2027上海国际精品咖啡展丨40万平米规模精品咖啡豆大展丨30万观众丨预计参展商达3000+

Exhibition Overview

In 2027, Shanghai will host an unprecedented inue coffee exhibition, organized by Shanghai BohuaInternational Exhibition Co., Ltd. The exhibition area of thisexhibition reaches 400000 square meters, attracting premium coffeebrands and enthusiasts from around the world. It is expected thatmore than 300000 visitors will participate. The number ofexhibitors will also reach 3000, with exhibits covering multiplefields such as coffee beans, coffee utensils, and coffee relatedproducts. This is not only a grand event in the coffee industry,but also a platform for direct communication between consumers andsuppliers, which will comprehensively promote the popularizationand improvement of coffee culture.

Industry Status and Market Potential

In recent years, the coffee market has shown a rapid growthtrend worldwide. As an important incremental region in the globalcoffee consumption market, China's consumers' pursuit of coffee and consumption experience continues to increase, leadingto a growing demand for premium coffee. With the change oflifestyle, more and more young people are beginning to favorspecialty coffee, which undoubtedly injects strong impetus into thedevelopment of the coffee industry. The exhibition will provide anopportunity for major coffee brands to showcase their unique stylesand product innovations.

Exhibition highlights and characteristic areas

The Shanghai International Boutique Coffee Exhibition hasmultiple featured exhibition areas, including the boutique coffeebean exhibition area, coffee utensil experience area, coffeeculture exchange area, etc. Each exhibition area will carefullyplan a variety of colorful activities to attract the attention ofvarious audiences. At the boutique coffee bean exhibition area,coffee growers from around the world will showcase new high-coffee beans on site, allowing participants to taste differentflavors of coffee. In the coffee utensil experience area,professional baristas will showcase their superb hand brewingskills to the audience, allowing people to experience the charm ofcoffee firsthand.

The educational significance of the grand event

In addition to showcasing products and brands, the exhibitionwill also hold a series of professional forums and lectures,inviting industry experts to share their views and technicalexperience on the coffee market. These activities not only promotecommunication between brands, but more importantly, enhance theprofessional knowledge of participants and lay the foundation forthe future development of the industry. During this process,exhibitors and visitors can gain a deeper understanding of marketdemand and consumer preferences through face-to-face interaction,thus finding inspiration for their own brand positioning.

Coffee Culture and Consumer Trends

The Shanghai International Fine Coffee Exhibition is not only atrading venue, but also an important platform for spreading coffeeculture. In recent years, coffee consumption has shifted from asingle beverage form to a lifestyle, with consumers paying moreattention to the stories and cultural connotations behind coffee.The exhibition will help consumers better understand the origin,production process, and emotions behind each cup of coffee throughvarious displays and activities. This concept encourages consumersto choose products that align with their own values byparticipating in exhibitions and interacting with brands.

How to participate in exhibitions

As participants, whether they are brand owners, coffeeenthusiasts, or others, they can learn about the exhibition processand event arrangements through the official website. The exhibitionnot only provides business opportunities for industry insiders, butalso opens the door to consumers, allowing all coffee lovers tofind their own happiness. Exhibitors can also showcase their brandsand products through various forms such as setting up booths andparticipating in seminars. Don't miss this opportunity.

The Shanghai International Fine Coffee Exhibition will becomeone of the anticipated events in 2027, attracting coffeeenthusiasts and industry professionals from around the world toparticipate. Through this platform, the coffee industry can notonly showcase its innovation and development prospects, but alsoplay an important role in promoting the popularization andenhancement of coffee culture. Whether it's industry professionalswho want to gain a deeper understanding of coffee or consumers whosimply want to taste good coffee, this will be the experience.

