帝凡黎服装(上海)有限公司是从事法国鳄鱼(LACOSTE)服装生产、销售和出口的外资企业。其下属的帝凡黎国际贸易(上海)有限公司是2004年度全国外商投资双优企业,2005年度销售收入过亿。Devanlay,GloballicenseeforLacosteclothing(creation,manufacturing,distribution).In1933,ReneLACOSTEandAndreGILLIER,theownerandchairmanofFrance'slargestknitwearmanufacturingfirmatthetime,setupacompanytomakethelogoembroideredshirtdesignedbythechampionforhisownuesonthetenniscourt.Alsomarketedwereanumberofothertennis,golfandsailingshirts,ascanbeseeninthefirstcataloguefrom1933.Tothebestofourknowledge,thiswasthefirsttimethatabrandnameappearedontheoutsideofanarticleofclothing-anideawhichhassincebecomeextremelysuccessful.Thisshirtimmediatelyrevolutionisedmenssportswear,replacingtheclassicalwovenfabric,long-sleevedandstarchedshirtswhichplayershadwornonthecourtsuntilthen.ThefirstLACOSTEshirtwaswhite,slightlyshorterthanothershirtsoftheday,witharibbedcollarandshortsleeves,anditwasmadeofalightknittedfabriccalled"Jerseypetitpique".Thequalitiesofcomfortandsolidityuponwhichitbulititsnamestillshinethroughtoday,providingadifferentandtrulyuniqueproduct.
展开全文