2026中国·上海烘焙轻餐展（2026第二十九届FHC上海国际烘焙轻餐展览会）

Scale Leap: From an Industry Gathering to a Global Hub for Leisure Foods The 2026 Shanghai International Leisure Foods Exhibition, hosted by Shanghai UBM Sinoexpo International Exhibition Co., Ltd., boasts an exhibition area of 210,000 square meters, setting a new record for similar domestic exhibitions. This figure not only reflects the expansion of physical space but also reflects the deep-seated driving force behind the structural upgrading of China's leisure food industry. As a core city in the Yangtze River Delta economic circle, Shanghai possesses three advantages: open ports, a complete supply chain, and a high-density consumer population. Pudong New Area is home to a dense cluster of food research and development laboratories nationwide, while Songjiang and Fengxian have formed regional industrial clusters covering dairy products, baking base materials, and plant-based meat ingredients. The commercial spaces along the Huangpu River continue to incubate new consumer brands. The exhibition is located at the Shanghai New International Expo Center, with its double-layer pillar-free exhibition halls and intelligent logistics flow lines, which can support exhibitors to simultaneously complete new product launches, channel negotiations, and cross-border distribution testing. It is worth noting that this edition of the exhibition has set up a "Global Flavor Laboratory" in its functional zoning for the first time, inviting international institutions such as the Prosciutto di Parma Association from Italy, a Japanese traditional fruit craft inheritor, and a researcher of Mexican Aztec corn culture to jointly curate the exhibition, transforming regional food crafts into technical modules that can be absorbed by Chinese manufacturers. This shift from "product display" to "technical decoding" marks the evolution of the exhibition from a trading venue to an industrial knowledge hub.

Audience structure iteration: The channel revolution behind 180,000 professional buyers. The 180,000 attendees are not simply an accumulation of numbers, but a tangible manifestation of the deep restructuring of China's distribution system. The proportion of traditional distributors has dropped to 37%, while emerging roles such as procurement directors from chain convenience stores, product selection officers for community group buying, independent station buyers for cross-border e-commerce, and heads of private label brands for content e-commerce account for over 60%. Data shows that in 2025, the response time for orders for short-shelf-life baked snacks from community group buying platforms in East China has been shortened to 48 hours, compelling upstream enterprises to complete the full-chain solution docking from "formula-packaging materials-sub-packaging" at the exhibition site. Shanghai UBM Sinoexpo International Exhibition Co., Ltd. has reconstructed the logic of audience invitation: by connecting with Meituan Youxuan, Hema NB Business Department, and Dewu's food category database, it has targeted decision-makers who have made new product purchases in the past six months; it has also partnered with the China Baking and Confectionery Industry Association to verify the enterprise and annual procurement threshold of exhibiting visitors. This precise matching has reduced the cost of customer ac for exhibitors by 41% and increased the effective negotiation time per session to 22 minutes. More importantly, a large number of post-90s procurement leaders with food science backgrounds have appeared among the audience. Their focus is no longer solely on price or packaging, but on professional dimensions such as compatibility of raw material traceability systems, clean label certification pathways, and patent licensing methods for sugar reduction technology. This requires exhibitors to bring technical white papers, third-party testing reports, and compliance consultation channels to the exhibition, making it essentially a centralized inspection venue for industry compliance capabilities.

3500+ Exhibitors' Map: Decoding the Underlying Logic of Chinese Snack Food Innovation. It is expected that 3500 exhibitors will form a three-dimensional industrial map: 1200 of them are independent research and development enterprises, an increase of 63% compared to 2023; 580 are groups organized by overseas country-of-origin industry associations, covering 17 regional organizations such as the Spanish Olive Oil Union and the Thai Cassava Starch Association; the remaining 1720 are supply chain service providers, including German e manufacturers focusing on plant-based protein microencapsulation, Hangzhou technology companies providing blockchain traceability SaaS systems, and Shanghai third-party laboratories specializing in sensory testing of children's snacks. This structure reveals two major trends: First, Chinese manufacturers are shifting from OEM contract manufacturing to ODM definition. For example, the "freeze-dried durian crisps" exhibited by a Guangdong nut company, whose vacuum freeze-drying parameters were jointly calibrated by a Dongguan e factory and a Malaysian durian plantation, achieved an improvement in flavor retention rate to 89%. Second, the focus of food safety governance is shifting forward. Among the exhibitors, 91% hold HACCP and BRCGS certifications, which is 27 percentage points higher than the industry average. Shanghai UBM Sinoexpo International Exhibition Co., Ltd. has simultaneously launched a "Technology Matchmaking Sand Table", which labels the core capabilities of 3500 enterprises as 327 technical nodes such as "Low GI Formula Development", "Instant Seaweed Protein Forming", and "Sterile Cold Filling Adaptation". Visitors can scan a QR code to match solutions in real time. When exhibitors no longer just display finished products but showcase integratable technical modules, the exhibition truly becomes an operating system driving industrial evolution.

