2026中国·上海食品食材展（2026第二十九届FHC上海国际食品食材展览会）

The 2026 Shanghai (Asia) Global Food Exhibition, hosted by Shanghai Bohua International Exhibition Co., Ltd., will be held from November 10th to 12th, 2026 at the Shanghai New International Expo Center. As one of the comprehensive food exhibitions with high scale and internationalization in Asia, this exhibition will continue its core positioning of "global connectivity, driven, and health upgrading", focusing on four main themes of imported food, leisure food, healthy food, and imported ingredients, attracting more than 2800 exhibitors from over 60 countries and regions around the world, and is expected to attract more than 150000 professional visitors. This data represents a 12% increase compared to the 2024 exhibition, confirming the strong resilience of the Chinese food consumption market driven by structural upgrading and global procurement. According to the White Paper on China's Imported Food Industry 2025, the total amount of imported food in China will reach 138.6 billion US dollars in 2024, maintaining positive growth for eight consecutive years; Among them, the growth rates of the three sub categories of health functional foods, niche specialty ingredients, and ready to eat leisure snacks have all exceeded 25% - this is the underlying basis for the exhibitor structure and audience matching logic that this exhibition focuses on strengthening.

Redefining the Value of Professional Exhibitions under Global Supply Chain Restructuring

The Shanghai New International Expo Center is located in the hinterland of Pudong New Area, adjacent to Zhangjiang Science City and Lingang New Area. Its geographical coordinates reflect the spatial depth of China's open economy. This is not only a physical exhibition hall, but also the "first stop hub" for multinational food companies to enter the Chinese market: from New Zealand dairy companies connecting with the procurement system of East China chain supermarkets through exhibitions, to Spanish olive oil brands completing OEM outsourcing and cross-border e-commerce dual channel contracts during the exhibition period, and to Vietnamese freeze-dried fruit and vegetable suppliers landing cold chain logistics cooperation in the Yangtze River Delta within three months after the exhibition - these are not individual cases, but empirical results of the "pre exhibition, exhibition, and post exhibition" full cycle service chain constructed by Shanghai Bohua International Exhibition Co., Ltd. based on ten years of food exhibition operation accumulation. Unlike pure venue rental exhibitions, the company focuses on exhibition planning services and collaborates with third-party testing agencies recognized by the General Administration of Customs, cross-border payment platforms, and regional distribution service providers to initiate buyer demand reverse matching before the exhibition. B2B closed door negotiation meetings and regulatory compliance workshops are embedded during the exhibition, and a six-month online exhibitor database is provided for continuous push and purchase intention tracking after the exhibition. This' curatorial as a service 'model has shortened the average transaction conversion cycle of participating companies in 2024 to 47 days, significantly better than the industry average of 92 days.

The deeper value lies in the systematic response to the fragility of the global supply chain. In recent years, frequent geopolitical conflicts and climate anomalies have led to increased fluctuations in the supply of key raw materials such as South American coffee beans and Eastern European sunflower seed oil. This exhibition has set up a "Resilient Supply Chain Theme Exhibition Area", inviting hub operators such as Rotterdam Port in the Netherlands and PSA International Port Group in Singapore to jointly release the "Asia Pacific Food Logistics Resilience Index Report", and demonstrate on-site how the blockchain traceability system can achieve real-time temperature control data from Chilean cherry orchards to Shanghai community group buying warehouses. This concretization of infrastructure capabilities into experiential and verifiable service modules marks the transition of professional exhibitions from information matching platforms to industrial collaborative infrastructure.

The structural exhibition logic generated by the upgrading of health consumption

When "sugar reduction", "plant-based", and "probiotic+" are no longer just marketing labels, but become mandatory parameters for consumers to actively screen products, the category organization of exhibitions must evolve synchronously. The 2026 Shanghai Global Food Expo will adopt the "Health Value Map" for the first time to replace traditional category divisions: the horizontal axis will be divided according to health demands (metabolic management, intestinal health, cognitive support, exercise nutrition), and the vertical axis will be layered according to technological implementation paths (natural extract application, fermentation process upgrade, microencapsulation technology, precise compounding solutions). For example, within the same exhibition area, there are both GABA high-yielding yeast strains exhibited by Japanese research institutions and additive free gummies production lines containing this strain exhibited by domestic ODM factories; There is both a clinical efficacy data wall for Australian grass fed cow collagen peptides and a ready to drink terminal model for downstream functional beverage brands. This four-dimensional penetration exhibition of "technology raw materials finished products scene" forces exhibitors to answer a fundamental : which specific health pain point does your product solve for users? Instead of just emphasizing broad attributes such as "imported" or "organic".

