2026上海高端茶饮展丨21万平米规模茶饮原料大展丨18万观众丨预计参展商达3500+

The 2026 China Shanghai FHC High end Coffee Exhibition (the 29thShanghai International Import High end Coffee Exhibition) will beheld from November 10 to 12, 2026 at the Shanghai New InternationalExpo Center. This exhibition is hosted by Shanghai BohuaInternational Exhibition Co., Ltd., continuing its professionalaccumulation in the food and catering industry for more than 30years, focusing on the forefront trends of the global coffeeindustry - from the construction of flavor maps for hand pickedbeans in Guji Forest, Ethiopia, to the carbon footprint trackingsystem for the intelligent production line of a century old bakeryin Italy, and to the large-scale verification of the "originchain+flavor education" dual track model in local boutique cafes inChina.

Since its establishment in 1993, Shanghai Bohua InternationalExhibition Co., Ltd. has always focused on exhibition displayservices, exhibition investment services, and exhibition planningservices as its three core business pillars. Unlike generalexhibition operators, the company has developed a uni within the FHC system, which includes "pre exhibitionindustry mapping, in exhibition scenario based flow design, andpost exhibition data feedback loop". According to the "2025 ChinaCoffee Consumption White Paper", the domestic freshly ground coffeemarket has reached 128 billion yuan, with a compound annual growthrate of 19.7%. However, the average clearance period for importedgreen beans is still 22.3 days, and logistics and complianceaccount for over 31% of the procurement costs for small andmedium-sized roasters. For this reason, the FHC High end CoffeeExhibition has established a "Cross border Supply ChainAcceleration Station" for the first time. In collaboration withShanghai Customs Technology Center, Singapore PSA InternationalPort Group, and six EU certified laboratories, a digital sand tablewith real-time access to origin inspection reports, customsclearance status, and temperature controlled logistics trajectorieshas been set up in Hall W5 of the exhibition hall. This is not aconcept demonstration, but has already helped 17 exhibitors shortenthe first order delivery cycle to 9.6 days during the trialoperation stage in 2025.

The exhibition content structure presents a structural upgrade.The traditional logic of dividing exhibition areas by category hasbeen broken, replaced by three functional sections:

Flavor Traceability Laboratory ": covering 32 geographicalindication production areas, including high-altitude micro batchesin Narinio, Colombia and Guixia bidding beans in Emerald Estate,Panama. Each bean sample is e with SCA cup evaluation scorecards and near-infrared spectroscopy analysis spectra, and on-siteflavor wheel calibration training is provided;

Intelligent Manufacturing Workshop ": Exhibiting the newgeneration of German Probat electric thermal coupling bakingmachine (reducing energy consumption by 41%), Japanese YamazakiElectric fully automatic flower pulling robot (errorrate<0.3mm), and setting up e debugging and practicaloperation area. Exhibitors can bring their own bean samples forparameter adaptation testing;

Business Transformation Center: Invite purchasing directors fromchain brands such as Manner, M Stand, and Seesaw to conduct closeddoor product selection meetings, and simultaneously open theapplication channel for the FHC Coffee Innovation Fund. Start upcompanies with sustainable packaging solutions or low-carbon bakingprocesses will receive a market validation subsidy of up to 500000yuan.

As a key node in the evolution of Chinese coffee culture,Shanghai's urban texture deeply participates in industrialtransformation. More than 47 SCA certified barista traininginstitutions have gathered around Jing'an Kerry Center, while XuhuiBinjiang has formed a complete spatial chain from raw bean storage,baking production to pop-up experience. This exhibition speciallyplanned the "Shanghai Coffee Geography" urban walking project,organizing a professional tour group to visit the Yunnan CoffeeShanghai front warehouse and the green bean maturation laboratoryrenovated from a century old brick and wood structure building onthe Bund, revealing how physical space can reconstruct the industrytrust mechanism - when consumers taste the Indian Malabar monsoonbeans that were just unloaded from Mumbai Port three months ago inthe old western-style house on Wukang Road, behind it is thethree-level cold chain network of "port bonded warehouse city node"constructed by Shanghai Bohua.

