2026年广州第29届烘焙食品展、烘焙原料展、烘焙设备展览会（CBE中国国际烘焙展）

In recent years, with the continuous development of China's economy, the transformation and upgrading of the baking industry is being driven by a dual drive of supply chain efficiency revolution and consumer demand upgrading. The market potential of China's baked goods industry needs to be further released, and the extension of the "baking+" scenario has leveraged new growth and brought broad development opportunities.

Under the influence of the National Health Commission's announcement of the continuous promotion of the "Weight Management Year" 3-year action and consumption upgrading, the concept of health has been valued. Consumer demand for low GI, low-fat, high fiber, and functional baked goods has surged. The brand meets health needs through raw material upgrades and formula optimization, while relying on the cultural empowerment of medicine and food homology, regional characteristics, and cultural IP integration to create differentiation. The baking industry is showing a strong development trend from sensory satisfaction to nutritional value enhancement.

近年来随着我国经济不断发展，烘焙行业的转型升级正迎来供应链效率革命与消费需求升级的双向驱动。我国烘焙食品行业市场潜力待进一步释放，“烘焙+”的场景延伸，撬动新增量，带来了广阔的发展机遇。

在国家卫健委宣布持续推进“体重管理年”3年行动和消费升级的影响下，健康理念被重视。消费者对低GI、低脂、高纤维及功能性烘焙食品的需求激增。品牌则通过原料升级和配方优化满足健康需求，同时依托药食同源文化赋能、区域特色与文化IP融合打造差异化。从感官满足向营养功能价值升维，烘焙行业正展现出强劲的发展势头。

作为推动消费升级、激发“烘焙+”市场活力的重要平台，第二十八届中国烘焙展览会创新联动多个行业展会组成FOOD PLUS广州国际烘焙+食饮产业联展，广州展馆D区举办。

本届展会构建起覆盖创新链、产业链与人才链的协同平台，集结“展、会、赛、秀、市”五大板块，作为行业开年首场“烘焙+”盛会，充分激活了行业新势能，解锁“烘焙+”新图景，推动中国烘焙行业与国际市场的深度接轨，驱动全产业链价值升级。

展会现场人潮涌动，商贸洽谈密集，赛事活动热度高涨，呈现出烘焙食饮行业的蓬勃生机。烘焙+食饮同仁在创新与协作中持续突破，共同开启产业升级新篇章。

中国烘焙展览会暨FOOD PLUS广州联展，全面展现烘焙+食饮行业发展成果和无限潜力。经过近三十年的发展，展会积淀了烘焙行业上下游全产业链优质产品、技术、服务资源，并全方位升级整合大餐饮、大食品、大连锁资源。各个领域全产业链的前沿产品、创新技术与优质服务在这里助力实现世界烘焙产业互通共荣。

本届展会在展品类别全面升级，进一步拓展覆盖：烘焙原辅料、月饼/馅料、食品包装、烘焙机械设备、家用烘焙、预制烘焙、休闲零食等。同时联动咖啡茶饮、酒店餐饮、连锁加盟等板块，构建全球“烘焙+“生态圈。经典爆款与潮流新品同场亮相，从传承匠心到引领趋势，现场不仅掀起产品创新风潮，更让每位参会者亲身感受到：行业发展脉搏在此跃动，创新基因在这里生长！

本届展会汇聚国内外近1000家行业品牌，打造B2B价值传递高效通道，既深度解构烘焙、咖啡茶饮、餐饮及加盟连锁的供应链升级需求，又系统对接渠道买家的场景化采购标准，驱动全链路商业价值转化。