全球零售自有品牌产品亚洲展圆满落幕。大鑫集团以“全品类湿巾产品矩阵”与“一站式OEM/ODM定制服务”为核心优势，成为展会焦点，赢得国内外客户的高度认可。
本次展会，不仅是一次产品的展示，更是一次品牌与市场的深度对话。面对当前市场对产品功能细分与场景化需求的不断提升，以及全球采购商对供应链定制化服务的日益严格，大鑫集团凭借精准的产品布局与高效的定制能力，精准回应了市场期待。
With its core advantages of "a full-range wet wipe product matrix" and "one-stop OEM/ODM customization services", Daxin Group stood out as the focus of the exhibition and gained high recognition from customers at home and abroad.
功能性矩阵全覆盖 场景化解决方案获青睐
＜Full-category product matrix＞
大鑫集团在展会现场打造了沉浸式产品体验区，集中陈列了眼镜、小白鞋、衣物、女士、冷感、宠物等全系列功能性湿巾，通过直观的现场体验，迅速引发参展客户的关注热潮。
各系列产品精准聚焦对应场景：眼镜湿巾高效去渍同时呵护镜片镀膜；小白鞋湿巾实现免水洗快速去黄去污；衣物去污湿巾采用去污+除印双片设计，搭配天然植萃活性成分，实现速效去渍，便携包装适配多种应急场景。多位采购商在体验后表示，大鑫的产品矩阵精准覆盖了家庭、个人及宠物等核心消费场景，功能设计紧贴用户实际需求，展现出可观的市场潜力。
Each product line accurately targets specific scenarios: Glasses Wipes effectively remove stains while protecting lens coatings; White Shoe Wipes enable water-free, quick yellowing and stain removal; Clothing Stain Remover Wipes feature a dual-sheet design (stain removal + mark erasing) combined with natural plant-derived active ingredients for fast results, and their portable packaging suits various emergency situations. Many buyers stated after experiencing the products that Daxin's product matrix comprehensively covers core consumption scenarios including home, personal use and pets, with functional designs closely aligned to users' actual needs, demonstrating considerable market potential.
技术品控双保障 夯实定制服务根基
＜Technology and Control＞
产品力的背后是技术与品控的坚实支撑。大鑫集团通过产品体验区与品控流程的透明化展示，将“技术+品控双保障”的承诺变得可触可感。从创新配方研发、严格原料筛选，到全自动化洁净生产与成品多重检测，贯穿全产业链的苛刻质检标准受到客户高度赞赏。
Daxin Group has made the commitment of "dual guarantees of technology + control" tangible through transparent displays of product experience zones and control processes. From innovative formula R&D and strict raw material selection to fully automated clean production and multiple finished product inspections, the rigorous inspection standards throughout the entire industrial chain have been highly praised by customers.
OEM/ODM综合实力彰显 合作意向踊跃
＜Strong comprehensive capabilities in OEM/ODM＞
作为湿巾外贸领域的企业，大鑫集团在本次展会上重点展现了其在OEM/ODM定制服务方面的核心优势，获得全球采购商的积极响应。
其定制服务优势主要体现在三大方面：
·全链条定制能力：提供从配方研发、包装设计到生产交付的一站式服务，支持湿巾尺寸、材质选择、香味定制及功能升级等全方位个性化需求；
·全球合规保障：产品符合FDA、FSC、CE、GMP等多项国际认证标准，能够快速适配不同国家和地区的市场准入要求；
·高效交付体系：依托成熟的生产调度机制与全球物流合作网络，实现快速响应与灵活交付，小起订量设置灵活，满足各类客户需求。
The advantages of customized services are mainly reflected in three aspects:
· Full-chain customization capability: Provides one-stop services from formula R&D, packaging design to production and delivery, supporting comprehensive personalized needs such as wet wipe size, material selection, fragrance customization and function upgrading.
· Global compliance guarantee: Products meet multiple international certification standards including FDA, FSC, CE and GMP, enabling rapid adaptation to market access re of different countries and regions.
· Efficient delivery system: Relying on a mature production scheduling mechanism and global logistics cooperation network, it achieves rapid response and flexible delivery. The minimum order is flexibly set to meet the needs of various customers.