It is worth noting that there are two types of cognitive biasesin the current industry: one is to equate high-end simplicity withhigh price rarity, ignoring the replicability of flavor expression;The second is to overly rely on device parameters and weaken humandependent variables. In the pre exhibition survey, Shanghai Bohuafound that 73% of the owners of small and medium-sized coffee shopsbelieved that "the flavor seen in the exhibition cannot becontinuously and stably reproduced". The crux was the lack of afull link knowledge transfer tool from bean seed characteristics,baking curve to extraction parameters. To this end, the organizers,in collaboration with the World Barista Competition (WBC) ChinaExecutive Committee, have developed a "Flavor Conversion Workshop"using Yunnan Baoshan Als Manor's washed iron skin card as theunified teaching bean. The entire process from baking degreemeasurement, concentration parameter calibration to milk baseadaptation is carried out in groups, and personalized digital filesare generated. This module does not have observation seats, onlyuotas are open. Applicants need to submit stability dataof store products in the past three months.

For enterprises seeking substantial growth, exhibition decisionsshould not be based on booth area or exhibition duration, but onevaluating whether they can embed themselves in the breakthroughpath of their own development bottlenecks. Shanghai Bohua not onlyprovides physical space, but also an industry interface that hasbeen validated through 29 iterations: a baking brand from Zhejiangthat participated in the exhibition in 2025, through the Chileanlogistics service provider connected with the exhibition, reducedthe shipping cost of Chilean blueberry pomace fermented beans to$1.8 per kilogram, and achieved a 64% increase in the distributionrate of supermarkets in the East China region the following year.This result oriented service logic is the underlying basis for itscontinuous recognition as a "Chinese exhibition industryenterprise".

The true value of FHC's high-end coffee exhibition in 2026 liesin its ability to force participants to confront a fact: thehigh-end nature of the coffee industry is essentially a dualupgrade of information density and execution accuracy. WhenEthiopian cooperatives began using blockchain to record the pickingtime of each bag of beans and the proportion of farmer dividends,and when community cafes in Shanghai's alleys could use satelliteremote sensing data to predict the risk of drought in Yunnan nextseason, the so-called "high-end" returned from consumer labels tothe collaborative ability of the entire value chain. The tangiblehub provided by Shanghai Bohua International Exhibition Co., Ltd.is precisely this collaborative capability.

The exhibition application channel has opened on July 1, 2025,and the deadline for booking standard booths is November 1, 2026.Early signing companies can give priority to choosing the locationadjacent to the "Supply Chain Acceleration Station" and receive apaper version of the "2026 Global Coffee Regulation Dynamic WarningManual" and access to the supporting database. This manual covers12 key policy changes, including the new regulations on caffeinecontent labeling introduced by the European Union and the revisionpoints of the coffee food production license rules to beimplemented in China. All content has been verified item by item bythe Deloitte China Food Compliance Team.

2026中国·上海FHC高端咖啡展（第二十九届上海国际进口高端咖啡展览会）将于2026年11月10日至12日在上海新国际博览中心举行。本届展会由上海博华国际展览有限公司主办，延续其深耕食品与餐饮领域三十余年的专业积淀，聚焦全球咖啡产业前沿趋势——从埃塞俄比亚古吉森林手摘豆的风味图谱构建，到意大利百年烘焙厂智能化产线的碳足迹追踪系统，再到中国本土精品咖啡馆对“产地直链+风味教育”双轨模型的规模化验证。

