官宣!2026上海国际进口食品展「主办新发布」FHC+中国11月进口食品展览会

The 2026 FHC Global Food Exhibition - China International High end Imported Food Exhibition and Shanghai International Food Exhibition will be held from November 10 to 12, 2026 at the Shanghai New International Expo Center. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. and has been held for 27 consecutive sessions. It is a comprehensive platform for imported food and catering supply chains in the Asia Pacific region, with a wide range of categories and high professionalism. According to the "Professional Exhibition Influence Evaluation Report" released by the China Exhibition Economy Research Association in the first of 2025, FHC ranks in the comprehensive index of the "Imported Food Exhibition" sub sector, with a repeat purchase rate of 78.3% for exhibitors and overseas exhibition groups covering 56 countries and regions.

Shanghai Bohua International Exhibition Co., Ltd. has been deeply engaged in the exhibition industry for more than 30 years, focusing on exhibition display services, exhibition investment services, and exhibition planning services. Its core capability is not simply venue leasing or booth sales, but building an ecological exhibition model with a three-dimensional linkage of "industry channel terminal". Taking FHC as an example, the company conducted reverse research on buyer demand for the first 6 months to match the purchasing manager of East China chain baking brands for German dairy companies; Customize a joint solution booth for Chilean cherry exporters, featuring "cold chain warehousing+cross-border customs clearance+supermarket logistics"; We will collaborate with the Shanghai Municipal Commission of Commerce and the Pudong New Area Import Promotion Center to establish the "RCEP Food Trade Policy Consultation Station", transforming the exhibition into a practical industrial service interface.

This exhibition plans to have 16 exhibition halls with a total exhibition area of 220000 square meters, setting a historic record. The exhibition structure shows a significant structural upgrade: the proportion of traditional bulk imported categories (such as red wine and olive oil) has decreased to 31%, while emerging sectors such as functional foods (probiotic solid drinks, plant-based protein bars), sustainable certified products (MSC certified seafood, Rainforest Alliance coffee), and niche boutique products (Ethiopian fermented coffee beans, Georgian pottery wine) have grown rapidly. It is worth noting that according to data from the General Administration of Customs in 2025, the import value of functional foods in China increased by 42.7% year-on-year, with 67% of the increase coming from the active procurement upgrade of terminal channels in the East China region - which precisely confirms the high degree of alignment between the structural changes of FHC exhibitors and real market demand.

As a venue for exhibitions, Shanghai's urban characteristics deeply empower the value of exhibitions. As the first city in China to implement the "Global Consumer Center City" construction plan, Shanghai has a dense network of first stores, high-density Michelin/Black Pearl restaurant clusters, and a 15 minute community commercial network covering the entire city. This three-level penetration system of "high-end consumer touchpoints - professional catering scenarios - convenient retail terminals" has made FHC not only a platform for new product launches, but also a market validation field. For example, after its debut at FHC in 2024, Italian handmade pasta brand L'Antica entered 32 high-end supermarkets and 17 chef restaurants in Shanghai within three months, and its sales data fed back to the Italian heads to adjust its Asian production capacity layout.

For exhibiting companies, choosing Shanghai Bohua's services essentially means choosing a business conversion system. Its investment promotion service does not rely on extensive online promotion, but is based on precise segmentation of B2B databases: for importers with annual revenue exceeding 500 million yuan, it provides a closed-loop system of "pre match buyers before exhibitions+closed door negotiations during exhibitions+post exhibition order tracking"; For small and medium-sized specialty brands, lightweight access paths such as "FHC Optimal Live Product Selection Festival" and "Yangtze River Delta Supermarket Procurement Express" are embedded. According to the pilot data in 2025, exhibitors who adopt this investment model will reduce their average customer ac costs by 39% and increase the number of effective intended customers by 2.3 times.

Exhibition planning services are reflected in a deep understanding of the industry. The Bohua team is stationed at major ports such as Shenzhen, Guangzhou, and , tracking practical variables such as import clearance time, changes in inspection standards, and updates to labeling regulations, and translating these dynamics into booth design elements. For example, in response to the upcoming implementation of the "New Regulations on Intelligent Verification of Chinese Labels for Imported Food" in 2026, the exhibition has set up a "Compliance Laboratory" exhibition area to demonstrate the AI label scanning and error correction system in conjunction with third-party testing agencies. Exhibitors can obtain their own product label compliance diagnosis reports in real time.

It is worth noting that some exhibitions are still in the initial stage of "booth rental+traffic infusion", while platforms that truly possess industry depth service capabilities are accelerating differentiation. The value anchor of FHC is to upgrade the exhibition from an "information exchange venue" to a "supply chain stress testing site". When a New Zealand honey company participates in FHC with a new product, it not only receives the purchaser's business card, but also derivative services such as cold chain logistics solution comparison, competitor pricing analysis, and East China regional consumer taste preference heat map. This granular service supply determines the essential difference in exhibition return rates.

