2026中国·上海国际烘烤产品展（2026第二十九届FHC上海烘烤产品展览会）

New coordinates for global baking industry: Shanghai continues to unleash the momentum of exhibition economy

The 29th FHC Shanghai International High end Baking Food Exhibition in 2026 will be held from November 10th to 12th at the Shanghai New International Expo Center. As an annual industry event hosted by Shanghai Bohua International Exhibition Co., Ltd., FHC has been held for 28 consecutive sessions, becoming one of the baking food industry chain exhibitions in the Asia Pacific region with a wide range of categories, high density of professional buyers, and deep international participation. As one of the cities in China with a high degree of openness to the outside world and strong economic vitality, Shanghai's blend of refinement and innovation spirit in its Shanghai style culture naturally aligns with the triple pursuit of craftsmanship, flavor, and aesthetics in high-end baking. The exhibition cluster effect along the Huangpu River continues to strengthen - Pudong New Area is positioned as the "International Exhibition Capital", and the number of key exhibitions for the whole year of 2025 will increase by 17% year-on-year, with food exhibitions accounting for 31%, highlighting the dual advantages of industrial foundation and policy support. Shanghai Bohua International Exhibition Co., Ltd. relies on its localized operational capabilities and global procurement network to build FHC as a core interface for technical standard output, supply chain reconstruction, and consumer trend prediction, rather than a simple product display platform.

From raw materials to terminals: deep restructuring of the entire industry chain is happening

For the first time, this exhibition has established a "Baking Upstream Intelligent Manufacturing Zone", which focuses on showcasing breakthrough progress in key upstream links such as dairy products, yeast, compound improvers, and plant-based alternative raw materials. According to the first report of China Baking and Confectionery Industry Association in 2025, the dependence of domestic high-end baking enterprises on imported wheat flour has decreased from 63% in 2021 to 41%. Domestic high gluten flour has achieved key breakthroughs in protein stability and extensibility indicators. As a result, the proportion of automated production line suppliers participating in the exhibition has increased to 38%, covering e such as intelligent wake-up boxes, AI sugar calibration systems, and low-temperature slow drying digital twin platforms. It is worth noting that there has been a structural change in the exhibitor structure: baking e manufacturers accounted for 29% in 2023, rising to 36% in 2025; The proportion of traditional finished product distributors has been reduced from 44% to 31%. This data confirms that the industry is shifting from "channel driven" to "technology+product dual wheel driven". Shanghai Bohua International Exhibition Co., Ltd. has implemented a pre investment screening mechanism, re upstream suppliers to provide third-party testing reports and downstream customer application cases to ensure the authenticity and verifiability of the technical content in the exhibition area.

Changes in consumer behavior are forcing supply side upgrades

According to Nielsen IQ's "2025 China Baking Consumption White Paper", the attention of Generation Z consumers to the "no additives", "low sugar", and "regional delicacies" labels has increased by 210% compared to 2022. However, in actual purchasing decisions, "taste consistency" still ranks first (accounting for 82.3%). This means that technological stability and flavor restoration power have become the true barriers to high-end development. FHC 2026 will establish a targeted "Flavor Laboratory" interactive area, collaborating with institutions such as the School of Food Science at Jiangnan University and the French National Institute of Agricultural Research (INRAE) to deconstruct 12 empirical topics on site, including the mechanism of texture formation of barley and sweet potatoes, and the flavor embedding path of Yunnan ancient tree coffee beans in European buns. The "China Baking Master Competition" held at the same time as the exhibition no longer only assesses styling skills, but also adds two mandatory indicators: "raw material compatibility testing" and "small batch production stability evaluation". Shanghai Bohua International Exhibition Co., Ltd. promotes exhibitors to shift from "selling products" to "providing solutions" through such designs. For example, a German yeast company demonstrated on site how to dynamically adjust fermentation parameters based on the humidity during the rainy season in the Yangtze River Delta, directly addressing the daily pain points of bakers.