The value of this exhibition lies not in the number of brands gathered, but in whether it can enable upstream raw material suppliers to understand the shelf logic of convenience stores, allow researchers to comprehend the taste memory curve of short video users, and help overseas producers grasp the boundaries of nutrition claims under China's new regulations. When every square meter of the 210,000 square meter space carries micro-practices of technology transfer, standard dialogue, and trust building, it defines not only the current landscape of snack food but also serves as the starting point for building the infrastructure of healthy consumption in the next five years.

规模跃升：从行业盛会迈向全球休闲食品枢纽

2026上海国际休闲食品展由上海博华国际展览有限公司主办，展览面积达21万平方米，刷新国内同类展会纪录。这一数字不仅体现物理空间的扩张，更折射出中国休闲食品产业结构性升级的深层动因。上海作为长三角经济圈核心城市，兼具开放口岸、完备供应链与高密度消费人群三重优势——浦东新区拥有全国密集的食品研发实验室集群，松江与奉贤已形成覆盖乳制品、烘焙基料、植物肉原料的区域性产业集群，而黄浦江沿岸的商业空间则持续孵化新消费品牌。展会选址上海新国际博览中心，其双层无柱展厅与智能物流动线，可支持参展商同步完成新品发布、渠道洽谈与跨境分销测试。值得注意的是，本届展会在功能分区上首次设立“全球风味实验室”，邀请意大利帕尔马火腿协会、日本和果子工艺传承人、墨西哥阿兹特克玉米文化研究者等国际机构联合策展，将地域性食品工艺转化为可被中国制造商吸收的技术模块。这种从“商品陈列”到“技术解码”的转变，标志着展会正从交易场所进化为产业知识中枢。

观众结构迭代：18万专业买家背后的渠道革命

18万观众并非简单的人数叠加，而是中国流通体系深度重构的具象化呈现。传统经销商占比已降至37%，连锁便利店采购总监、社区团购选品官、跨境电商独立站买手、内容电商自有品牌负责人等新兴角色占据六成以上。数据表明，2025年华东地区社区团购平台对短保质期烘焙零食的订单响应周期缩短至48小时，倒逼上游企业必须在展会现场完成“配方-包材-分装”的全链路方案对接。上海博华国际展览有限公司为此重构观众邀约逻辑：通过对接美团优选、盒马NB事业部、得物食品类目数据库，定向筛选近半年有新品采购行为的决策者；联合中国焙烤糖制品工业协会，验证参展观众的企业资质与年采购额阈值。这种精准匹配使展商获客成本下降41%，单场有效洽谈时长提升至22分钟。更关键的是，观众中出现大量具备食品科学背景的90后采购负责人，他们关注的已非单纯价格或包装，而是原料溯源系统兼容性、清洁标签认证路径、减糖技术专利授权方式等专业维度。这要求展商必须携带技术白皮书、第三方检测报告及合规咨询通道入场，展会实质成为产业合规能力的集中检阅场。

3500+参展商图谱：解码中国休闲食品创新底层逻辑

预计3500家参展商构成一幅立体产业图谱：其中1200家为自主研发型企业，较2023年增长63%；580家为海外原产国行业协会组团，涵盖西班牙橄榄油联盟、泰国木薯淀粉协会等17个区域性组织；剩余1720家为供应链服务商，包括专注植物基蛋白微胶囊化的德国设备商、提供溯源SaaS系统的杭州科技公司、专攻儿童零食感官测试的上海第三方实验室。这一结构揭示出两大趋势：其一，中国厂商正从OEM代工转向ODM定义，某广东坚果企业展出的“冻干榴莲脆片”，其真空冷冻干燥参数由东莞设备厂与马来西亚榴莲种植园共同校准，实现风味物质保留率提升至89%；其二，食品安全治理重心前移，展商中持有HACCP、BRCGS认证的比例达91%，较行业平均水平高出27个百分点。上海博华国际展览有限公司同步推出“技术对接沙盘”，将3500家企业的核心能力标签化为“低GI配方开发”“即食海藻蛋白成型”“无菌冷灌装适配”等327个技术节点，参观者可通过扫码实时匹配解决方案。当展商不再仅展示成品，而是亮出可被集成的技术模块，展会便真正成为驱动产业进化的操作系统。

这场展会的价值，不在于汇聚多少品牌，而在于能否让上游原料商读懂便利店的货架逻辑，让科研人员理解短视频用户的味觉记忆曲线，让海外生产商掌握中国新规下的营养声称边界。当21万平方米的空间里，每平方米都承载着技术迁移、标准对话与信任构建的微观实践，它所定义的已不仅是休闲食品的当下图景，更是未来五年健康消费基础设施的搭建起点。

FHC (Food & Hotel China) 2026

为何参展：

度高——展会至今已成功举办28届，是中国进口食品市场的风向标；

资源丰富——每年都将举办全球巡展，拥有庞大的全球卖家资源；

精准买家——观众人数达到188,274，同时迎来3500位展商参展；

强强联合——与同期举办的各大展区强强联合，共享食品（饮料）行业专业观众；

配套活动——专题论坛，商贸配对会，创新产品展示等贯穿展会，精彩纷呈。

FHC -- 业内极具专业展会,国内中高端食品展会:

