欢迎访问2026上海国际商超直采展—2026上海（中国）国际商超直采博览会

In 2026, the 19th PLF Shanghai Supermarket Direct Procurementand Outsourcing Exhibition will be held in Shanghai, China.Committed to providing a platform for display and communication,promoting high- supply chain docking and resourceintegration in the supermarket industry. As a provider ofhigh- exhibition and investment services, BohuaInternational Exhibition Company's professionalism and experiencein this field will create great value for exhibitors andvisitors.

Background and significance of the exhibition

The supermarket industry in China is developing rapidly, anddirect procurement and OEM models are gradually becoming mainstreamin the market. The 2026 exhibition has seized this trend and becomean important platform for promoting market exchange andcooperation. The exhibition will gather suppliers, manufacturers,and retailers from both domestic and international sources toshowcase new products and technologies, share industry insights andsuccessful cases.

In recent years, the upgrading of consumption and changes inmarket demand have continuously prompted the supermarket industryto transform towards an efficient and low-cost model. The holdingof exhibitions will help promote cooperation and docking amongenterprises, optimize resource allocation, and enhance the overallcompetitiveness of the industry.

Exhibition highlights and exhibition content

The highlights of this exhibition include, but are not limitedto:

Direct Procurement Demonstration Zone: A dedicated directprocurement demonstration zone is set up at the exhibition toshowcase direct procurement cases from various suppliers and helpretailers understand the practice of direct procurement.

OEM Cooperation Zone: In response to OEM needs, showcaseue products and services of multiple strong OEM factories, andseek customized cooperation.

Industry Forum: Hold multiple industry forums, invite sharing ofmarket trends, technological innovations, and future trends, andpromote in-depth communication among enterprises.

One on one matchmaking event: During the exhibition, one-on-oneenterprise matchmaking activities will be arranged to providegolden business opportunities and help exhibitors and buyers matchaccurately.

Support and praise from professional institutions

The exhibition has received support from multiple industryassociations and professional organizations. The China SupermarketIndustry Association stated that the exhibition has created an openand friendly communication environment for the industry, whichhelps promote the healthy development and transformation of theindustry. Industry insiders are generally optimistic about thecommercial potential of this exhibition, believing that it willattract a large number of high- customers and partners, andenhance the market competitiveness of enterprises.

In past exhibitions, Bohua International Exhibition Co., Ltd.has attracted numerous companies to participate throughprofessional exhibition planning and investment services, and theexhibition results have received good feedback. This event hasbecome an important event in the industry, and for companieslooking to expand their market share, attending the exhibition isan opportunity.

How to participate in exhibitions

For companies wishing to showcase their products andcapabilities at exhibitions, registering for participation isparticularly important. Exhibitors will gain exposure to theircompany's brand, strong industry connections, and opportunities toshowcase new products. Potential exhibitors can obtain detailedexhibition information and registration process through BohuaInternational Exhibition Co., Ltd. Viewers can also apply foradmission through the website in advance to ensure that they do notmiss out on this industry event.

Future prospects of the exhibition

With the unremitting improvement of the Chinese economy and thecontinuous transformation of the retail industry, the 2026 PLFShanghai Supermarket Direct Procurement and OEM Exhibition willfurther expand its influence. An exhibition is not only a place toshowcase commercial products and technologies, but also aninteractive platform for exchanging ideas and innovation. Bothindustry newcomers and enterprises can find suitable directions andopportunities for their own development here.

Participating in such a grand event not only allows us tounderstand market trends, but also enhances our competitiveness,finds new customers, and optimizes our supply chain. This is anopportunity that all parties hoping to enter or deepen theirbusiness in the supermarket industry cannot miss. Therefore, pleasepay attention to and participate in this exhibition as soon aspossible to seize market opportunities.

summary

The 2026 China Shanghai International Supermarket DirectProcurement and OEM Exhibition will be an industry event thatcannot be missed. With years of industry experience, it willundoubtedly provide high- services and experiences forexhibitors and visitors at exhibitions. The future of thesupermarket industry lies in cooperation and innovation, and thisexhibition will provide unlimited possibilities and opportunitiesfor participants.

