2026中国·深圳无纺布包装袋展（2026第三十五届HOTELEX深圳国际无纺布包装袋展览会）

New Hub of Asian Milk Tea Industry: Why Shenzhen Became the Venue for the 2026 Exhibition

As a forefront window of China's reform and opening up, Shenzhen not only has a dense global consumer electronics supply chain, but also has built a vibrant new tea innovation ecosystem in Kia in the past five years. According to the "2024 White Paper on China's Current Tea Beverage Industry", the density of chain tea beverage brand stores in Shenzhen ranks high, with an average of 17 new products developed per store per year, far exceeding the industry average of 9.3; There are over 230 technology-based small and medium-sized enterprises in the city that specialize in the research and development of plant-based raw materials, covering sub sectors such as oat milk, coconut powder, and algae based stabilizers. This dual wheel structure of "strong market terminal drive+fast upstream technology iteration" has elevated Shenzhen from a consumer city to an industrial hub. After 18 months of industry research and collaborative discussions with local governments, Shanghai Bohua International Exhibition Co., Ltd. has finally decided to locate the 2026 Shenzhen (Asia) Milk Tea Exhibition at the Shenzhen International Convention and Exhibition Center (Bao'an New Hall). The venue is adjacent to the Shenzhen Hong Kong Modern Service Industry Cooperation Zone and is directly accessible by Metro Line 12. The exhibition hall has a single story column free space of 120000 square meters, which can fully support the full chain live demonstration needs from the -25 ℃ frozen raw material warehouse to the 300 ℃ fully automatic sealing e Choosing Shenzhen is not a geographical landing point, but a strategic calibration of the direction of industrial evolution.

From creamer to plant powder: raw material exhibition reflects the underlying logic changes of healthy consumption

This exhibition has set up an independent "Plant Terminal and Functional Raw Materials Special Zone" with an area of 32000 square meters, an increase of 140% compared to 2023. This expansion is not a simple expansion, but a direct response to consumer behavior data - Nielsen I shows that the sales of lactose free milk tea in China will increase by 68% year-on-year in 2023, with 89.7% of the 25-35 year old customer group paying attention to the "zero trans fatty acid" label. Among the participating companies, 63% have passed the dual system certification of ISO 22000 and FSSC 22000, and 31% provide customized compounding solutions, such as anti caking coconut milk powder developed for high humidity environments in Southeast Asia and low-temperature instant tea powder adapted to cold extraction processes. It is worth noting that traditional creamer companies are accelerating their technological transformation: the "microencapsulated milk fat substitute" exhibited by a leading supplier can achieve the same cup hanging effect without adding palm oil, and its thermal stability still maintains 98.3% activity after 72 hours of continuous simulated transportation testing. This reveals a deep trend: raw material competition has shifted from cost and supply capacity to molecular structure design and scene adaptation accuracy.

Packaging exhibition is no longer just a "beauty competition": sustainability has become a hard entry threshold

This packaging exhibition area implements mandatory access standards: all exhibited samples must provide a full lifecycle carbon footprint report issued by a third-party testing agency, and biodegradable materials must be certified by ASTM D6400 or GB/T. A "Green Packaging Verification Corner" will be set up on site, where visitors can scan theR code in real time to view degradation process images and soil microbial activity change data. In the actual exhibition plan, three types of breakthrough practices have emerged: firstly, the inner layer of aluminum-plastic composite film is replaced with bio based polylactic acid (PLA), achieving complete degradation at room temperature for 180 days; The second is the innovation of the cup lid structure, which adopts a single piece hot pressing molding process to reduce the amount of plastic used by 37%; The third is the modular design of logistics packaging, which increases the stacking volume ratio of cardboard boxes to 92.4%. These are not concept demonstrations, but mass production solutions that have already entered the supply chains of brands such as Heytea and Nayuki tea. The value of packaging is shifting from visual communication to system carbon reduction efficiency, which poses a new capability re for procurement decision-makers: they must understand the correlation model between material science parameters and store operation loss rate.

