2026中国·上海高端肉制品展（2026第29届上海FHC秋季国际大型高端肉制品展览会）

The 2026 China Shanghai International Beef and Lamb Meat Material Exhibition (the 29th Shanghai FHC Autumn International Large scale Beef and Lamb Food Material Exhibition in 2026) will be held as scheduled from November 10 to 12, 2026 at the Shanghai New International Expo Center. As one of the vertical sub exhibitions in the FHC Global Food Exhibition system with a long history, high professionalism, and complete industry chain coverage, the Beef and Sheep Meat Materials Exhibition has been held for 28 consecutive sessions, serving over 3200 global exhibitors and attracting more than 470000 professional visitors. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd., marking a structural upgrade after nearly 30 years of deep cultivation in the field of meat industry exhibition services - from a "product display platform" to a "full chain value integration center".

Since its establishment in 1995, Shanghai Bohua International Exhibition Co., Ltd. has always focused on exhibition display services, exhibition investment services, and exhibition planning services as its three core business pillars. Unlike general exhibition operators, the company has built a three-tier service model covering upstream ranch resource docking, midstream slaughter segmentation and cold chain logistics certification, and downstream catering chain procurement matching. According to the White Paper of the 2025 China Meat Industry Exhibition, the beef and mutton exhibition hosted by it achieved a success rate of 78.3%, 34.6%, and 61.9% in the three indicators of "pre exhibition supply-demand matching success rate", "on-site order conversion rate during the exhibition", and "actual fulfillment rate within 6 months after the exhibition", significantly higher than the industry average (52.1%, 21.4%, 43.7%). Behind this data is the normalized information direct connection mechanism established between its independently developed B2B intelligent matching system "MeatLink" and 21 key meat industry clusters across the country.

The scale of this exhibition has been further expanded: the exhibition area has reached 32000 square meters and four themed exhibition areas have been set up - the Imported High Meat Source Hall (covering official groups from 12 countries including Australia, Brazil, Uruguay, and New Zealand), the Domestic High end Meat Products Hall (focusing on geographical indication products such as Xilingol Grass Raw Sheep in Inner Mongolia, Yanchi Tan Sheep in Ningxia, and Wenshan Black Goat in Yunnan), the Deep Processing and Prefabrication Technology Hall (showcasing cutting-edge forms such as low-temperature slow cooked meat rolls, instant sauce braised, and cell cultured meat intermediates), and the Cold Chain E and Sustainable Packaging Hall (highlighting hard technologies such as -60 ℃ ultra-low temperature freshness locking e and degradable muscle fiber base membrane materials). It is worth noting that the layout of the exhibition hall adopts the "dynamic layering method" for the first time: the first floor focuses on bulk trade and channel wholesale, the second floor focuses on catering supply chain solutions, and the third floor has a dedicated "chef laboratory", inviting hundreds of Michelin and Black Pearl restaurant chefs from across the country to conduct on-site selection and flavor co creation.

As the capital of exhibitions, Shanghai's advantage lies not only in its hardware facilities, but also in the depth and density of its industrial ecosystem. Pudong New Area has formed a complete closed loop from the designated port for imported meat iniao Free Trade Zone, to the Fengxian Oriental Beauty Valley food testing and certification cluster, and then to the Hongqiao International Open Hub Catering Procurement Head In the first three of 2025, the import volume of beef at Shanghai Port increased by 19.7% year-on-year, with the proportion of high-end meat (such as M9+Wagyu rib eye and Australian Dry Aged sirloin) rising to 36.2%, confirming that the market is shifting from " price driven" to " efficiency driven". In this context, FHC Beef and Lamb Expo is no longer just a trading venue, but also a source of standard setting. At the same time, the "China Beef and Lamb Grading Procurement Guidelines (2026 Trial Edition)" will be released, jointly compiled by the Livestock and Poultry Standardization Committee of the Ministry of Agriculture and Rural Affairs, the China Cuisine Association, and Shanghai Bohua. For the first time, sensory indicators such as tenderness, juiciness, and flavor intensity will be as executable procurement parameters.