2026年，将在中国上海举行第十九届PLF上海商超直采及代工展览会。致力于提供展示和交流平台，促进商超行业的供应链优质对接与资源整合。作为优质展览和招商服务的提供商，博华国际展览公司在这一领域的专业性和经验将为参展企业和观众创造大的价值。

展会的背景和意义

中国的商超行业正在快速发展，直采和代工模式逐渐成为市场主流。2026年的展会正是抓住了这一趋势，成为推动市场交流与合作的重要平台。展览将汇聚来自国内外的供应商、制造商及零售商，展示新的产品与技术，分享行业洞察和成功案例。

近年来，消费升级与市场需求的变化，不断促使商超行业向高效率、低成本的模式转型。展会的举办将有助于推动企业相互之间的合作与对接，促进资源的优化配置，提高整体行业的竞争力。

展会亮点及参展内容

此次展会的亮点包括，但不限于：

直采示范区：展会专设直采示范区，展示各及供应商的直采案例，帮助零售商了解直采的实践。

代工合作专区：针对代工需求，展示多家实力代工厂的特色产品与服务，寻求定制化合作。

行业论坛：举办多场行业论坛，邀请分享市场动态、技术创新和未来趋势，促进企业的深度交流。

一对一对接会：展会期间将安排一对一的企业对接活动，提供黄金的商机，帮助参展商与采购商精准匹配。

专业机构的支持与赞誉

展会得到了多个行业协会与专业机构的支持。中国商超行业协会表示，展览会为行业创造了一个开放、友好的交流环境，有助于推动行业的健康发展和转型升级。业内人士普遍看好此次展会的商业潜力，认为它将吸引大量优质客户和合作伙伴，提升企业的市场竞争力。

在过去的展会中，博华国际展览有限公司通过专业的展览策划与招商服务，吸引了众多企业参与，参展效果得到了良好的反馈。这一活动成为行业内的重要盛事，对于希望扩大市场份额的企业而言，参加展会是的机会。

如何参与展会

对于希望在展会上展现自身产品和能力的企业，报名参展显得尤为重要。参展企业将获得公司品牌的曝光，强大的行业连接，以及展示新产品的机会。潜在参展商可通过博华国际展览有限公司的获取详细的参展信息及报名流程。，观众也可以提前通过网站申请参观入场，确保不错失这一行业盛会。

展会的未来展望

随着中国经济的不懈提升及零售行业的持续转型，2026年PLF上海商超直采及代工展览会将进一步拓展其影响力。展会不仅是一个展示商业产品与技术的场所，更是一个交流思想与创新的互动平台。无论是行业新秀还是企业，在此都能找到适合自身发展的方向和机遇。

参与这样一场盛会，不仅可以了解市场动态，还能够提升自身的竞争力，找到新客户，优化供应链。这正是希望进入或深化商超行业的各方企业，不能错过的机会。因此，请尽早关注并参与到这一展会中，抓住市场机遇。

总结

2026中国·上海国际商超直采及代工展将是一个不可错过的行业盛会。凭借其多年的行业经验，必将在展会中为参展商和观众提供高品质的服务与体验。商超行业的未来在于合作与创新，这场展会将为参与者提供无限的可能性和机会。

Background and significance of theexhibition

Private label and OEM OEM OEMprocessing are becoming increasingly important in the globalmarket, especially in the rapidly changing Asian market. Committedto providing a platform for communication and exhibition in thisfield through hosting the 2026 Shanghai Private Brand Exhibition,PLF Asia Retail Private Brand Exhibition, and OEM OEM OEMProcessing Exhibition. The exhibition will gather professionalsfrom both domestic and international sources to showcase new markettrends and technological innovations.

In the context of rapid economicglobalization, more and more retail brands tend to reduce operatingcosts and improve market competitiveness through their own brands.Private brands not only enhance the bargaining power of retailers,but also help shape their own brand image. Therefore, the 2026Shanghai Private Brand Exhibition will provide participants with arare opportunity to gain a deeper understanding of market demandand consumer preferences, thereby promoting sustainable businessgrowth.

Scope and Characteristics ofExhibits

The exhibition exhibits will covermultiple industries, with a focus on food, daily consumer goods,electronic products, and home furnishings. Exhibitors will not onlyinclude OEM manufacturers, but also small businesses and start-upbrands. Each exhibitor will showcase their new product line andinnovative technology, giving participants the opportunity to gaininspiration and discover new business opportunities.

One of the features of this exhibitionis the physical sample experience area, where visitors can directlyexperience products, whether it is the taste of food or thematerial of household items. The intuitive experience will helpbuyers make more informed purchasing decisions. In addition, theexhibition will also have technical lectures and forums, andopportunities for communication will help participants deepen theirunderstanding of market dynamics and grasp cutting-edge informationon industry development.

Industry Trends and Prospects

In 2026, the Asian retail private labelmarket is expected to usher in a new wave of growth. Consumers areincreasingly inclined to choose and have unique private labelproducts, which has driven many retailers to accelerate the layoutof their own brand strategies. The diversification of consumerpurchasing channels also requires retailers to innovate in productdesign, marketing strategies, and other aspects.