For overseas food companies planning to expand into the Chinese market, FHC has launched the Early Bird Plan in 2026. Overseas exhibitors who sign contracts before August 31, 2025, can enjoy three benefits: first, priority entry into W5-W8 Hall (core area), second, inclusion in the "Shanghai Port Green Channel" service package (covering pre classification, fast inspection reservation, temporary warehousing), and third, obtaining the customized version of the "East China Food Channel Access Guide" from Bohua (including a list of 127 key supermarkets/catering groups' access standards). This guide was compiled through on-site interviews with 53 procurement managers and distributed through non-public channels.

FHC has also restructured its exhibition logic for local importers and distributors in China. It is recommended to abandon the "scanning style" browsing and instead use the "FHC Match" intelligent matching system developed by Bohua: enter the target category, budget range, and terminal type (such as community fresh food store/high-end hotel/e-commerce self operated), and the system will push real-time matching exhibitors and historical transaction cases. According to the trial operation data in 2025, the average decision-making cycle of professional visitors using this system has been shortened by 4.8 days, and the number of intended collaborations reached during a single exhibition has increased by 210%.

The exhibition is not the end point, but the activation node of the business chain. The platform constructed by Shanghai Bohua International Exhibition Co., Ltd. is a physical platform that takes data as its backbone, industry understanding as its nerve, and localized services as its flesh and blood. When the global food supply chain faces the dual challenges of regional restructuring and the return of consumer rationality, exhibitions that can provide deterministic docking efficiency and verifiable landing paths are becoming increasingly scarce. The FHC in 2026 may mark a key milestone for China's imported food industry to move from "scale expansion" to "value cultivation".

2026年FHC环球食品展——中国国际高端进口食品展暨上海国际食品展览会，将于2026年11月10日至12日在上海新国际博览中心举行。该展会由上海博华国际展览有限公司主办，已连续举办二十七届，是亚太地区规模、品类全、专业度高的进口食品与餐饮供应链综合平台。据中国会展经济研究会2025年一季度发布的《专业展会影响力评估报告》，FHC在“进口食品类展会”细分领域综合指数位列，参展商复购率达78.3%，海外展团覆盖56个国家和地区。

上海博华国际展览有限公司深耕会展行业三十余年，主营业务聚焦展览展示服务、展会招商服务及展览策划服务。其核心能力并非简单场地租赁或展位销售，而是构建“产业—渠道—终端”三维联动的生态型展会模型。以FHC为例，公司通过前置6个月的买家需求反向调研，为德国乳制品企业匹配华东连锁烘焙品牌采购负责人；为智利车厘子出口商定制“冷链仓储+跨境通关+商超动线”联合解决方案展台；更联合上海市商务委、浦东新区进口促进中心设立“RCEP食品贸易政策咨询站”，将展会转化为可落地的产业服务接口。

本届展会规划16个展馆，总展出面积达22万平方米，创历史之。展品结构呈现显著结构性升级：传统大宗进口品类（如红酒、橄榄油）占比下降至31%，而功能性食品（益生菌固体饮料、植物基蛋白棒）、可持续认证产品（MSC认证海产、雨林联盟咖啡）、小众精品（埃塞俄比亚古法发酵咖啡豆、格鲁吉亚陶罐葡萄酒）等新兴板块增长迅猛。值得注意的是，2025年海关总署数据显示，我国功能性食品进口额同比增长42.7%，其中67%的增量来自华东区域终端渠道的主动采购升级——这恰恰印证了FHC展商结构变化与真实市场需求的高度咬合。

上海作为展会举办地，其城市特质深度赋能展会价值。作为全国首个实施“全球消费中心城市”建设方案的城市，上海拥有全国密集的首店、高密度的米其林/黑珍珠餐厅集群、以及覆盖全市的15分钟社区商业网络。这种“高端消费触点—专业餐饮场景—便民零售终端”三级渗透体系，使FHC不仅成为新品发布平台，更成为市场验证场域。例如，2024年意大利手工意面品牌L’Antica在FHC首发后，三个月内即进入上海32家高端超市及17家主厨餐厅，其动销数据反哺意大利总部调整亚洲产能布局。

