2026中国·上海国际糖果食品展（2026年FHC第29届上海秋季糖果食品展览会）

The barometer of global food trade: the deep value of FHC Shanghai Imported Food Exhibition

Since its inception in 1997, the China International Import Food Exhibition (FHC) has developed into one of the most influential professional food exhibitions in Asia. The 29th exhibition is scheduled to be held in Shanghai in 2026, hosted by Shanghai Bohua International Exhibition Co., Ltd. This timing is particularly crucial - in the post pandemic era, the global supply chain is deeply restructured, and the demand for high-, differentiated, and sustainable imported food in the Chinese consumer market continues to rise. FHC is no longer just a physical space for product display, but has become a core hub for multinational food companies to gain insights into the pace of the Chinese market, test new product strategies, and build localized cooperation networks. Its value has been elevated from a "display platform" to an "industrial operating system": connecting raw material suppliers, brand owners, channel partners, e-commerce ecosystems, and regulatory agencies, providing systematic support in implicit links such as standard docking, compliance consulting, flavor adaptation, and cold chain collaboration.

Shanghai: not only the capital of exhibitions, but also a testing ground for food innovation

Shanghai, as the host city of FHC, plays a role far beyond geographical coordinates. This city has a dense national cross-border food research and development center, a mature high-end retail network, an active catering innovation cluster, and an efficient cold chain logistics system covering the Yangtze River Delta. There are dozens of international food group Asia Pacific head located on both sides of the Huangpu River, and a large number of boutique supermarkets, chef driven restaurants, and healthy lifestyle brands are gathered in areas such as Jing'an, Xuhui, and Pudong. This closed-loop ecosystem of "research and development testing amplification" has made Shanghai the first validation site for imported food entering the Chinese market. The 2026 exhibition will be held at the National Convention and Exhibition Center (Shanghai), relying on the location advantage of Hongqiao International Open Hub, which can seamlessly connect the resources of China Europe freight trains, sea freight bonded warehouses, and cross-border e-commerce pilot zones, allowing participating companies not only to see buyers, but also to reach key nodes in the entire landing chain.

Structural Upgrade of the 2026 Exhibition: From Category Listing to Ecological Co construction

This exhibition will significantly enhance three structural capabilities: firstly, upgrading the compliance empowerment module. Establish a "Import Food Compliance Acceleration Channel" in collaboration with the General Administration of Customs accredited laboratory and the Food Safety Risk Assessment Center, providing practical services such as label pre-approval, allergen labeling verification, and consultation on new food raw material access routes; The second is the deepening of channel penetration. In addition to traditional distributors, we will focus on introducing emerging purchasing forces such as community group buying top product selection teams, chain coffee and tea supply chain leaders, and pre made vegetable factory procurement directors. We will also set up a "B2B speed matching negotiation area" to accurately match specific scenarios (such as children's nutrition, silver hair diets, and exercise supplements); The third is the improvement of technological integration. Add a "Food Technology Experience Corridor" to showcase underlying solutions such as intelligent temperature control packaging, traceability systems, and plant-based flavor optimization technologies, highlighting the technological support logic behind imported food, rather than just describing the taste at the end.

Cognitive leap of exhibiting companies: competition dimension beyond booth area

In the current era of highly transparent information, it is difficult to establish effective barriers solely based on booth location or sample stacking. Truly forward thinking enterprises are viewing FHC as a strategic calibrator: correcting taste localization plans through on-site consumer blind testing feedback; By leveraging the "Global Food Trends Forum" held concurrently with the exhibition, we can obtain first-hand policy signals such as updates on European clean label regulations, updates on Halal certification in Southeast Asia, and progress in mutual recognition of organic certification in Latin America; More importantly, utilizing the database interface built by the organizer, integrating the behavioral profiles of previous exhibition buyers, and identifying high potential areas and channel types. The exhibitor service package continuously iterated by Shanghai Bohua International Exhibition Co., Ltd. includes pre exhibition market penetration analysis, in exhibition media combination communication, and post exhibition lead grading management tools, essentially transforming a single exhibition into a brand operation pivot that lasts for six months.