The e exhibition presents a new paradigm of "human-machine collaboration": the automation boundary continues to move forward

The e exhibition area presents three major technological breakthroughs: firstly, the intelligent extraction system realizes closed-loop control of flavor parameters, monitors the tea polyphenol/caffeine ratio in real time through an online infrared spectrometer, automatically adjusts the water temperature and extraction time, with an error rate of less than ± 0.8%; Secondly, the fully automatic sealing e integrates AI visual inspection to make millisecond level judgments on sealing integrity, film wrinkling, and label deviation, with a defect interception rate of 99.997%; Thirdly, the mobile cold chain workstation supports independent regulation of seven temperature zones ranging from -18 ℃ to 10 ℃, meeting the mixed storage needs from freeze-dried fruit pellets to fresh milk substrates. It is worth noting that 32% of participating e manufacturers offer the "Production Line as a Service" (OaaS) model, where customers pay based on the actual number of cups produced, and e manufacturers are responsible for maintenance and algorithm upgrades. This model lowers the threshold for technology adoption by small and medium-sized brands, and also forces device manufacturers to deeply embed customer operational data streams, forming a true industrial symbiotic relationship.

Shanghai Bohua's professional depth: not just as an organizer of venue leasing industry

The business logic of Shanghai Bohua International Exhibition Co., Ltd. is different from that of traditional exhibition operators. Its exhibition planning services include three core capabilities: firstly, industry mapping, based on its own database covering 12000 raw material suppliers, 8400 e manufacturers, and 37000 chain brands worldwide, which can accurately match regional market characteristics (such as East China's preference for low sugar formulas and Southeast Asia's emphasis on heat stability); The second is technology transformation docking, jointly establishing on-site laboratories with the School of Food Science and Engineering at Jiangnan University and the School of Light Industry Science and Engineering at South China University of Technology to support exhibitors in conducting small-scale process validation within 48 hours; The third is compliance pre-approval service, which provides pre compliance screening of label copy, ingredient declaration, and testing methods for export target countries (such as EU EFSA, US FDA, Japan JAS). The pre exhibition buyer matching system has been launched in 2025, generating customized exhibition routes based on 17 dimensions such as procurement history, store type, and regional climate, resulting in an average increase of 2.3 times in effective negotiation time. This service architecture, which starts from solving the real pain points of the industry, is redefining the value coordinates of exhibitions.

Participation as Decision: How an Exhibition Can Refacto Your Supply Chain Competitiveness

For tea beverage brands, the value of the 2026 Shenzhen exhibition lies not in information ac, but in accelerating decision-making. When a regional chain brand completes three actions at the exhibition site: finalizing a customized formula sampling cycle with a plant-based milk supplier, selecting a smart device model that is suitable for its peak cup production efficiency, and confirming a packaging solution that complies with the target city's garbage classification policy, its new product launch cycle can be compressed by 42 days, and the overall cost can be reduced by 11.7%. For raw material enterprises, facing the product iteration speed brought by terminal feedback is a calibration opportunity that traditional channels cannot provide. After the 2023 exhibition, a starch derivative manufacturer launched an optimized version of its chain structure within 6 months based on feedback from 56 chain brands that "cold drink hanging wall is insufficient", and the market share increased to the third place in the industry the following year. Shanghai Bohua not only provides exhibition booths, but also decision interfaces embedded in the rhythm of industrial operation. The registration channel for the 2026 exhibition has been opened, and early signing companies can have priority access to pre exhibition technical diagnosis and buyer demand profiling services. At the critical juncture of the bubble tea industry shifting from scale expansion to deepening, a precise participation in an exhibition may become a critical point for a company's supply chain competitiveness transition.