Exhibitors can receive customized investment services, including precise push of target buyer databases, pre exhibition video communication, optimization of booth flow heat maps, and graded follow-up of post exhibition procurement intentions;

For the first time, the "Supply Chain Diagnosis Seat" has been opened, with a consultant team composed of 5 meat processing engineers, 3 cold chain logistics experts, and 2 catering group procurement directors specially invited by Bohua, providing exhibitors with a free 30 minute one-on-one capacity adaptation evaluation;

Launch the "FHC Meat Passport" digital identity system, integrating electronic business cards, sample application records, technical document download permissions, and cross-border customs clearance progress tracking functions, to achieve full digital tracking from exhibition viewing to performance.

It is worth pondering that the current domestic beef and mutton industry is facing three structural tensions: first, the external dependence on high- sources still exceeds 65%; second, the standardization rate of small and medium-sized slaughter enterprises is less than 28%; third, the proportion of household scenarios in terminal consumption continues to decline while the proportion of industrialized catering procurement has risen to 53.4%. The value of exhibitions lies in transforming these dispersed pain points into collaborative interfaces. Shanghai Bohua has not stopped at building physical spaces, but has substantially reduced the friction costs of the industrial chain by investing over ten million yuan annually in industry research, standard building, and talent training. For example, in 2025, the "Xilingol Sheep Brand Outward Plan" jointly launched by the Inner Mongolia Agriculture and Animal Husbandry Department has helped 17 cooperatives complete HACCP certification and connect to the FHC procurement network, with an average premium rate of 22.8%.

For catering groups seeking stable and high- meat sources, ranchers in urgent need of breaking through channel bottlenecks, and e manufacturers exploring technology implementation, the 2026 FHC Beef and Lamb Expo has surpassed the scope of traditional exhibitions and become an industry action that confronts uncertainty with certainty. Exhibiting is not about choosing a booth, but about connecting to a 28 year validated credit network, a continuously iterative standard system, and a deeply coupled supply and demand operating system. What Shanghai Bohua provides is never a one-time exposure opportunity, but a long-term growth leverage that can be calculated, traced, and amplified. When the industry enters the stage of refined operation, what is truly scarce is no longer information, but industry connections that have been filtered, calibrated, and can be instantly transformed. This is precisely the core value of the 29th exhibition.

Starting today, the booth reservation channel for the 29th Shanghai FHC Beef and Sheep Meat Material Exhibition in 2026 has been fully opened. Standard booths and special decoration plans are simultaneously accepting customized applications. Priority signing enterprises can enjoy the joint promotion rights of the FHC full series exhibition media matrix in 2026 and be included in the official endorsement system of the "China Beef and Lamb Industry Service Provider List". The evolution of industries never waits for observers, and certainty only flows to those who actively build connections.

2026中国·上海国际牛羊肉食材展（2026第29届上海FHC秋季国际大型牛羊肉食材展览会）将于2026年11月10日至12日在上海新国际博览中心如期举行。作为FHC环球食品展体系中历史久、专业度高、产业链覆盖完整的垂直子展之一，牛羊肉食材展已连续举办28届，累计服务全球参展商逾3200家，吸引专业观众超47万人次。本届展会由上海博华国际展览有限公司主办，标志着其在肉类产业会展服务领域深耕近三十年后的一次结构性升级——从“产品展示平台”向“全链价值整合中枢”跃迁。

上海博华国际展览有限公司自1995年创立以来，始终以展览展示服务、展会招商服务与展览策划服务为三大核心业务支点。不同于泛泛而谈的会展运营商，该公司构建了覆盖上游牧场资源对接、中游屠宰分割与冷链物流认证、下游餐饮连锁采购匹配的三层服务模型。据《2025中国肉类产业会展白皮书》披露，其主办的牛羊肉展在“展前供需预匹配成功率”“展中现场订单转化率”“展后6个月内实际履约率”三项指标上，分别达78.3%、34.6%和61.9%，显著高于行业均值（52.1%、21.4%、43.7%）。这一数据背后，是其自主研发的B2B智能配对系统“MeatLink”与全国21个重点肉类产业集群建立的常态化信息直连机制。

