2026深圳健康茶饮展丨21万平米规模茶饮包装大展丨18万观众丨预计参展商达2800+

Shenzhen: the source of innovative catering in the Bay Area and a new highland of exhibition economy

From October 13th to 15th, 2026, the Shenzhen International Convention and Exhibition Center (Bao'an New Hall) will host the 35th Shenzhen HOTELEX Catering and Beverage Exhibition. This industry event, hosted by Shanghai Bohua International Exhibition Co., Ltd., has been deeply rooted in the South China market for 34 years and has become a key window for observing the upgrading of China's catering supply chain, the iteration of new tea beverage technology, and the evolution of catering space aesthetics. Shenzhen is not a traditional catering hub, but it is reshaping the industrial logic with the dual drive of "technology+consumption" - it gathers nearly 40% of the country's intelligent catering e research and development enterprises, over 200 chain tea beverage brand head, and a complete innovation chain covering from freeze-dried coffee powder to AI ordering systems. The Bao'an New Pavilion is located in the core area of the Guangdong Hong Kong Macao Greater Bay Area, adjacent to the Shenzhen Hong Kong Modern Service Industry Cooperation Zone and the Dongguan Intelligent Manufacturing Cluster. Geographically, it connects the three major links of raw material supply, precision manufacturing, and terminal consumption, giving the exhibition a natural sense of industry depth. This exhibition covers an area of 180000 square meters and is expected to attract over 2800 exhibitors, covering twelve major theme areas including coffee and tea beverage e, prefabricated central kitchen solutions, sustainable packaging materials, and immersive restaurant design systems. It is worth noting that the organizing committee has established the "Bay Area Catering Technology Transformation Center" for the first time, jointly with the Shenzhen Institute of Standards and Technology and the China Cuisine Association Catering Supply Chain Special Committee, to release the "2026 Catering E Energy Efficiency Grading White Paper" and the "Compliance Guide for Instant Food Cold Chain Transportation" on site, elevating industry practices into executable standard tools.

Shanghai Bohua International Exhibition Co., Ltd. has built a purchaser portrait system covering 278 prefecture level cities across the country, relying on its 30 years of accumulated data assets in the hotel and catering exhibition field. The system shows that by 2025, the purchasing willingness of catering enterprises in the South China region for "cost reducing and efficiency enhancing technologies" has increased by 63% year-on-year. Among them, chain brands with a daily average customer flow of over 8000 people per store have a particularly significant increase in demand for modular kitchen integration solutions. This trend is directly reflected in the exhibitor structure of this exhibition: the proportion of commercial refrigeration e manufacturers from Foshan has risen to 19%, Dongguan Industrial Design Co., Ltd. has brought 12 sets of removable stainless steel console systems to the public for the first time, while local start-ups in Shenzhen have brought dynamic inventory early warning terminals based on edge computing, which can access WeChat applet to achieve real-time comparison of food material loss across stores. These are not isolated exhibits, but point to a clear signal: the catering exhibition is accelerating from a "product showcase" to a "solution delivery platform". The industrial soil in Shenzhen provides an irreplaceable experimental scenario for this transformation.

From investment promotion to ecological co construction: value reconstruction of professional exhibitor services

The main business of Shanghai Bohua International Exhibition Co., Ltd. - exhibition display services, exhibition investment services, and exhibition planning services - has undergone substantial evolution in this process. Traditional investment promotion focuses on booth sales, while the investment promotion team of HOTELEX in Shenzhen has already intervened in the exhibitor business chain: matching pre packaged food enterprises with East China cold chain logistics service providers; Assist coffee machine manufacturers in connecting with Yunnan Fine Bean Cooperative; Push the list of existing commercial renovation projects in Shenzhen to the space design company. The deepening of this service granularity stems from its self built "HOTELEX Industry Collaboration Database", which has accumulated 23 structured fields such as procurement frequency, technical cooperation intention, and regional expansion plan of participating companies in the past five years. When a Zhejiang sauce company filtered out the contact information of 37 baking chain procurement managers in Shenzhen through a database, it actually obtained not only a list, but also a matching score verified by algorithms and predicted historical cooperation success rates.

