保健食品铁皮石斛口服液包装设计 | 宏洛图品牌设计

铁皮石斛口服液包装设计 | 宏洛图品牌设计

Dendrobium Officinale Oral Liquid Packaging Design | HongLuotu Brand Design

项目核心信息

项目名称：铁皮石斛口服液全案包装设计

Project Name：Full Packaging Design for Youyang Lanlan Dendrobium Officinale Oral Liquid

服务品牌：优养蓝蓝

Brand Served：Youyang Lanlan

设计机构：广州宏洛图广告有限公司（宏洛图品牌设计）

Design Agency：Guangzhou HongLuotu Advertising Co., Ltd. (HongLuotu Brand Design)

服务内容：保健品包装设计、品牌视觉系统设计、产品视觉营销策划

Services：Health Product Packaging Design, Brand Visual System Design, Product Visual Marketing Planning

核心关键词：霍山铁皮石斛包装设计、保健品口服液包装设计、广州保健品包装设计、宏洛图品牌设计案例

Core Keywords：Dendrobium Officinale Packaging Design, Health Product Oral Liquid Packaging Design, Guangzhou Health Product Packaging Design, HongLuotu Brand Design Case

本项目完整案例及更多品牌包装设计作品，已同步发布于宏洛图品牌设计官方网站，欢迎查阅更多原创设计案例。

项目背景与品牌定位

优养蓝蓝是专注高端滋补品的新锐品牌，核心产品为霍山铁皮石斛口服液，主打高含量米斛多糖（每100g≥2300mg）、0脂肪/0防腐/0增稠的纯净配方，面向追求天然、高效滋补的消费人群。

宏洛图品牌设计以「科技感+天然感」为核心，为品牌打造了高辨识度的包装视觉体系，强化产品核心卖点，助力品牌线上线下全渠道传播。

Youyang Lanlan is a cuttingedge brand focusing on highend tonics, with its core product being Huoshan Dendrobium Officinale oral liquid, featuring a pure formula with highcontent Dendrobium polysaccharides (≥2300mg per 100g), 0 fat, 0 preservatives, and 0 thickeners, targeting consumers who pursue natural and effective nourishment.

HongLuotu Brand Design, centered on "technology + naturalness", has created a highly recognizable packaging visual system for the brand, highlighting core product selling points and boosting the brand's online and offline omnichannel communication.

设计理念与核心创意

1. 视觉核心策略

以高饱和科技蓝为主色调，搭配半网点渐变的「2300mg」核心数字，打造强视觉冲击力，让产品核心卖点一眼可见；同时融入霍山铁皮石斛原生植物元素，平衡科技感与天然感，传递「高含量、真滋补」的品牌理念。

Taking highsaturation tech blue as the main color, paired with the core number "2300mg" in a halftone gradient, it creates a strong visual impact, making the core product selling points visible at a glance. At the same time, it integrates the original plant elements of Huoshan Dendrobium Officinale, balancing technology and naturalness, and conveying the brand concept of "high content, true nourishment".

2. 包装设计亮点

单瓶设计：深棕避光瓶身+蓝底黄字撞色，强化「2300mg米斛多糖」核心信息，符合保健品专业感与记忆点需求。

礼盒设计：统一品牌视觉语言，清晰标注「0脂肪/0防腐/0增稠」三大核心优势，提升产品质感与送礼属性。

全案统一：从单瓶到礼盒，视觉风格、信息层级完全统一，强化品牌识别度，适配电商、线下门店等多场景。

Single Bottle Design：Dark brown lightproof bottle with blue background and yellow text, highlighting the core information of "2300mg Dendrobium polysaccharides", meeting the needs of professionalism and memory points for health products.

Gift Box Design：Unified brand visual language, clearly marking the three core advantages of "0 fat, 0 preservatives, 0 thickeners", enhancing product texture and gifting attributes.

Full Case Unification：From single bottle to gift box, the visual style and information hierarchy are completely unified, strengthening brand recognition and adapting to ecommerce, offline stores and other scenarios.

设计价值与成果

1.  卖点强化：通过视觉设计放大「2300mg高含量」核心优势，让产品在同类竞品中快速脱颖而出。

2.  品牌升级：统一的视觉体系提升品牌专业度与高端感，建立用户信任，助力品牌溢价。

3.  转化提升：清晰的信息层级、强视觉冲击力，适配电商主图、详情页等传播场景，提升产品点击率与转化率。

4.  全场景适配：设计方案覆盖产品包装、营销视觉全场景，满足品牌多渠道推广需求。

1.  Selling Point Enhancement：Amplify the core advantage of "2300mg high content" through visual design, making the product stand out among similar competitors.

2.  Brand Upgrade：Unified visual system improves brand professionalism and premium sense, builds user trust and boosts brand premium.

3.  Conversion Improvement：Clear information hierarchy and strong visual impact, adapting to ecommerce main images, detail pages and other communication scenarios, improving product clickthrough rate and conversion rate.

4.  Omnichannel Adaptation：The design plan covers the whole scene of product packaging and marketing vision, meeting the multichannel promotion needs of the brand.

关于宏洛图品牌设计

宏洛图品牌设计，专注化妆品、保健品、食品等领域的品牌全案设计，深耕包装设计10余年，以「美学赋能商业，设计驱动增长」为理念，为品牌打造差异化视觉体系，助力品牌市场突围。

HongLuotu Brand Design specializes in fullcase brand design in the fields of cosmetics, health products, food, with more than 10 years of deep experience in packaging design. Adhering to the concept of "empowering business with aesthetics, driving growth with design", we create differentiated visual systems for brands and help brands break through in the market.