2027中国·上海HOTELEX食品与饮料展（2027第35届上海国际酒店食品与饮料展览会）

The 2027 HOTELEX Food, Beverage and Catering PackagingExhibition (the 35th Shanghai International Food, Beverage andCatering Packaging Exhibition) will be held from March 30 to April2, 2027 at the Hongqiao National Convention and Exhibition Centerin Shanghai. As a professional B2B food and catering supply chainevent with a complete industrial chain coverage in Asia, thisexhibition is hosted by Shanghai Bohua International ExhibitionCo., Ltd. It has been held for 34 consecutive sessions, servingover 3600 global exhibitors and attracting more than 1.2 millionprofessional visitors.

Shanghai Bohua International Exhibition Co., Ltd. has beendeeply involved in the exhibition industry for more than 20 years,with its main business covering exhibition display services,exhibition investment services, and exhibition planning services.Its core capability is not simply to build or sell booths, but tobuild a cross category, cross regional, and cross channelindustrial collaboration network. Taking the HOTELEX series as anexample, the company has upgraded the exhibition from an"information hub" to a "supply and demand conversion center"through pre industry research, vertical buyer invitation system,pre exhibition matching platform, and post exhibition data trackingmechanism. According to the "2024 China Exhibition Economy BlueBook" statistics, the HOTELEX series exhibition procurementintention achievement rate has been 23.6 percentage points higherthan the industry average for five consecutive years, confirmingthe effectiveness of its operational logic.

This exhibition plans eight themed exhibition areas:International Food and Beverage, Coffee and Tea Beverages, Bakingand Desserts, Catering E and Technology, Hotel Supplies,Catering Packaging and Environmentally Friendly Materials,Prefabricated Dishes and Central Kitchen Solutions, CateringDigitalization and Supply Chain Services. Among them, theexhibition area of "Catering Packaging and Environmental ProtectionMaterials" has been expanded to 40000 square meters, and the"Sustainable Packaging Innovation Laboratory" has been establishedfor the first time, showcasing cutting-edge solutions such asbiodegradable plant fiber molding, food grade recycled PET film,and solvent-free composite technology. This adjustment is not atimely move, but a response to the mandatory target of "achieving agreen rate of 85% for food delivery packaging in the city by 2025"in the "Several Opinions of Shanghai on Accelerating Green and LowCarbon Transformation". Among the exhibitors, 47 have passed the EUEN13432 certification and 21 have completed the China LightIndustry Federation's green packaging evaluation, with a clear andvisible path for technology implementation.

As a venue for exhibitions, Shanghai's urban characteristicsdeeply empower the value of exhibitions. The Hongqiao NationalConvention and Exhibition Center is located at the core hub of theYangtze River Delta integrated development, with high-speed railcovering Suzhou, Wuxi, and Hangzhou in 30 minutes and radiating toNanjing and Hefei in 2 hours. After the completion of the ShanghaiSuzhou Hunan high-speed railway in 2026, major cities in theYangtze River Delta will form a "1-hour industrial cooperationcircle". This means that participating companies not only gainon-site exposure, but also can leverage their geographicaladvantages to connect with over 120000 chain cateringstores, 38 regional central kitchen clusters, and 21 foodprocessing industrial parks in East China. The mature local foodinspection and testing system in Shanghai, such as the Food Centerof the Shanghai Institute of Supervision and InspectionTechnology, and the complete cold chain logistics infrastructure(with a total cold storage capacity of 1.42 million cubic meters),also provide exhibitors with full cycle support from conceptvalidation to mass production implementation.

It is worth noting that this exhibition will strengthen thepractical path of "exhibition industry integration". The organizer,together with the China Cuisine Association, China PackagingFederation, and Shanghai Food Association, jointly launched the"HOTELEX Innovative Application Demonstration Program", selecting30 technology solutions with industrialization potential, providingfree pilot testing sites, compliance consulting, and channeldocking services. The first batch of selected projects include: anintelligent packaging system based on AI image recognition, aheat-resistant nano coated aluminum foil suitable forlow-temperature slow cooking scenarios, and a modular food boxnesting structure suitable for unmanned restaurants. These are notlaboratory samples, but have been salvaged from the seabed MannerCoffee、 Hema Fresh and other companies have completed maturemodules that have been tested and verified for more than 6months.