上海博华国际展览有限公司自1993年创立以来，始终以展览展示服务、展会招商服务与展览策划服务为三大核心业务支点。不同于泛泛而谈的会展运营商，该公司在FHC体系内已形成“展前产业地图测绘—展中场景化动线设计—展后数据反哺闭环”的独特方法论。据《2025中国咖啡消费白皮书》披露，国内现磨咖啡市场规模已达1280亿元，年复合增长率19.7%，但进口生豆通关周期仍平均长达22.3天，中小烘焙商采购成本中物流与合规占比超31%。正因如此，本届FHC高端咖啡展首次设立“跨境供应链加速站”，联合上海海关技术中心、新加坡PSA国际港务集团及6家欧盟认证实验室，在展馆W5馆搭建可实时调取原产地检验报告、清关状态与温控物流轨迹的数字化沙盘——这并非概念演示，而是已在2025年试运行阶段帮助17家参展商缩短首单交付周期至9.6天。

展会内容架构呈现结构性升级。传统按品类划分的展区逻辑已被打破，取而代之的是三大功能型板块：

上海作为中国咖啡文化演进的关键节点，其城市肌理深度参与产业变革。静安嘉里中心周边已聚集超47家获SCA认证的咖啡师培训机构，徐汇滨江则形成从生豆仓储、烘焙生产到快闪体验的完整空间链。本届展会特别策划“申城咖啡地理志”城市行走项目，组织专业导览团探访云南咖啡上海前置仓、外滩源百年砖木结构建筑改造的生豆熟成实验室，揭示物理空间如何重构产业信任机制——当消费者在武康路老洋房里品尝到三个月前刚从孟买港卸货的印度马拉巴季风豆时，背后是上海博华构建的“港口-保税仓-城市节点”三级冷链网络。

值得警惕的是，当前行业存在两类认知偏差：一是将高端简单等同于高价稀有，忽视风味表达的可复制性；二是过度依赖设备参数而弱化人因变量。上海博华在展前调研中发现，73%的中小型咖啡馆主认为“无法持续稳定复刻展会所见风味”，症结在于缺乏从豆种特性、烘焙曲线到萃取参数的全链路知识迁移工具。为此，主办方联合世界咖啡师大赛（WBC）中国区执委会开发“风味转化工作坊”，以云南保山阿勒斯庄园水洗铁皮卡为统一教学豆，分组完成从烘焙度测定、浓缩参数校准到奶基适配的全流程推演，并生成个性化数字档案。该模块不设观摩席，仅开放60个实操名额，报名者需提交过往三个月门店出品稳定性数据。

对于寻求实质性增长的企业而言，参展决策不应基于展位面积或展期天数，而应评估其能否嵌入自身发展瓶颈的突破路径。上海博华提供的不仅是物理空间，更是经过29届迭代验证的产业接口：2025年参展的浙江某烘焙品牌，通过展会对接的智利物流服务商，将智利蓝莓渣基质发酵豆的海运成本压降至每公斤1.8美元，次年即实现华东区域商超渠道铺货率提升至64%。这种结果导向的服务逻辑，正是其连续获评“中国会展业企业”的底层依据。

2026年FHC高端咖啡展的真正价值，在于它迫使参与者直面一个事实：咖啡产业的高端化，本质是信息密度与执行精度的双重升维。当埃塞俄比亚合作社开始用记录每袋豆的采摘时间与农户分红比例，当上海弄堂里的社区咖啡馆能调用卫星遥感数据预判下季云南干旱风险，所谓“高端”便从消费端标签回归为整个价值链的协同能力。上海博华国际展览有限公司所提供的，正是这种协同能力的实体化枢纽。

参展申请通道已于2025年7月1日开启，标准展位预订截止日期为2026年11月1日。早期签约企业可优先选择“供应链加速站”毗邻位置，并获赠《2026全球咖啡法规动态预警手册》纸质版及配套数据库访问权限。该手册涵盖欧盟新出台的咖啡因含量标识新规、中国即将实施的咖啡类食品生产许可细则修订要点等12项关键政策变动，所有内容均经德勤中国食品合规团队逐条核验。

海南省农业农村厅牵头组织海口、五指山等多市县农业农村局，及省内13家咖啡企业共同参与第二十八届FHC上海环球食品展，并同步举办“海南咖啡专场推介会”。此次活动不仅是产品的集中展示，更是海南咖啡文化与产业从“区域特产”走向“”的关键举措。

