2026中国·上海果蔬汁代加工展（2026第十九届PLF上海国际商超贴牌果蔬汁展览会）

The Chinese Hub of Global Private Brand Ecology

Shanghai, a city that combines open genes and manufacturing depth, is increasingly becoming a key node in the global retail private brand value chain. The Huangpu River is not only a hub for financial capital, but also a source of supply chain innovation, design thinking, and consumer insights. Its port throughput ranks among the top all year round, and the Yangtze River Delta region has gathered a dense national cluster of daily consumer goods research and development and flexible manufacturing, from packaging and printing in Jiaxing, plastic products in Ningbo, food processing in Wuxi to intelligent warehousing systems in Suzhou, forming the underlying infrastructure supporting the rapid iteration of its own brands. The 2026 Shanghai International Retail Private Brand Product Exhibition is not an isolated industry gathering, but a concentrated release of industrial potential in this region - it reflects the deep transformation of Chinese retailers from channel operators to brand definers and standard setters. Shanghai Bohua International Exhibition Co., Ltd. has been deeply involved in the retail exhibition field for more than 20 years, and the continuous cultivation of its own brand exhibitions is essentially building a cross link "trust interface": allowing European organic certification agencies and Chinese county-level agricultural product cooperatives to complete technical docking in front of the same booth; Let the flavor database of a century old seasoning company in Japan undergo a chemical reaction with the SKU streamlining strategy of emerging convenience stores in China. This kind of connection is not a simple spatial aggregation, but a process of redistributing knowledge, standards, and responsibilities.

From shelf competition to value co construction

Private brands have already surpassed the primary positioning of "low-priced substitutes". In this exhibition, the exhibition structure clearly presented three major leaps: firstly, the breakthrough in category depth, with a significant increase in the proportion of high gross profit and high repurchase categories such as dairy products, pre made meals, and personal care products, reflecting retailers' active response to consumers' health claims and changes in lifestyle pace; The second is the deepening of technology embedding, where solutions such as RFID traceability tags, biodegradable composite packaging materials, and plant-based formulas are no longer displayed as accessories, but have become core parameters for exhibitors and buyers to negotiate; The third is the reconstruction of the cooperation mode. More and more manufacturers are participating in the joint development (JDM) exhibition, and their role has been upgraded from OEM to data collaboration party - sharing terminal sales data, participating in new product testing feedback loop, and sharing market education costs. Shanghai Bohua International Exhibition Co., Ltd. found in the pre exhibition survey that more than 60% of the leading retailers clearly set their own brand gross profit rate target at more than 35%, which forced the upstream to provide verifiable differential value, rather than relying on channels to drive down prices. The exhibition has thus become a forging ground for value consensus: when a Yunnan coffee plantation brings SCA certified green bean samples to jointly debug the roasting curve with the self owned coffee team of an East China chain supermarket, the essence of the transaction has shifted from commodity buying and selling to long-term capacity building.

Hard thresholds for standards, compliance, and sustainability

Behind the explosive growth of private brands, there are increasingly stringent compliance pressures. The combination of policies such as the EU Carbon Border Adjustment Mechanism (CBAM), the US FDA's new food traceability regulations, and China's General Principles for Green Product Evaluation has made product lifecycle management a mandatory for participating companies. This exhibition has set up a "Global Compliance and Sustainable Development Forum", inviting third-party organizations such as  and Intertek to analyze the new testing re and simultaneously release the "ESG Practice Guidelines for Chinese Retail Private Brands (2026 Edition)", covering the verification path of raw material traceability, packaging reduction calculation model, supplier environmental performance evaluation toolkit, and other content. It is worth noting that local policies in Shanghai also constitute an important variable: the "Green Product Clearance Facilitation Channel" piloted in Pudong New Area allows low-carbon self owned brand products certified through exhibitions to enjoy priority inspection and rapid release. This means that participating in exhibitions is not only an opportunity for exposure, but also an entry point for obtaining regional policy dividends. The "Compliance Service Station" jointly established by Shanghai Bohua International Exhibition Co., Ltd. and the Shanghai Municipal Commission of Commerce will provide on-site pre-approval and rectification suggestions for exhibitors, reducing subsequent market access risks.

Digital tools reshape the logic of procurement decision-making

Traditional exhibitions rely on paper catalogs and face-to-face negotiations, while this exhibition has been fully upgraded to a "digital procurement hub". The B2B matching platform independently developed by Shanghai Bohua International Exhibition Co., Ltd. has been integrated with the POS system data of over 120000 retail terminals nationwide. Purchasing parties can screen their own brand suppliers with high matching accuracy in real time based on factors such as the population structure of urban commercial districts, historical sales fluctuations, and the pace of competitor listings. For example, a community fresh food chain entered conditions on the platform such as "average monthly household income of more than 25000 yuan within 3 kilometers of East China, and a 40% year-on-year increase in yogurt sales in the past three months", and the system pushed three exhibitors with low-temperature short-term logistics capabilities, probiotic patented strains, and packaging support for QR code traceability. The VR inspection area set up at the exhibition site allows the purchaser to remotely view the cleanliness level of the supplier's workshop, the operation status of the automated filling line, and the inspection process. This data-driven procurement paradigm is dissolving information asymmetry and will also force manufacturers to shift from "passively responding to orders" to "actively anticipating demand".