With the continuous penetration ofartificial intelligence and big data technology, OEM OEM OEMmanufacturing is also transforming towards automation andintelligence, thereby improving production efficiency and product. Shanghai Bohua International Exhibition Co., Ltd. seizesthis trend and provides a suitable communication platform forenterprises in the industry through exhibitions to share newtechnologies, products, and successful cases, achieve complementaryadvantages, and jointly respond to market challenges.

How to participate in exhibitions

The way to participate in the 2026Shanghai Private Brand Exhibition, PLF Asia Retail Private BrandExhibition, and China OEM OEM OEM Processing Exhibition is simpleand clear. Exhibitors can obtain exhibition information andregister online through the official website of Shanghai BohuaInternational Exhibition Co., Ltd. Prior to the upcomingexhibition, participants can also obtain new communication andforum arrangements through the official website to ensure that theygather the necessary resources and opportunities. For buyers andretailers who want to visit, they can also register in advance toenjoy more professional services during the exhibition.

Exhibitions are not only places to findnew products and suppliers, but also important platforms forindustry professionals to build their networks. During theexhibition, companies, product managers, procurement managers, andmarketing personnel will gather together to exchange experiencesand share insights. In such an efficient environment, potentialbusiness collaborations are likely to unfold.

The 2026 Shanghai Private BrandExhibition, PLF Asia Retail Private Brand Exhibition, and China OEMOEM Processing Exhibition will become important driving forces forthe development of the industry. We look forward to yourparticipation and jointly write the future of private brands.Through the exhibition, you will gain new business perspectives andopportunities to achieve greater success on this stage full ofopportunities.

展会背景与意义

自有品牌和OEM贴牌代加工在全球市场中愈发重要，尤其是在快速变化的亚洲市场。致力于通过举办2026上海自有品牌展与PLF亚洲零售自有品牌展、OEM贴牌代加工展，为这一领域提供一个交流与展示的平台。展会将汇聚来自国内外的专业人士，展现新的市场趋势与技术创新。

在经济全球化快速发展的背景下，越来越多的零售品牌倾向于通过自有品牌减少运营成本，提高市场竞争力。自有品牌不仅能够提升零售商的议价能力，还有助于其自身品牌形象的塑造。因此，2026上海自有品牌展将为参与者提供一个难得的机会，以便更深入了解市场需求和消费者偏好，从而促进业务的可持续增长。

展品范围与特色

展会的展品范围将涵盖多个行业，重点集中在食品、日用消费品、电子产品及家居用品等方面。参展商不仅包括的OEM制造商，还将有小型企业和初创品牌参与。每个参展商将展示其新的产品线和创新技术，参与者能够借此机会获得灵感，发现新的商业机会。

本届展会的特色之一是实物样品体验区，参观者可以直接接触产品，无论是食品的口感，还是家居用品的材质，直观的体验将帮助买家做出更明智的采购决策。此外，展会还将设有技术讲座和论坛，与交流的机会将帮助参与者加深对市场动态的理解，掌握行业发展的前沿信息。

行业趋势与前景

在2026年，亚洲零售自有品牌市场预计将迎来一波新的增长潮。消费者愈发倾向于选择且具有独特性的自有品牌商品，这一趋势推动了众多零售商加速布局自有品牌战略。，消费者购买渠道的多样化也要求零售商在产品设计、营销策略等方面进行创新。

随着人工智能和大数据技术的不断渗透，OEM贴牌代加工也在向自动化和智能化转型，从而提升生产效率与产品质量。上海博华国际展览有限公司把握这一趋势，通过展会，为行业内的企业提供一个合适的交流平台，分享新的技术、产品以及成功的案例，实现优势互补，共同应对市场挑战。

如何参与展会

参加2026上海自有品牌展与PLF亚洲零售自有品牌展及中国OEM贴牌代加工展的方式简单明了。参展企业可以通过上海博华国际展览有限公司的获取展会信息，并进行在线报名。在展会即将举办的前夕，参与者也可以通过获取新的交流和论坛安排，确保参与者凑齐所需的资源与机会。对于想要参观的买家和零售商，也可提前注册，以便在展会期间享受更多专业服务。

展会不仅是寻找新产品与供应商的场所，也是行业人士网络建设的重要平台。在展会期间，企业、产品经理、采购经理以及市场推广人员将聚集在一起，交流经验，分享见解。在这样一个高效的环境中，潜在的商业合作很可能就此展开。

，2026上海自有品牌展及PLF亚洲零售自有品牌展与中国OEM贴牌代加工展将成为推动行业发展的重要动力，期待您的参与，共同书写自有品牌的未来。通过展会，您将获得新的商业视角和契机，在这个充满机遇的舞台上，实现更大的成功。

