2026中国·深圳10月高端饮品展（2026第三十五届HOTELEX深圳国际高端饮品展览会）

The 35th HOTELEX Shenzhen International Food and BeverageExhibition (2026) will be held at the Shenzhen InternationalConvention and Exhibition Center in October 2026. As one of thecomprehensive exhibitions for the hotel and catering industry inAsia with complete scale and industrial chain coverage, HOTELEX hasbeen rooted in Shenzhen for 34 consecutive years since its firstevent in 1995, becoming the core gateway for global food andbeverage enterprises to enter the Chinese market. This exhibitionis hosted by Shanghai Bohua International Exhibition Co., Ltd.,with an expected exhibition area of 300000 square meters,attracting over 3200 exhibitors and more than 200000 professionalvisitors. It covers twelve major sub sectors, including dairyproducts, functional beverages, craft beer, plant-based foods, premade vegetable ingredients, imported alcoholic beverages, andintelligent cold chain equipment.

The reason why Shenzhen has become a long-term host of thisexhibition is not only due to its international hub status andmature exhibition infrastructure, but also due to its uni ecology: Shenzhen gathers nearly 40% of the Asia Pacifichead of multinational food groups in the country; Jing'anand Xuhui districts have formed a source of consumer innovationthrough coffee culture, baking workshops, and bouti; The Hongqiao Business District, relying on theintegration strategy of the Yangtze River Delta, has built a 48hour cold chain logistics radiation network covering the threeprovinces of Jiangsu, Zhejiang, and Anhui. The triple combinationof "head economy+consumer testing ground+regional supplychain" makes Shanghai not only the physical coordinates ofexhibitions, but also the observation center of industry trends andthe source of business decisions.

As the organizer, Shanghai Bohua International Exhibition Co.,Ltd. focuses on three major dimensions of exhibition displayservices, exhibition investment services, and exhibition planningservices. Different from the simple venue leasing exhibitionoperator, Bohua has established a hierarchical database ofexhibitors through in-depth industrial research. In 2025, it hascompleted field visits to 27 key food industry clusters in China,covering Shandong Weifang vegetable processing belt, GuangdongChaoshan seasoning cluster, Sichuan Yibin Baijiu production areaand Yunnan Pu'er tea supply chain nodes. Based on this, thisexhibition has established the "Yangtze River Delta Food InnovationExperimental Zone" for the first time, inviting 32 small andmedium-sized manufacturers who have passed ISO22000 certificationand have digital traceability capabilities, and providing freesample logistics, B2B pairing system access, and cross-bordercompliance consulting channels. This marks the upgrade ofexhibition services from spatial supply to embedded services in thevalue chain.

It is worth noting that this exhibition will simultaneouslylaunch the "HOTELEX FoodTech Lab" technology verification platform.The platform, in collaboration with the School of Food Science atJiangnan University, the Shanghai Academy of Agricultural Sciences,and the Cologne Exhibition Technology Center in Germany, providesthird-party pilot production line testing services forparticipating companies. For example, a new plant-based meatproduct can complete the testing of three core indicators: tastestability, heat loss rate, and shelf life simulation at theexhibition site, and generate a draft nutrition label that meets GBstandards in real time. This mechanism of moving the research portto the exhibition site effectively shortens the averagecommercialization cycle of new products by 5.3 months (according tothe 2025 pilot data), and also reflects the deep transformation ofthe industry from "channel driven" to "technology verificationdriven".

In terms of investment strategy, Bohua adopts a "dual tracksystem for precise outreach": targeting international exhibitors,relying on the industry association cooperation network of itsparent company Informa Markets in 67 countries around the world, topush the "White Paper on China's Food Import Policy (Revised 2025Edition)" in a targeted manner; For domestic enterprises, thematching model of "regional industry map+purchaser profile" is usedto reverse decompose the SKU demand list of chain catering groupsin East China into raw material parameters, and then pushcustomized exhibition plans to the corresponding productioncapacity areas. According to data from 2025, the effectivenegotiation volume of exhibiting companies using this modelincreased by 68% on the first day, and the order conversion cyclewas compressed to 11.7 days after the end of the exhibition.