展会虽已落幕，合作新程刚刚开启。大鑫集团衷心感谢每一位朋友的莅临与信任。未来，我们将持续深化产业链资源整合，不断优化从供应链到产品端的每一环节，不负全球客户的与期待，携手共赢未来！
Daxin Group sincerely thanks every friend for their presence and trust. In the future, we will continue to deepen the integration of industrial chain resources, constantly optimize every link from the supply chain to the product end, live up to the trust and expectations of global customers, and work together for a win-win future!
2026 Shanghai Retail Private Brand Product Exhibition | 100000 square meters OEM OEM OEM OEM OEM Processing Exhibition | 80000 visitors | Expected exhibitors to reach 1200+
Exhibition Overview: Promoting New Opportunities for Industry Development
The 2026 Shanghai Retail Private Brand Product Exhibition will be held grandly at the Shanghai International Expo Center, with a total exhibition area of 100000 square meters, attracting countless industry insiders and visitors with its scale and influence. The exhibition will showcase self owned brand products and OEM OEM OEM processing services, establishing an efficient communication platform for the retail industry and helping to promote product innovation and brand enhancement within the industry.
The previous exhibition attracted over 80000 visitors, and it is expected that the number of visitors to the 2026 exhibition will reach a new high, with the number of exhibitors expected to exceed 1200. This exhibition not only showcases new market trends and innovations, but also provides opportunities for retailers, brand owners, and suppliers to communicate and collaborate.
Exhibition highlights: Gathering cutting-edge innovations in the industry
At the exhibition, various self owned brand products will be showcased one after another. These products cover multiple fields such as food, daily necessities, household goods, electronic products, etc., reflecting the new demands and popular trends of the current consumer market. From healthy food to eco-friendly daily necessities, from home appliances to personal care, viewers will discover a range of creative and technologically advanced products here.
In addition, OEM OEM OEM processing service providers will actively showcase their capabilities and technologies, including product design, production processes, control, and other aspects. Through these professional exhibitions, visitors can gain a deeper understanding of the key factors in the outsourcing production process, enhancing their confidence and decision-making abilities.
Industry Trends: The Rise and Challenges of Private Brands
With the increasing demand for and personalization from consumers, private brands are gradually becoming the core competitiveness of major retailers. Some market research institutions predict that in the next few years, the market share of private brands will continue to rise, which also puts higher demands on the OEM OEM market. During the exhibition, multiple themed forums on market trends and brand building will be held to discuss the future trends of the industry and the response strategies of brand owners.
However, with the intensification of market competition, brand owners are facing enormous challenges. In this context, the exhibition will also focus on hot topics such as how to enhance product competitiveness through innovation and cooperation, and how to achieve cost reduction and efficiency improvement in supply chain management.
Exhibitor Opportunity: A Platform to Expand the Market
As an exhibitor, participating in the 2026 Shanghai Retail Private Brand Product Exhibition not only provides opportunities to be widely exposed to potential customers, but also allows for in-depth communication with the industry and peers, and the search for partners. During the exhibition, there will be a business matching session to help exhibitors accurately connect with target customers and improve negotiation efficiency.
As a professional exhibition and investment service provider, Shanghai Bohua International Exhibition Co., Ltd. will ensure the complete success of the exhibition through its rich experience and resources. We are committed to creating great exposure opportunities for every exhibitor to help them showcase their strengths and win market recognition.
Audience Experience: Diverse and Colorful Event Arrangements
The exhibition will provide visitors with multidimensional professional experiences, including visiting exhibits, multiple themed speeches, industry forums, and new product launches. Through these activities, audiences can not only obtain new market information, but also engage in in-depth discussions, broaden their horizons, and stimulate creativity.
In addition, exciting exhibition activities will enhance the audience's sense of participation and interaction, allowing them to enjoy the visual feast brought by the exhibition, gain deeper industry knowledge, and make more accurate decisions in their future work.
The 2026 Shanghai Retail Private Brand Product Exhibition will be an important milestone for the retail industry. Both exhibitors and visitors will gain a lot from this grand event, let's look forward to this wonderful industry event together.
