In 2025, various slogans will become the phenomenon level propaganda of the frozen food industry. Sparkling certification certificates have become powerful weapons for many food companies to break out of homogeneous competition. However, as the number of "firsts" increases, companies have to find new ways to make their products or brands famous.
At a food ingredient exhibition in March this year, although some companies still carried the banner of "", the overall significantly decreased.
At the same time, Cold Food has observed that highlighting the characteristics of intangible cultural heritage is becoming a choice for a large number of enterprises. It includes crispy pork, beef and mutton Shaomai, Liuzhou Luosifen, Shunde fish noodles, Shengzhou Xiaolongbao, She nationality black rice paper skin Shaomai, Fuzhou beef swallow, Shantou beef ball, Shantou beef hot pot, pot steamed pork, plum dish braised pork, etc.
2025年，各种“”成为速冻食品行业的现象级宣传语。一张张金光闪闪的认证证书，成为众多食品企业杀出同质化竞争的有力武器。不过，当“第一”越来越多，企业不得不用寻找新的方式来让自己的产品或品牌出圈。
在今年3月份的一场食材展上，尽管依然有部分企业打出“”的旗号，，但总体数量明显减少。
与此同时，冷食君观察发现，凸显“非遗”特色正成为一大批企业的选择。包括小酥肉、牛羊肉烧麦、柳州螺蛳粉、顺德鱼面、嵊州小笼包、畲族乌米纸皮烧麦、福州肉燕、汕头牛肉丸、汕头牛肉火锅、锅包肉、梅菜扣肉等等。
比如，新希望美好食品展台的C位，就是巨大的“非遗技艺”四个字和小酥肉样品。旁边还设有一面巨大的灯箱广告牌，印有“年销售额超10亿元”、“美好小酥肉 全国销量”等字样。
海欣食品，也将“非遗”系列福州鱼丸、福州鱼饺、福州鱼滑、福州肉燕等作为主要宣传点，直接采用“非遗”名小吃字样包装设计。比如其“非遗”福州肉燕就强调“、手工包制、猪肉≥60%”等。
汕头牛肉丸企业代表之一潮庭食品，打出“汕头牛肉丸制作技艺非遗保护单位”字样，并亮出“汕头牛肉丸制作技艺非遗文化传承人”证书。
潮汕牛肉火锅品牌“八合里”也打出“非遗汕头牛肉火锅”、“新鲜只是门槛 唯一非遗才”字样。
来自内蒙古的清真烧麦全产业链品牌“张小聚”，在展位上方的横栏上，直接打出“非遗烧麦制作技艺”几个大字。
广东永昊食品、大佬辉食品都将顺德美食“非遗”鱼面作为主推产品之一。
还有嵊州小笼包企业——浙江包行食品、杭州包舍食品等，都打出了“非遗制作技艺”牌。其中包舍食品介绍包括“包舍非遗工坊、绍兴”等，包行食品介绍包括“嵊州小笼包制作技艺 浙江省级非遗代表性项目”等。
为什么这么多企业集体开打“非遗”牌？有了“非遗”标签，客户真的会优先选择、尝试甚至合作吗？
不同于各种“”基本由各类认证机构来“操盘”，我国“非物质文化遗产”申报按照县（区）、市级、省级、四级保护体系，由不同级别的文化主管部门或其指定机构来受理。而且申报需遵循“属地管理”原则，一般从县（区）级开始逐级申报，不得跨级申报。
从上述企业打出的“非遗”来看，除了较早就列入的，近两年申请成功的比较多。
比如，新希望美好小酥肉制作技艺于2025年9月列入成都市新津区非物质文化遗产代表性项目。
△图片来源：中国日报网
清真烧麦品牌张小聚的创始人张静波为家族烧麦技艺第四代传承人。2024年5月，其“聚腾源烧麦制作技艺”列入呼和浩特市非物质文化遗产代表性项目。
专注糍粑的企业四川唐玖珑食品在展会现场打出“非遗技艺+有机糯米”旗号。据了解，2025年5月15日，彭州市文化广电体育和旅游局公布的第七批市级非物质文化遗产代表性传承人名单中，唐玖珑食品董事长唐冲凭借糍粑制作工艺成功入选。
作为“百年鱼丸世家”，海欣食品近两年也在“非遗”上进一步发力。2025年12月，福建省非物质文化遗产协会授予海欣食品的福州鱼丸、福州肉燕等产品“民间特色非遗名小吃”称号。
△图片来源：淘宝
即便不是“非遗”产品，原料与“非遗”相关也可作为亮点。比如三全快餐推出的新品桂花酒酿糍粑，就专门标注“非遗孝感米酒 甄选广西干桂花”。
这么多企业争相打“非遗”标签，那么“非遗”能为食品企业带来哪些“利好”？
有从业者这样总结：
01
一是推动技艺被系统记录和保护，避免失传；
02
二是可享受地方专项补贴、宣传推广等方面的多重支持；
03
三是获得官方认证，有效防止技艺被仿冒，提升品牌公信力；
04
四是“非遗”标签自带流量，更能在客户心目中留下工艺、特色好产品的印象，也更能在消费者心目中快速建立信任。
从“”到“非遗技艺”、“非遗小吃”，意味着冻品行业有哪些新变化？
某从业者分析认为：做“第一”认证原本是同质化竞争下，企业突围的一种低成本方式（不需要花巨资打广告，以市场认证证书的方式来彰显自己在某个单品上的实力）。“现在的市场竞争这么激烈，如果不弄个‘第一’，连参与竞争的机会都难有。”但随着“第一”越来越多，这种标签上的竞争价值大大缩水了。
如果说“”比拼的是体量，“非遗技艺”则更侧重产品的地域特色、地道工艺与优良品质。当“第一”的热度逐渐下降，能够在市场中建立坚实竞争壁垒的，依然是优质的、富有特色的产品。