展会基本信息展会名称：2026第19届全球零售自有品牌产品亚洲展（PLF）时间：2026年12月3日-5日地点：上海新国际博览中心核心买家类型

大型连锁零售：沃尔玛、山姆会员商店、大润发、永辉超市、华润万家、联华超市、胖东来、物美、步步高、家家悦等区域龙头

便利店系统：罗森、全家、美宜佳、7-Eleven、便利蜂

电商与新零售：盒马鲜生、京东、小象超市、叮咚买菜、朴朴超市、抖音电商、快手电商、私域团长、社群团购平台特殊渠道：酒店集团（万达等）、餐饮连锁、IP定制企业、品牌商、进出口贸易商

什么是自有品牌？这是零售业的OEM模式——零售商（如盒马、山姆）没有自己的工厂，需要找到符合要求的供应商进行代工生产，产品贴上零售商品牌在其门店销售。对于工厂而言，这意味着：

获得稳定的KA渠道订单

减免传统商超入场费用

快速打开国内外零售市场

精准对接体系

品类化分区布局：7个展厅分设食品/非食品区/生鲜食材，快速锁定精准买家

全周期信息工具：参展一次服务一年，全年采购需求对接，实现供需精准触达

强大资源背书全球三大自有品牌专业展会之一（与荷兰阿姆斯特丹展、美国芝加哥展并列）已帮助5,000多家工厂与海内外零售商建立直接合作合作模式灵活承接OEM、ODM、定制、联名、直采等多种合作方式，覆盖从源头工厂到零售终端的全链路展品范围覆盖全品类品类细分领域食品饮料休闲零食、粮油副食、酒饮冲调、糖果巧克力、预制食品生鲜食材预制菜、水产海鲜、烘焙食品、南北干货健康美容个人护理、洗护清洁、医疗卫生用品家居日用餐厨用具、家纺日用品、收纳整理、宠物用品其他母婴用品、营养保健、文体3C

可持续化成为核心发展方向

随着消费者健康意识的提升和环保理念的普及，健康化、可持续化将成为自有品牌的核心发展方向。在健康化方面，“成分简单、无添加、有机、低脂、低糖”成为自有品牌的重要标签，盒马的“零添加”酸奶、叮咚买菜的有机蔬菜、山姆的健康烘焙产品，均凭借健康属性获得消费者青睐，数据显示，“成分简单、健康”已成为40.7%的消费者购买自有品牌的第三大理由。在可持续化方面，零售商将注重环保包装（如可降解包装）、低碳生产、溯源体系建设，减少环境影响，同时通过产地溯源、透明化生产，提升消费者的信任度。例如，REWE的高端自有品牌FeineWelt，通过介绍产品背后的产地故事和工艺，传递可持续理念，提升产品附加价值；国内零售商也在逐步推广可降解包装，践行环保责任，契合消费者的环保需求。

对于自有品牌而言，供应商不仅是货物的来源，更是产品品质、品牌声誉、市场竞争力的根基。找源头工厂就来PLF跨采自有品牌展，一年一次的零售盛会——第十八届全球零售自有品牌产品亚洲展开幕的消息传遍零售圈，大家闻声而动，纷纷齐聚PLF跨采自有品牌展，寻觅供应商合作伙伴。

在PLF开展首日，沃尔玛、麦德龙、奥乐齐、京东、永辉、天虹、北京首航超市、成都伊藤洋华堂、大润发、大五合商贸、叮咚买菜、广东天福、广州易初莲花、孩子王、杭州网易严选、河南567鲜生超市、河南华豫佰佳、菏泽佳和购物广场、盒马、湖南佳惠百货、华润万家、联华超市、青岛利群、三江购物、山东新星、陕西全都实业、上海罗森、十足集团、许昌新大新、郑州丹尼斯百货、中石油等企业的品类经理、采购总监、自有品牌负责人等团队成员均悉数到场，寻新品，聊合作，为构建自有品牌供应商系统添砖加瓦！

PLF，占领产品创新高地。第九届自有品牌“金星奖”聚焦零售企业年度创新新品，以“甄选好商品，创造高销量”为核心理念，旨在通过评选具有市场竞争力的自有品牌产品，助力零售企业提升销售表现。在中国自有品牌开发者大会上，上海市自有品牌协会副会长罗刚先生揭晓了第九届自有品牌“金星奖”获奖名单，并发布了深度评选报告。

“金星奖”获奖产品陈列区内，嘉宾们围绕每款产品的创新亮点热烈交流，现场气氛活跃。

PLF创新星球颁奖典礼如期举行，旨在表彰供应商近半年来上市的极具创新力的产品。本届PLF优质展团中，具备独立研发能力的企业不胜枚举，无论在技术创新、品类拓展还是功能升级方面，均交出不逊于零售企业的高分答卷。展会现场特设“PLF创新星球——新奇特商品展示区”，集中呈现这些成果。欢迎各位嘉宾莅临参观。