The 2026 China · Shanghai Chinese and Western Food Ingredients Exhibition (the 29th FHC Shanghai International Chinese and Western Food Ingredients Exhibition) will be held from November 10 to 12, 2026 at the Shanghai New International Expo Center. As an annual industry flagship exhibition hosted by Shanghai Bohua International Exhibition Co., Ltd., FHC has held 28 consecutive sessions, attracting over 120 countries and regions worldwide and more than 300000 professional buyers to participate. It has become a vertical platform for Chinese and Western food ingredients in the Asia Pacific region, covering a wide range of categories, with high synergy in the industry chain and outstanding commercial transformation efficiency.
Shanghai Bohua International Exhibition Co., Ltd. has been deeply engaged in the exhibition industry for more than 30 years, focusing on three core areas: exhibition display services, exhibition investment services, and exhibition planning services. Its operational logic is not simply venue leasing or booth sales, but rather positioning itself as the "industry hub", conducting in-depth research on pain points in the catering supply chain, and reverse constructing the exhibitor structure and audience portrait. For example, in 2024, FHC established the "Prefabricated Vegetable Supply Chain Innovation Zone" for the first time, and held technical docking meetings with the China Cuisine Association and the School of Food Science at Jiangnan University, promoting 67 small and medium-sized food enterprises to reach trial order cooperation with chain catering brands. This curatorial ability based on real industry needs is the key to maintaining its leading position in the industry for 29 consecutive years.
This exhibition will present three major structural changes: firstly, the exhibition area for imported food ingredients will be expanded to 52000 square meters, with the addition of a South American frozen seafood cluster and a joint exhibition group for organic dairy products from Eastern Europe. The exhibits will cover high potential categories such as Chilean king crab, Polish grass fed butter, and Georgian natural wine that have not yet entered the domestic circulation system on a large scale; Secondly, the upgrading path of domestic food ingredients is becoming increasingly clear. Shandong Shouguang Vegetable Group showcased its full cold chain traceability system at the exhibition, while Yunnan Pu'er tea enterprises and coffee roasters jointly launched the "Tea Coffee Fusion Base Sauce", reflecting that local suppliers are shifting from raw material output to solution output; Thirdly, B2B digital tools are deeply embedded in the exhibition process, and all registered buyers can access the FHC procurement cloud platform 30 days in advance to screen supplier , testing reports, and minimum order according to SKU levels. On site scanning can generate legally binding intent order agreements.
The hub value of Shanghai as a curatorial location. This city not only has a high density of restaurants (2.8 per square kilometer) and the highest per capita food and beverage consumption in China for ten consecutive years, but also has a dense cold chain logistics infrastructure network - Pudong International Airport's fresh food clearance time has been compressed to 2.3 hours, and Yangshan Port's imported cold chain inspection integrated platform has achieved "one declaration, one inspection, and one release". These hardware conditions enable FHC to carry highly timely exhibits, such as Norwegian salmon caught on the same day and Italian Parma ham arriving at the exhibition hall within 48 hours, forming a unique ecology of "ready to use and ready to match".
It is worth noting that some regional food exhibitions are showing a tendency towards homogenization: high repeat rates among exhibitors, insufficient professionalism among visitors, and on-site negotiations often being superficial. FHC's response strategy is to establish a "dual access mechanism": exhibitors must provide at least two end customer purchase contracts or ISO22000 certification within the past year; Viewers need to complete the verification of their catering industry identity (business license/labor contract/job certificate) in order to make an appointment for the visit. According to the pre registration data for spring 2025, the proportion of procurement managers in chain catering enterprises reached 41.7%, an increase of 9.3 percentage points from the previous year, confirming the effectiveness of this mechanism for precise matching.