亚洲奶茶产业新枢纽：深圳为何成为2026展会落址

深圳作为中国改革开放的前沿窗口，不仅拥有全球密集的消费电子供应链，更在近五年间悄然构建起亚洲具活力的新茶饮创新生态。据《2024中国现制茶饮产业白皮书》数据显示，深圳连锁茶饮品牌门店密度居，单店年均研发新品达17款，远超行业均值的9.3款；，全市拥有超230家专注植物基原料研发的科技型中小企业，覆盖燕麦乳、椰子粉、藻基稳定剂等细分赛道。这种“市场终端强驱动+上游技术快迭代”的双轮结构，使深圳从消费端城市跃升为产业策源地。上海博华国际展览有限公司经长达18个月的产业调研与地方政府协同论证，终将2026深圳（亚洲）奶茶展会定址于深圳国际会展中心（宝安新馆）。该场馆毗邻深港现代服务业合作区，地铁12号线直达，展馆单层无柱空间达12万平方米，可完整承载从-25℃冷冻原料仓到300℃全自动封口设备的全链路实景演示需求。选择深圳，不是地理意义上的落点，而是对产业演进方向的一次战略校准。

从奶精到植物末：原料展折射健康消费底层逻辑变迁

本届展会设立独立“植物末与功能性原料专区”，面积达3.2万平方米，较2023年增长140%。这一扩张并非简单扩容，而是对消费行为数据的直接响应——尼尔森IQ监测显示，2023年国内无乳糖奶茶销量同比增长68%，其中25–35岁客群对“零反式脂肪酸”标签的关注度达89.7%。参展企业中，63%已通过ISO 22000与FSSC 22000双体系认证，31%提供定制化复配方案，如针对东南亚高湿环境开发的抗结块椰浆粉、适配冷萃工艺的低温速溶茶粉。值得注意的是，传统奶精企业正加速技术转型：某头部供应商展出的“微囊化乳脂替代物”，可在不添加棕榈油前提下实现同等挂杯效果，其热稳定性经72小时连续模拟运输测试仍保持98.3%活性。这揭示一个深层趋势：原料竞争已从成本与供应能力，转向分子结构设计与场景适配精度。

包装展不再只是“颜值竞赛”：可持续性成硬性准入门槛

本届包装展区实施强制性准入标准：所有参展样品须提供第三方检测机构出具的全生命周期碳足迹报告，且可降解材料需通过ASTM D6400或GB/T 认证。现场将设置“绿色包装验证角”，观众可实时扫描样品二维码查看降解过程影像及土壤微生物活性变化数据。实际参展方案中，出现三类突破性实践：一是铝塑复合膜内层改用生物基聚乳酸（PLA），实现常温下180天完全降解；二是杯盖结构创新，采用单片式热压成型工艺，减少37%塑料用量；三是物流包装模块化设计，使纸箱堆叠容积率提升至92.4%。这些并非概念展示，而是已进入喜茶、奈雪的茶等品牌供应链的量产方案。包装的价值正从视觉传达转向系统减碳效能，这对采购决策者提出新能力要求：必须理解材料科学参数与门店运营损耗率的关联模型。

设备展呈现“人机协同”新范式：自动化边界持续前移

设备展区集中呈现三大技术跃迁：其一，智能萃取系统实现风味参数闭环控制，通过在线红外光谱仪实时监测茶多酚/咖啡因比例，自动调节水温与萃取时长，误差率低于±0.8%；其二，全自动封口设备集成AI视觉质检，对封口完整性、膜材褶皱度、标签偏移量进行毫秒级判定，不良品拦截率达99.997%；其三，移动式冷链工作站支持-18℃至10℃七段温区独立调控，满足从冻干水果粒到鲜奶基底的混合存储需求。值得关注的是，32%的参展设备厂商提供“产线即服务”（OaaS）模式，客户按实际出品杯数付费，设备厂商承担维保与算法升级责任。这种模式降低中小品牌技术采纳门槛，也倒逼设备商深度嵌入客户运营数据流，形成真正的产业共生关系。

上海博华的专业纵深：不止于场地租赁的产业组织者

上海博华国际展览有限公司的业务逻辑区别于传统展会运营商。其展览策划服务包含三项核心能力：一是产业图谱绘制，基于自有数据库覆盖全球1.2万家原料供应商、8400家设备制造商及3.7万家连锁品牌，可精准匹配区域市场特性（如华东偏好低糖配方、东南亚侧重耐热稳定性）；二是技术转化对接，联合江南大学食品学院、华南理工大学轻工科学与工程学院设立现场实验室，支持参展商进行48小时内小批量工艺验证；三是合规预审服务，针对出口目标国（如欧盟EFSA、美国FDA、日本JAS）提供标签文案、成分声明、检测方法的前置合规筛查。2025年已启动展前买家预匹配系统，根据采购历史、门店类型、地域气候等17个维度生成定制化观展动线，使有效洽谈时长平均提升2.3倍。这种以解决产业真实痛点为起点的服务架构，正在重新定义展会的价值坐标。