作为海南咖啡核心产区代表，万宁市农业农村局携5家本土咖啡企业集体亮相，通过产业政策推介、特色产品展示、现场品鉴互动等形式，向全球客商全方位展现兴隆咖啡的独特魅力，以及海南自贸港政策赋能下的产业发展新机遇。

此次参展的5家万宁企业各具特色：万宁现代农业投资有限公司推出冻干咖啡；海南茁冉咖啡有限公司构建构建种植、加工、销售一体化生态；正大（海南）兴隆咖啡产业开发有限公司推动咖啡豆规模化加工与产业园国际化；海南吉纳客咖啡有限公司打造集博物馆、研学、体验于一体的文旅融合模式；海南侨御品食品有限责任公司聚焦侨乡特色，将传统工艺与现代技术相结合，创新本土风味组合。

依托本次国际性展会平台，万宁咖啡企业成功吸引大批专业买家与消费者关注。展会期间，兴隆咖啡展台人气持续高涨，客商咨询洽谈踊跃，现场冲泡体验区更是排起长队，等待品尝的客商络绎不绝。

下一步，万宁将以此次展会为契机，加速推进兴隆咖啡产业园、海南国际咖啡交易运营中心等平台建设，推进与全球主要咖啡产区合作，加大与国内外消费市场的对接，推动兴隆咖啡从“区域特产”迈向“”，为海南自贸港建设注入咖啡产业的醇香动力。

THE 29TH SHANGHAI GLOBAL FOOD TRADE SHOW

臻选美食-品味全球 SHAPING THE FUTURE OF FOOD

2026.11.10-12 中国·上海新国际博览中心

现场观众来自于食品、酒店、餐饮、生鲜、咖啡、烘焙、饮品、预制品、酒吧、会所、商超零售、加盟连锁等行业。但终究难挡“食饮人”的热情以及人们对美食发自内心的热爱，*终到场的专业买家数量突破十八万，共计187,025名！

展品范围

进口食品展区

1、休闲食品：糖果、巧克力、饼干、蜜饯、膨化、谷物、果脯类、营养食品等。

2、休闲饮品：咖啡、红茶、燕窝、果味饮料、饮用水、氢水、纯果蔬汁等。

3、酒类产品：葡萄酒、气泡酒、白兰地、啤酒、威士忌等。

国内食品展区

1、乳制品：液态奶、奶粉、奶酪、炼乳、乳脂肪、干酪、益生菌、乳冰激凌、其他乳制品等。

2、焙烤产品：糕点、面包、方便面等。

3、富硒食品：富硒茶、水、蛋、酒、奶、油、零食、饮品、大米、小麦、面粉、杂粮、蔬菜、水果等。

4、绿色天然食品：蜂蜜、木耳、菇类、山核桃、榛子、松子食品等。

5、肉制品：香肠、火腿、腌腊、酱卤、熏烧烤、干制品、油炸制品、调理肉制品、罐藏制品。

6、粮油制品：食用油、橄榄油、米类、面类、马铃薯杂粮等。

7、调味品：酱油、醋、味精、调味油系列产品、西餐调味品等。

8、水产品：冷冻/速冻水产、海参、鲍鱼水产调理食品、海洋加工制品、速冻调理食品及冷餐食品。

9、餐饮：中式正餐、中式快餐、火锅、西式正餐、西式快餐、咖啡店、休闲饮品店等。

FHC上海环球食品展由上海市餐饮烹饪行业协会、上海博华国际展览有限公司主办，中国食品土畜进出口商会联合主办，并得到了行业协会和各单位的大力支持。

FHC以200,000㎡展出面积、2,800多家参展企业，吸引了173,143名专业买家。本届展会一共展出15大板块，首次纳入药食同源和婴童食品两大潜力板。展会还同期举办了数十场专业赛事及论坛、商贸配对活动等，全方位展示了国际食饮行业的丰富和繁荣。

部分国际展团

部分地方展团