An undeniable implicit threshold: cultural translation and trust infrastructure

The success or failure of imported food in the Chinese market often depends on two hidden variables: one is the cultural translation ability of flavor. The saltiness and freshness of Italian Parma ham, the slight astringency of Japanese grapefruit vinegar, and the mineral sensation of Nordic sea salt need to be transformed into perceivable value anchors for consumers through localized narratives - are they the "Mediterranean dietary health genes"? Is it the 'craftsman's time cost'? Or is it 'irreplicability of specific terroirs'? The "Flavor Curation Laboratory" established by FHC in recent years invites food anthropologists, local KOCs, and collaborative workshops to address this pain point. The second is the efficiency of building trust infrastructure. Chinese consumers' trust in imported food no longer relies on a single "country of origin" label, but has shifted towards multi-source cross validation: live broadcasts from overseas factories, real-time retrieval of third-party testing reports, visualization of temperature curves at logistics nodes, and even short videos of local farmer interviews. The 2026 exhibition will require all participating brands to access a unified trust data dashboard, forcing companies to solidify the entire chain of trusted evidence.

Future oriented exhibition logic: not choosing exhibitions, but choosing evolutionary nodes

When the global food industry enters the stage of intensive cultivation, the value of FHC has been internalized as a scale for the evolution of corporate strategy. It not only tests whether the product meets the Chinese market, but also whether the enterprise has the ability to define cross-cultural products, establish an agile localization response mechanism, and has a systematic thinking of coexisting with multiple channels. The Shanghai Bohua International Exhibition Co., Ltd. is not a static exhibition, but a continuously evolving industry interface - here, Norwegian salmon suppliers and Shanghai Michelin restaurant chefs jointly discuss the improvement of smoking technology; Chilean Cherry Association and community group buying algorithm engineers discuss maturity prediction models; German dairy company and Chinese university team release mid-term report on probiotic clinical trials. The FHC in 2026 will ultimately prove that true imports are never just a geographical transfer, but a creative migration of value systems.

全球食品贸易的风向标：FHC上海进口食品展的深层价值

中国国际进口食品展（FHC）自1997年首届举办以来，已发展为亚洲具影响力的专业食品展会之一。第二十九届展会定于2026年在上海举行，由上海博华国际展览有限公司主办。这一时间节点尤为关键——后疫情时代全球供应链深度重构，中国消费市场对高品质、差异化、可持续进口食品的需求持续攀升。FHC不再仅是产品陈列的物理空间，而成为跨国食品企业洞察中国市场节奏、测试新品策略、构建本地化合作网络的核心枢纽。其价值已从“展示平台”升维为“产业操作系统”：连接原料供应商、品牌方、渠道商、电商生态与监管机构，在标准对接、合规咨询、风味适配、冷链协同等隐性环节提供系统性支持。

上海：不止是会展之都，更是食品创新的试验场

上海作为FHC的举办地，其角色远超地理坐标。这座城市拥有全国密集的跨国食品研发中心、成熟的高端零售网络、活跃的餐饮创新集群，以及覆盖长三角的高效冷链物流体系。黄浦江两岸分布着数十家国际食品集团亚太总部，静安、徐汇、浦东等区域聚集了大量精品超市、主厨驱动型餐厅与健康生活方式品牌。这种“研发—测试—放大”的闭环生态，使上海天然成为进口食品进入中国市场的首站验证地。2026年展会选址国家会展中心（上海），依托虹桥国际开放枢纽的区位优势，可无缝衔接中欧班列、海运保税仓及跨境电商综试区资源，让参展企业不仅看到买家，更能触达整条落地链路的关键节点。

