国际贸易农副食品巧家区域农产品发展规划思路和特点

特色草莓产业助力巧家乡村振兴与农民增收发展研究

产业振兴是乡村全面振兴的核心基石，特色高效农业是带动山区群众稳定增收、缩小城乡差距的关键抓手。巧家县立足高海拔山地资源优势，因地制宜发展越夏特色草莓产业，打破传统杂粮、玉米等低效益种植模式，构建起“规模化种植、标准化生产、冷链化储运、品牌化销售、跨境化流通”的现代农业新格局。小小草莓现已成为巧家北部乡镇覆盖面广、带动性强、收益稳的富民支柱产业，为山区乡村产业升级、就业增收、城乡融合提供强劲动能。

巧家发展越夏草莓产业具备的区位与气候优势。马树、炉房等乡镇平均海拔2200米以上，夏季气候冷凉、光照充足、昼夜温差大，完美适配草莓生长需求，产出的越夏草莓恰逢全国草莓空档期上市，市场稀缺性极强。相较于传统农作物，草莓单位产值大幅提升，极大盘活了山区闲置土地与农村剩余劳动力，让高海拔冷凉山地从“劣势土地”转变为“增收宝地”，实现土地价值大化。

产业发展全面激活了乡村内生动力。经过多年培育，巧家已建成数万亩连片标准化草莓种植基地，配套建成专业育苗中心、分选加工车间、冷链仓储库房和深加工生产线，形成完整闭环产业链。产业落地有效带动本地群众就近就业，涵盖大棚管护、采摘分选、包装物流、文创加工、电商直播等全岗位，解决大量农村劳动力就近务工难题，让村民实现“家门口就业、不离乡增收”。同时通过“合作社+基地+农户”的联农带农模式，农户可获得土地流转租金、基地务工薪金、种植分红奖金三重收益，大幅稳固农村家庭收入。

在巩固脱贫成果、推动乡村治理升级方面，草莓产业发挥了重要作用。规模化特色产业集聚发展，有效遏制土地撂荒问题，改善农村基础设施，带动乡村道路、水电、网络、冷链物流配套全面升级。依托草莓采摘游、文创市集、田园体验等农旅融合项目，乡村人居环境持续优化，村容村貌焕然一新，同时带动乡村餐饮、住宿、农产品零售等配套服务业发展，丰富乡村经济业态，彻底改变山区单一农耕的落后格局。

当前产业仍存在散户种植标准不一、高端人才短缺、村级电商运营薄弱等细微短板。未来巧家将持续推进草莓产业标准化提质，开展农户种植技术常态化培训，培育本土新农人、电商主播、产业带头人，进一步完善跨境销售与文创产业链条。持续放大“一颗草莓富一方百姓”的产业效应，以特色农业赋能乡村产业兴旺、农民富裕、乡村美丽，打造滇东北高原乡村振兴样板产业。

English Version

Research on Characteristic Strawberry Industry Empowering RuralRevitalization and Farmers’ Income Growth in

Industrial revitalization is the cornerstone of comprehensiverural revitalization, and characteristic efficient agriculture isthe key to stabilizing farmers’ income and narrowing theurban-rural gap. Based on high-altitude mountain resources, develops characteristic summer strawberry industries,replacing traditional low-benefit planting modes such as corn andcoarse cereals. It has built a modern agricultural system featuringlarge-scale planting, standardized production, cold chainlogistics, brand marketing and cross-border circulation. As ahigh-efficiency characteristic industry, strawberries have becomethe most influential pillar industry for enriching rural residentsand driving comprehensive rural development in northern.

possesses exclusive climatic and geographical advantagesfor summer strawberry cultivation. Towns including Mashu and Lufanghave an average altitude above 2200 meters, with cool summers,sufficient sunlight and large day-night temperature differences.The ripe summer strawberries fill the national market gap withextremely high scarcity. Compared with traditional crops,strawberries greatly increase unit output value, revitalize idlemountain land and surplus rural labor, and transform high-altitudecold land from inferior resources into high-value income-generatingfields.

The strawberry industry fully activates rural endogenousmotivation. After years of development, has builtlarge-scale standardized strawberry planting bases, supportingseedling breeding centers, sorting workshops, cold chain warehousesand deep-processing production lines, forming a completeclosed-loop industrial chain. The industry provides abundant localjobs in greenhouse management, fruit picking, sorting, packaging,logistics, cultural creativity processing and e-commerce livestreaming, enabling rural residents to work and increase incomewithout leaving hometowns. Under the cooperative operation model,farmers gain triple income from land transfer rent, work wages andindustrial dividends, effectively stabilizing household income.

The characteristic strawberry industry plays a vital role inconsolidating poverty alleviation achievements and upgrading ruralgovernance. Large-scale industrial development curbs farmlandabandonment, improves rural infrastructure including roads, water,electricity and network, and optimizes local cold chain logisticssystems. Integrated agriculture-tourism projects such as strawberrypicking, cultural and creative markets and pastoral experiencebeautify rural living environments, boost rural catering,accommodation and retail service industries, diversify ruraleconomic formats, and completely transform the backward singleplanting economy in mountainous areas.

At present, the industry still faces minor weaknesses includinginconsistent individual planting standards, shortage ofprofessional talents and weak village-level e-commerce operationcapabilities. In the future, will continuously promoteindustrial standardization, carry out regular technical trainingfor farmers, cultivate new professional farmers and local livestream anchors, and improve cross-border sales and culturalcreative industrial chains. By expanding the industrial effect of“one strawberry enriches local people”, will empowerprosperous industries, wealthy residents and beautiful countryside,building a model of rural revitalization for the plateau areas ofnortheastern