2026上海零售自有品牌产品展丨十万平米规模OEM贴牌代加工大展丨八万观众丨预计参展商达1200+
2026上海零售自有品牌产品展将在上海国际博览中心隆重举行，展区总面积达到十万平米，以其规模和影响力吸引了无数业内人士和观众。展会将展出自有品牌产品及OEM贴牌代加工服务，为零售行业建立了一个高效的交流平台，助力行业内的产品创新与品牌提升。
上届展会吸引了超过八万名观众参与，预计2026年的展会观众人数将再创新高，参展商数量有望突破1200家。这一展会不仅展示新的市场趋势与创新，还为零售商、品牌商及供应商提供了交流与合作的机会。
在展会上，各类自有品牌产品将纷纷亮相。这些产品涵盖了食品、日化、家居用品、电子产品等多个领域，体现了当前消费市场的新需求和流行趋势。从健康食品到环保日用品，从家居家电到个人护理，观众将在这里发现一系列具有创意和技术含量的产品。
此外，OEM贴牌代加工服务商将积极展示他们的能力与技术，包括产品设计、生产流程、质量控制等多个环节。通过这些专业展示，参观者能够深入了解外包生产过程中的关键因素，提升自身的信心和决策能力。
随着消费者对品质和个性化的需求不断加大，自有品牌正逐渐成为各大零售商的核心竞争力。一些市场研究机构预测，未来几年，自有品牌市场份额将继续上升，这一趋势对OEM贴牌市场也提出了更高的要求。展会期间，将举办多场关于市场动向与品牌建设的主题论坛，探讨行业的未来走势与品牌商的应对策略。
然而，随着市场竞争的加剧，品牌商面临着巨大挑战。在此背景下，展会还将关注如何通过创新与合作来提升产品竞争力，如何在供应链管理中实现降本增效等热门话题。
作为参展商，参与2026上海零售自有品牌产品展不仅可以获得广泛暴露于潜在客户面前的机会，还能与行业及同行进行深入交流，寻找合作伙伴。展会期间将设有商务配对环节，帮助参展商精准对接目标客户，提升洽谈效率。
上海博华国际展览有限公司作为专业的展览和招商服务提供商，将通过其丰富的经验和资源，确保展会的圆满成功。我们致力于为每位参展商创造大的曝光机会帮助他们展示自身的优势，赢得市场认可。
展会将为观众准备多维度的专业体验，除了参观展品，还包括多场主题演讲、行业论坛及新品发布会。通过这些活动，观众不仅能获取新的市场信息，还能与进行深入探讨，开拓视野，激发创意。
此外，精彩的展会活动安排也将增强观众的参与感和互动性，使他们在享受展会带来的视觉盛宴的，获得更深入的行业认知，从而在未来的工作中做出更为精准的决策。
2026上海零售自有品牌产品展将是零售行业的重要里程碑。无论是参展商还是观众，都将在此次盛会上收获颇丰，让我们共同期待这场精彩的行业盛会。
第十九届全球自有品牌产品亚洲展将于2026年12月3日-5日在上海新国际博览中心举办，PLF时隔三年再聚首上海大本营，展会将迎来重大升级！展区规划囊括自有品牌全品类商品，分别有美妆个护馆、家居百货馆、民生食品馆、休闲食品馆等，并根据市场需求增设全球商超快消品展馆（National Brands(FMCG) Fair Asia）。此外，PLF在对应馆内设置体现未来消费趋势的母婴、宠物、大健康等专区，让专业采购商更方便找到这对标企业进行沟通提供便利。
随着中国零售市场的不断细分和碎片化，传统的商品流通模式已经无法满足市场需求。市场越来越难以被单一模式所覆盖，品牌想要通过传统模式建立市场通路的成本也越来越高。
在这个充满不确定性的市场环境中，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一份把握！
如果您的工厂满足以下任意一项，诚邀您加入PLF工厂展团大军：
★自有或控股资质齐全的工厂；
★有优质的生产管理能力；
★有各项资质和检测认证背书；
★全球贸易业务能力突出；
★关注产品的研发升级，具备持续产品创新能力；
★有丰富的自有品牌合作经验，与国内外多家零售企业合作过PB业务的工厂；
★经营电商业务的能力，能够配合全渠道电商销售模式的工厂……
2026全球自有品牌产品亚洲展.上海
超市、电商、品牌商OEM贴牌代加工展
时间： 2026年12月3日-5日
地点：上海新国际博览中心
主办单位：上海市品牌授权经营企业协会自有品牌专业委员会（PLSC） 、自有品牌制造商协会（PLMA）