For food production enterprises seeking industrial upgrading,the value of participating in this exhibition far exceeds obtainingorders. By using the 'Exhibition Exclusive Procurement MatchingSystem', we can proactively target the purchasing managers of over2000 chain brands in East China with clear expansion needs;Register for the "Catering Packaging Regulations Compliance Summit"held at the same time to obtain the implementation details of thenew GB 4806 series standards and the label compliance guidelinesfor exporting to ASEAN and RCEP member countries; Thirdly, connectto the "HOTELEX Digital Cloud Exhibition Platform" built by theorganizer to achieve online product display, technical documentdownload, and instant inquiry response for up to 12 months afterthe exhibition period ends. According to data from the platform in2026, the average number of effective leads obtained by exhibitorswho settle in is 1.7 times that of offline exhibitions, and thelead conversion cycle is shortened by 41%.

Shanghai Bohua International Exhibition Co., Ltd. is upgradingits exhibition services from "space leasing" to "industrialinterface management". When the industry generally focuses ontraffic ac, the company continues to invest resources inbuilding a dynamic update mechanism for the buyer database, asupplier grading evaluation model, and a cross exhibition datalinkage system. This underlying capability building has madeHOTELEX no longer an annual industry gathering, but a keydecision-making node for enterprises to formulate annualprocurement strategies, technology upgrade roadmaps, and regionalmarket entry plans. For food, beverage, and catering enterprises,missing the 35th exhibition in 2027 means missing out on anempirically tested and highly certain entry point for industrysynergy.

Starting today, companies can submit exhibition applicationsthrough the HOTELEX official website. The organizer providesdifferentiated booth configuration suggestions and supportingservice packages based on the segmented track, technologicalinnovation level, and regional market expansion plan of theenterprise. All participating companies are automatically includedin the "HOTELEX Industry Partner Program" and enjoy priority seatsin annual technical seminars, policy application guidance, and theright to organize on-site inspections of key parks in the YangtzeRiver Delta region. The exhibition is not the end point, but thestarting point for systematic participation in the evolution of theindustry.

2027中国·上海HOTELEX食品饮品餐饮包装展（第35届上海国际食品饮品餐饮包装展览会）将于2027年3月30日至4月2日在上海虹桥国家会展中心举行。作为亚洲规模、产业链覆盖完整的专业B2B食品与餐饮供应链盛会，本届展会由上海博华国际展览有限公司主办，已连续举办三十四届，累计服务全球参展商逾3,600家，专业观众突破120万人次。

上海博华国际展览有限公司深耕会展行业二十余年，主营业务涵盖展览展示服务、展会招商服务及展览策划服务。其核心能力并非简单搭建展台或售卖展位，而在于构建跨品类、跨区域、跨渠道的产业协同网络。以HOTELEX系列为例，公司通过前置式产业调研、垂直领域买家邀约系统、展前配对平台及展后数据追踪机制，将展会从“信息集散地”升级为“供需转化中枢”。据《2024中国会展经济蓝皮书》统计，HOTELEX系列展会采购意向达成率连续五年高于行业均值23.6个百分点，印证其运营逻辑的有效性。

本届展会规划八大主题展区：国际食品与饮料、咖啡与茶饮、烘焙与甜点、餐饮设备与技术、酒店用品、餐饮包装与环保材料、预制菜与中央厨房解决方案、餐饮数字化与供应链服务。其中，“餐饮包装与环保材料”展区扩容至40,000平方米，首次设立“可持续包装创新实验室”，集中展示可降解植物纤维模塑、食品级再生PET薄膜、无溶剂复合工艺等前沿方案。这一调整并非应景之举，而是响应《上海市关于加快绿色低碳转型的若干意见》中“2025年全市餐饮外卖包装绿色化率达85%”的硬性指标。展商中，已有47家通过欧盟EN13432认证、21家完成中国轻工联绿色包装评价，技术落地路径清晰可见。

上海作为展会举办地，其城市特质深度赋能展会价值。虹桥国家会展中心地处长三角一体化发展核心枢纽，高铁30分钟覆盖苏州、无锡、杭州，2小时辐射南京、合肥。2026年沪苏湖高铁全线贯通后，长三角主要城市将形成“1小时产业协作圈”。这意味着参展企业不仅获得现场曝光，更可依托地理优势，快速对接华东地区超12万家连锁餐饮门店、38个区域性中央厨房集群及21个食品加工产业园区。上海本地成熟的食品检验检测体系（如上海市质量监督检验技术研究院食品中心）、完备的冷链物流基础设施（全市冷库容量达142万立方米），亦为展商提供从概念验证到量产落地的全周期支撑。