Rooted in Shanghai, radiating the long-term ideology of the world

The location of the 19th exhibition at the Shanghai New International Expo Center is not only due to its advanced hardware facilities, but also because the venue is adjacent to Zhangjiang Science City and Lingang New Area, making it convenient for technology-based exhibitors to carry out industry university research docking simultaneously. Shanghai Bohua International Exhibition Co., Ltd. will continue its "exhibition extension+" strategy: before the exhibition, it will organize its own brand innovation laboratory in the Yangtze River Delta, focusing on cutting-edge topics such as small batch fast reaction and AI flavor modeling; After the exhibition, the "Hundred Cities Joint Procurement Plan" will be launched to collaborate with local business departments to promote the dissemination of exhibition results to retail networks in second - and third tier cities. The proposition for the development of private brands has never been scale expansion, but the establishment of a sustainable value cycle - allowing consumers to achieve real improvement, allowing retailers to build a differentiated moat, and allowing manufacturers to break free from homogenization and competition. In 2026, Shanghai is injecting certainty into this cycle through a deeply focused exhibition. When the global retail industry seeks a new balance point between efficiency and temperature, what is provided here is not an answer, but a repeatedly validated action coordinate system.

全球自有品牌生态的中国枢纽

上海，这座兼具开放基因与制造纵深的城市，正日益成为全球零售自有品牌价值链的关键节点。黄浦江畔不单是金融资本的交汇地，更是供应链创新、设计思维与消费洞察的策源地。其港口吞吐量常年位居列，长三角地区集聚了全国密集的日用消费品研发与柔性制造集群，从嘉兴的包装印刷、宁波的塑料制品、无锡的食品加工到苏州的智能仓储系统，构成了支撑自有品牌快速迭代的底层基础设施。2026年上海大型国际零售自有品牌产品展，并非一次孤立的行业集会，而是这一区域产业势能的集中释放——它映射出中国零售商从渠道运营者向品牌定义者、标准制定者的深层转型。上海博华国际展览有限公司深耕零售展会领域二十余年，对自有品牌展的持续培育，本质上是在搭建一个跨链路的“信任接口”：让欧洲的有机认证机构与中国县域农产品合作社在同一个展位前完成技术对接；让日本百年调味品企业的风味数据库，与国内新锐便利店的SKU精简策略发生化学反应。这种连接不是简单的空间聚合，而是知识、标准与责任的再分配过程。

从货架竞争到价值共建

自有品牌早已超越“低价替代品”的初级定位。在本次展会中，参展结构清晰呈现三大跃迁：其一是品类纵深的突破，乳制品、预制菜、个护用品等高毛利、高复购品类占比显著提升，反映零售商对消费者健康主张与生活节奏变化的主动响应；其二是技术嵌入的深化，RFID溯源标签、可降解复合包装材料、植物基配方等解决方案不再作为附属展示，而成为展商与采购方洽谈的核心参数；其三是合作模式的重构，越来越多制造商以联合开发（JDM）身份参展，其角色已从代工厂升维为数据协同方——共享终端动销数据、参与新品测试反馈闭环、共担市场教育成本。上海博华国际展览有限公司在展前调研中发现，超六成头部零售商明确将自有品牌毛利率目标设定在35%以上，这倒逼上游必须提供可验证的差异化价值，而非仅靠渠道压价。展会因此成为价值共识的锻造场：当一家云南咖啡庄园带着SCA认证的生豆样本与华东连锁超市的自有咖啡队共同调试烘焙曲线时，交易的本质已从商品买卖转向长期能力共建。

标准、合规与可持续性的硬门槛

自有品牌爆发式增长背后，隐含着日益严苛的合规压力。欧盟碳边境调节机制（CBAM）、美国FDA食品追溯新规、中国《绿色产品评价通则》等政策叠加，使产品全生命周期管理成为参展企业的必答题。本届展会特设“全球合规与可持续发展论坛”，邀请、Intertek等第三方机构解析新检测要求，同步发布《中国零售自有品牌ESG实践指南（2026版）》，涵盖原材料可追溯性验证路径、包装减量计算模型、供应商环境绩效评估工具包等内容。值得注意的是，上海本地政策亦构成重要变量：浦东新区试点的“绿色产品通关便利化通道”，允许通过展会认证的低碳自有品牌产品享受优先检验与快速放行。这意味着，参展不仅是曝光机会，更是获取区域性政策红利的入口。上海博华国际展览有限公司联合上海市商务委设立的“合规服务站”，将为展商提供现场预审与整改建议，降低后续市场准入风险。