展会概述

2027年，上海将迎来一场规模空前的国际精品咖啡展，展会由上海博华国际展览有限公司主办。此次展会的展出面积达到40万平米，吸引了来自全球的精品咖啡品牌、和爱好者，预计将有超过30万观众参与。参展商的数量也将达到3000家，展品涵盖咖啡豆、咖啡器具、咖啡周边产品等多个领域。这不仅是咖啡行业的盛会，也是消费者与供应商直接交流的平台，将全面推动咖啡文化的普及与提升。

行业现状与市场潜力

近年来，咖啡市场在全球范围内呈现出快速增长的发展态势。中国作为全球咖啡消费市场的重要增量区域，消费者对咖啡品质与消费体验的追求不断提升，使得精品咖啡的需求愈发旺盛。随着生活方式的改变，越来越多的年轻人开始青睐于特色咖啡，这无疑为咖啡行业的发展注入了强有力的动力。展会将为各大咖啡品牌提供一个展示自身独特风格与产品创新的机会。

展会亮点与特色区域

此次上海国际精品咖啡展设有多个特色展区，包括精品咖啡豆展区、咖啡器具体验区、咖啡文化交流区等。每个展区都将精心策划丰富多彩的活动，以吸引各类观众的目光。在精品咖啡豆展区，来自世界各地的咖啡种植者将现场展示新的优质咖啡豆，让参与者可以品尝到不同风味的咖啡。在咖啡器具体验区，专业的咖啡师将为观众展示高超的手冲技巧，让人们在亲身体验中感受到咖啡的魅力。

盛会的教育意义

除了产品和品牌的展示，展会还将举办一系列专业论坛与讲座，邀请行业内的专家分享他们对咖啡市场的看法和技术经验。这些活动不仅能促进品牌间的交流，更重要的是提升参与者的专业知识，为行业未来的发展奠定基础。在此过程中，参展商和观众能够通过面对面的互动，深入了解市场需求与消费者偏好，从而为自身品牌的定位找到灵感。

咖啡文化与消费趋势

上海国际精品咖啡展不仅是交易的场所，更是传播咖啡文化的重要平台。近年来，咖啡的消费已经从单一的饮品形式向生活方式转变，消费者更关注咖啡背后的故事与文化内涵。展会将通过各种展示和活动，帮助消费者更好地理解咖啡的来源、制作工艺，以及每一杯咖啡背后所承载的情感。这一理念鼓励消费者通过参与展会与品牌互动，从而选择那些与自身价值观相符的产品。

如何参与展会

作为参加者，无论是品牌商、咖啡爱好者还是，均可通过官方网站了解参展流程和活动安排。展会不仅为业内人士提供了商机，也向广大消费者敞开大门，让所有热爱咖啡的人都能找到属于自己的快乐。参展商还可以通过设立展位、参与研讨会等多种形式来展示自己的品牌和产品，不容错过此机会。

上海国际精品咖啡展将成为2027年值得期待的盛会之一，吸引着全球范围内的咖啡爱好者和行业人士前来参与。借助这一平台，咖啡行业不仅能够展示其创新与发展前景，更将在推动咖啡文化的普及与提升方面发挥重要作用。无论是想要深入了解咖啡的业界人士，还是单纯想要品尝好咖啡的消费者，这都将是的体验。

The 2027 China ShanghaiInternational Coffee and Tea Beverage Raw Materials Exhibition willbe held from March 30 to April 2, 2027 at the Hongqiao NationalConvention and Exhibition Center in Shanghai. This is the 35thShanghai exhibition of the HOTELEX series, hosted by Shanghai BohuaInternational Exhibition Co., Ltd. Since its first exhibition in2002, this exhibition has developed into one of the largest hoteland catering industry chain events in Asia, and the coffee and teabeverage raw materials sector has consistently ranked first in thegrowth rate of its sub sectors in the past five years.

Shanghai Bohua InternationalExhibition Co., Ltd. has been deeply involved in the exhibitionindustry for more than 20 years. Its core capability is not simplyvenue leasing or booth sales, but rather building a mechanism forconnecting industrial information flow and supply chain nodes.Taking the 2025 exhibition as an example, the intended purchaseamount reached on site exceeded 8.6 billion yuan, of which 61.3%were related to raw materials such as coffee beans, freeze-driedpowder, flavor syrup, and plant-based milk slurry. Behind this datais the organizer's continuous reverse tracking of the demand forupstream planting, midstream processing, and downstream chainbrands - for example, the establishment of the "Yunnan Pu'erProduction Area Joint Exhibition Group" in 2024, which directlylinks 17 Lincang and Xishuangbanna cooperatives with Heytea Manner、The purchasing managers such as Bawang Tea Lady held closed doornegotiations.