For food suppliers seeking market breakthroughs, the value of participating in FHC far exceeds the exposure level: firstly, they can obtain the "Feasibility Assessment Report on Target Market Access" issued by Shanghai Bohua in conjunction with third-party organizations, covering the breakdown of access standards for mainstream channels in the East China region (Hema, Meituan Youxuan, Wenfeng Catering Supply Chain); Secondly, it has entered the "FHC Preferred Supplier Database", which has opened targeted search permissions to 63 leading enterprises such as Haidilao, Laoxiangji, and Manner Coffee; Thirdly, enjoy a 90 day continuous service package after the exhibition, including extended support such as cross-border compliance consulting, label legal review, and small-scale trial production docking. This "pre exhibition, exhibition, and post exhibition" full cycle service loop is restructuring the cost structure for food companies to expand their markets.
Industry observations indicate that the integration of Chinese and Western food ingredients has entered the stage of low-level logical reconstruction from surface pairing. According to data released by the FHC Forum in 2025, the repurchase rate of Italian Parmesan cheese improved with Chinese fermentation technology and plant-based meat burgers replaced with Yunnan mushroom extract for some beef in pilot restaurants in the Yangtze River Delta reached 73%. This means that exhibitions are no longer just spaces for displaying goods, but also incubators for technology transfer and flavor experimentation. Shanghai Bohua has set the theme for 2026 as "Flavor Infrastructure: From Supply Chain to Taste Sovereignty", with the deep intention of promoting exhibitors to go beyond single product competition and participate in the standard setting of defining the new generation of catering infrastructure.
For decision-makers, whether to participate in FHC is no longer a choice of "whether to participate", but a strategic judgment of "what role to enter". Enterprises that solely sell primary raw materials face the risk of marginalization; Enterprises that can provide customized solutions, have data interaction capabilities, and are willing to jointly build industry standards will receive platform level resource support. The booth plan for 2026 shows that the exclusive area for "technology empowered exhibitors" will be expanded by 40%, and supporting policies will include substantive rights such as free access to the FHC supply chain finance platform and priority participation in overseas buyer online roadshows.
