官宣!2026上海巧克力产业展「主办新发布」SDC+中国11月巧克力产业展览会

Shanghai UBM Sinoexpo International Exhibition Co., Ltd. announced that the 29th Shanghai International Chocolate Show (SDC International Chocolate Show) will be held at the National Exhibition and Convention Center (Shanghai) from November 10 to 12, 2026. As a long-established and highly professional exhibition covering the entire chocolate industry chain in Asia, this edition of the show will be themed "From Cocoa Beans to Cultural Symbols", focusing on three main themes: the sustainable transformation of the global cocoa industry, the rise of high-end chocolate consumption in China, and the upgrading of intelligent manufacturing. Since its first edition in 1997, the SDC show has grown into a full-chain platform covering cocoa cultivation, raw material processing, formula research and development, e manufacturing, brand marketing, and terminal retail. According to the organizers, the 2024 edition of the show attracted 517 exhibitors from 32 countries and regions, with 32,600 professional visitors, among which bakery managers, purchasing directors of boutique cafes, and decision-makers of new tea beverage supply chains accounted for over 64% for three consecutive years. This data confirms that the show is not an isolated industry gathering, but rather a barometer of structural upgrades in the segmented fields of China's food industry.

The global cocoa supply chain is undergoing a silent revolution. In early 2025, the International Cocoa Organization (ICCO) released the "Global Cocoa Sustainable Development Roadmap 2025-2030", explicitly designating carbon footprint accounting, direct sourcing certification for smallholder farmers, and blockchain traceability as mandatory industry benchmarks. For the first time, the SDC exhibition established a "Cocoa Source Exhibition Area" to showcase the FCC (Fermented & Dried Cocoa) standard samples and actual test reports of climate-resilient varieties brought by the official cocoa committees of Ghana, Côte d'Ivoire, Ecuador, and Papua New Guinea. It is noteworthy that Shanghai UBM Sinoexpo International Exhibition Co., Ltd., in collaboration with the agricultural departments of Pu'er in Yunnan and Wanning in Hainan, simultaneously set up a "China Cocoa Experimental Field Achievements Corner" within the exhibition area, exhibiting the CM-1 cocoa seedling selected by the Chinese Academy of Tropical Agricultural Sciences. This seedling exhibits a 47% improvement in disease resistance compared to traditional varieties and is compatible with the temperature-controlled chocolate tempering process in East China. This marks that China is no longer just a growing market for global chocolate consumption, but is gradually becoming a key node embedded in the global high- cocoa production network.

Chinese chocolate consumption is moving away from sweetness dependence and towards flavor narratives. According to the Nielsen IQ "2025 China Snack Food Consumption White Paper", the annual compound growth rate of single-item chocolates priced at over 80 yuan is 31.2%, significantly higher than the 2.8% growth rate of the overall confectionery market. In consumer decision-making, the attention paid to professional parameters such as "single origin flavor description", "fermentation duration labeling", and "cocoa content and acidity/bitterness balance value" has jumped from 12% to 68% in three years. This shift has directly reshaped the exhibitor structure: at the 2026 SDC exhibition, exhibitors of independent chocolate workshops accounted for 39%, doubling compared to 2022; 73% of them provide customized flavor development services, covering local fusion solutions such as Yunnan rose, Wuyi rock tea, and Shaoxing yellow wine. Shanghai UBM Sinoexpo International Exhibition Co., Ltd. has added a "Flavor Lab" appointment-based experience area, where registered food sensory analysts guide exhibiting companies on-site to complete flavor wheel construction and consumer blind test design - this is not simply a booth decoration, but rather transforms the exhibition into a practical product definition tool.

The machinery exhibition area reveals the true level of intelligent chocolate manufacturing in China. Over the past decade, domestic chocolate e manufacturers have moved from imitation to modular innovation. At this exhibition, the average energy consumption of domestic refining machines has decreased by 32%, and the temperature control accuracy has reached ±0.3℃. The fully automated pouring line has achieved a daily output of 3.2 tons per line, with a stable yield rate of 99.1%. More importantly, there has been a breakthrough in system integration capabilities: three leading e manufacturers have jointly launched the "Flexible Recipe Pilot Package" for the first time, which can generate process parameter packages suitable for their existing production lines within 72 hours based on customer-provided cocoa butter melting point curves, emulsifier HLB values, and sugar particle size distribution data. Shanghai UBM Sinoexpo International Exhibition Co., Ltd. did not stop at booth allocation, but instead joined hands with the China Light Industry Machinery Association to release the "Chocolate E Selection Evaluation Matrix", which covers 17 hard indicators (such as the metal residue limit of scraper refining machines being ≤0.08mg/kg) and five typical production line transformation paths. This makes the exhibition a risk pre-judgment scenario before technology procurement.