对参展企业而言，选择上海博华的服务本质是选择一套可量化的商业转化系统。其招商服务不依赖广撒网式推广，而是基于B2B数据库的精准分层：针对年营收超5亿元的进口商，提供“展前买家预配对+展中闭门洽谈+展后订单追踪”闭环；针对中小特色品牌，则嵌入“FHC优选直播选品节”“长三角商超采购直通车”等轻量化接入路径。2025年试点数据显示，采用该招商模式的展商平均获客成本降低39%，有效意向客户数提升2.3倍。

展览策划服务则体现为深度产业理解力。博华团队常驻深圳、广州、青岛等主要口岸，跟踪进口清关时效、检验标准变动、标签法规更新等实操变量，并将这些动态转化为展台设计要素。例如，为应对2026年即将实施的《进口食品中文标签智能核验新规》，展会特设“合规实验室”展区，联合第三方检测机构现场演示AI标签扫描纠错系统，参展商可即时获取自身产品标签合规诊断报告。

值得警惕的是，当前部分展会仍停留在“摊位出租+流量灌输”初级阶段，而真正具备产业纵深服务能力的平台正加速分化。FHC的价值锚点，正在于将展会从“信息交换场所”升维为“供应链压力测试场”。当一家新西兰蜂蜜企业带着新品参加FHC时，它获得的不仅是采购商名片，更是冷链物流方案比选、竞品定价带分析、华东区域消费者口味偏好热力图等衍生服务。这种颗粒度的服务供给，决定了参展回报率的本质差异。

对于计划拓展中国市场的海外食品企业，2026年FHC已启动早鸟计划：2025年8月31日前签约的海外展商，可享三重权益：一是优先入驻W5-W8馆（核心区），二是纳入“上海口岸绿色通道”服务包（涵盖预归类、快检预约、临时仓储），三是获得博华定制版《华东食品渠道准入指南》（含127家重点商超/餐饮集团准入标准清单）。该指南经实地访谈53家采购负责人编制而成，非公开渠道发行。

对中国本土进口商与渠道方，FHC亦重构观展逻辑。建议摒弃“扫馆式”浏览，转而使用博华开发的“FHC Match”智能配对系统：输入目标品类、预算区间、终端类型（如社区生鲜店/高端酒店/电商自营），系统实时推送匹配展商及历史成交案例。2025年试运行数据显示，使用该系统的专业观众平均缩短决策周期4.8天，单次观展达成意向合作数量提升210%。

展会不是终点，而是商业链条的激活节点。上海博华国际展览有限公司所构建的，是一个以数据为筋骨、以产业理解为神经、以本地化服务为血肉的实体平台。当全球食品供应链面临区域化重构与消费理性回归的双重挑战，能够提供确定性对接效率与可验证落地路径的展会，其稀缺性正日益凸显。2026年FHC，或将标记中国进口食品产业从“规模扩张”迈向“价值深耕”的关键刻度。

为期三日，热度拉满，商机遍布！

FHC上海环球食品展圆满落下帷幕！

FHC

在三天的展出中，现场始终人流不息，全球各地远道而来的专业观众，在15大板块、近来自50+国家及地区展团、展商的展位前，考察各色展品琳琅满目，商机触手可及；18+场行业高峰论坛区内，行业大咖分享不断，食饮行业新兴潮流动向一站式直达；9场国际性专业烹饪、轻餐类赛事现场，各国选手带来的环球美食精彩创意比拼，让观赛观众大饱眼福。更有一系列特色活动，好戏不断；各大同期展出，互补多元！

今年，全球食饮商贸交流需求进一步增长，来自欧盟，俄罗斯，意大利，日本，德国，美国，奥地利，菲律宾，南非，澳大利亚，英国，新加坡，韩国，西班牙，土耳其，泰国，瑞士，荷兰，厄瓜多尔等国际展团亮相本届FHC上海环球食品展，靓丽的产品展示，多维的品牌汇集，在上海这座国际化都市，绽放海内外各色美食的多姿多彩，留下无数精彩瞬间！

在20万平米的食饮产业舞台上，来自蒙牛，光明肉业，丹德农，意文，利和味道，丽德尔，沃隆，好时，永嘉商贸，娟子，佰司卓，妙可蓝多，爱氏晨曦，德亚，劲霸大厨，长膳，熊喵大师，优特智厨，鹏满科技，星厨等品牌的3000+展商，阵容华丽，气势昂扬，将FHC上海环球食品展推向新的发展高度，使得本届展会能再度通过深厚多元的展商资源吸引环球各地的专业观众专程慕名而来。

步入各大展馆，现场各色展台前，展品优质多样，展台设计或简约大气，或活泼玩趣，或暗藏巧思。本届FHC展会不仅以3000+家展商、数以万件展品数量、高效的贸易成交再度吸引同行业目光集聚，更由内而外展现出食饮行业众多品牌在产品创新和审美潮流触觉上的高度统一。