This exhibition will establish a"Raw Material Technology Verification Zone" for the first time,without any registration threshold for exhibitors. However, allsamples entering the zone must pass three mandatory tests:third-party reports on microbial indicators, accelerated flavorstability experiments (40 ℃/72 hours), and commercial en tests (compatible with mainstream Italian machines,extractors, and nitrogen cold extraction systems). This movedirectly targets the long-term pain points of the industry: a largenumber of small and medium-sized raw material suppliers lackterminal verification capabilities, while chain brands suffer fromlong sample cycles and vague standards. Shanghai Bohua willcollaborate with the Coffee Committee of the China Food IndustryAssociation and the Shanghai Beverage Industry Association todevelop the "White er on Basic Adaptation of Commercial Coffee andTea Beverage Raw Materials", which will be released on-site andavailable for free electronic download.

Shanghai's geographical advantageas the capital of exhibitions is significant in this type ofprofessional exhibition. The Hongqiao National Convention andExhibition Center is within a 30 minute drive from both Pudongiao airports, and the Yangtze River Delta high-speed railnetwork covers major raw material distribution centers such asNanjing, Hangzhou, and Hefei. More importantly, Shanghai has adense cluster of coffee roasting workshops nationwide (reaching 412by the end of 2024) and tea beverage research and developmentlaboratories (including Nayuki's Tea Global R&D Center andMiyuki Ice City East China Innovation Center), forming aclosed-loop flow of "exhibition trend observation - surroundingproduction line - same day order signing". During the 2026exhibition, 37% of buyers completed on-site factory inspectionswithin 48 hours after the exhibition, which is 22 percentage pointshigher than similar exhibitions in Guangzhou and Chengdu.

The coffee ingredient sectorfocuses on three major directions: digital archiving of Africanwashed bean flavor maps, pilot labeling of carbon footprint of sundried beans at high altitudes in Central America, and improvementof Robusta germplasm resources in Southeast Asia

Tea beverage raw materials breakthrough traditional tea forms, showcasing new intermediates such asfreeze-dried cold brewed tea granules, soluble tea polyphenolmicrocapsules, and fermented herbal base liquids

The functional additive ingredientsection introduces EU Novel Food certified enterprises, coveringL-theanine sustained-release carriers, GABA enriched yeastextracts, and purified Tengcha dihydromyricetin

The essence of Shanghai Bohua'sexhibition investment services is demand side management. The teaminitiated a buyer database cleaning 9 months before the exhibition,removing accounts with no purchasing records for three years andadding a direct channel for purchasing directors of chain brandswith over 500 newly opened stores between 2025 and 2026. Accordingto data from 2026, exhibitors who book and negotiate through thischannel have a 3.8 times higher on-site signing rate than regularbooths. This investment logic differs from traffic thinking andshifts towards precise matching efficiency.

Exhibition planning services arereflected in scenario based reconstruction. This edition will nolonger be divided into "coffee", "tea drinks", and "dairy products"branches, but will be divided according to terminal applicationscenarios: "boutique coffee shop supply chain area", "new-style teadrink central kitchen area", and "hotel catering customized flavorarea". Each region is e with corresponding erers, packaging solution providers, and food legalconsultants stationed on site. For example, in the "Hotel CateringCustomized Flavor Zone", the catering procurement managers underHilton and Marriott will release a list of upgrade re forbreakfast drinks in 2027 on site, including specific parameterssuch as low sugar cold extraction base, non-alcoholic fruit flavorconcentrate, traceable matcha powder, etc. Exhibitors can submittheir proposals in real time to participate in the shortlistscreening.