不过，并不是所有的产品都能打“非遗”标签。必须是真正属于“非遗”的产品才能申请。此外，申请“非遗”材料复杂，流程也比较长。比如，申请县（区）级非遗，从提交申报材料到公布结果，通常需要3-6个月。非遗则一般需要两三年甚至更长时间。
因此有相关人士建议：如果想给产品申请“非遗技艺”，一般提前1-2年就要开始做了。
With the rapid development of the global economy, the food industry is facing unprecedented opportunities and challenges at the 2026 China Zhengzhou Frozen and Refrigerated Catering Ingredients Exhibition (the 19th DLF Zhengzhou International Frozen and Refrigerated Catering Ingredients Exhibition in 2026). In 2026, Zhengzhou, China will soon welcome the 19th DLF International Frozen and Refrigerated Catering Ingredients Exhibition. As a grand event in the frozen and refrigerated industry, this exhibition will provide participants with a platform for communication, display, and development. The organizer, Shanghai Bohua International Exhibition Co., Ltd., is committed to promoting the vigorous development of the industry through professional exhibition display, exhibition investment promotion, and exhibition planning services.
Exhibition Overview
Zhengzhou, as the capital of Henan Province, has convenient transportation and a superior geographical location, making it one of the important commercial centers in the central region. The 19th DLF International Frozen and Refrigerated Catering Ingredients Exhibition in 2026 will be held grandly at the Zhengzhou International Convention and Exhibition Center. The exhibition is expected to last for three days and will attract frozen and refrigerated industry enterprises, catering enterprises, wholesalers, and related professional visitors from all over the country and overseas to showcase new freezing and refrigeration technologies, e, and high- ingredients.
Exhibition Scope
The scope of exhibits covers multiple aspects of the refrigeration industry, including but not limited to:
Various types of refrigeration and freezing e (refrigerators, cold storage, refrigeration systems, etc.)
Frozen and refrigerated foods (meat, seafood, vegetables, fruits, etc.)
Cold chain logistics and transportation technology
New Food Technologies and Solutions
Industry Trends and Exhibition Importance
In recent years, the rapid development of cold chain logistics has greatly improved food safety and space utilization efficiency. According to market research data, with the improvement of people's living standards, the demand for frozen and refrigerated food is increasing year by year, and the re for the cold chain industry are becoming increasingly stringent. This exhibition will provide practitioners with new industry trends and cutting-edge technologies, allowing participants to seize opportunities in the rapidly changing market.