参与即决策：一场展会如何重构你的供应链竞争力

对于茶饮品牌方，2026深圳展会的价值不在信息获取，而在决策加速。当一家区域连锁品牌在展会现场完成三项动作：与植物乳供应商敲定定制配方打样周期、选定适配其高峰时段出杯效率的智能设备型号、确认符合目标城市垃圾分类政策的包装解决方案，其新品上市周期可压缩42天，综合成本下降11.7%。对原料企业而言，直面终端反馈带来的产品迭代速度，是传统渠道无法提供的校准机会——某淀粉衍生物厂商在2023年展会后，根据56家连锁品牌提出的“冷饮挂壁性不足”反馈，6个月内推出支链结构优化版本，次年市占率提升至行业第三。上海博华提供的不仅是展位，更是嵌入产业运行节律的决策接口。2026年展会报名通道已开启，早期签约企业可优先接入展前技术诊断与买家需求画像服务。在奶茶产业从规模扩张转向质量深化的关键节点，一次精准的展会参与，可能成为企业供应链竞争力跃迁的临界点。

华南市场，尤其是广深地区，始终是中国饮品创新与消费的核心腹地。根据中国连锁经营协会（CCFA）发布的《2024新茶饮研究报告》显示，2023年我国新茶饮市场规模预计达1498亿元，同比增长近20%，保持强劲增长势头。而广东省，特别是深圳和广州，在该市场中扮演着领导角色。

美团数据显示，截至2023年，广东省新式茶饮门店数量位居，占全国总门店数的比例远超其他省份。

咖啡市场同样如火如荼，上海市食品协会咖啡专业委员会发布的数据表明，2023年中国咖啡消费量较上年增长约31%，广东省咖啡消费规模位列全国前三，其中深圳已成为国内本土咖啡品牌数量多、咖啡文化活跃的城市之一。

庞大的市场基础催生了完整的产业生态和创新氛围。这里不仅是品牌鏖战的必争之地，更是供应链、设备商、服务商洞察前沿趋势、捕获商业机会的核心窗口。HOTELEX深圳展深耕这一沃土，其中饮品板块（涵盖咖啡、茶饮、设备及原料等）作为核心增长极，在上一届基础上持续扩容升级。

HOTELEX深圳展的咖啡茶饮板块面积已突破10万㎡，有望再创新高，集中展示从源头食材到智能设备、从创新配方到的全产业链生态，精准呼应华南作为“中国咖啡企业数量第一城”（深圳）和“现制茶饮门店数量第一城”（广州）的产业地位。

由博华国际展览有限公司主办的这一行业旗舰盛会——深圳国际酒店及餐饮业博览会（HOTELEX Shenzhen） 将于深圳国际会展中心（宝安新馆）再度启幕。

本届展会展示面积达25万平方米，汇聚超2,500家国内外优质展商，预计将吸引逾15万名海内外专业观众莅临参观。展会旨在打造华南地区酒店及餐饮行业全产业链一站式采购与交流平台，规模与影响力均攀新高。

本届展会还将与深圳国际酒店及商业空间博览会、中国烘焙展览会（秋季展）、HOTELEX深圳咖啡茶饮美酒美食节、深圳乐本生活方式展等多展联动，融合餐饮、酒店、商业空间及生活方式等多维业态，打破产业边界，促进跨界融合与创新，为观众和展商带来更丰富的商机与更广阔的视野。