Shanghai - not a geographical coordinate, but an industrial interface. The National Exhibition and Convention Center (Shanghai) is located in the hinterland of the Yangtze River Delta, a 12-minute drive from the Hongqiao Integrated Transportation Hub. Its double-layer logistics channel can accommodate the entry and exit of complete 20-ton e. However, what truly constitutes the uni of the SDC exhibition is the triple interface functions that Shanghai carries: first, the international regulatory interface - the Food Inspection and Bureau of the Shanghai Municipal Market Supervision Administration has established an "Import Chocolate Compliance Pre-inspection Station" here, where exhibitors can submit label samples on-site to obtain preliminary compliance assessments for major markets such as the European Union's EC No 1169 and the United States' FDA 21 CFR Part 101; second, the capital interface - a "Chocolate Industry Investment and Financing Closed-door Meeting" was held concurrently with the exhibition, which facilitated six local brands to obtain Series A funding in 2024, with an average valuation multiple of PS 8.3x; third, the talent interface - the Department of Fragrance, Essence and Cosmetics of Shanghai Institute of Technology and the School of Food Science and Engineering of Jiangnan University set up a "Processuick Hire Corner" within the exhibition area, achieving a job matching rate of 91% for fresh graduates in 2025. Shanghai has long surpassed the significance of being an exhibition venue and has become a physical hub for factor reorganization.

Choosing Shanghai UBM Sinoexpo is essentially choosing deterministic exhibition services, exhibition investment services, and exhibition planning services - these three core businesses are backed by Shanghai UBM Sinoexpo International Exhibition Co., Ltd.'s long-term analysis of industry pain points. While peers focus on booth sales, the company has established a chocolate industry database covering 27 countries, dynamically tracking the capacity expansion plans, new product development cycles, and channel expansion rhythms of 3,200 potential exhibitors. When other institutions provide generic forums, UBM Sinoexpo customizes the "Exhibitor Value Conversion Manual" for each edition of SDC, including a media exposure schedule three months before the exhibition, a buyer classification and matchmaking flowchart during the exhibition, and a 30-day post-exhibition lead classification and nurturing SOP. In 2026, the exhibition introduced a new "Exhibitor Success Index" evaluation system, providing precise optimization suggestions to exhibiting companies based on 12 behavioral data points such as on-site technical consultation volume, sample request conversion rate, and factory visit appointments. This is not a one-time exhibition participation, but a continuous service contract embedded in the annual growth rhythm of the enterprise. For chocolate-related companies seeking technological upgrades, flavor breakthroughs, or channel breakthroughs, choosing Shanghai UBM Sinoexpo is to anchor a verifiable, iterative, and growth path in a highly uncertain market environment.

上海博华国际展览有限公司宣布，2026年11月10日至12日，第29届上海国际巧克力展（SDC International Chocolate Show）将在国家会展中心（上海）举行。作为亚洲历史悠久、专业度高的巧克力全产业链展会，本届展会以“从可可豆到文化符号”为主题，聚焦全球可可产业可持续转型、中国高端巧克力消费崛起与智能制造升级三大主线。自1997年首届举办以来，SDC展已成长为覆盖可可种植、原料加工、配方研发、设备制造、品牌营销及终端零售的全链路平台。据主办方披露，2024年展会吸引来自32个国家和地区的517家展商，专业观众达32,600人次，其中烘焙主理人、精品咖啡馆采购负责人、新茶饮供应链决策者占比连续三年超64%。这一数据印证了展会并非孤立的行业集会，而是中国食品工业细分领域结构性升级的晴雨表。