For businesses, participating in such exhibitions is not only an important platform to showcase their own strength, but also an opportunity to expand their market. Enterprises can directly communicate face-to-face with potential customers through exhibitions, promoting transactions. In addition, the exhibition also provides a place for experts in the industry to share knowledge, where participants can obtain new market information and technological trends, which can help them make strategic decisions.
Interaction and activity arrangement
In addition to the exhibition itself, the 19th DLF International Frozen and Refrigerated Catering Ingredients Exhibition in 2026 will also hold a variety of interactive activities, including forums, seminars, and technical exchange meetings. These events gather experts and companies in the industry who will share their insights and experiences in the field of refrigeration and freezing, providing practical business solutions for participants and opportunities for the promotion of new technologies and products.
Collaboration with Shanghai Bohua International Exhibition Co., Ltd
As the organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd. has rich experience in exhibition display services, exhibition investment services, and exhibition planning services. The company is committed to providing comprehensive exhibition support to our customers, ensuring that exhibitors can showcase their products under favorable conditions and achieve deep connections with potential customers.
With the support of such professional services, exhibitors can focus more on exhibition effectiveness, enhance brand exposure through various exhibition promotion strategies, develop sales channels, and ultimately achieve performance growth.
Participation and value of exhibitions
Participating in the 19th DLF International Frozen and Refrigerated Catering Ingredients Exhibition in 2026 means that you will be at the forefront of industry development and have the opportunity to experience technology and products. Whether you are a newcomer or a practitioner in the industry, this exhibition will provide you with an opportunity to showcase yourself, learn new knowledge, and expand your network.
If you want to find opportunities and enhance your competitiveness in this dynamic industry, you may consider showcasing your brand and products at exhibitions. Through cooperation with Shanghai Bohua International Exhibition Co., Ltd., you will receive professional planning and support to make your exhibition journey smoother and more successful.
summary