For raw material suppliers,exhibition decisions should not be based solely on exposure, butshould evaluate three values: whether they can obtain undisclosedterminal technical parameters, whether they can connect to the realprocurement decision-making chain, and whether they canuent capacity matching support. Starting from 2023, ShanghaiBohua will launch a "60 day post exhibition service package", whichincludes compiling technical feedback from the purchasing party,coordinating regional warehouse resources, and recommendingsmall-scale trial production and OEM services. Among the 43exhibitors participating in this service in 2025, 29 achieved theirfirst mass production order within six months, with an averageorder amount of 4.7 times the intention deposit at the exhibitionsite.

The registration channel for the2027 exhibition has been opened on June 1, 2026. Enterprises thatconfirm their booth early on can give priority to choosing thelocation of the technical verification area and scenario basedpartition, and receive a er version of the "2027 Coffee and TeaBeverage Raw Material Compliance Guide" and customs HS codepre-approval service. Shanghai Bohua does not provide standardizedbooth construction, but opens up BIM model interfaces, allowingexhibitors to independently import real-time 3D data of theproduction line. After review, a virtual production line guide pageis generated for buyers to gain a deeper understanding of theprocess capabilities before the exhibition.

A truly effective exhibition isnot about putting products on display, but about making them adeterministic variable in the purchasing solution. When the batchtesting report of Yunnan coffee farmers can appear synchronously onthe tablet terminal of the Shanghai procurement director, and whenthe new extraction solution of Guangdong tea enterprises completesthe adaptation verification in the Hangzhou laboratory in only 72hours, the particle size of industrial cooperation truly sinks tothe millimeter level. The 2027 exhibition is not about the level ofexcitement, but about how many raw material suppliers are ready tobecome nodes in the chain.

2027中国·上海国际咖啡茶饮原料展将于2027年3月30日至4月2日在上海虹桥国家会展中心举行。这是HOTELEX系列展会第三十五届上海展，由上海博华国际展览有限公司主办。该展自2002年首办以来，已发展为亚洲规模大的酒店及餐饮全产业链盛会之一，而咖啡茶饮原料板块在近五年间增速连续位居细分领域首位。

上海博华国际展览有限公司深耕会展行业二十余年，其核心能力并非简单场地租赁或展位销售，而是构建产业信息流与供应链节点的对接机制。以2025年展会为例，现场达成意向采购额超86亿元，其中咖啡生豆、冻干粉、风味糖浆、植物基奶浆等原料类成交占比达61.3%。这一数据背后是主办方对上游种植端、中游加工端与下游连锁品牌需求的持续反向追踪——例如2024年增设“云南普洱产区联合展团”，直接联动17家临沧、西双版纳合作社与喜茶、Manner、霸王茶姬等采购负责人闭门洽谈。

本届展会将首次设立“原料技术验证区”，不设展商报名门槛，但所有进入该区域的样品必须通过三项硬性测试：微生物指标第三方报告、风味稳定性加速实验（40℃/72小时）、商用设备适配实测（兼容主流意式机、萃取机、氮气冷萃系统）。此举直指行业长期痛点：大量中小原料商缺乏终端验证能力，而连锁品牌又苦于试样周期长、标准模糊。上海博华将联合中国食品工业协会咖啡专委会、上海市饮料行业协会制定《商用咖啡茶饮原料基础适配白皮书》，现场首发并免费提供电子版下载。

上海作为会展之都的地理优势在此类专业展中具性。虹桥国家会展中心距浦东与虹桥两大机场均在30分钟车程内，长三角高铁网络覆盖南京、杭州、合肥等原料集散重镇。更关键的是，上海拥有全国密集的咖啡烘焙工坊集群（截至2024年底达412家）与茶饮研发实验室（含奈雪的茶全球研发中心、蜜雪冰城华东创新中心），形成“展会看趋势—周边验产线—当天签订单”的闭环动线。2026年展会期间，有37%的采购方在展后48小时内完成工厂实地考察，这一比例较广州、成都同类展会高出22个百分点。