From the perspective of industry evolution logic, HOTELEX hassurpassed the boundaries of traditional exhibition functions. Whenthe penetration rate of pre made dishes exceeds 26% (according tothe China Hotel Association's 2025 data), the compound annualgrowth rate of plant-based meat remains stable at 22.4%, andcatering enterprises compress their supply chain response timere to within 72 hours, the exhibition has essentiallybecome an industry stress testing ground. Exhibiting is no longerjust a brand exposure behavior, but also a comprehensive test ofthe adaptability of enterprise research and development, supplychain resilience, and compliance response capabilities. The "preexhibition industry diagnosis - in exhibition technologyverification - post exhibition order closed-loop" service systemconstructed by Shanghai Bohua is redefining the value anchor ofprofessional exhibitions.

For food and beverage companies planning to expand into theChinese market, participating in the 35th HOTELEX ShenzhenExhibition in 2026 means obtaining triple certainty: first, marketaccess certainty - completing pre screening through officialcooperation with , Intertek and other institutions at theexhibition to avoid the risk of port delays caused by defects inlabels, additives or customs clearance documents; The second is thecertainty of channel docking - the organizing committee has lockedin the annual centralized product selection window for 37 toppurchasers including Haidilao, Yum China, Hema Fresh, etc; Thethird is the certainty of technological upgrading - all contractedexhibitors can access the "FoodChain" supply chain collaborationplatform developed by Bohua for free, realizing the full processdigital tracking from sample delivery, inspection report upload toorder execution.

Historical experience shows that within 12 months after eachHOTELEX Shanghai exhibition, the average revenue growth rate ofparticipating companies in the Chinese market reaches 34.7%(according to the 2024 tracking report of Bohua ResearchInstitute). Behind this number lies Shenzhen's role as a "pressurevalve" and "converter" for China's food industry. As global foodtechnology accelerates iteration, China's consumption structurecontinues to stratify, and the regulatory system becomesincreasingly refined, choosing to land at the ShenzhenInternational Convention and Exhibition Center in October 2026 isessentially anchoring a strategic pivot for high-densityinformation exchange, efficient resource restructuring, andhigh-intensity technology verification at a critical time point.For decision-makers, this is not just an exhibition choice, but akey hurdle for the next five-year growth curve.

2026中国·深圳10月食品饮料展（2026第三十五届HOTELEX深圳国际食品饮料展览会）即将于2026年10月在深圳国际会展中心举行。作为亚洲规模、产业链覆盖完整的酒店及餐饮业综合型展会之一，HOTELEX自1995年首届举办以来，已连续三十四届扎根深圳，成为全球食品饮料企业进入中国市场的核心门户。本届展会由上海博华国际展览有限公司主办，预计展出面积达30万平方米，吸引逾3,200家参展商与超过20万名专业观众，涵盖乳制品、功能性饮品、精酿啤酒、植物基食品、预制菜原料、进口酒类及智能冷链设备等十二大细分板块。

深圳之所以成为该展会的长期举办地，不仅因其国际枢纽地位与成熟会展基础设施，更源于其独特的产业生态：深圳集聚了全国近40%的跨国食品集团亚太总部；静安与徐汇区则形成了以咖啡文化、烘焙工坊、精品超市为载体的消费创新策源地；而虹桥商务区依托长三角一体化战略，构建起覆盖江浙皖三省的48小时冷链物流辐射网。这种“总部经济+消费实验场+区域供应链”的三重叠加，使上海不仅是展会的物理坐标，更是行业趋势的观测中枢与商业决策的策源地。