HOTELEX深圳展饮品板块历来是行业风向标，展出类别包括茶原料及设备：茶原料及成品|茶类器具及工艺品|茶用设备及技术；饮品原料：糖浆、果露、果酱|浓缩果汁|乳制品|其他饮品制作原料；饮品设备：果糖机|封口机|开水机|饮品自动售饮机|其他饮品设备工业饮料及设备：软饮料|功能性饮料|高端饮用及瓶装水|工业饮料设备。汇聚茶饮行业内的企业与新兴力量，涵盖了从原材料供应、专业设备、创新包装到各类小料的全方位展示。

展会精准深耕垂直领域，专注饮品产业供应链优质企业，与众多饮品展商携手，共同探索供应链标准化与产品创新的前沿方案，助力饮品行业的蓬勃发展与升级。以下代表性展商及其产品精准融入了几大行业关键词：

健康天然与功能性

生合生物科技（扬州）有限公司带来基于益生菌、天然酵种等生物技术的原料解决方案，响应消费者对肠道健康与天然发酵风味的追求；商丘市饮之健生物科技有限公司聚焦药食同源与植物基健康饮品，体现了中式养生与现代饮品的巧妙结合；合浦果香园食品有限公司等优质水果原料供应商，则保障了饮品“真水果、好味道”的新鲜与健康基石。

风味创新与跨界融合 

浙江菲诺食品有限公司作为椰基饮品的者，持续推动椰子风味在咖啡、茶饮及休闲饮品中的创新应用；春水堂深耕中式茶饮与文化，将传统茶韵以新式面貌呈现；格瑞食品科技（天津）有限公司、湖北香园食品有限公司、湖北怡扬食品有限公司等提供的风味糖浆、果酱、特色乳品等，为饮品创意提供了无限可能，助力打造爆款特调。

效率提升与智能化

上海浪拓制冷设备股份有限公司、斯贝乐电器（浙江）股份有限公司展示的商用制冷设备、制冰机等，是保障饮品品质稳定与门店运营效率的关键；千牛、凯利威、启诚等品牌带来的全自动咖啡机、智能茶饮机等设备，正推动现制饮品标准化与降本增效。

供应链稳定与品质升级 

广州珈兴贸易有限公司等优质咖啡生豆及烘焙商，保障了咖啡风味的上游供给；黄石东贝在商用饮品设备压缩机领域的专长，是设备可靠性的核心；昆山速品食品有限公司、上海可宝食品科技有限公司等提供的预制液、浓缩汁、小料等，帮助品牌在快速出品的同时维持高品质风味。

以上为往届不完全统计*

这些展商的产品与服务，共同勾勒出饮品行业向着健康化、创意化、智能化、专业化纵深发展的清晰图景。HOTELEX深圳展为他们提供了的舞台，也为专业买家提供了洞察趋势、甄选优品的核心渠道。

根据2024深圳展的后续报告数据，HOTELEX深圳展观众数量和质量实现显著跃升。2024年展会观众人数同比2023年增长27.02%，显示出展会强大的吸引力和行业影响力。

从观众来源行业分布看，买家群体构成多元且专业：

头部买家名单几乎囊括了中国饮品与餐饮市场的半壁江山：从茶饮界的蜜雪冰城、古茗、茶百道、喜茶、奈雪的茶，到咖啡领域的瑞幸咖啡、星巴克、Manner、M Stand，到零售行业的连锁便利店巨头7-11、大型商超代表华润万家、易初莲花，专注折扣零售的新锐品牌好特卖、嗨特购，同福集团的食品领域与邻象等社区小店，再到综合餐饮巨头如海底捞、西贝、肯德基、麦当劳，以及高端酒店集团如丽思卡尔顿、四季、万豪、希尔顿等。

他们的到场不仅意味着巨大的采购潜力，更是对展会品质的高度认可。这些头部买家的需求往往引领市场方向，为参展商提供前沿的市场反馈和合作机遇。

HOTELEX展会素有“赛展结合”的传统，深圳展将同期举办超过20场国际水准的专业赛事和主题论坛，成为驱动行业创新与交流的思想引擎和人才摇篮。

论坛活动聚焦行业痛点与趋势，如中国食饮行业供应链创新大会、全球风味茶论坛、潮饮创新者大会、第14届广东特许经营发展大会及千店榜单发布TOP榜、深圳团餐行业协会十周年大会、2025药食同源健康发展引领大会等，邀请国内外行业、成功品牌创始人、技术专家及分析师同台论道，分享市场洞察、运营心得与未来研判，关注产业链协同与效率提升，为从业者提供决策参考和战略思路。

