无符合GB/T28181协议的安防联动能力，已成为招标文件中的强制条款。博过持续沉淀场景数据与技术标准，正成为酒店数字化进程中的基础设施服务商。

2027年展会不是终点，而是酒店空间智能显示体系化建设的起点。当一块屏幕不再只是信息窗口，而成为服务触点、数据节点与品牌界面时，专业展会的价值便在于锚定技术落地的确定性。博华国际展览有限公司所提供的，不仅是物理空间的展位，更是技术可信度的认证通道、跨产业链协同的组织接口与行业演进方向的校准坐标。

参展即参与标准共建，观展即掌握决策依据。第35届展会的真正门槛，不在于企业规模，而在于是否已将酒店空间视为一个需要被深度理解、持续优化的复杂系统。

AI浪潮席卷全球，酒店数智化转型势不可挡。国际酒店及商业空间博览会（Hotel & ShopPlus）今日圆满落下帷幕。飞利浦商显展台以全场景智慧显示解决方案强势登场，展台人气持续爆棚，成为专业观众争相打卡的“数智地标”。

PART 1 奢享视界

高端客房电视矩阵

开启沉浸入住新境

客房是酒店服务的核心。飞利浦商显通过分级产品矩阵，深度赋能不同定位的住宿空间，让客房真正成为智慧交互中心。

高端酒店电视8968系列

奢华客房的旗舰标配。机身厚处仅2.98cm，超薄欧风设计无缝融入高端环境。搭载八核处理器+超大存储，安卓12.0系统交互丝滑。配合PixelPlus Ultra HD 4K锐智增强引擎与MEMC运动补偿，私人影院级体验即刻呈现。

高端酒店电视7959系列

节能与性能兼得——整机符合一级能效（EEI4.0）标准，高亮低耗。智能酒店模式支持开机视频、自选画面、有限访问，大幅减少调试与投诉。内置RTC实时时钟，支持本地定时开关机与闹钟，提升客房智慧管理水平。

高端酒店电视6928系列

面向高频运营需求，搭载4K锐智增强技术与智能动态背光控制，HDMI2.0呈现超高清画质。支持快速克隆，实现品牌体验高度统一；中英文酒店菜单+频道顺序锁定，大幅降低后期调试维护成本。居家影院级感受，触手可及。

PART 2 数智零售

智慧吧台解决方案

激活公共空间想象

吧台与公共区域光影复杂？飞利浦商显轻松应对。

超薄数字标牌4357P系列

超窄边框、真正四等边设计，广视角高亮防眩光，云拼接画面始终清晰夺目。

吧台屏1057QR系列

超高对比度+25%防眩光，视觉艳丽通透。

数字标牌4250DR系列

横竖屏自由切换，4K巨幕长时间流畅运行。

PART 3 协同无界

AI会议平板与折叠巨幕

拓展酒店办公新范式

飞利浦商显全套会议装备，让沟通充满科技质感。

135英寸LED一体机

COB封装+升降折叠移动结构，画质突破1空间限制。

AI会议平板4355T系列

Android 14.0+8GB+128GB超大内存，支持多语言翻译等前沿AI工具。

2251I系列系列电子桌牌

六色显示+零功耗静态显示，引领低碳潮流。

5051T系列会议门牌

PoE+以太网供电，一网通达，打造极简酒店办公范式。

  载誉前行

再度斩获行业高荣誉

在本届展会期间，飞利浦商显凭借的市场表现与科技创新力，再度斩获2026金殿「受酒店欢迎品牌奖-智能」奖项。这一重量级殊荣，不仅印证了飞利浦酒店电视产品在行业的领导地位，更坚定了我们以全场景数智化方案赋能酒店业转型升级的决心。