The import food exhibition section strengthens the deep certification of origin: all participating EU products must provide copies of the original HACCP and IFS certifications, and Latin American exhibitors must attach a sustainable planting statement issued by the local Ministry of Agriculture;

The leisure food exhibition implements a "clean label" admission system: the use of artificially synthesized pigments, BHA/BHT and other antioxidants is prohibited, and exhibitors must submit ingredient testing reports issued by third-party laboratories;

Establishing a clinical evidence threshold for health food exhibitions: Products claiming specific health benefits must provide at least one summary of randomized controlled trials that meet CONSORT standards;

The import food exhibition implements the "cold chain passport" system: temperature and humidity IoT monitoring is connected from the beginning of overseas container loading, and the data is directly connected to the exhibition's digital platform for buyers to verify.

The exhibition display services of Shanghai Bohua International Exhibition Co., Ltd. are essentially restructuring the industry's trust mechanism. As consumers become increasingly cautious about "health claims," exhibitions have become public spaces for third-party verification; As the channel becomes increasingly sensitive to the cost of trial and error of new products, exhibitions transform into low-risk technical verification venues. According to the registration data for the 2026 exhibition, the proportion of biotechnology companies participating for the first time reached 34%, far exceeding the 11% in 2022- this confirms that professional exhibitions are becoming a "stress testing chamber" for the commercialization of food industry technology. For R&D enterprises seeking real market feedback, importers in urgent need of expanding their downstream channels, and retail platforms intending to optimize SKU structure, participating in this exhibition is no longer a multiple-choice , but a necessary step in supply chain upgrading. The customized investment promotion service provided by the organizer can match exclusive buyer groups based on the target market level of the enterprise (such as East China KA system, community group buying leading platform, cross-border e-commerce independent station), and pre install product compliance pre-approval and multilingual business negotiation support to ensure that the resources invested by each exhibitor accurately reach the core of the decision-making chain.

The globalization process of the food industry has never stopped, but its form is shifting from "goods flow" to "value consensus building". The 2026 Shanghai (Asia) Global Food Expo provides not only booths and foot traffic, but also a platform for technical standard dialogue, a testing ground for mutual recognition of regulations, and an incubator for healthy consumption consensus. At the intersection of consumer rationality return and industrial technological leap, this exhibition has become a key window to observe the pace of China's food industry upgrading.

2026上海（亚洲）环球食品展会，由上海博华国际展览有限公司主办，将于2026年11月10日至12日在上海新国际博览中心举行。作为亚洲规模、国际化程度高的综合性食品专业展之一，本届展会将延续“全球链接、品质驱动、健康升级”的核心定位，聚焦进口食品、休闲食品、健康食品及进口食材四大主线，吸引来自全球逾60个国家和地区的2800余家展商，预计专业观众突破15万人次。这一数据较2024年展会增长12%，印证了中国食品消费市场在结构性升级与全球化采购双轮驱动下的强劲韧性。据《2025中国进口食品行业白皮书》显示，2024年我国进口食品总额达1386亿美元，连续八年保持正增长；其中健康功能型食品、小众产地特色食材、即食化休闲零食三类细分赛道增速均超25%——这正是本届展会重点强化的展商结构与观众匹配逻辑的底层依据。