2026届展会的结构性升级：从品类罗列到生态共建

本届展会将显著强化三大结构性能力：一是合规赋能模块升级。联合海关总署认可实验室、食品安全风险评估中心，设立“进口食品合规加速通道”，提供标签预审、过敏原标注核查、新食品原料准入路径咨询等实操服务；二是渠道穿透力深化。除传统经销商外，重点引入社区团购头部选品团队、连锁咖啡茶饮供应链负责人、预制菜工厂采购总监等新兴采购力量，并设置“B2B速配洽谈区”，按细分场景（如儿童营养、银发膳食、运动补给）进行精准匹配；三是技术融合度提升。增设“食品科技体验廊”，集中呈现智能温控包装、溯源系统、植物基风味优化技术等底层解决方案，凸显进口食品背后的科技支撑逻辑，而非仅停留于终端口感描述。

参展企业的认知跃迁：超越展位面积的竞争维度

在信息高度透明的当下，单纯依靠展位位置或样品堆砌已难以建立有效壁垒。真正具备前瞻视野的企业，正将FHC视为战略校准器：通过现场消费者盲测反馈，修正口味本地化方案；借力展会同期举办的“全球食品趋势论坛”，获取欧洲清洁标签法规更新、东南亚清真认证动态、拉美有机认证互认进展等一手政策信号；更关键的是，利用主办方搭建的数据库接口，接入历届展会采购商行为画像，识别高潜力区域与渠道类型。上海博华国际展览有限公司持续迭代的展商服务包，已包含展前市场渗透分析、展中媒体组合传播、展后线索分级管理工具，实质上将单次参展转化为持续半年的品牌运营支点。

不可忽视的隐性门槛：文化转译与信任基建

进口食品在中国市场的成败，常取决于两个隐形变量：一是风味的文化转译能力。意大利帕尔马火腿的咸鲜、日本柚子醋的微涩、北欧海盐的矿物感，需通过本土化叙事转化为消费者可感知的价值锚点——是“地中海饮食健康基因”？是“手作匠人时间成本”？还是“特定风土不可复制性”？FHC近年增设的“风味策展实验室”，邀请美食人类学家、本土KOC与共同工作坊，正是针对此痛点。二是信任基建的构建效率。中国消费者对进口食品的信任，不再依赖单一“原产国”标签，而转向多源交叉验证：海外工厂直播画面、第三方检测报告实时调取、物流节点温度曲线可视化、甚至当地农户访谈短视频。2026年展会将强制要求所有参展品牌接入统一信任数据看板，倒逼企业夯实全链路可信证据链。

面向未来的参展逻辑：不是选择展会，而是选择进化节点

当全球食品产业进入精耕细作阶段，FHC的价值已内化为企业战略演进的刻度尺。它检验的不仅是产品是否符合中国胃，更是企业是否具备跨文化产品定义能力、是否建立敏捷的本地化响应机制、是否拥有与多元渠道共生的系统思维。上海博华国际展览有限公司所构建的并非静态展会，而是一个持续演化的产业接口——在这里，挪威三文鱼供应商与上海米其林餐厅主厨共议烟熏工艺改良；智利车厘子协会与社区团购算法工程师探讨成熟度预测模型；德国乳品企业携中国高校团队发布益生菌临床试验中期报告。2026年的FHC，终将证明：真正的进口，从来不是地理意义上的搬运，而是价值体系的创造性迁移。

FHC的专业观众数据再创新高，达到173,143人次，相较去年整体观众数量稳定增长，尤其是海外观众的数量，有20%的涨幅。观众来源覆盖经销商、制造商、进口商、餐饮企业、电商平台等全渠道，其中经销商占比14%，制造商占12%，进口商占8%，凸显FHC的商贸枢纽地位。

各国风味打破地理界限，在地性与全球化的味觉和解，构建起一个多元共生的味觉宇宙。

欧盟展团作为FHC荣誉主宾，以“品味欧洲，食尚百搭”为主题打造专属展馆，精选220余种高端产品重点展示，涵盖27个成员国的特色品类，充分彰显了欧洲美食的品质。

意大利，日本，新加坡，韩国，西班牙，土耳其，德国，奥地利，澳大利亚，英国，泰国，俄罗斯，欧盟，南非，美国，瑞士，荷兰，厄瓜多尔等50+国家及地区的国际展团，以及中国本土的食饮企业，总计超3000家，以经典或创新、融合或跨界的新味觉方案，叩响了食饮变革的前奏。而FHC展会，正是这变革热烈、集中的回响。