The system constructed by Shanghai Bohua International Exhibition Co., Ltd. is essentially a dynamically evolving industrial operating system. It has verified a fact over 29 years: in the highly dispersed field of food ingredients, real efficiency improvement does not come from single point technological breakthroughs, but from the systematic recalibration of information flow, logistics, and capital flow by trusted intermediaries. When the Shanghai New International Expo Center lights up again in November 2026, it is not only a collective appearance of more than 3000 enterprises, but also a concentrated test of China's catering supply chain's independent evolution ability.

2026中国·上海中西餐食材展(第二十九届FHC上海国际中西餐食材展览会)将于2026年11月10日至12日在上海新国际博览中心举行。作为由上海博华国际展览有限公司主办的年度行业旗舰展,FHC已连续举办二十八届,累计吸引全球逾120个国家和地区、超30万专业买家参与,成为亚太地区覆盖品类全、产业链协同度高、商业转化效率突出的中西餐食材垂直平台。
上海博华国际展览有限公司深耕会展产业三十余年,主营业务聚焦展览展示服务、展会招商服务与展览策划服务三大核心板块。其运营逻辑并非简单场地租赁或展位销售,而是以“产业中枢”为定位,通过深度调研餐饮供应链痛点,反向构建展商结构与观众画像。例如,2024年FHC首次设立“预制菜供应链创新专区”,联合中国烹饪协会、江南大学食品学院开展技术对接会,促成67家中小食品企业与连锁餐饮品牌达成试单合作——这种基于真实产业需求的策展能力,正是其连续二十九届保持行业领导地位的关键。
本届展会将呈现三大结构性变化:其一,进口食材展区扩容至5.2万平方米,新增南美冷冻海产集群与东欧有机乳制品联合展团,展品涵盖智利帝王蟹、波兰草饲黄油、格鲁吉亚天然葡萄酒等尚未大规模进入国内流通体系的高潜力品类;其二,国产食材升级路径愈发清晰,山东寿光蔬菜集团携全程冷链溯源系统参展,云南普洱茶企联合咖啡烘焙商推出“茶咖融合基底酱料”,反映本土供应商正从原料输出转向解决方案输出;其三,B2B数字化工具深度嵌入展会流程,所有注册买家可提前30天接入FHC采购云平台,按SKU级筛选供应商资质、检测报告及小起订量,现场扫码即可生成带法律效力的意向订单协议。
上海作为策展地具有的枢纽价值。这座城市不仅是全国餐饮门店密度高(每平方公里达2.8家)、人均餐饮消费额连续十年居全国首位的城市,更拥有全国密集的冷链物流基础设施网络——浦东国际机场生鲜通关时效压缩至2.3小时,洋山港进口冷链查验一体化平台实现“一次申报、一次查验、一次放行”。这些硬件条件使FHC得以承载高时效性展品,如当日捕捞的挪威三文鱼、48小时内抵达展馆的意大利帕尔马火腿,形成“展即用、展即配”的独特生态。
值得警惕的是,当前部分区域性食材展出现同质化倾向:展商重复率高、观众专业度不足、现场洽谈多流于形式。FHC的应对策略是建立“双准入机制”:展商须提供近一年内至少两份终端客户采购合同或ISO22000认证;观众需完成餐饮从业身份核验(营业执照/劳动合同/岗位证明三选一)方可预约参观。2025年春季预登记数据显示,连锁餐饮企业采购负责人占比达41.7%,较上届提升9.3个百分点,印证该机制对精准匹配的有效性。
对于寻求市场突破的食材供应商,参与FHC的价值远超曝光层面:其一,可获得上海博华联合第三方机构出具的《目标市场准入可行性评估报告》,涵盖华东区域主流渠道(盒马、美团优选、文峰餐饮供应链)的准入标准拆解;其二,入驻“FHC优选供应商数据库”,该库已向海底捞、老乡鸡、Manner Coffee等63家头部企业开放定向检索权限;其三,享有展后90天持续服务包,包括跨境合规咨询、标签法务审核、小批量试产对接等延伸支持。这种“展前—展中—展后”全周期服务闭环,正在重构食材企业拓展市场的成本结构。
行业观察表明,中西餐食材融合已从表层搭配进入底层逻辑重构阶段。2025年FHC同期论坛披露的数据显示,使用中式发酵工艺改良的意大利帕玛森奶酪、以云南菌菇提取物替代部分牛肉的植物肉汉堡,在长三角试点餐厅复购率达73%。这意味着展会不再仅是商品陈列空间,更是技术迁移与风味实验的孵化器。上海博华将2026年主题定为“风味基建:从供应链到味觉主权”,其深层意图在于推动参展企业超越单品竞争,转向参与定义新一代餐饮基础设施的标准制定。
对决策者而言,是否参与FHC已非“要不要参展”的选择,而是“以何种角色进场”的战略判断。单纯售卖初级原料的企业面临被边缘化的风险;而能提供定制化解决方案、具备数据交互能力、愿意共建行业标准的企业,将获得平台级资源倾斜。2026年展位规划显示,“技术赋能型展商”专属区域面积扩大40%,配套政策包含免费接入FHC供应链金融平台、优先参与海外买家线上路演等实质性权益。
上海博华国际展览有限公司所构建的,本质上是一个动态演进的产业操作系统。它用二十九年时间验证了一个事实:在高度分散的食材领域,真正的效率提升不来自单点技术突破,而源于可信中介对信息流、物流、资金流的系统性重校准。当2026年11月的上海新国际博览中心再次亮起展灯,那不仅是三千余家企业的集体亮相,更是中国餐饮供应链自主进化能力的一次集中检验。

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国内食品展区
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上海国际食材展 , 上海高端餐饮食材展 , 上海高端生鲜食材展 , 中国高端餐饮食材展览会 , 中国高端生鲜食材展览会
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是国内领先的商贸展会,会议活动和B2B在线贸易采购平台的主办机构, 是于伦敦股票交易所上市的博闻集团(UBM plc) 在中国的中外合作企业,由上海华展国际展览有限公司和博闻亚洲有限公司在1998年联合组建而成。公司旗下展会涉及家具系列展35万平方米;医药、健康系列展22万平方米,食品加工、包装及食品系列展50万平方米;酒店、商业空间、游艇系列展20万平方米,其在各地的区域展包括广东中山古镇灯博会,北京,成都,广州酒店和食品展,共涉及6...