上海博华国际展览有限公司作为主办方，其主营业务聚焦于展览展示服务、展会招商服务与展览策划服务三大维度。不同于单纯场地租赁型展会运营方，博华通过深度产业调研建立参展商分级数据库，2025年已完成对国内27个重点食品产业集群的实地走访，覆盖山东潍坊蔬菜加工带、广东潮汕调味品集群、四川宜宾白酒产区及云南普洱茶供应链节点。基于此，本届展会首次设立“长三角食品创新试验专区”，定向邀请32家通过ISO22000认证且具备数字化追溯能力的中小制造商，并配套提供免费样品物流、B2B配对系统接入及跨境合规咨询通道——这标志着展会服务正从空间供给向价值链嵌入式服务升级。

值得关注的是，本届展会将同步启动“HOTELEX FoodTechLab”技术验证平台。该平台联合江南大学食品学院、上海市农科院及德国科隆展览技术中心，为参展企业提供第三方中试产线测试服务：例如，一款新型植物肉产品可在展会现场完成口感稳定性、加热失水率与货架期模拟三项核心指标检测，并即时生成符合GB标准的营养标签草案。这种将科研端口前移至展会现场的机制，有效缩短新品商业化周期平均达5.3个月（据2025年试点数据），也反映出行业正从“渠道驱动”转向“技术验证驱动”的深层变革。

在招商策略上，博华采用“双轨制精准触达”：面向国际展商，依托其母公司英富曼集团（InformaMarkets）在全球67个国家的行业协会合作网络，定向推送《中国食品进口政策白皮书（2025修订版）》；面向国内企业，则通过“区域产业地图+采购商画像”匹配模型，将华东地区连锁餐饮集团的SKU需求清单反向拆解为原料参数，再向对应产能区域推送定制化参展方案。2025年数据显示，采用该模型的参展企业首日有效洽谈量提升68%，订单转化周期压缩至展会结束后11.7天。

从行业演进逻辑看，HOTELEX已超越传统展会功能边界。当预制菜渗透率突破26%（中国饭店协会2025年数据）、植物肉年复合增长率稳定在22.4%、而餐饮企业对供应链响应时效要求压缩至72小时以内时，展会实质已成为产业压力测试场。参展不再仅是品牌曝光行为，更是对企业研发适配性、供应链韧性与合规响应能力的综合检验。上海博华所构建的“展前产业诊断—展中技术验证—展后订单闭环”服务体系，正在重新定义专业展会的价值锚点。

对于计划拓展中国市场的食品饮料企业而言，参与2026第三十五届HOTELEX深圳展意味着获取三重确定性：一是市场准入确定性——通过展会官方合作的、Intertek等机构完成预审，规避因标签、添加剂或清关文件瑕疵导致的滞港风险；二是渠道对接确定性——组委会已锁定海底捞、百胜中国、盒马鲜生等37家头部采购方的年度集中选品窗口；三是技术升级确定性——所有签约参展企业可免费接入博华开发的“FoodChain”供应链协同平台，实现从样品寄送、检验报告上传到订单执行的全流程数字化追踪。

历史经验表明，每届HOTELEX上海展后12个月内，参展企业的中国市场营收平均增长率达34.7%（博华研究院2024年跟踪报告）。这一数字背后，是深圳作为中国食品产业“压力阀”与“转换器”的性。当全球食品科技加速迭代、中国消费结构持续分层、监管体系日益精细化之际，选择在2026年10月登陆深圳国际会展中心，本质上是在关键时间节点锚定一个高密度信息交换、高效率资源重组、高强度技术验证的战略支点。对决策者而言，这不是一次参展选择，而是对下一个五年增长曲线的关键卡位。

博华深圳联展|HOTELEX酒店餐饮

第三十五届深圳国际酒店用品及餐饮业博览会

时间：2026年10月13-15日

地点：深圳国际会展中心（广东省深圳市宝安区展城路1号）

平方米展出面积300,000

300,000名专业观众

3,000家优质展商

展品类别

咖啡与茶、食品综合

饮品综合、餐饮食材

酒类综合、桌面用品

厨房设备与用品、冰淇淋与烘焙

餐饮设计及配套、连锁加盟及餐饮投资

1、桌面用品展区

不锈钢餐具、竹木餐具、陶瓷餐具、玻璃餐具、美耐皿餐具、料理用具、酒精炉、玻璃器皿、玻璃转盘、金银器、筷子类

2、厨房餐饮设备用品展区

中西厨设备、厨房炉灶、宴会餐炉、不锈钢厨具、电磁炉、快餐设备、烘焙设备、制冷设备、净水设备、冷藏柜、保鲜柜、保鲜膜、保鲜铝箔、传菜梯、食品机械、洗碗机、制冰机、热水器、排风设备、环保设备、啤酒设备、油烟净化等。