承办单位：跨采（上海）广告有限公司
展品范围
家居日用：餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品卫浴晾晒、家庭清洁、文具礼品、体育用品、3C及休闲家用小电器、汽车用品
个护清洁：美容美发、美妆用品、护理用品、防疫用品、个人清洁
母婴用品：母婴食品、母婴用品
休闲零食：肉干肉脯、果脯蜜饯、果冻布丁、坚果炒货、膨化食品
民生食品：米面粮油、调味品、方便食品、南北干货、豆制品
常温烘焙：饼干曲奇、常温糕点/糖果巧克力：巧克力、糖果 /酒饮冲调：酒、水、饮料、冲调/营养保健：药膳、膳食补充剂/服务商：产品服务、门店服务营销服务、供应链服务
生鲜食材类： 预制食品，水产海鲜，禽类食品，蔬菜类 ，水果类，其他食材，牛奶乳品、乳制品、豆制品、米，面（粉）汤料，西餐调味品、火锅调味料，配餐调料等。
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展会是一个信息密度非常高的聚集地。对于我们来说，参加这个展会主要的目的是了解目前行业新的趋势，比如说哪些方向是我们之前忽视了应该重新捡起来的，或者说哪些项目，之前并没有把它列为优先级，了解新趋势后，需要提到优先级位置。还有，也希望通过展会能够结识到更多长期合作的供应商伙伴。
——上海清美供应链有限公司（品上生活）副总监 傅佳杰
自有品牌是我们新大新这两年重点发展的方向，我们未来打算在冻品（小笼包、汤圆、饺子等）跟百货这两个方面进行重点打造。在这个展会跟同行进行交流，了解自有品牌发展新方向，同时认识更多符合我们自有品牌开发条件的工厂，收获颇多，非常感谢主办方的邀请。
——许昌新大新商贸集团有限公司自有品牌开发负责人 王媛媛
京东会员1号店近年致力于打造一些健康的产品，包括低GI、无抗、高蛋白、有机认证、地理标识认证等。希望能够在展会上找到跟我们理念比较相同，能够从原材料到生产环节到后期运输整体的链路去做一个品质把控，为消费者能够提供一些高品质、高质价比、健康的产品的合作伙伴。
未来我们567自有品牌开发的方向主要是干净配料、0添加、有机食品等健康安全的，并且贴合消费者日常生活需求的常规产品。参加本次展会，结识了国内比较的供应厂家，也为我们接下来自有品牌的开发方向提供了很好的思路，此次出行非常值得。
——河南567商业管理有限公司采购总监 赵向阳
通过对市场的洞察，我们发现自有品牌受消费者的欢迎度跟认可度很高，因此判断自有品牌在未来是很好的一个增长点。感谢主办方的邀请，我们遇到了很多的食品行业从业者还有一些供应链品牌。拥抱电商是寻求更多发展机会的好途径，也希望更多的工厂和品牌方能和我们多多联系。
——苏州小棉袄电商市场总监 江海峰
参加展会，我的认知发生了很大的变化。此次大的收获就是找到能够给我们这些体系提供优质品质并且具备加工能力一些工厂，第二个就是看到了国内国际做得比较好的自有品牌产品，第三个就是跟之前合作过的品牌方或者存在合作潜能的品牌方又进行了接触与交流，特别是我们华商联采内部也加强了情感交流。
PLF向世界展现中国的供应链基础
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上海湿巾OEM代加工展 , 中国湿巾OEM代加工展 , 亚洲大型湿巾OEM代加工展 , 上海国际湿巾OEM代加工展览会 , 中国国际湿巾OEM代加工展览会
展览展示服务，展会招商服务，展览策划服务
组织、举办、经营各类国际和国内展览、展示、会议，提供相关业务及咨询服务，网页的设计、开发，商务信息咨询。【依法须经批准的项目，经相关部门批准后方可开展经营活动】
是国内领先的商贸展会,会议活动和B2B在线贸易采购平台的主办机构, 是于伦敦股票交易所上市的博闻集团(UBM plc) 在中国的中外合作企业，由上海华展国际展览有限公司和博闻亚洲有限公司在1998年联合组建而成。公司旗下展会涉及家具系列展35万平方米；医药、健康系列展22万平方米，食品加工、包装及食品系列展50万平方米；酒店、商业空间、游艇系列展20万平方米，其在各地的区域展包括广东中山古镇灯博会，北京，成都，广州酒店和食品展，共涉及6...