数字化工具重塑采购决策逻辑

传统展会依赖纸质目录与面对面洽谈，而本届展会全面升级为“数字采购中枢”。上海博华国际展览有限公司自主研发的B2B匹配平台已接入全国超12万家零售终端POS系统数据，采购方可按城市商圈人口结构、历史销售波动、竞品上架节奏等维度，实时筛选匹配度高的自有品牌供应商。例如，某社区生鲜连锁在平台输入“华东地区3公里内家庭月均收入2.5万元以上、近三个月酸奶销量同比增40%”等条件，系统即推送具备低温短保物流能力、拥有益生菌专利菌株、包装支持扫码溯源的三家展商。展会现场设置的VR验厂区，更允许采购方远程查看供应商车间洁净等级、自动化灌装线运行状态及质检流程。这种数据驱动的采购范式，正在消解信息不对称，也将倒逼制造商从“被动响应订单”转向“主动预判需求”。

扎根上海，辐射全球的长期主义

第十九届展会选址上海新国际博览中心，不仅因其硬件设施先进，更因该场馆毗邻张江科学城与临港新片区，便于技术型展商同步开展产学研对接。上海博华国际展览有限公司将延续“展期+”策略：展前组织长三角自有品牌创新实验室，聚焦小批量快反、AI风味建模等前沿课题；展后启动“百城联采计划”，联合地方商务部门推动展会成果下沉至二三线城市零售网络。自有品牌发展的命题，从来不是规模扩张，而是建立可持续的价值循环——让消费者获得真实品质提升，让零售商构建差异化护城河，让制造商摆脱同质化内卷。2026年的上海，正以一场深度聚焦的展会，为这个循环注入确定性支点。当全球零售业在效率与温度之间寻找新平衡点时，这里提供的不是答案，而是被反复验证的行动坐标系。

PLF全球自有品牌产品亚洲展自2010年引入中国后,一直致力于推动中国乃至亚太地区零售商自有品牌的健康发展,与全球自有品牌产品美洲展(芝加哥),全球自有品牌产品欧洲展(阿姆斯特丹)并称为全球三大自有品牌系列展。

在消费升级与零售变革的浪潮下，自有品牌凭借差异化优势，正成为行业增长的核心驱动力。第十九届跨采・全球零售自有品牌产品亚洲展（PLF），将于 2026 年 12 月 3 日至 5 日，在上海新国际博览中心（SNIEC）盛大启幕。作为全球三大自有品牌展会之一，本届展会将以超 60,000㎡的展出面积、1300 + 全品类参展商和 20,000 + 专业观众，打造一场零供高效对接的行业盛会。

展会时间：2026年12月03-05日

展会地点：上海新国际博览中心

主办单位：上海市品牌授权经营企业协会自有品牌专业委员会（PLSC）、自有品牌制造商协会（PLMA）

承办单位：跨采（上海）广告有限公司

核心亮点：全品类覆盖与高效对接机制

1. 全品类展品矩阵，覆盖零售全场景

本届展会深耕自有品牌赛道，展品范围覆盖零售全场景核心品类，一站式满足采供需求：

休闲零食：肉干肉脯、果脯蜜饯、坚果果干、饼干糕点等；

酒饮冲调：酒精饮品、非酒精饮品、冲调类产品；

民生食品：粮油副食、调味品、方便食品、南北干货等；

保健食品：营养保健类全系列产品；

此外，还设有品牌专区（品牌、新锐品牌、、IP 授权、电商 TOP）和服务专区（包装 / 设计 / 检测 / 营销），覆盖从产品打造到市场推广的全链条需求。

2. 三大核心设计，保障高效商贸对接

为破解传统展会 “逛展效率低、对接不精准” 的痛点，PLF 通过三大核心设计，打造高效商贸对接模式：

1. 品类化分区布局：5 个展厅按食品 / 非食品分区，帮助买家快速锁定目标展商，大幅减少无效沟通；

2. 全周期信息工具：展前 30 天开放展品搜索、现场实时预约，展商产品、展位、联系方式精准触达买家，且支持展后追溯；

3. 多渠道全周期对接：涵盖展前线下对接会、全年线上采供匹配、展期零供对接会、PLF 创新星球新品推荐，多维度助力采供双方高效合作。

对中小企业的核心价值

对于中小企业而言，PLF 更是不可错过的发展机遇：

买家阵容，共筑行业生态

展会汇聚了全球零售头部资源，沃尔玛、Costco、山姆会员店、AEON、永辉超市、联华、天虹、武商超市、全家、盒马、京东、阿里零售等国际商超、零售、便利店、新零售、折扣店、电商平台悉数到场，为参展商搭建起商贸对接平台。

作为全球三大自有品牌展会之一，PLF 已成功链接 4000 多家制造商、品牌商与海内外零售商，构建了稳定健康的合作生态。2026 年 12 月 3 日至 5 日，上海新国际博览中心，第十九届跨采・全球零售自有品牌产品亚洲展（PLF）邀您共赴行业盛会，把握自有品牌发展风口，解锁商贸合作新机遇！