全球可可供应链正在经历一场静默革命

2025年初，国际可可组织（ICCO）发布《全球可可可持续发展路线图2025–2030》，明确将碳足迹核算、小农直采认证、溯源列为强制性行业基准。本届SDC展首次设立“可可源头展区”，集中呈现加纳、科特迪瓦、厄瓜多尔及巴布亚新几内亚四国官方可可委员会带来的FCC（Fermented & Dried Cocoa）标准样品与气候韧性品种实测报告。值得注意的是，上海博华国际展览有限公司联合云南普洱、海南万宁两地农业部门，在展区内同步搭建“中国可可试验田成果角”，展出经中国热带农业科学院选育的CM-1号可可种苗——其抗病性较传统品种提升47%，且适配华东地区温控巧克力调温工艺。这标志着中国不再仅是全球大巧克力消费增量市场，正逐步嵌入全球优质可可生产网络的关键节点。

中国巧克力消费正脱离甜味依赖，转向风味叙事

尼尔森IQ《2025中国休闲食品消费白皮书》显示，单价80元以上的单品巧克力年复合增长率达31.2%，远高于整体糖果市场2.8%的增速；而消费者决策中，“单一产地风味描述”“发酵时长标注”“可可含量与酸度/苦度平衡值”等专业参数的关注度，三年内从12%跃升至68%。这一转变直接重塑展商结构：2026年SDC展中，独立巧克力工坊类展商占比达39%，较2022年翻倍；其中73%提供定制化风味开发服务，涵盖云南玫瑰、武夷岩茶、绍兴黄酒等本土风物融合方案。上海博华国际展览有限公司为此增设“风味实验室”预约制体验区，由注册食品感官分析师现场指导参展企业完成风味轮构建与消费者盲测设计——这不是简单的展台装饰，而是将展会转化为可落地的产品定义工具。

机械展区揭示中国巧克力智造的真实水位

过去十年，国内巧克力设备厂商从模仿走向模块化创新。本届展会中，国产精炼机平均能耗下降32%，温控精度达±0.3℃；全自动浇模线已实现单线日产3.2吨，良品率稳定在99.1%。更关键的是系统集成能力突破：三家头部设备商首次联合推出“柔性配方中试包”，可基于客户提供的可可脂熔点曲线、乳化剂HLB值、糖粒径分布数据，在72小时内生成适配其现有产线的工艺参数包。上海博华国际展览有限公司未止步于展位分配，而是联合中国轻工机械协会发布《巧克力设备选型评估矩阵》，涵盖17项硬性指标（如刮刀式精炼机的金属残留限值≤0.08mg/kg）与5类典型产线改造路径。这使展会成为技术采购前的风险预判场景。

上海——不是地理坐标，而是产业接口

国家会展中心（上海）地处长三角腹地，距虹桥综合交通枢纽12分钟车程，其双层物流通道可承载20吨级设备整机进出。但真正构成SDC展不可复制性的，是上海所承载的三重接口功能：一是国际法规接口——上海市市场监管局食品抽检处在此设立“进口巧克力合规预审站”，展商可现场提交标签样稿获取欧盟EC No 1169、美国FDA 21 CFR Part 101等主要市场合规初评；二是资本接口——展会同期举办“巧克力产业投融资闭门会”，2024年促成6个本土品牌获A轮融资，平均估值倍数达PS 8.3x；三是人才接口——上海应用技术大学香料香精化妆品学部、江南大学食品学院在展区内设“工艺工程师快聘角”，2025年应届生岗位匹配率达91%。上海之于SDC，早已超越会展场地意义，而成为要素重组的物理枢纽。

选择上海博华，本质是选择确定性

展览展示服务、展会招商服务、展览策划服务——这三项主营业务背后，是上海博华国际展览有限公司对行业痛点的长期解剖。当同行聚焦展位销售时，该公司已建立覆盖27个国家的巧克力产业数据库，动态追踪3,200家潜在展商的产能扩张计划、新品研发周期与渠道下沉节奏；当其他机构提供通用型论坛时，博华为每届SDC定制《展商价值转化手册》，包含展前三个月媒体曝光排期表、展中买家分级对接动线图、展后30天线索分级培育SOP。2026年展会新增“展商成功指数”评估体系，依据现场技术咨询量、样品索取转化率、预约工厂参观数等12项行为数据，向参展企业提供精准优化建议。这不是一次性的展会参与，而是嵌入企业年度增长节奏的持续服务合约。对于正寻求技术升级、风味突围或渠道破圈的巧克力相关企业而言，选择上海博华，即是选择在高度不确定的市场环境中，锚定一条可验证、可迭代、可量化的成长路径。

