农产品巧家区域草莓发展规划特色和其他农产品发展的策划

巧家高原越夏草莓全域宣传文案

中文主slogan

1. 金沙江畔高原红，巧家夏莓世间甜

2. 全国越夏草莓之乡，一口锁住高原阳光

3. 高海拔错季珍果，巧家草莓自然回甘

4. 云岭酿红宝石，夏日常驻莓好滋味

5. 一颗巧家草莓，藏尽滇东山野清风

English Slogans

1. Ruby Berries by Jinsha River, Sweet Summer Delight from

2. China’s Premier Summer Strawberry Base, Taste HighlandSunshine

3. Rare Off-season Fruits from High Altitude, Natural Sweetnessof

4. Yunnan Highlands Nurture Red Gems, Sweet Berry Joy All SummerLong

5. One Strawberry, Breathe the Fresh Mountain Wind ofEast Yunnan

文创礼盒伴手礼文案（包装、卡片、跨境礼盒说明）

中文长文案（礼盒内衬卡，约260字）

产自巧家马树高海拔坝区，10-16℃冷凉夏境、超大昼夜温差，造就国内稀缺越夏草莓。避开冬春草莓扎堆上市期，6至10月鲜果持续采收，填补北半球夏季鲜果空白，果色红润如玛瑙，果肉紧实多汁，天然糖度可达12度以上，全程绿色生态种植，物理防虫、蜜蜂授粉，农残检测达标出口标准。

礼盒融合金沙江峡谷、高原梯田、彝族刺绣本土文创元素，内搭鲜草莓、冻干果、草莓酱、手绘风景明信片、草莓布艺小挂件。鲜果依托全程恒温冷链直达，冻干果延长赏味周期，生鲜与文创双向结合。不管是国内送礼、跨境外销，都不止一份鲜果，更是承载巧家山野农耕文化的特色伴手礼，把高原独有的夏日甜蜜与乡土诗意一并打包。

English Version (Gift Box Introduction)

Grown in Mashu highland basin of , the cool summerclimate of 10-16℃ and vast temperature difference create raresummer strawberries unavailable in most regions. Harvested fromJune to October, they fill the global summer fruit shortage. Glossyruby-red berries feature firm, juicy flesh with natural sugarcontent over 12 degrees. Ecological cultivation is fully adoptedwith physical pest control and bee pollination, meetinginternational food safety standards for export.

This gift set integrates local cultural elements includingJinsha River canyon, plateau terraces and Yi embroidery. Itcontains fresh strawberries, freeze-dried berries, strawberry jam,hand-painted postcards and berry fabric ornaments. Fresh fruits aredelivered via full cold chain, while freeze-dried products extendshelf life. More than fresh fruit, this package carries farmingculture of highlands, delivering unique summer sweetnessand pastoral charm for domestic gifting and cross-borderexport.

跨境电商短视频/直播带货文案（TikTok、海外社交平台）

中文短视频口播文案

夏天想吃新鲜草莓？普通产区早已下市，巧家高原越夏草莓正好成熟！万亩标准化种植基地，雪山融水灌溉，长日照充分积糖，果大味浓、耐储运。绿色食品认证，全套跨境冷链，鲜果、冻干草莓批量出口东南亚、日韩。

不单卖鲜果，我们还有全套草莓文创周边：卡通莓莓公仔、刺绣帆布袋、香薰蜡烛、果味伴手礼套装。原产地直采无中间商，跨境直播现货直发，礼盒自带国风高原文创设计，送礼、自吃、甜品烘焙都适配，夏季稀缺鲜果，尝一口来自中国云南高原的自然甜。

English Live Streaming Script

Craving fresh strawberries in summer? Ordinary berry farms stopproduction, while highland summer strawberries areperfectly ripe! Covering ten thousand mu of standardizedplantations, irrigated by snowmelt water with long sunshine tobuild rich natural sweetness, our berries are big, flavorful andtransport-resistant. Certified green food, supported by completecross-border cold chains, fresh and freeze-dried strawberries areexported in bulk to Southeast Asia, Japan and South Korea.

We offer more than fruit: full sets of strawberry culturalcreations including cartoon dolls, embroidered canvas bags, scentedcandles and gift packs. Direct supply from origin withoutmiddlemen, spot delivery via cross-border live stream. Each giftbox features Chinese plateau cultural design, perfect for gifting,daily snacking and dessert baking. Taste rare summer sweetness fromYunnan Plateau, China.