全球供应链重构下的专业展会价值再定义

上海新国际博览中心地处浦东新区腹地，毗邻张江科学城与临港新片区，其地理坐标本身即映射出中国开放型经济的空间纵深。这里不仅是物理展馆，更是跨国食品企业进入中国市场的“首站枢纽”：从新西兰乳企通过展会对接华东连锁商超采购体系，到西班牙橄榄油品牌借展期完成OEM代工与跨境电商双渠道签约，再到越南冻干果蔬供应商在展后三个月内落地长三角冷链物流合作——这些并非个案，而是上海博华国际展览有限公司基于十年食品展运营沉淀所构建的“展前-展中-展后”全周期服务链的实证结果。区别于单纯场地租赁型展会，该公司以展览策划服务为内核，联合海关总署认可的第三方检测机构、跨境支付平台及区域分销服务商，在展前即启动买家需求反向匹配，在展中嵌入B2B闭门洽谈会与法规合规工作坊，在展后提供6个月线上展商数据库持续推送与采购意向跟踪。这种“策展即服务”的模式，使2024年参展企业的平均成交转化周期缩短至47天，显著优于行业平均的92天。

更深层的价值在于对全球供应链脆弱性的系统性响应。近年地缘冲突与气候异常频发，导致南美咖啡豆、东欧葵花籽油等关键原料供应波动加剧。本届展会特设“韧性供应链主题展区”，邀请荷兰鹿特丹港、新加坡PSA国际港务集团等枢纽节点运营方，联合发布《亚太食品物流韧性指数报告》，并现场演示溯源系统如何实现从智利车厘子果园到上海社区团购仓的全链路温控数据实时上链。这种将基础设施能力具象化为可体验、可验证的服务模块，标志着专业展会正从信息撮合平台跃迁为产业协同基础设施。

健康消费升维催生的结构性参展逻辑

当“减糖”“植物基”“益生菌+”不再只是营销标签，而成为消费者主动筛选商品的硬性参数时，展会的品类组织方式必须同步进化。2026上海环球食品展首次采用“健康价值图谱”替代传统品类分区：横轴按健康诉求划分（代谢管理、肠道健康、认知支持、运动营养），纵轴按技术实现路径分层（天然提取物应用、发酵工艺升级、微囊包埋技术、精准复配方案）。例如，同一展区内既有日本科研机构展出的GABA高产酵母菌株，也有国内ODM工厂展示的含该菌株的无添加软糖量产线；既有澳洲草饲牛胶原蛋白肽的临床功效数据墙，也有下游功能性饮料品牌的即饮化终端模型。这种“技术-原料-成品-场景”四维穿透式布展，迫使展商必须回答一个根本问题：你的产品解决了用户哪个具体健康痛点？而非仅强调“进口”或“有机”等宽泛属性。

上海博华国际展览有限公司的展览展示服务，本质上是在重构行业信任机制。当消费者对“健康宣称”日益审慎，展会便成为第三方验证的公共空间；当渠道方对新品试错成本愈发敏感，展会就转化为低风险的技术验证场域。2026年展会报名数据显示，首次参展的生物科技公司占比达34%，远超2022年的11%——这印证了专业展会正成为食品产业技术商业化的“压力测试舱”。对于寻求真实市场反馈的研发型企业、亟需拓展下沉渠道的进口商、以及意图优化SKU结构的零售平台而言，参与本届展会已非选择题，而是供应链升级的必经环节。主办方提供的定制化招商服务，可依据企业目标市场层级（如华东KA系统、社区团购头部平台、跨境电商独立站）匹配专属买家团，并预置产品合规性预审与多语种商务洽谈支持，确保每一家展商投入的资源精准触达决策链核心。

食品产业的全球化进程从未停止，但其形态正在从“货物流动”转向“价值共识构建”。2026上海（亚洲）环球食品展会所提供的，不仅是展位与人流，更是技术标准对话的平台、法规互认的试验田、以及健康消费共识的孵化器。在消费理性回归与产业技术跃迁的交汇点上，这场展会已成为观察中国食品产业升级节奏的关键窗口。

FHC上海环球食品展由上海市餐饮烹饪行业协会、上海博华国际展览有限公司主办， 中国食品土畜进出口商会联合主办，并得到了行业协会和各单位的大力支持。

2025 FHC以200,000㎡展出面积、2,800多家参展企业，吸引了173,143名专业买家。本届展会一共展出15大板块，首次纳入药食同源和婴童食品两大潜力板。展会还同期举办了数十场专业赛事及论坛、商贸配对活动等，全方位展示了国际食饮行业的丰富和繁荣。