The 19th DLF International Frozen and Refrigerated Catering Ingredients Exhibition in 2026 is not only a barometer of industry development, but also an important platform for promoting innovation and development in the frozen and refrigerated industry. Zhengzhou, as the venue for this exhibition, with its unique geographical location and market potential, will surely attract a large number of high- exhibitors and professional visitors, forming an industry event.
On such a stage of mutual exchange and opportunity sharing, participants can not only fully showcase themselves, but also gain valuable information and resources through mutual communication. Looking forward to meeting you in Zhengzhou and contributing to the future development of the refrigeration industry together.
2026中国·郑州冷冻冷藏餐饮食材展（2026第十九届DLF郑州国际冷冻冷藏餐饮食材展览会）随着全球经济的快速发展，食品行业面临着前所未有的机遇与挑战。2026年，中国郑州即将迎来第十九届DLF国际冷冻冷藏餐饮食材展览会，作为冷冻冷藏行业的盛会，此次展会将为参与者提供一个交流、展示和发展的平台。主办方上海博华国际展览有限公司通过专业展览展示、展会招商和展览策划服务，致力于推动行业的蓬勃发展。
郑州作为河南省的省会，交通便利，地理位置优越，成为中部地区为重要的商业中心之一。2026年第十九届DLF国际冷冻冷藏餐饮食材展览会将于郑州国际会展中心隆重举行，展期预计为三天，届时将吸引来自全国各地及海外的冷冻冷藏行业企业、餐饮企业、批发商及相关专业观众，展示新的冷冻与冷藏技术、设备和高质量的食材。
展品范围涵盖了冷冻冷藏行业的多个方面，包括但不限于：
各类冷冻冷藏设备（冷柜、冷库、制冷系统等）
冷冻和冷藏食品（肉类、海鲜、蔬菜、水果等）
冷链物流和运输技术
食品新技术及解决方案
近年来，冷链物流的快速发展，大大提高了食品的安全和太空利用效率。根据市场研究数据显示，随着人们的生活水平的提高，冷冻冷藏食品的需求逐年增加，对冷链产业的要求也日益严苛。本次展会将为从业者提供新的行业动态与前沿技术，让参与者在瞬息万变的市场中把握机会。
而对于商家来说，参加这样的展会不仅是展示自我实力的重要平台，更是市场开拓的机会。企业通过展会能够直接与潜在客户进行面对面的交流，促进成交。此外，展会也为行业内的专家提供了一个知识分享的场所，参与者可在此获取新的市场信息和技术动态，有助于其战略决策的制定。
除了展览本身，2026年第十九届DLF国际冷冻冷藏餐饮食材展览会还将举办丰富多彩的互动活动，包括论坛、研讨会和技术交流会等。这些活动聚集了行业内的专家和企业，他们将分享在冷冻冷藏领域的见解与经验，为参与者提供实用的商业解决方案，也为新技术、新产品的推广提供了机会。
作为本次展览的主办方，上海博华国际展览有限公司在展览展示服务、展会招商服务和展览策划服务方面具有丰富的经验。公司致力于为广大客户提供全方位的展会支持，确保参展商能够在条件下展示产品，实现与潜在客户的深度对接。
在这种专业服务的支持下，参展商能够更加专注于展出效果，通过各种展会宣传策略，提升品牌曝光率，开发销售渠道，进而实现业绩增长。
参加2026年第十九届DLF国际冷冻冷藏餐饮食材展览会，意味着您将站在行业发展的前沿，有机会接触到的技术与产品。无论您是行业新秀，还是从业者，本次展会都将为您提供一个展示自我、学习新知、拓展人脉的机会。
倘若您想在这个充满活力的行业中寻找机会，提升自身竞争力，不妨考虑在展会中展现您的品牌与产品。通过与上海博华国际展览有限公司的合作，您将会获得专业的策划与支持，让您的展会之旅更加顺利与成功。
2026年第十九届DLF国际冷冻冷藏餐饮食材展览会不仅是行业发展的风向标，也是推动冷冻冷藏行业创新与发展的重要平台。郑州作为此次展会的举办地，以其独特的地理位置和市场潜力，必将吸引大量优质参展商与专业观众，形成一次行业盛会。
在这样一个互通有无、共享机遇的舞台上，参与者不仅能充分展示自我，更能在相互交流中获得有价值的信息与资源。期待与您在郑州相聚，共同为冷冻冷藏行业的未来发展贡献力量。
2026郑州餐饮食材创新展
时间：2026年8月8-10日
地点：郑州国际会展中心
同期举办
2026第十九届中国冷冻冷藏食品博览会(郑州)
中国“三品一标”优质农产品展览会
郑州咖啡潮饮文化节暨烘焙甜点及轻餐展览会
2026·CCFE中国(郑州)餐饮连锁加盟展览会
中国食品加工及包装设备/冷链物流与技术装备展览会
2026中国团餐出海大会暨团餐供应链展览会
2026冻立方·中原火锅烧烤食材节
组织机构：
指导单位：中国食品报社中国烹饪协会中国绿色食品协会
主办单位：
中国食品报社冷冻冷藏食品研究院
中国烹饪协会预制菜专业委员会
郑州博华冻立方会展有限公司
联合主办：河南省农产品加工产业联盟
河南省物流与采购联合会冷链行业分会
河南省餐饮食材业协会
支持单位：河南省食用菌协会
承办单位：郑州博华冻立方会展有限公司【本届展会】
郑州肉类食材展 , 中国8月肉类食材博览会 , 郑州冷冻冷藏肉类食材展 , 中国冷冻冷藏肉类食材展览会 , 河南冷冻冷藏肉类食材展览会
展览展示服务，展会招商服务，展览策划服务
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是国内领先的商贸展会,会议活动和B2B在线贸易采购平台的主办机构, 是于伦敦股票交易所上市的博闻集团(UBM plc) 在中国的中外合作企业，由上海华展国际展览有限公司和博闻亚洲有限公司在1998年联合组建而成。公司旗下展会涉及家具系列展35万平方米；医药、健康系列展22万平方米，食品加工、包装及食品系列展50万平方米；酒店、商业空间、游艇系列展20万平方米，其在各地的区域展包括广东中山古镇灯博会，北京，成都，广州酒店和食品展，共涉及6...