N1P01

雨润

N3D20

紫微天星

N5E31

Miratorg牧莱特

N5G20

中荣

E6P10

奇之美

E7G40

劲霸大厨

本届展会积极推动未来产业变革。从产品创新驱动到底层效率提升，在导入海外多元化食饮文化的同时，深挖国内区域性产品的差异化机会，以及智能化技术进步下对食饮产业的赋能等，在展会现场形成了一系列的可落地的商业化应用呈现。

2025全球智能餐食机器人

生态主题展

展会精心筹备的智能餐食机器人展区，让科技进步加速转化成推动食饮产业进步的商业力量。

智能炒菜机叠加AI技术和机器人科技，在大幅提升出品效率的同时，精准控制食材损耗，复刻大厨出品体验，揭开未来食饮商业的面纱。

地方特色展团的

差异化机会

国际化与区域化并行，海外美食与地方特产交织，共同构建起当前国内食饮产业的万千风味。从浙江、宁波、甘肃、安顺、海南、蒙山、霞浦、漳州、云南等地奔赴而来的地方特色展团，将一方水土养育的地标产品带到展会现场，为差异化的产品打造，提供丰富灵感。

延续FHC展会现场“以展带赛，展赛并举”，推进国际美食文化交流的传统，历经三日紧张刺激的精彩技艺角逐后，本届展会现场打响的9项国际性烹饪、轻餐类赛事现已先后一一揭晓赛果！

值此收官之日，荣誉加冕之时！

让我们再度见证以上种种定格在FHC的荣耀时刻，为海内外的获奖选手表示由衷祝贺！

THE 29TH SHANGHAI GLOBAL FOOD TRADE SHOW

臻选美食-品味全球 SHAPING THE FUTURE OF FOOD

2026.11.10-12 中国·上海新国际博览中心

现场观众来自于食品、酒店、餐饮、生鲜、咖啡、烘焙、饮品、预制品、酒吧、会所、商超零售、加盟连锁等行业。但终究难挡“食饮人”的热情以及人们对美食发自内心的热爱，终到场的专业买家数量突破八万，共计87,025名！

展品范围

进口食品展区

1、休闲食品：糖果、巧克力、饼干、蜜饯、膨化、谷物、果脯类、营养食品等。

2、休闲饮品：咖啡、红茶、燕窝、果味饮料、饮用水、氢水、纯果蔬汁等。

3、酒类产品：葡萄酒、气泡酒、白兰地、啤酒、威士忌等。

国内食品展区

1、乳制品：液态奶、奶粉、奶酪、炼乳、乳脂肪、干酪、益生菌、乳冰激凌、其他乳制品等。

2、焙烤产品：糕点、面包、方便面等。

3、富硒食品：富硒茶、水、蛋、酒、奶、油、零食、饮品、大米、小麦、面粉、杂粮、蔬菜、水果等。

4、绿色天然食品：蜂蜜、木耳、菇类、山核桃、榛子、松子食品等。

5、肉制品：香肠、火腿、腌腊、酱卤、熏烧烤、干制品、油炸制品、调理肉制品、罐藏制品。

6、粮油制品：食用油、橄榄油、米类、面类、马铃薯杂粮等。

7、调味品：酱油、醋、味精、调味油系列产品、西餐调味品等。

8、水产品：冷冻/速冻水产、海参、鲍鱼水产调理食品、海洋加工制品、速冻调理食品及冷餐食品。

9、餐饮：中式正餐、中式快餐、火锅、西式正餐、西式快餐、咖啡店、休闲饮品店等。

年度食品出口品牌企业

BEST FOOD EXPORT ENTERPRISE OF THE YEAR

安徽安粮实业发展有限公司 AHCOF INDUSTRIAL DEVELOPMENT CO., LTD.

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浙江省茶叶集团股份有限公司 ZHEJIANG TEA GROUP

广东省中山食品水产进出口集团有限公司 ZHonGSHAN FOODSTUFFS & AQUATIC IMP. & EXP. GROUP CO. LTD. OF GUANGDONG

广东汕泰食品有限公司 GUANGDONG SHANTAI FOODSTUFF CO.,LTD

山东健源生物工程股份有限公司 SHANDONG JIANYUAN BIOENGINEERING CO., LTD.

江苏省粮油食品进出口集团股份有限公司 JIANGSU CEREALS,OILS & FOODSTUFFS I/E GROUP CORP.

海南翔泰渔业股份有限公司 HAINAN XIANGTAI FISHERY CO.,LTD

海南勤富食品有限公司INFU FOODS CO.,LTD

通威（海南）水产食品有限公司 TonGWEI HAINAN AQUATIC PRODUCTS CO. LTD.