部分国际展团

部分地方展团

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本届展会收获了来自海内外展商、专业买家等多方面伙伴对FHC平台价值的高度赞赏。

/BENNS贝纳丝/

此次亮相FHC环球食品展，BENNS 满怀热忱与期待。作为深耕可可行业 52 载、秉持“专注亚洲可可高端风味和坚持可持续发展”的企业，我们既借展会收获了与行业伙伴的深度交流，也赢得了合作商的认可，彰显品牌力量。愿以展为桥，共探行业趋势与机遇。感谢每一份驻足关注，未来 BENNS 将持续研发优质产品，携手共创食品行业新可能！

王兆原 Tim Wang 

BENNS 中国区CEO 

/永和食品/

很高兴能代表拥有40多年品牌历史的永和食品集团，携全系产品亮相本次上海环球食品展。此次展会也带来了我们的药食同源系列产品，精准适配当下不少消费者的亚健康状态。此次参展，我们很大的收获是在此寻求到更多优质渠道商和供应商，进一步拓宽产品流通链路；也希望展会让更多人了解我们的健康产品 ，让所有消费者都能喝到更健康、更美味的豆浆。

高晶晶 Eliza Gao 

永和食品集团外贸总监

/叮咚买菜·朝气鲜食/

作为叮咚买菜旗下深耕中西方预制菜的自有品牌，在本次展会，我们带来了中式卤味等传统风味，也呈现了西式意面等便捷美味。我们正计划将中西方预制菜的美味与安心，首先带到新加坡、马来西亚、泰国等东南亚地区，让世界友人感受到中式食品的魅力。而本次展会也为我们链接了很多的海外客户，共探行业新机遇。

袁珮菱 Peiling Yuan 

预制菜事业部品牌经理

/度小月/

很荣幸能携度小月全系产品亮相本次 FHC 展会，与各界同仁、消费者们共同分享品牌的美食理念与优质产品。也借这场行业盛会，传递品牌 130 周年的专属心意。度小月是源自中国台湾台南的，进入中国内地市场也超 20 年。此次展会，我们带来了新的港町忆城系列产品 ，将中国台湾传统的面条与粉丝，从单纯的美味升级为承载地域文化的温情产品，让每一份食品都兼具风味与文化记忆。此次参展，我们一方面希望结识更多合作伙伴，触达更多年轻消费者与各渠道专业买主，拓宽品牌合作版图；另一方面，也想让更多人感知度小月的饮食文化魅力，让这份文化与温情的百年味道，走进更多家庭的厨房。后想对每一位支持我们的人，轻声道一句“多谢”。

林凡舜 Pierce Lin 

營銷巿場部 部長

/中焙食品/

很荣幸能携中焙全系蛋挞相关产品亮相本届 FHC 展会。深耕蛋挞行业十余年来，我们始终专注为烘焙、餐饮、茶饮、商超等专业客户提供蛋挞半成品，并配套涵盖烤制指导、陈列优化、销售分析在内的蛋挞整体解决方案。目前，我们已与好利来等烘焙品牌，以及 Ole、沃尔玛等商超达成深度合作。此次参展，我们收获了更多经销商、零售商的合作意向，进一步拓宽合作版图，也希望让中焙的优质蛋挞产品走进千家万户，甚至迈向更广阔的国际市场。

黄延平 Yanping Huang 

中焙蛋挞全国营销中心总经理

/欧盟 EU/

我们参加2025 年FHC 展会的主要目标是增强市场影响力，促进中欧文化交流。FHC 为我们提供了展示欧洲食品典型特质的契机：风味、深厚传统、丰富文化底蕴与专业技艺。我们向中国进口欧盟食品的企业及消费者传递这样的理念：欧盟食品生产遵循全球严苛的健康标准、动物福利规范与品质体系。我们期待通过FHC 这样的平台，持续提升中国市场对欧盟食品品质与独特特性的认知与认可，推动未来数年双方农业食品贸易的持续增长。我们热切期盼与中国市场建立稳固的合作伙伴关系。欢迎品味欧洲！

