农副产品国际贸易巧家区域旅居水果贸易特点

巧家越夏草莓依托本地湿地生态、库区风光、彝族非遗三大文旅资源，打造农、文、旅、贸一体化融合发展模式，跳出单纯鲜果出口的单一赛道，依靠文旅场景、文创产品、田园体验形成差异化外贸竞争力，打开东盟、中东、港澳高端礼品市场。

田园文旅观光打造沉浸式产地名片，提升海外客商合作意愿。马树镇草莓产业园紧邻高原3A级湿地，打造集采摘、观景、湿地科普、休闲露营于一体的田园文旅基地。每年6至10月草莓成熟季举办特色文旅丰收节，设置鲜果采摘、彝族民俗展演、马树红毡手工体验、草莓特色美食市集等活动，塑造的产地文旅标签。针对海外采购商、跨境电商团队开设专属实地参观路线，外商可全程观摩标准化生态种植基地、全自动分选设备、真空冻干加工车间，亲眼见证山泉灌溉、物理防虫、零激素种植全流程，直观核验果品安全管控标准。实地文旅体验大幅降低海外客户对果品品质、农残安全的顾虑，相比线上宣传更容易建立长期合作信任，源源不断将观光客商转化稳定外贸订单。国内多数草莓产区仅有种植基地，缺少配套文旅观光场景，无法承接外商实地研学考察，吸引力不足。

民族非遗文创深度融入出口产业链，依托文旅流量提升产品附加值。深度挖掘巧家独有马树红毡彝族非遗工艺，结合湿地梯田、白鹤滩高峡平湖本土风光元素，搭建分层外贸文创包装体系。边境大批量批发订单采用简约环保包装，标注高原湿地越夏草莓文旅产地标识；东南亚连锁商超配套中英双语礼盒，盒身印制湿地自然风光，附赠农文旅产业宣传手册；新加坡、阿联酋高端礼品市场推出复合文创礼盒，搭配鲜果、冻干草莓、手工红毡收纳包、草莓刺绣小挂件。同步开发草莓花果茶、冻干伴手礼套装，线下湿地景区展销、海外独立站同步上架，直接将旅游客流转化外贸销量，摆脱生鲜低价内卷，拉高整体出口利润。

农旅基建双向完善产业链，同步支撑旅游零售与跨境大批量出口。借助沪滇协作文旅扶持资金，同步升级草莓产业与景区配套设施，扩建标准化育苗基地、万吨气调预冷冷库、冻干深加工厂房。采摘园区配套小型分选预冷车间，旅游采摘果与外贸出口果统一分级、统一绿色管控标准。真空冻干生产线兼顾景区文旅伴手礼生产、海外烘焙原料批量供货，形成互补模式：文旅零售稳定产业现金流，大宗外贸持续拓展全球市场。依托高速路网连通磨憨、河口、水富三大口岸生鲜冷链专线，游客与外贸货品分流运输，降低综合物流成本，保障全年鲜果、加工品稳定出口发货。

文旅IP全球化推广，拓宽多元化海外销售渠道。打造“巧家湿地越夏草莓”专属农文旅IP，线上线下同步开展国际化推广。线下参与东南亚农产品博览会、中东高端礼品展会，展示湿地景观展板、草莓文创礼盒；线上制作多语种短视频，内容包含湿地采摘、红毡非遗制作、草莓标准化加工流程，投放海外社交平台，吸引海外经销商、跨境带货达人合作。叠加RCEP关税减免、文创出口专项补贴政策，降低文创礼盒海外流通成本，持续深耕东南亚、中东、港澳文旅礼品消费市场。

长远发展阶段，巧家将持续整合湿地、库区、少数民族非遗文旅资源，深化农文旅贸融合模式，完善产品跨境溯源体系，丰富草莓文创衍生产品，将巧家越夏草莓建设为滇东北农文旅融合跨境出口示范特色产业。

English（）

Unique Development Advantages of Off-season StrawberryCross-border Trade Empowered by Integrated Agriculture, Culture andTourism

Relying on three major cultural tourism resources includinglocal wetland ecology, reservoir scenery and Yi intangible culturalheritage, off-season strawberries build an integrateddevelopment model of agriculture, culture, tourism and trade.Breaking away from the single track of fresh fruit export, it formsdifferentiated foreign trade competitiveness relying on culturaltourism scenes, cultural and creative products and pastoralexperience, and opens up high-end gift markets in ASEAN, the MiddleEast, Hong Kong and Macao.

