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　Private companies need to do more to help small and medium sizedenterprises (SMEs) go global, according to influential Britishbusiness figures who attended the FedEx SME Export ReportRoundtable. Exporting has significantly changed as a result of thedigital channels, posing new challenges and opportunities forsmaller businesses.

　　FedEx Express, the world’s largest express transportation companyand a subsidiary of FedEx Corp. (NYSE: FDX), recently hosted anexclusive roundtable with 10 influential British business leadersrepresenting SMEs and business bodies, including British Chambersof Commerce, British American Business, Start-Up Britain andEnterprise Ireland. Delving deeper into the global opportunities,challenges and solutions influencing today’s exporting landscape,the roundtable discussed how they can assist SMEs and aspiringentrepreneurs looking to go global.

　　In today’s world, almost anyone can create an online shop withlittle investment and go global almost overnight. However,according to the roundtable delegates, it is no longer enough tojust have a website. SMEs need to be creative and utilise differentplatforms to connect with and capitalise on a global customerbase.

　　The rise of mobile commerce (m-commerce)—buying and sellingproducts and services through handheld devices—has meant computersand e-mail are becoming obsolete.

　　“People are walking around with an office in their pocket,” saidEdward Clarke, managing director Hub Operations for FedEx Expressin the UK.

　　Social media platforms also allow businesses to target particularcountries and demographics with the click of a button.