N1B01

蒙牛

N1G31

生润香往

N2E20

中焙

N2P01

南侨

N5D40

杭州锋味派食品有限公司

N5G01

尊乐

2026第二十九届上海国际食品饮料及餐饮设备展览会（简称FHC）

举办日期：2026年11月10-12日

举办地点：上海新国际博览中心

展馆地址：中国上海市浦东新区龙阳路2345号

室内展厅：N1-N5馆、E1-E7馆、W1-W5馆

主办单位：上海博华国际展览有限公司

举办周期：每年一届

展会介绍：

FHC上海环球食品展是国内的综合性展会平台，其主要板块包括有：肉制品；海鲜；高端乳制品及油品；茶与咖啡，烘焙与冰淇淋；休闲食品、糖果及巧克力；高端食材供应链；餐饮设计及店装。

展示范围进一步扩容，在原有配套主题展馆的基础上，新增罐头食品、火锅食材和用品以及国际餐饮品牌供应链主题馆，更广泛地覆盖食品范围和地方特色美食文化领域。

各大专业展区及一系列多样化的国际活动赛事将共同打造精彩纷呈的舞台，商贸配对、专业论坛等互动交流渠道也将满足国内外观众在FHC展会上对国际食品、服务和市场拓展的需求。

对食品饮料行业的参展厂商来说更是一个全新的发展机遇。让我们再次相聚在上海新国际博览中心，全身心感受一场饕餮盛宴，携手把握“食”尚潮流新风向！

休闲食品展区

进口食品、营养健康食品、有机食品及儿童食品、巧克力、冰激凌、糖果、饼干、蜂蜜、板栗、甘栗仁、糕点、蜜饯、果脯、甜食、膨化食品、坚果、乳制品、烘焙类、面包糕点、罐装食品、

冷藏食品、调味品及果酱、风干食品、冷冻食品、水果、 蔬菜、美味食品、绿色及保健食品、橄榄油、意大利面制品等；

高端饮品及乳制品

乳制品、功能性饮品、碳酸饮料、茶叶及茶饮品、凉茶、植物蛋白饮料、矿泉水、果汁、软饮料、糖浆；

烘焙甜点及咖啡

冰淇淋、冷冻冷藏食品、低温乳制品及饮品、烘焙食品、月饼、糕点、面包、饼干、烘焙原料、烘焙设备、烘焙包装、白咖啡、速溶咖啡、咖啡豆、咖啡机、烘豆机；

酒类

各类葡萄酒、红酒、低温发酵啤酒、麦酒、黑啤酒/烈性黑啤酒、小麦啤酒、手工啤酒、葡萄酒、威士忌、白兰地、鸡尾酒、洋酒烈性酒、传统白酒、及其他含酒类精饮品和酒配套、酒包装、酒器皿等

农业及生鲜&肉类食材

果蔬、绿色农产品、有机农产品、观赏型农产品、粗加工农产品、鱼、蟹、贝壳、龙虾、三文鱼、牛肉、羊肉、猪肉、家禽、清真肉、加工肉制品、加工海洋制品、火锅食材等；

食品包装/餐饮包装及相关设备

包装材料、食品包装、餐饮包装、专用标签产品、食品餐饮设备、比萨饼设备、餐具及配件、展示及储藏、冷冻＆冷藏设备、咖啡及饮料服务设备、工业用面包及糖果设备、配料、防腐剂、香精、面包糕点及糖果制成品、零售用面包及糖果设备等；

餐饮供应链及冷链

连锁加盟、水产、肉类、果蔬、清真食品、冷冻冷鲜食品、果蔬保鲜食品、半成品、即食方便食品、预制菜肴、调味品、可食用油、生鲜等其它餐饮供应链配送食品食材；

冷链仓储设施及装备设备、冷链运输技术及设备、冷链信息技术及设备、商用冷柜、保鲜技术及包装材料等。