本届展会规模进一步扩容：展览面积达32,000平方米，设立四大主题展区——进口优质肉源馆（涵盖澳大利亚、巴西、乌拉圭、新西兰等12国官方组团）、国产高端肉品馆（聚焦内蒙古锡林郭勒草原羊、宁夏盐池滩羊、云南文山黑山羊等地理标志产品）、精深加工与预制技术馆（展示低温慢煮肉卷、即食酱卤、细胞培养肉中间体等前沿形态），以及冷链装备与可持续包装馆（突出零下60℃超低温锁鲜设备、可降解肌纤膜材等硬科技）。值得注意的是，展馆布局首次采用“动线分层法”：一层侧重大宗贸易与渠道批发，二层聚焦餐饮供应链解决方案，三层专设“主厨实验室”，邀请全国百位米其林及黑珍珠餐厅主厨进行现场选品与风味共创。

上海作为会展之都，其优势不仅在于硬件设施，更在于产业生态的纵深密度。浦东新区已形成从外高桥保税区进口肉类指定口岸、到奉贤东方美谷食品检测认证集群、再到虹桥国际开放枢纽餐饮采购总部的完整闭环。2025年前三季度，上海口岸进口牛肉量同比增长19.7%，其中高端部位肉（如M9+和牛肋眼、澳洲Dry Aged西冷）占比提升至36.2%，印证市场正从“量价驱动”转向“质效驱动”。在此背景下，FHC牛羊肉展不再仅是交易场所，更是标准制定的策源地——展会同期将发布《中国牛羊肉分级采购指南（2026试行版）》，由农业农村部畜禽标准化委员会、中国烹饪协会与上海博华联合编制，首次将嫩度、多汁性、风味强度等感官指标量化为可执行的采购参数。

值得深思的是，当前国内牛羊肉产业面临三重结构性张力：一是优质种源对外依存度仍超65%，二是中小型屠宰企业标准化率不足28%，三是终端消费中家庭场景占比持续下降而餐饮工业化采购占比升至53.4%。展会的价值，正在于将这些分散的痛点转化为协同的接口。上海博华并未止步于搭建物理空间，而是通过每年投入超千万用于产业调研、标准共建与人才培训，实质性降低产业链摩擦成本。例如，2025年其联合内蒙古农牧厅开展的“锡林郭勒羊品牌出区计划”，已帮助17家合作社完成HACCP认证并接入FHC采购网络，平均溢价率达22.8%。

对于寻求稳定优质肉源的餐饮集团、亟需突破渠道瓶颈的牧场主、探索技术落地的装备制造商而言，2026 FHC牛羊肉展已超越传统展会范畴，成为一场以确定性对抗不确定性的产业行动。参展不是选择一个展位，而是接入一个经过28届验证的信用网络、一个持续迭代的标准体系、一个深度耦合的供需操作系统。上海博华所提供的，从来不是一次性的曝光机会，而是可计算、可追溯、可放大的长期增长杠杆。当行业进入精细化运营阶段，真正稀缺的不再是信息，而是经过筛选、校准并能即时转化的产业连接。这正是第29届展会的核心价值。

即日起，2026第29届上海FHC牛羊肉食材展展位预订通道已全面开启。标准展位与特装方案同步接受定制申请，优先签约企业可享2026年度FHC全系列展会媒体矩阵联合推广权益，并纳入“中国牛羊肉产业服务商名录”官方背书体系。产业演进从不等待观望者，确定性只流向主动构建连接的人。

2026第二十九届上海国际食品饮料及餐饮设备展览会（简称FHC）

举办日期：2026年11月10-12日

举办地点：上海新国际博览中心

展馆地址：中国上海市浦东新区龙阳路2345号

室内展厅：N1-N5馆、E1-E7馆、W1-W5馆

主办单位：上海博华国际展览有限公司

举办周期：每年一届

展会介绍：

FHC上海环球食品展是国内的综合性展会平台，其主要板块包括有：肉制品；海鲜；高端乳制品及油品；茶与咖啡，烘焙与冰淇淋；休闲食品、糖果及巧克力；高端食材供应链；餐饮设计及店装。