Exhibition planning services have also broken through the scope of stage construction. The first "Catering Space Laboratory" was set up at this exhibition, jointly planned by Bohua and the School of Architecture and Urban Planning at Shenzhen University. It showcased 21 real-life renovation case models, including a vertical farm restaurant built using the height advantage of old factory buildings, a mobile food truck flow system adapted to narrow alleys in urban villages, and an antibacterial ventilation curtain wall developed for Shenzhen's high humidity climate. All models come with a cost breakdown table, construction period comparison chart, and land use efficiency improvement data. Visitors can scan the code to retrieve the corresponding supplier's documents and past project images. The ability to transform abstract design concepts into reusable engineering parameters is the core value of professional curatorial institutions. For chain brands seeking large-scale replication, the value of such content far exceeds that of single e procurement; For small and medium-sized catering entrepreneurs, it provides a practical path to avoid trial and error costs.

It is worth noting that Bohua did not limit its services to just four days of the exhibition. The "HOTELEX Annual Industry Partner Program" launched by it provides contracted exhibitors with three basic services throughout the year: supply chain diagnosis, competitor technology benchmarking, and regional policy adaptation consulting. It also opens up priority selection rights for the HOTELEX exhibitions hosted by it in Shanghai, Chengdu, and Guangzhou. The plan has attracted 142 exhibitors to lock in their 2026 Shenzhen exhibition seats in advance, of which 68% are companies that have participated continuously for more than three years. This reveals a deep logic: when exhibition organizers can continuously reduce the market validation costs of enterprises and shorten the technology commercialization cycle, "participation" is no longer a cost item, but a component of enterprise strategic investment. For suppliers looking for efficient access to South China's catering decision-makers, choosing Shanghai Bohua International Exhibition Co., Ltd. is essentially choosing to embed a mature industrial cooperation network - here, every booth signing may trigger a cross regional and cross link commercial connection.

深圳：湾区餐饮创新策源地与展会经济新高地

2026年10月13日至15日，深圳国际会展中心（宝安新馆）将迎来第三十五届深圳HOTELEX餐饮饮品展览会。这场由上海博华国际展览有限公司主办的行业盛会，已连续深耕华南市场三十四载，成为观察中国餐饮供应链升级、新茶饮技术迭代与餐饮空间美学演进的关键窗口。深圳并非传统餐饮重镇，却以“科技+消费”双轮驱动重塑产业逻辑——这里聚集了全国近40%的智能餐饮设备研发企业、超200家连锁茶饮品牌总部，以及覆盖从冻干咖啡粉到AI点餐系统的完整创新链条。宝安新馆所处的粤港澳大湾区核心地带，毗邻前海深港现代服务业合作区与东莞智能制造集群，地理上串联起原料供应、精密制造与终端消费三大环节，使展会天然具备产业纵深感。本届展会展出面积达18万平方米，预计吸引逾2,800家参展商，涵盖咖啡与茶饮设备、预制菜中央厨房解决方案、可持续包装材料、沉浸式餐厅设计系统等十二大主题板块。值得注意的是，组委会首次设立“湾区餐饮技术转化中心”，联合深圳市标准技术研究院、中国烹饪协会餐饮供应链专委会，现场发布《2026餐饮设备能效分级白皮书》及《即食食品冷链运输合规指南》，将行业实践升维为可执行的标准工具。