Pastoral cultural tourism sightseeing creates an immersiveorigin brand and enhances cooperation willingness of overseasmerchants. The strawberry industrial park in Mashu Town is adjacentto the 3A-level plateau wetland, building a pastoral culturaltourism base integrating picking, sightseeing, wetland sciencepopularization and leisure camping. A special cultural tourismharvest festival is held every year during strawberry ripening fromJune to October, with activities such as fresh fruit picking, Yifolk custom performances, Mashu red felt handcraft experience andstrawberry food market, forming an exclusive cultural tourism labelof the origin. Exclusive on-site visiting routes are set up foroverseas purchasers and cross-border e-commerce teams. Foreignmerchants can observe the whole process of standardized ecologicalplanting bases, automatic sorting e and vacuumfreeze-drying workshops, witness the full process of mountainspring irrigation, physical pest control and hormone-free planting,and directly verify fruit safety control standards. On-sitecultural tourism experience greatly reduces overseas customers’concerns about fruit and pesticide residues, buildslong-term cooperative trust more easily than online promotion, andcontinuously converts visiting merchants into stable foreign tradeorders. Most domestic strawberry producing areas only have plantingbases without supporting cultural tourism sightseeing scenes, whichcannot receive field research and inspection by foreign merchantsand lack sufficient international brand appeal.

Ethnic intangible cultural creativity is deeply integrated intothe export industrial chain to raise product added value withtourism passenger flow. Digging deep into ’s exclusive YiMashu red felt craft, combined with local landscape elements suchas wetland terraces and Baihetan grand lake scenery, a hierarchicalcultural and creative packaging system for foreign trade is built.Simple eco-packages marked with cultural tourism origin labels ofplateau wetland off-season strawberries are adopted for bulk borderwholesale orders; bilingual gift boxes printed with wetland naturalscenery and industrial brochures are supplied to Southeast Asiansupermarket chains; composite cultural gift sets e withfresh fruits, freeze-dried strawberries, hand-made red felt storagebags and strawberry embroidery pendants are launched for high-endgift markets in Singapore and the UAE. Meanwhile, strawberry fruittea and freeze-dried souvenir sets are sold offline in wetlandscenic spots and online on overseas independent websites, directlyconverting tourist flow into foreign trade sales, escapinglow-price competition of fresh fruits and raising overall exportprofits.

Agricultural tourism infrastructure improves the industrialchain in two directions to support tourism retail and large-scalecross-border export simultaneously. Supported by special culturaltourism funds from Shanghai-Yunnan paired assistance, supportingfacilities for strawberry industry and scenic spots are upgradedsynchronously, including expanded standardized seedling bases,ten-thousand-ton air-conditioned pre-cooling warehouses andfreeze-drying processing plants. Small sorting and pre-coolingworkshops are built in picking gardens, with unified grading andgreen control standards for fruits for tourist picking andcross-border export. Vacuum freeze-drying production lines producesouvenirs for scenic retail and bulk baking raw materials foroverseas markets, forming a complementary model: tourism retailstabilizes industrial cash flow, while bulk foreign tradecontinuously expands global markets. Dedicated cold chain linesconnecting three major ports of Mohan, Hekou and Shuifu are builtalong expressway networks to realize separated transportation oftourists and export goods, cut comprehensive logistics costs andguarantee stable export delivery of fresh fruits and processedproducts all year round.

Global promotion of cultural tourism IP diversifies overseassales channels. The exclusive agricultural cultural tourism IP" Wetland Off-season Strawberry" is promoted worldwideonline and offline. Offline, wetland landscape display boards andstrawberry cultural gift boxes are exhibited at agricultural exposin Southeast Asia and high-end gift fairs in the Middle East.Online, multilingual short videos covering wetland picking, redfelt heritage craft and standardized strawberry processing arereleased on overseas social platforms to attract foreigndistributors and cross-border live streaming influencers. Supportedby RCEP tariff reduction and special subsidies for cultural andcreative product export policies, circulation costs of culturalgift boxes overseas are reduced, helping continuously explorecultural tourism gift consumption markets in Southeast Asia, theMiddle East, Hong Kong and Macao.

In the long run, will further integrate cultural tourismresources of wetlands, reservoirs and ethnic intangible heritage,deepen the integrated model of agriculture, culture, tourism andtrade, optimize cross-border product traceability systems, enrichderivative strawberry cultural and creative products, and build off-season strawberries into a benchmark featuredcross-border export industry integrated with agriculture, cultureand tourism in Northeast Yunnan.