展示范围进一步扩容，在原有配套主题展馆的基础上，新增罐头食品、火锅食材和用品以及国际餐饮品牌供应链主题馆，更广泛地覆盖食品范围和地方特色美食文化领域。

各大专业展区及一系列多样化的国际活动赛事将共同打造精彩纷呈的舞台，商贸配对、专业论坛等互动交流渠道也将满足国内外观众在FHC展会上对国际食品、服务和市场拓展的需求。

对食品饮料行业的参展厂商来说更是一个全新的发展机遇。让我们再次相聚在上海新国际博览中心，全身心感受一场饕餮盛宴，携手把握“食”尚潮流新风向！

休闲食品展区

进口食品、营养健康食品、有机食品及儿童食品、巧克力、冰激凌、糖果、饼干、蜂蜜、板栗、甘栗仁、糕点、蜜饯、果脯、甜食、膨化食品、坚果、乳制品、烘焙类、面包糕点、罐装食品、

冷藏食品、调味品及果酱、风干食品、冷冻食品、水果、 蔬菜、美味食品、绿色及保健食品、橄榄油、意大利面制品等；

高端饮品及乳制品

乳制品、功能性饮品、碳酸饮料、茶叶及茶饮品、凉茶、植物蛋白饮料、矿泉水、果汁、软饮料、糖浆；

烘焙甜点及咖啡

冰淇淋、冷冻冷藏食品、低温乳制品及饮品、烘焙食品、月饼、糕点、面包、饼干、烘焙原料、烘焙设备、烘焙包装、白咖啡、速溶咖啡、咖啡豆、咖啡机、烘豆机；

酒类

各类葡萄酒、红酒、低温发酵啤酒、麦酒、黑啤酒/烈性黑啤酒、小麦啤酒、手工啤酒、葡萄酒、威士忌、白兰地、鸡尾酒、洋酒烈性酒、传统白酒、及其他含酒类精饮品和酒配套、酒包装、酒器皿等

农业及生鲜&肉类食材

果蔬、绿色农产品、有机农产品、观赏型农产品、粗加工农产品、鱼、蟹、贝壳、龙虾、三文鱼、牛肉、羊肉、猪肉、家禽、清真肉、加工肉制品、加工海洋制品、火锅食材等；

食品包装/餐饮包装及相关设备

包装材料、食品包装、餐饮包装、专用标签产品、食品餐饮设备、比萨饼设备、餐具及配件、展示及储藏、冷冻＆冷藏设备、咖啡及饮料服务设备、工业用面包及糖果设备、配料、防腐剂、香精、面包糕点及糖果制成品、零售用面包及糖果设备等；

餐饮供应链及冷链

连锁加盟、水产、肉类、果蔬、清真食品、冷冻冷鲜食品、果蔬保鲜食品、半成品、即食方便食品、预制菜肴、调味品、可食用油、生鲜等其它餐饮供应链配送食品食材；

冷链仓储设施及装备设备、冷链运输技术及设备、冷链信息技术及设备、商用冷柜、保鲜技术及包装材料等。

FHC荣誉主宾，以“品味欧洲，食尚百搭”为主题打造专属展馆，精选220余种高端产品重点展示，涵盖27个成员国的特色品类，充分彰显了欧洲美食的品质。

意大利，日本，新加坡，韩国，西班牙，土耳其，德国，奥地利，澳大利亚，英国，泰国，俄罗斯，欧盟，南非，美国，瑞士，荷兰，厄瓜多尔等50+国家及地区的国际展团，以及中国本土的食饮企业，总计超3000家，以经典或创新、融合或跨界的新味觉方案，叩响了食饮变革的前奏。而FHC展会，正是这变革热烈、集中的回响。