涉及的领域覆盖了食品 饮料 肉类 海鲜 橄榄油乳制品 果蔬 啤酒 烘焙 茶与咖啡 巧克力 红酒和烈酒 酒店及餐饮设备等所有行业。

2026第二十九届上海国际食品饮料及餐饮设备展览会

展会日期：2026年11月10-12日

展馆名称：上海新国际博览中心（上海市浦东新区龙阳路2345号）

主办单位：上海博华国际展览有限公司

举办周期：每年一届

展会简介：

经过28年的发展，FHC已经成为业内的贸易展览。是食品餐饮和酒店行业进驻中国食品饮料市场的平台。随着中国经济的发展以及中产阶级消费群体的扩大，FHC为着眼于中国市场的各大跨国公司提供了重要的平台。

上届展会在2025年11月14日谢幕，上届展会共接待了来自48个国家和地区的3500家企业参展。展会面积扩展至210,000平方米，规模超越以往。为期三天的展会共迎来了188,274名专业观众，出席率较以往增加23%，使得展厅充满生机，活力四射。

客户群体：

展会邀请本地或国际的进口商、分销商、零售商和食品服务商的专业人士将与来自世界各地的食品制造商会面并建立联系，寻找新的商业伙伴并塑造中国食品和酒店市场的未来。

现场论坛活动璀璨瞩目：

展会配置高端峰会、专业国际论坛、企业会议、烹饪艺术大赛和咖啡大赛等精彩现场活动，通过全方位、深层次的交流，为全球食品饮料企业的商务拓展等专业人士进行商贸配对，建立合作关系提供广阔平台。

展品范围：

食品：休闲食品、进口食品、营养健康食品、有机食品及儿童食品 巧克力、冰激凌、糖果、饼干、蜂蜜、板栗、甘栗仁、糕点、蜜饯、果脯、甜食、膨化食品、坚果、乳制品、烘焙类、面包糕点、罐装食品、冷藏食品、调味品及果酱、风干食品、冷冻食品、水果、蔬菜、美味食品、绿色及保健食品、橄榄油、意大利面制品等

农业＆生鲜食材：果蔬、绿色农产品、有机农产品、观赏型农产品、粗加工农产品、鱼、蟹、贝壳、龙虾、三文鱼、牛肉、羊肉、猪肉、家禽、清真肉、加工肉制品、加工海洋制品、火锅食材等

酒咖啡饮品：乳制品、功能性饮品、碳酸饮料、茶叶及茶饮品、凉茶、植物蛋白饮料、矿泉水、果汁、软饮料、糖浆、白咖啡、速溶咖啡、咖啡豆、咖啡机、烘豆机、低温发酵啤酒、麦酒黑啤酒 / 烈性黑啤酒 小麦啤酒 手工啤酒 葡萄酒 威士忌、白兰地、鸡尾酒、洋酒烈性酒、传统白酒、及其他含酒类精饮品和酒配套、酒包装、酒器皿等

餐饮供应链＆冷链：连锁加盟、水产、肉类、果蔬、清真食品、冷冻冷鲜食品、果蔬保鲜食品、半成品、即食方便食品、预制菜肴、调味品、可食用油、生鲜等其它餐饮供应链配送食品食材

冷链仓储设施及装备设备、冷链运输技术及设备、冷链信息技术及设备、商用冷柜、保鲜技术及包装材料等

包装＆设备：包装材料、专用标签产品、食品餐饮设备、比萨饼设备、餐具及配件、展示及储藏、冷冻＆冷藏设备、咖啡及饮料服务设备、工业用面包及糖果设备、配料、 防腐剂、 香精、面包糕点及糖果制成品、零售用面包及糖果设备等

报名参展程序：

提交：①填写参展商信息补充列表、与报名参展名称一致的营业执照——②招展单位审核——③选择展位、安排展位——④招展单位发出“展台合同”确认参展资格盖章回传——⑤付款——;发出参展商手册。

注：请自觉提供营业执照（用做审核）和展商信息（用做填写合同信息）：

公司名称的中文和英文、公司地址、展台负责人、职衔、电话、传真、电邮、产品、品牌、国家

3500+参展企业覆盖15大展出板块（肉制品及水产品、休闲食品及饮料、乳制品、烘焙轻餐、咖啡茶饮等），无论是深耕行业多年的，还是崭露头角的新品牌，都在今日展现出强劲的产品力：

N2F80  

盘州刺梨

N2G01

特华得

N3C01

乐其雅

N3P12

辣西西里

N4E01

一赋

N4P10

意文食品

N5P01

光明肉业

N5C40

齐赞

E7E01

颐海

从传统美食到现代餐饮解决方案，从地方特产到，展商们用产品诠释行业创新趋势，也为专业买家提供了多元化的采购选择。