国际赛事板块更是精彩纷呈：世界咖啡师大赛、世界拉花艺术大赛、世界咖啡冲煮大赛、世界咖啡烘焙大赛的中国区分区赛/选拔赛，以及世界潮饮大赛总决赛等，汇聚了国内的技术人才，现场展示高水平的技艺对决，不仅观赏性极强，也推动了咖啡萃取、饮品调制、风味表达等专业技术的普及与进步。

此外，烹饪、披萨、巧克力等赛事也丰富了展会内容，吸引了不同细分领域的专业观众。

这些活动极大地提升了展会的专业价值与互动体验，使HOTELEX深圳展不仅是贸易平台，更是学习、交流和获得灵感的行业殿堂。

HOTELEX深圳展的成功离不开众多行业协会的大力支持。深圳展得到了中国轻工企业投资发展协会、全联烘焙业公会、世界中餐业联合会、广东省酒店行业协会、深圳市烹饪协会等40余家全国及地方性行业协会的鼎力相助。

这些协会不仅共同参与主办或支持，更积极组织高质量的会员单位买家团赴会采购。展会即成功组织了超过2562位高质量买家组团参观，确保了观众的专业性与采购意愿。

为进一步提升商贸对接效率，展会设立了“食饮优选对接会” 等精准的1V1商贸配对服务。通过会前需求征集与匹配，为参展商和VIP买家（如大型连锁品牌采购负责人、实力经销商、投资机构等）安排专属时段进行深度洽谈，极大简化了寻源过程，提高了合作成功率。

年的配对会将在HOTELEX提供的传统食饮品牌终端品牌的基础上，增加重点面向零售百货、商超便利店、连锁餐饮、专卖店、进出口商、分销代理商、连锁酒店等配对方向的核心渠道，直击市场需求痛点。

饮品赛道，无疑是当前中国消费市场中具活力、迭代为迅速的领域之一。从新式茶饮的全球性创新到精品咖啡的持续普及，从健康功能性饮品的崛起到供应链的现代化升级，每一个细分赛道都蕴藏着巨大的增长潜力和商业机会。

HOTELEX深圳展精心打造的饮品板块，正是您切入这片蓝海、精准对接华南乃至全球市场的战略要地。在这里，您不仅能向具代表性的专业买家群体展示您的产品与技术，更能通过密集的行业交流，第一时间感知市场脉搏，把握趋势潮流，从而在激烈的市场竞争中抢占先机。

然而，真正的商机远不止于单一品类。当今的成功商业模型，愈发依赖于资源的整合与生态的协同。一款爆款饮品的诞生，离不开先进的设备保障、稳定的原料供应、创新的包装解决方案以及高效的运营管理。

而一家蓬勃发展的饮品店，其需求也可能延伸至烘焙轻食、餐饮设备、桌面用品乃至酒店与商业空间设计。

这正是HOTELEX深圳展作为综合型平台的独特价值所在。当您入驻饮品板块，您所获得的不仅是该垂直领域的关注，更是与酒店、餐饮、烘焙、商业空间、生活方式等全产业链各个环节与决策者面对面交流的宝贵机会。这种跨界的碰撞与融合，往往能催生意想不到的创新火花与合作机遇，为您打开新的业务增长极。

我们深知，每一个品牌的成长都需要优质的土壤和广阔的舞台。深圳国际会展中心（宝安新馆），就是我们为您准备的机遇场。这里汇聚了行业前沿的思想、的技术、主流的买家以及潜在的合作伙伴。

展位有限，商机无限。我们诚挚邀请广大饮品产业链上下游企业——从原料供应商、设备制造商到品牌与服务商——携手加入 HOTELEX深圳展的盛宴。让我们共同以饮品为媒，融入更大的商业生态，在这个华南地区规模的行业盛会上，展示实力、链接未来、共铸！