上海博华国际展览有限公司依托其在酒店及餐饮展领域三十年积累的数据资产，构建了覆盖全国278个地级市的采购商画像系统。该系统显示，2025年华南区域餐饮企业对“降本增效型技术”的采购意愿同比上升63%，其中单店日均客流超8000人次的连锁品牌，对模块化后厨集成方案的需求增长尤为显著。这一趋势直接反映在本届展会的展商结构中：来自佛山的商用制冷设备制造商占比提升至19%，东莞工业设计公司携12套可拆卸不锈钢操作台系统首次集中亮相，而深圳本地初创企业则带来基于边缘计算的动态库存预警终端，可接入微信小程序实现跨门店食材损耗实时比对。这些并非孤立展品，而是指向一个明确信号：餐饮展会正从“产品陈列场”加速转向“解决方案交付平台”。深圳的产业土壤，正为这种转型提供不可复制的试验场景。

从招商到生态共建：专业展商服务的价值重构

上海博华国际展览有限公司的主营业务——展览展示服务、展会招商服务、展览策划服务——在此过程中经历了实质性进化。传统招商侧重展位销售，而本届深圳HOTELEX的招商团队已前置介入展商经营链：为预制菜企业匹配华东冷链物流服务商；协助咖啡机厂商对接云南精品豆合作社；向空间设计公司推送深圳存量商业体改造项目清单。这种服务颗粒度的深化，源于其自建的“HOTELEX产业协同数据库”，该库沉淀了近五年参展企业的采购频次、技术合作意向、区域扩张计划等23类结构化字段。当一家浙江酱料企业通过数据库筛选出深圳37家烘焙连锁采购负责人联系方式时，其实际获得的不仅是名单，而是经算法验证的匹配度评分与历史合作成功率预测值。

展览策划服务亦突破舞台搭建范畴。本届展会首设“餐饮空间实验室”，由博华联合深圳大学建筑与城市规划学院共同策划，展出21个真实落地的改造案例模型，包括利用旧厂房层高优势打造的垂直农场餐厅、适配城中村窄巷的移动餐车动线系统、以及针对深圳高湿度气候研发的抗菌通风幕墙。所有模型均附带造价明细表、施工周期对照图与坪效提升数据，参观者可扫码调取对应供应商的资质文件与过往项目影像。这种将抽象设计理念转化为可复用工程参数的能力，正是专业策展机构的核心价值。对于寻求规模化复制的连锁品牌而言，此类内容的价值远超单一设备采购；对于中小餐饮创业者，它提供了规避试错成本的实操路径。

值得关注的是，博华并未将服务止步于展会四天。其推出的“HOTELEX年度产业伙伴计划”，为签约展商提供贯穿全年的供应链诊断、竞品技术对标、区域政策适配咨询三项基础服务，并开放其主办的上海、成都、广州三站HOTELEX展会的优先选位权。该计划已吸引142家展商提前锁定2026年深圳展席位，其中68%为连续参展三年以上的企业。这揭示了一个深层逻辑：当展会主办方能持续降低企业的市场验证成本、缩短技术商业化周期时，“参展”便不再是成本项，而成为企业战略投入的组成部分。对于正在寻找高效触达华南餐饮决策者的供应商而言，选择上海博华国际展览有限公司，实质是选择嵌入一个运转成熟的产业协作网络——在这里，每一次展位签约，都可能触发一次跨区域、跨环节的商业联结。

博华深圳联展|HOTELEX酒店餐饮

第三十五届深圳国际酒店用品及餐饮业博览会

时间：2026年10月13-15日

地点：深圳国际会展中心（广东省深圳市宝安区展城路1号）

平方米展出面积300,000

300,000名专业观众

3,000家优质展商

展品类别

咖啡与茶、食品综合

饮品综合、餐饮食材

酒类综合、桌面用品

厨房设备与用品、冰淇淋与烘焙

餐饮设计及配套、连锁加盟及餐饮投资

1、桌面用品展区

不锈钢餐具、竹木餐具、陶瓷餐具、玻璃餐具、美耐皿餐具、料理用具、酒精炉、玻璃器皿、玻璃转盘、金银器、筷子类

2、厨房餐饮设备用品展区

中西厨设备、厨房炉灶、宴会餐炉、不锈钢厨具、电磁炉、快餐设备、烘焙设备、制冷设备、净水设备、冷藏柜、保鲜柜、保鲜膜、保鲜铝箔、传菜梯、食品机械、洗碗机、制冰机、热水器、排风设备、环保设备、啤酒设备、油烟净化等。