文旅采摘+乡村振兴长文案

莓绘高原振兴路，文创飘香巧家山

巧家马树镇作为全国第二大越夏草莓种植基地，3.8万亩连片大棚铺展在高原坝区，每年6至10月，万亩红果缀满田间，成为金沙江沿岸极具辨识度的乡村产业名片。依托得天独厚冷凉高原气候，这里打破草莓秋冬上市的季节局限，产出国内稀缺夏季鲜果，凭借高糖低酸、果肉紧实的品质优势，远销国内各大城市，批量出口东南亚多国，年产值突破十亿元，带动一万五千余名群众稳定就业，走出一条“一颗小红果撬动乡村共富”的特色发展道路。

产业发展不止鲜果产销，当地深度探索“草莓+文旅+文创+外贸”融合新模式。连片采摘园区打造沉浸式体验场景，开设草莓DIY工坊，游客可亲手制作草莓香薰、手绘陶罐、果脯手作，同步展出融合梯田、峡谷、少数民族纹样的草莓油画、竹编、刺绣文创。每年夏季定期举办草莓文创市集、田园写生、民族篝火晚会，拉长文旅消费链条，让采摘不再是单一农事体验，而是集观景、手工、美食、民俗于一体的高原田园度假。

针对跨境外销需求，本地企业打造标准化文创伴手礼体系。统一地域视觉IP，将金沙江、高原云雾、彝族非遗元素融入礼盒包装，推出鲜果礼盒、冻干零食套装、草莓主题文创周边组合产品。全程预冷冷链保障鲜果品质，配套完整出口检测资质，既实现生鲜大宗外贸订单稳定供货，又依靠文创附加值摆脱低价原料外销困境，提升巧家草莓在国际生鲜市场的品牌溢价。

未来巧家将持续完善全产业链布局，升级跨境冷链仓储、拓宽海外新媒体营销渠道，深耕草莓文创研发，以高原错季鲜果为核心载体，融合乡土文化与跨境贸易，让这颗高原“红宝石”走出大山、走向世界，持续以甜蜜产业赋能乡村全面振兴。

English Version（594 words）

Highland Revitalization Powered by Strawberries, CulturalCreativity Blooms in

As China’s second-largest summer strawberry planting base, MashuTown of County boasts 38,000 mu of connected greenhousesacross the highland basin. From June to October every year,countless bright red berries cover the fields, forming adistinctive rural industry landmark alongside the Jinsha River.Benefiting from unique cool plateau climate, breaks theseasonal restriction that strawberries only ripen in winter andspring, producing scarce summer fresh fruits for the domestic andoverseas market. With high sugar, low acid and firm flesh, localstrawberries are sold nationwide and exported to multiple SoutheastAsian countries, achieving an annual output value over one billionyuan and providing stable jobs for more than 15,000 villagers,realizing common prosperity driven by small red berries.

The industry expands beyond fresh fruit sales by developing anintegrated model of “strawberry + cultural tourism + culturalcreativity + cross-border trade”. Immersive experience zones arebuilt in picking orchards with DIY craft workshops for strawberryaromatherapy, painted pottery and preserved fruit handcrafts.Exhibitions display oil paintings, bamboo crafts and Yi embroiderycombining terraced fields, river canyons and ethnic patterns.Annual summer events including cultural creativity fairs, landscapesketching and ethnic bonfire parties extend tourism consumption,turning simple fruit picking into comprehensive pastoral vacationsintegrating sightseeing, handcrafts, gourmet food and folkcustoms.

To meet cross-border export demands, local enterprises developstandardized cultural souvenir systems with unified regional visualIP. Packaging incorporates Jinsha River scenery, plateau mist andintangible cultural heritage of Yi nationality, launching combinedsets of fresh fruit gift boxes, freeze-dried snacks andstrawberry-themed cultural goods. Full-process pre-cooling coldchains guarantee fruit with complete export inspectioncertifications, supporting stable bulk foreign trade orders.Cultural creativity raises product added value, helping strawberries break away from low-price raw material export and gainhigher premium in the global fresh fruit market.

In the future, will continuously upgrade the wholeindustrial chain, improve cross-border cold chain storagefacilities and expand overseas new media marketing channels.Further research and development of strawberry cultural creationswill be carried out. Taking the rare off-season highland berries ascore carrier, the county integrates local culture and internationaltrade to let these plateau “red gems” go global, empoweringcomprehensive rural revitalization through this sweetcharacteristic