Mr. Wojciech Ptak

AgricultureCounsellor 农业参赞 

Delegation of the European Union to China

欧洲联盟驻华代表团

/意大利 Italy/

意大利贸易促进局（ITA）始终致力于加强和深化两国间的合作，促进双边商业与贸易关系的蓬勃发展。意大利美食完美融合了营养、健康、品质与风味，为全球消费者呈现均衡愉悦的饮食体验，彰显地中海饮食精髓，使“意大利制造”理念广受推崇且体系完善。11月12日至14日，在ITA上海办事处于FHC 展会筹办的意大利展馆中，30家意大利食品企业向中国及亚洲合作伙伴展示产品与专业技术。此次活动恰逢“意大利美食周全球巡展”，以“健康、文化与创新交织的意大利美食”为主题（意式烹饪：健康、文化与创新的平衡）。

VeliaFilippelli俞客 

Deputy Trade Commissioner 副代表

 ItalianTrade Agency (ITA)

意大利对外贸易委员会上海代表处

/美国 USA/

经历了千百年的相持后,我们终于看到了战胜贫困的曙光。胜利在向我们招手，更加美好的未来需要我我们生产的人参中 ，有98% 出口到中国，所以结识新的潜在客户建立关系非常好。 

Robert Daniel Kaldunski -President 

美国威斯康辛州花旗参农业总会主席 

Ginseng Board of Wisconsin

/菲律宾 Philippines/

我认为我们在这里有很大的潜力，明年我们还会再来！

BLESILA LANTAYONA –Undersecretary 

菲律宾贸易与工业部 副部长 

Philippine Department of Trade and Industry

/乌拉圭 URUGUAY/

我们认为这是一个非常好的贸易展会来定位我们的品牌 ，因为这个贸易展会拥有很多专业参展者。

MARIA CECILIA SHAW 

乌拉圭国家肉类协会 促销广告项目专员 

NATIONAL MEAT INSTITUTE OF URUGUAY -URUGUAY MEATS PROMOTION AD PROJECT SPECIALIST

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2025 FHC的专业观众数据再创新高，达到173,143人次，相较去年整体观众数量稳定增长，尤其是海外观众的数量，有20%的涨幅。观众来源覆盖经销商、制造商、进口商、餐饮企业、电商平台等全渠道，其中经销商占比14%，制造商占12%，进口商占8%，凸显FHC的商贸枢纽地位。

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本届展会媒体曝光量创纪录：

·全渠道搜索及曝光量超1.46亿次，较去年增长21.7%

·官方直播观看人次达21.7万

·短视频平台播放量突破1600万

·小红书话题浏览量增长两倍

·线上合作媒体覆盖小红书、微博、Facebook、·Instagram等国内外主流平台

·线下有沉浸式逛展直播，以及专属的展商深度访谈

共同助力品牌声量破圈!!

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今年的商贸配对会依旧是展会亮点。三大会场、九场配对会，深度洞察了市场需求，共汇聚195家采购渠道，包括叮咚买菜、得物、永辉超市、麦德龙、京东等头部品牌。商贸对接活动涵盖食饮优选对接会、新渠道选品对接专区等板块，助力展商与买家高效匹配。

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06

20+场论坛引爆行业思考！从国际肉类高峰论坛到中欧地理标志论坛，覆盖电商、零售、餐饮、咖啡茶饮、巧克力、机器人、连锁加盟等热点。

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竞技

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07

FHC赛事再度升级，烹饪艺术比赛、甜品烘焙大赛、咖啡拉花锦标赛等吸引全球选手同台竞技。

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特色活动

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08

行业备受瞩目的金苹果奖在奖项设置方面进行了全新升级。除此之外，现场的特色活动更是人气焦点：巧克力时装秀融合敦煌艺术，公平田野市集推动生态农业；咖啡表演秀让观众沉浸体验咖啡文化。

FHC的圆满成功，为行业注入强劲信心。展望2026，下一届展会将于2026年11月10-12日在上海新国际博览中心举行，将继续深化创新，助力品牌抢占市场先机！2026 FHC期待您的莅临！