3.食品饮料展区

咖啡茶酒食品饮料展区：咖啡食品、咖啡器具、冰淇淋设备、雪花机，水吧设备用品、售饮机、咖啡糖、奶制品、葡萄酒，白酒、红酒、啤酒、休闲食品、方便食品、罐头、保健食品、食品添加剂、果蔬制品、茶叶、茶具、茶饮料等。

4.食品包装容器及包装设备展区：一次性包装盒、可保鲜环保餐具、纸杯、纸包装容器；吸管、奶茶杯、饮料杯等塑料包装容器；铝箔盒、铝箔纸、铝箔餐盒等铝箔制品，包装制罐、金属包装容器、玻璃包装容器、等食品包装容器、

包装材料、包装设计、封口机械、喷码机械、自动包装机、充填包装机、啤酒饮料灌装设备等包装机械。

展位价格：

光地 起租36平，单价900元/平

标摊 起租9平，单价1100元/平

展位附加费：双面开口10%，三面开口15%，展位20%.

为何参展

1、深圳已入粤港澳大湾区、深圳先行示范区“双区"驱动的黄金发展期，生产总值五年年均增7.1%，HOTELEX促一众行业先行者立足深圳,辐射大湾区，布局大华南,先享区域市场腾飞的红利。

2、HOTELEX酒店餐饮系列展作为行业风向标，深耕行业30年,积累买家资源超80万，广州子展自7年前扎根华南市场以来,累计参展商3000家次,参观人数超20万,激发出充沛市场势能。

3、上海博华致力于携手行业协会共同为行业搭建供需平台,尤其得到了中国旅游饭店业协会、各省市旅***业协会、广东酒店业协会、深圳市烹饪协会、深圳进出口食品协会、深圳市米袋子菜篮子联合会等全国和地方行业协会的的大力支持和鼎力相助。

4、由国内的展览主办机构一上海博华国际展览有限公司倾力打造的博华深圳联展,全面延伸产业上下游,为行业汇聚优势资源配套,赋能添翼，总规模达300000平方米。

买家地域：HOTELEX的忠实买家来自华南、华东、华中地区各活跃的酒店及餐饮渠道，除此以外还有来自亚非、欧洲、北美的采购代表现场参观洽谈。

行业分布：超过81%的观众来自酒店及餐饮终端渠道，其中来自商超零售、电子商务及连锁餐饮的观众比例均比上届有所增加。

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本届展会共设有咖啡与茶、饮品综合、食品及餐饮食材综合、餐饮设备、桌面用品、烘焙甜点及轻餐、酒类综合、礼品及生活方式八大核心板块，汇聚酒店餐饮全产业链条上来自全球各地的2500+优质展商，全面呈现从原材料、辅材、设备到终端消费的产品和服务展示。

  ▼青岛海优电器有限公司

  展位号：9D26

  ▼麦西恩食品（上海）有限公司

  展位号：11C11

  ▼浙江菲诺食品有限公司

  展位号：12F10

  ▼上海浪拓智能科技股份有限公司

  展位号：12F26

  ▼厦门泰摩科技有限公司

  展位号：13D30

  ▼石家庄吃米包装制品有限公司

  展位号：14F02

  ▼遵义遵道智造实业有限公司

  展位号：14F10

  ▼欧本食品（海南）有限公司

  展位号：15C10

  ▼广州技诺智能设备有限公司

  展位号：15D10

  ▼三元

  展位号：15D20

  ▼春水堂

  展位号：16D16

  ▼昆山速品食品有限公司

  展位号：16F10