上海博华的展会招商服务本质是需求侧管理。其团队在展前9个月启动买家数据库清洗，剔除三年无采购记录账号，新增2025—2026年新开业门店超500家的连锁品牌采购总监直联通道。2026年数据显示，通过该通道预约洽谈的展商，现场签约率较普通展位高出3.8倍。这种招商逻辑区别于流量思维，转向精准匹配效率。

展览策划服务则体现为场景化重构。本届不再按“咖啡”“茶饮”“乳品”分馆，而是按终端应用场景划分：“精品咖啡馆供应链区”“新式茶饮中央厨房区”“酒店餐饮定制风味区”。每个区域配置对应设备厂商、包装解决方案商及食品法务顾问驻场。例如在“酒店餐饮定制风味区”，希尔顿、万豪旗下餐饮采购负责人将现场发布2027年早餐饮品升级需求清单，包括低糖冷萃基底、无醇果味浓缩液、可溯源抹茶粉等具体参数，展商可即时提交方案参与短名单筛选。

对于原料供应商而言，参展决策不应仅基于曝光量，而需评估三重价值：能否获取未公开的终端技术参数、是否接入真实采购决策链、是否获得后续产能匹配支持。上海博华自2023年起推出“展后60天服务包”，包含采购方技术反馈汇编、区域仓配资源对接、小批量试产代工推荐。2025年参与该服务的43家展商中，29家在半年内实现首单量产，平均订单金额为展会现场意向金的4.7倍。

2027年展会报名通道已于2026年6月1日开启。早期确认展位的企业可优先选择技术验证区及场景化分区位置，并获赠《2027咖啡茶饮原料合规指南》纸质版及海关HS编码预审服务。上海博华不提供标准化展位搭建，但开放BIM模型接口，允许展商自主导入产线实景三维数据，经审核后生成虚拟产线导览页，供采购方展前深度了解工艺能力。

真正有效的展会，不是把产品摆上展台，而是让产品成为采购方解决方案中的一个确定性变量。当云南咖农的批次检测报告能同步出现在上海采购总监的平板终端，当广东茶企的新萃取液在杭州实验室完成适配验证仅用72小时，产业协作的颗粒度才真正下沉到毫米级。2027年的这场展会，检验的不是热闹程度，而是多少原料商已准备好成为链条中那个的节点。

咖啡与茶，成为当前餐饮赛道消费潮流的引领品类。2027HOTELEX上海展将围绕咖啡与茶板块，以潮流趋势为引导，为潜力赛道提供情绪赋能，为存量赛道探索增长空间。

在咖啡与茶板块，随着规模突破6000亿，成为超越日本的全球第二大咖啡消费市场，我们将深度思考，并引导全产业链协同升级，以应对从同质化困局、下沉市场增长引擎打造、精细化运营等规范化、创新化、可持续的行业新生态。

新一年的展会上，我们还将通过全产业链资源的重新整合，以2027上海国际咖啡茶饮展览会的形式焕新，和大家一起探索新地图，从产地寻味、从基因溯源、从天然环保、从本味留存、从场景突破、从横向拓展、从垂直深耕...在提升增量与第二增长曲线的搭建上提供助力。面对咖啡市场的持续渗透，我们将引导更多资源流入更具个性化和差异化的精品咖啡领域，为咖啡产业的百花齐放、避免过度竞争，保持创新活力提供支撑。

2027上海国际咖啡与茶饮展览会

2027上海国际酒店及餐饮业博览会

HOTELEX SHANGHAI 2027

(咖啡茶饮及原料展区）

主办:中国旅游饭店业协会

承办:上海博华国际展览有限公司

地址:国家会展中心（上海）

2027 HOTELEX上海展现场将集结餐饮业的先驱、投资者、创业人、新老品牌的、业界专家。现场的头脑风暴、名家论道，涵盖餐饮业的方方面面。为未来发展提供创想，为行业痛点发声思考，直达人心。智慧与经验将在这里碰撞开花，我们也将有机会在此见证餐饮业更宏伟蓝图的诞生。