值得关注的是，本届展会强化“展产融合”实践路径。主办方联合中国烹饪协会、中国包装联合会、上海市食品协会共同发起“HOTELEX创新应用示范计划”，遴选30个具备产业化潜力的技术方案，提供免费中试场地、合规咨询及渠道对接服务。首批入选项目包括：基于AI图像识别的智能分装系统、适用于低温慢煮场景的耐蒸煮纳米涂层铝箔、适配无人餐厅的模块化餐盒嵌套结构。这些并非实验室样本，而是已在海底捞、MannerCoffee、盒马鲜生等企业完成6个月以上实测验证的成熟模块。

对于寻求产业升级的食品生产企业而言，参与本届展会的价值远超获取订单。，可通过“展商专属采购匹配系统”提前锁定华东地区2000+家有明确扩产需求的连锁品牌采购负责人；，报名参加同期举办的“餐饮包装法规合规峰会”，获取新GB4806系列标准实施细则及出口东盟、RCEP成员国的标签合规指南；第三，接入主办方搭建的“HOTELEX数字云展平台”，实现展期结束后长达12个月的线上产品展示、技术文档下载与即时询盘响应。该平台2026年数据显示，入驻展商平均获得有效线索量为线下展会的1.7倍，线索转化周期缩短41%。

上海博华国际展览有限公司的性，正在于其将会展服务从“空间租赁”升维至“产业接口管理”。当行业普遍聚焦流量获取时，该公司持续投入资源建设买家数据库动态更新机制、供应商分级评估模型及跨展会数据联动系统。这种底层能力建设，使HOTELEX不再是一年一度的行业聚会，而成为企业制定年度采购策略、技术升级路线图与区域市场进入计划的关键决策节点。对食品、饮品、餐饮企业而言，缺席2027年第35届展会，意味着错失一个经由实证检验的、高确定性的产业协同入口。

即日起，企业可通过HOTELEX官网提交参展申请。主办方依据企业所属细分赛道、技术创新等级及区域市场拓展计划，提供差异化展位配置建议与配套服务包。所有参展企业自动纳入“HOTELEX产业伙伴计划”，享有全年技术研讨会优先席位、政策申报辅导及长三角重点园区实地考察组织权益。展会不是终点，而是系统性参与产业演进的起点。

第三十四届上海国际酒店及餐饮业博览会（HOTELEX Shanghai）于国家会展中心（上海）盛大举办。

作为上海旅游产业博览会的核心集群展之一，本届HOTELEX上海国际酒店及餐饮业博览会立足上海、链接全球，以40万平方米的超大规模、4,018家全球优质展商的超强阵容，汇聚酒店、餐饮、咖啡、茶饮、烘焙、商超、供应链、设备科技等全产业链资源，打造集新品首发、商贸对接、趋势研讨、赛事比拼、文化体验于一体的国际级行业盛会。

在消费升级与产业高质量发展的双重驱动下，本届HOTELEX上海展以“汇世界商机，聚全球首发”为主题，既深耕酒店餐饮产业根基，又拥抱新消费、新场景、新趋势，不仅创下303,576名专业观众的观展新高，更实现海外客商、跨境合作、精准对接的全面突破，成为见证中店餐饮业复苏活力、展现全球产业交流合作、引领行业未来风向的重要窗口，为整个行业注入强劲信心与澎湃动能。

作为酒店餐饮行业的年度风向标
2026HOTELEX上海展
完整展后报告现已完整呈现！
本报告将以详实数据与深度洞察
为您解码行业趋势、把握市场热点！
全新产业图景徐徐铺展
让我们一同回望盛会、共启未来！

本届展会专业观众规模再创新高，总人数达303,576人，行业覆盖广度与专业度同步提升。国际化水平大幅跃升，海外观众达18,431人，较2025年增长48.08%，来源覆盖189个国家和地区，国际影响力持续扩大。

本次展会的观众结构呈现“强基固本、纵深发展”的特点。观众所在行业中式正餐、酒店民宿、咖啡茶饮等传统主力业态占比突出，制造商、经销商、专业服务商等供应链与产业上游群体占比显著提升，折射出行业从规模扩张转向精益运营、生态协同的发展趋势。

国内观众以上海、江苏、浙江、北京等省市为核心，区域辐射力强劲；国际观众则以马来西亚、韩国、俄罗斯等为主，构建起覆盖全球的商贸交流网络。职位层面，企业高管、决策层占比提升，展会高效商业对接平台属性愈发凸显。