科技驱动   创新为你

共绘空间数智新图景

本次展会的圆满收官，是飞利浦商显对“数智空间”理念的深度实践。我们将显示终端从单一图像载体转化为智慧交互触点，助力全球伙伴重塑酒店商业逻辑。

未来，我们将继续深耕科技前沿，以创新显示助力每一个空间开启无限可能。

国际酒店及商业空间、办公及公共空间博览会（简称“国际酒店展”）盛大启幕。作为酒店电视市占率中国品牌第一的行业，TCL在此次酒店行业的年度盛会中，全面展示了覆盖客房、前台、公区等酒店全场景的智慧解决方案及多款旗舰新品，通过深度整合AI人工智能与显示技术，为酒店行业的数智化转型提供了创新基座。

展会期间，TCL荣获2026金殿奖“受酒店欢迎品牌奖-智能”，该奖项不仅体现了行业对TCL在酒店智能领域专业深耕的认可，更彰显TCL在产品研发与服务创新方面的实力。

针对高端酒店空间，TCL展出了前沿的S LED电视机皇X11L。凭借的20000+级万象分区、炫彩XDR10000nits峰值亮度和 BT.2020高色域，结合Bang &Olufsen联名音响与约2cm的纤薄机身，为高奢套房提供影院级的视听享受与无缝融合的空间美学。

在智慧客房场景中，TCL酒店电视通过搭载自研AI语音大模型，使语音管家具备模糊语音识别、连续对话、一句多义等高阶交互能力，以及强大的场景联动能力。一句“开启阅读模式”即可联动调控客房内的灯光、窗帘等设备以营造氛围。住客还可通过电视语音互动下达客房清洁、维修、客诉等客需服务，查询酒店服务、当地天气交通，甚至规划旅行攻略。此外，TCL酒店电视的AI虚拟人形象库已扩展至10款，并可提供体现酒店品牌特色的定制化服务，让智能交互更具亲和力与专属感。

智慧体验由客房延伸至酒店其他服务场景。现场展示的TCL智慧洗衣解决方案，通过客房电视与洗衣房联动，实现了洗衣房状态可视化、线上可视化预约、洗衣进度实时查看、洗衣完成及时提醒等功能，极大提升了服务效率与透明度，降低了酒店运营成本。此次展出的P3Max新品洗烘套装，采用15kg超大容量设计，能满足酒店高峰期或家庭房、套房的大量洗涤需求。此外，客房电视还能联动送物机器人，并在电视屏幕上可视化呈现机器人送物进度，全面提升酒店运营效率与宾客的数字化入住体验。

针对酒店服务业的不同细分领域，TCL也展出了定制化解决方案。在疗愈酒店方案中，TCL突出“一台多用”理念，将电视整合为点钟、点餐、智能中控及AI前台的统一入口。通过定制化电视界面模板，助力门店塑造独特品牌形象，并结合AI虚拟人与语音场景联动，为宾客打造沉浸式疗愈空间。配套的Soundbar搭载RAY·DANZ声学专利，提供影院级环绕音效。

在电竞客房方案中，展示了TCL全方位打造的高端OLED显示器“全能至臻 X3A”。其以跨代OLED+显示技术呈现更加清晰通透的画面效果，疾速技术可以将画面延迟降低50%，搭配定制B&O音响提供百年经典品牌的原声体验，不仅能拥有强悍电竞性能，更能兼顾办公&设计、影音娱乐等多元场景需求。

旗舰 LED艺术电视 A400Pro则以360°无死角美感、39.9mm超薄机身设计，收录百幅世界名画的“艺术氛围屏”功能，完美适配高星级酒店的艺术客房、行政酒廊及大堂等公共区域，将电视升华为提升整体空间艺术格调与氛围的灵动画廊。

此外，现场还设立了酒店式公寓、智慧会议及智慧前台等多个展区，展示空调、冰箱、智能门锁、回音壁、会议电视、商用智屏等全品类产品，体现了TCL从单品能力到全场景体系的系统化渗透，以及在酒店数智化进程中的优势。

当前，酒店行业正加速向数字化、智能化与绿色化迈进。TCL凭借在显示技术、人工智能与智能制造领域的深厚积累，已成长为智慧酒店的重要生态构建者。未来，TCL将持续深化以AI大模型为核心的酒店细分场景应用，助力行业迈向智慧化、特色化、人性化、可持续化的新生态。