2027 HOTELEX Shanghai

2027年3月上海国际酒店及餐饮业博览会（HOTELEX Shanghai）将在国家会展中心（上海浦西·虹桥）举办。

由上海市文化和旅游局指导的HOTELEX上海国际酒店及餐饮业博览会作为“十四五”期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，2024年将在国家会展中心（上海浦西·虹桥）举办。

HOTELEX上海展将继续为观众带来一场、高品质的行业盛会；为酒店、餐饮人汇聚优质的资源，打造化的交流平台，助力于行业发展。

展会规模将达到400,000+平米，预计将吸引250,000+名来自酒店餐饮、商超零售、休闲餐饮、文旅消费、大健康等行业的观众到场参观并与展商进行商贸交流。展商数量预计将达3,000+。

HOTELEX 咖啡与茶范围：

咖啡：咖啡生豆/熟豆、胶囊咖啡、速溶咖啡、瓶/罐装咖啡等；

饮品：果蔬汁、果奶昔、植物茶饮、鸡尾酒、功能/酵素饮品、高端水、混合酒等；

配料：咖啡伴侣、牛奶、糖浆、果酱、可可、芝士、油、冲饮粉等；

甜点：巧克力、蛋糕、面包、饼干、冰淇淋、布丁等；

咖啡机/设备：商用/办公/家用咖啡机、咖啡生产/加工设备、自动贩卖机等；

器具/设备：咖啡专用器具、茶具、饮品器具、相关道具等；

包装/制服/装饰：咖啡包装、纸杯、吸管、职业服装、饰品、照明、咖啡家具、装潢设计方案等；

特许/培训/咨询：咖啡馆、果汁店、冰淇淋店、烘焙店、甜品店、巧克力店、培训机构、创业咨询等。

目标观众

 /咨询公司/教育机构/投资机构/商务服务

 咖啡与饮料生产商/进口商/出口商/渠道商/经销商/零售商

 咖啡馆/茶坊/面包房/餐厅

 饭店/餐馆/快餐店/小食店/外卖

 酒店/度假村/旅馆/酒店式住宅单位/乡村俱乐部

 烹饪机构/酒店和餐饮服务咨询公司

 大型连锁企业/加盟商

 出版机构/媒体等其他渠道

国际赛事专业论坛轮番秀

现场预计将呈现众多国际专业赛事、高峰论坛。展品将更全面地涵盖酒店与餐饮产业整个供应链的各个环节，努力为全球餐企创造一个更为开放和高效的交流空间。

/ 咖啡类竞赛 /

世界咖啡师大赛中国区选拔赛丨世界拉花艺术大赛中国区选拔赛丨世界咖啡冲煮大赛中国区选拔赛丨世界咖啡烘焙大赛中国区选拔赛丨世界咖啡杯测大赛中国区选拔赛丨世界咖啡与烈酒大赛中国区选拔赛

/ 烘焙类竞赛 /

世界面包大赛中国队选拔赛丨上海国际手工冰淇淋大师赛丨上海国际披萨大师赛丨CLW烘焙甜点精英赛

/ 饮品类竞赛 /

上海国际潮流饮品创意制作大赛丨中国国际调酒大师赛

/ 烹饪类竞赛 /

HOTELEX”明日之星”厨师大赛丨中国传承与创新中餐厨艺挑战赛丨上海奢厨国际美食峰会

/现场论坛活动一览/ 

中国饭店行业发展论坛丨智慧商厨高峰论坛丨2027 餐饮设计高峰论坛暨 ID星级设计榜(餐饮类)揭晓丨星厨美食高峰论坛丨上海咖啡产业论坛丨中国餐饮BOSS大会丨中国餐饮产业生态峰会暨中国餐饮产业红牛奖盛典丨HOTELEX中国国际新潮流食品饮料大会丨2027中国新烘焙影响力峰会丨年轻化大会 &新消费创新趋势论坛丨2027餐饮边界趋势论坛丨2027中国新餐饮产业大会暨中国餐饮红黑榜颁奖典礼丨【民宿+】论坛市集丨国际美食发展论坛丨中国商业特许经营春季峰会丨餐饮营销新生力大会