作为行业瞩目的年度盛会，现场不仅汇聚国内潮流巧克力品牌，更吸引了多个国家和地区的优质海外品牌齐聚魔都。Nibbo、珂珂琥、可可巴特、厄瓜多尔 KAMM、瑞士Canonica、越南 、新加坡BENNS，还有多家泰国手工精品巧克力展团来袭（Siamaya, Charoendee, BOO等）带来全球前沿的产品与技术，现场商贸洽谈氛围热烈。

同期上演的系列特色活动更是亮点迭出，SDC X 嘉利宝 上海国际巧克力时装秀、巧克力雕塑艺术展、环球巧克力市集及 SCCF 超级可可 & 巧克力论坛轮番登场，兼具观赏性、体验感与专业性，全方位撬动行业资源聚合，圆满实现 “链接全球资源、赋能行业发展” 的核心目标。

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2026年11月10日-12日，第四届 Salon du Chocolat 上海国际巧克力展，将携手第二十九届 FHC 上海环球食品展，于上海新国际博览中心 N3 馆焕新启幕，打造更具规模的全球巧克力行业盛宴！

巧克力展区总面积达 5,000平方米，预计吸引超100家参展商、17万+ 观众到场，构建起覆盖可可原料、bean-to-bar 精品巧克力、机械设备等多元品类的全产业链展示矩阵，全方位满足行业上下游需求，为专业观众与巧克力爱好者打造一座集商贸、体验、交流于一体的专业梦幻巧克力乐园！

2025年的精彩已成过往，2026年的新篇正待开启！当前，高端化、健康化、个性化成为核心发展趋势，低糖、植物基、功能性巧克力及定制化产品需求持续攀升，市场潜力巨大。

在此行业风口下，2026 Salon du Chocolat 上海国际巧克力展招商通道已正式开启！诚邀全球巧克力行业从业者共赴盛会，抢占商机！

2026 现场精彩活动

2026 Live Events

环球巧克力市集

The Global Choco Village

全球巧克力品牌扎堆，将展示手工巧克力、bean-to-bar巧克力、巧克力礼盒、巧克力潮流甜品&饮品等。在巧克力市集现场，品牌商可以邀请观众试吃巧克力，同时也可以现场销售巧克力产品。

环球巧克力品鉴秀

The Global Chocolate Tasting Show

聚集海内外巧克力品牌及巧克力师共聚一堂，带大家品鉴不同风味的商业及精品手工巧克力，分享巧克力及可可专业知识及行业前沿资讯，是一场沉浸式的巧克力&可可品鉴体验秀，也是行业人士和巧克力爱好者的爱聚集地。

巧克力雕塑艺术展

Chocolate Sculpture Art Show

2025年现场我们与王森联盟共同合作，打造「遗失海外的佛教文物」巧克力雕塑展，共展示24件作品。以“佛像再生”为主题，旨在向中国古代佛教雕塑传统致敬。2026年巧克力艺术展将以崭新的主题亮相，向观众展示巧克力与艺术的完美融合以及巧克力师的精湛技艺。

巧克力时装秀

Chocolate Fashion Show

2025 SDC X 嘉利宝 上海国际巧克力时装秀共展出11套精美的巧克力时装，8套敦煌风时装主题“飞天”，由王森联盟及丁非文化共同打造；3套时装将由瑞士巧克力师打造，为观众带来一场巧克力与时尚的艺术碰撞。2026年巧克力时装秀将继续这一传统，让观众们充分感受到巧克力在艺术创作上的多样魅力。

SCCF 超级可可&巧克力论坛

Super Cocoa & Chocolate Forum

中国可可行业同仁相互交流的盛会。我们将邀请国内外可可和巧克力行业大咖共聚一堂，探索如何找到优质的可可原料供应，流行的巧克力产品以及如何把巧克力这门生意做精。

CFCA 中国精品巧克力大赛

CFCA Chocolate Talent Competition

第五届CFCA 中国精品巧克力大赛不仅设立了精品巧克力上海FHC赛区，还创新推出了两场全新的赛事⸺精品巧克力调温大师赛和精品巧克力三角品测赛。CFCA Chocolate Talent精品巧克力大赛将永远开放的面向所有热爱精品巧克力的参与者，永远致力于为精品巧克力行业注入无限活力。

2025年的相聚，我们见证了行业的活力与成长；

2026年的邀约，我们期待与您携手探索更多可能！目前展位预订已经开始，速来锁定！

2026年11月10日-12日，上海新国际博览中心N3馆，让我们以巧克力为媒，共启行业新篇！