展会聚焦精准商贸对接，搭建高效供需桥梁，全方位助力合作落地。食饮优选对接会打造3大独立会场、13大主题专场，覆盖8大省份城市，完成超1,000场精准配对，邀请400余名专业采购代表参与，聚焦连锁餐饮、茶饮、酒店、零售商超等领域，定向邀约、精准匹配，打通从洽谈至签约的全流程链路。

海外商贸配对会开设马来西亚、东南亚、中东/北美三大专场，吸引23个国家和地区的117位海外买家与81家国内展商深度对接，推动跨境合作高效达成。

本届展会创新打造13大特色主题展区，聚焦行业前沿趋势与垂直细分需求，呈现全产业链创新成果。

特色主题展区涵盖全球自有品牌及代加工、功能食品饮料、中央厨房精品集成等专业展区，深耕供应链、智能制造、健康食饮等核心领域；同时打造全球风味CHA饮文化节、公平田野市集、潮饮全球首发创新实验室等特色板块，融合文化体验与新品首发，集中展示行业“专精特新”成果，为展商与观众提供垂直深耕、跨界融合的沉浸式体验空间。

本届HOTELEX上海展积极突破B端边界，打造多元潮流市集场景，激活C端消费活力。

8.2号馆以咖啡文化为核心，延伸至咖啡器具、烘焙、巧克力、酒吧酒饮等领域，举办上海国际咖啡文化节、“嘭嘭”面包节、梦幻糖巧市集等活动，搭配世界咖啡表演、面包艺术设计展、巧克力时装秀等互动体验，现场人气火爆、互动热烈。

同时，现场还推出小家电生活节、调酒大师秀等内容，以沉浸式体验触达大众消费群体，实现专业展会与消费市场的双向联动，为行业拓展消费新场景提供新思路。

展会同期举办33场高端行业论坛，邀请495位行业大咖、专家学者担任演讲嘉宾，吸引超11,000名参会听众，共探行业发展新方向。

论坛覆盖咖啡茶饮创新、智慧餐厨、餐饮数字化、供应链重构、中餐出海、新零售、餐饮设计等热门议题，从技术革新、模式创新、全球化布局等多维度把脉行业趋势，解读政策导向、分享实战经验，为酒店餐饮行业转型升级、破局增长提供指引与智力支撑。

展会现场，17场国际赛事同期亮相，汇聚349位专业评委、1,099位参赛选手，以竞技赋能技艺提升、挖掘行业人才。

赛事覆盖咖啡、烘焙、潮饮、调酒、中餐厨艺、餐饮摆台等多个领域，包括世界咖啡师大赛、世界潮饮大赛、中国国际调酒大师赛、中餐厨艺挑战赛等重磅赛事，兼具专业性与观赏性，既展现行业技艺水平，也为年轻从业者提供成长舞台，推动酒店餐饮行业技能标准化、专业化发展。

展会依托全媒体传播矩阵，实现全域曝光、声量引爆！

本届展会合作媒体达392家，覆盖餐饮、酒店、食品、烘焙、零售等多个领域，累计发布报道585次，线上投放总曝光量超3.29亿次，内容阅读总量超310万次。行业媒体、大众媒体、新媒体平台协同发力，全方位报道展会盛况、新品亮点、商贸成果与趋势动态，大幅提升展会国际影响力与行业传播力，助力参展品牌放大价值、拓宽声量渠道。

本届上海展，我们见证了酒店餐饮行业蓬勃向上的发展生态，感受着全产业链协同共进的强劲活力。步履不停，创新不止，上海博华将延续三十余载的深耕积淀，持续扎根行业、服务产业，携手广大合作伙伴与业内同仁，共建更具活力、更高效、更国际化的酒店餐饮产业生态圈。

本次展后报告全面梳理呈现2026HOTELEX 上海展核心数据与关键成果，为行业提供清晰完整的展会复盘。

2027年3月30日-4月2日，第三十五届上海国际酒店及餐饮业博览会将再度亮相浦西・国家会展中心（上海）。

我们将继续凝聚行业力量，依托全产业链资源优势，为企业提供精准商贸对接与高效决策参考，为行业高质量发展领航定向。期待与您再度相聚，共探新机、共筑未来、共谱新篇！

Hosted Buyer Program

与全球实力买家面对面，

共启餐饮商业新征程！

敬请期待更多海外买家相关活动与权益！