3.食品饮料展区

咖啡茶酒食品饮料展区：咖啡食品、咖啡器具、冰淇淋设备、雪花机，水吧设备用品、售饮机、咖啡糖、奶制品、葡萄酒，白酒、红酒、啤酒、休闲食品、方便食品、罐头、保健食品、食品添加剂、果蔬制品、茶叶、茶具、茶饮料等。

4.食品包装容器及包装设备展区：一次性包装盒、可保鲜环保餐具、纸杯、纸包装容器；吸管、奶茶杯、饮料杯等塑料包装容器；铝箔盒、铝箔纸、铝箔餐盒等铝箔制品，包装制罐、金属包装容器、玻璃包装容器、等食品包装容器、

包装材料、包装设计、封口机械、喷码机械、自动包装机、充填包装机、啤酒饮料灌装设备等包装机械。

展位价格：

光地 起租36平，单价900元/平

标摊 起租9平，单价1100元/平

展位附加费：双面开口10%，三面开口15%，展位20%.

为何参展

1、深圳已入粤港澳大湾区、深圳先行示范区“双区"驱动的黄金发展期，生产总值五年年均增7.1%，HOTELEX促一众行业先行者立足深圳,辐射大湾区，布局大华南,先享区域市场腾飞的红利。

2、HOTELEX 酒店餐饮系列展作为行业风向标，深耕行业30年,积累买家资源超80万，广州子展自7年前扎根华南市场以来,累计参展商3000家次,参观人数超20万,激发出充沛市场势能。

3、上海博华致力于携手行业协会共同为行业搭建供需平台,尤其得到了中国旅游饭店业协会、各省市旅***业协会、广东酒店业协会、深圳市烹饪协会、深圳进出口食品协会、深圳市米袋子菜篮子联合会等全国和地方行业协会的的大力支持和鼎力相助。

4、由国内的展览主办机构一上海博华国际展览有限公司倾力打造的博华深圳联展,全面延伸产业上下游,为行业汇聚优势资源配套,赋能添翼，总规模达300000平方米。

买家地域：HOTELEX的忠实买家来自华南、华东、华中地区各活跃的酒店及餐饮渠道，除此以外还有来自亚非、欧洲、北美的采购代表现场参观洽谈。

行业分布：超过81%的观众来自酒店及餐饮终端渠道，其中来自商超零售、电子商务及连锁餐饮的观众比例均比上届有所增加。

本届展会共设有咖啡与茶、饮品综合、食品及餐饮食材综合、餐饮设备、桌面用品、烘焙甜点及轻餐、酒类综合、礼品及生活方式八大核心板块，汇聚酒店餐饮全产业链条上来自全球各地的2500+优质展商，全面呈现从原材料、辅材、设备到终端消费的产品和服务展示。

  ▼青岛海优电器有限公司

  展位号：9D26

  ▼麦西恩食品（上海）有限公司

  展位号：11C11

  ▼浙江菲诺食品有限公司

  展位号：12F10

  ▼上海浪拓智能科技股份有限公司

  展位号：12F26

  ▼厦门泰摩科技有限公司

  展位号：13D30

  ▼石家庄吃米包装制品有限公司

  展位号：14F02

  ▼遵义遵道智造实业有限公司

  展位号：14F10

  ▼欧本食品（海南）有限公司

  展位号：15C10

  ▼广州技诺智能设备有限公司

  展位号：15D10

  ▼三元

  展位号：15D20

  ▼春水堂

  展位号：16D16

  ▼昆山速品食品有限公司

  展位号：16F10