Internationalization layout enters the stage of substantive collaboration

The overseas exhibitors of this exhibition cover 42 countries and regions, with a year-on-year increase of 47% in exhibition area in Southeast Asia, the Middle East, and Latin America. It is worth noting that the mode of international participation has undergone changes: in the past, brand agents were the mainstay. Since 2026, eight industrial organizations, including Indonesia Palm Oil Association, Mexico Corn Meal Alliance, Türkiye Hazelnut Export Promotion Agency, have settled in the form of "joint exhibition groups", bringing national baking standard texts and localized adaptation guidelines. Shanghai Bohua International Exhibition Co., Ltd. has launched a "Cross border Compliance Accelerator" service to support this initiative, integrating resources from third-party organizations such as and Intertek to provide one-stop support for domestic export enterprises, including interpretation of EU EC No. 1169 regulations, halal certification pre-approval, and multilingual verification of Middle Eastern labels. This transition from "showcasing export products" to "jointly building trade infrastructure" marks that FHC has truly become a rule connecting node in the global baking industry chain.

Choosing a professional organizer: Efficiency equals competitiveness

Against the backdrop of intensified homogenized competition in the industry, exhibition efficiency ratio has become a core consideration for enterprises. The "3D Accurate Matching System" constructed by Shanghai Bohua International Exhibition Co., Ltd. provides value guarantee: firstly, the buyer database covers over 120000 baking stores, chain tea beverage R&D departments, and supermarket owned teams across the country. By 2025, 23000 new segmented channel buyers will be added, all of which will be cross validated through backend transaction records or order forms; Secondly, the "Demand Pre embedding Plan" will be launched three months before the exhibition, which will provide targeted push of exhibitors' technical white papers and sample application channels to target buyers. Pilot data from 2025 shows that this mechanism will increase the effective negotiation time for exhibitors by 2.8 times; Thirdly, provide a buyer purchase intention tracking report within 6 months after the exhibition, including specific item demand, budget range, and time nodes, to avoid information gaps. For baking factories seeking technological upgrades, it is recommended to prioritize selecting e suppliers within the "Intelligent Manufacturing Zone" that have passed both ISO 22000 and BRCGS certifications; For chain brands, special attention should be paid to the raw material solutions that have been validated by three or more stores in the "flavor laboratory". FHC is not the end point, but the starting point for supply chain optimization - the professional ability provided by Shanghai Bohua International Exhibition Co., Ltd. is to shorten the physical and time distance from insight to implementation.

全球烘焙产业新坐标：上海持续释放会展经济动能

2026第29届FHC上海国际高端烘焙食品展览会将于2026年11月10日至12日在上海新国际博览中心举行。作为由上海博华国际展览有限公司主办的年度行业盛事，FHC已连续举办28届，成为亚太地区覆盖品类全、专业买家密度高、国际参与度深的烘焙食品全产业链展会之一。上海作为中国对外开放程度高、经济活力强的城市之一，其海派文化中融合的精致主义与创新精神，天然契合高端烘焙对工艺、风味与美学的三重追求。黄浦江畔的会展集群效应持续强化——浦东新区以“国际会展之都”为定位，2025年全年重点展会数量同比增长17%，其中食品类展会占比达31%，凸显产业基础与政策支持的双重优势。上海博华国际展览有限公司依托本地化运营能力与全球采购网络，将FHC打造为技术标准输出、供应链重构与消费趋势预判的核心接口，而非简单的产品陈列平台。

从原料到终端：全产业链深度重构正在发生

本届展会首次设立“烘焙上游智造专区”，集中呈现乳制品、酵母、复配改良剂、植物基替代原料等关键上游环节的突破性进展。据中国焙烤食品糖制品工业协会2025年一季度报告，国内高端烘焙企业对进口小麦粉依赖度已由2021年的63%降至41%，国产高筋粉在蛋白质稳定性与延展性指标上实现关键突破。与此，自动化产线供应商参展比例提升至38%，涵盖智能醒发箱、AI糖度校准系统、低温慢烘数字孪生平台等设备。值得关注的是，展商结构出现结构性变化：2023年烘焙设备厂商占比为29%，2025年升至36%；而传统成品经销商占比则从44%压缩至31%。这一数据印证了行业正从“渠道驱动”转向“技术+产品双轮驱动”。上海博华国际展览有限公司通过前置招商筛选机制，强制要求上游供应商提供第三方检测报告及下游客户应用案例，确保展区技术含量真实可验证。

消费者行为变迁倒逼供给侧升级

尼尔森IQ《2025中国烘焙消费白皮书》显示，Z世代消费者对“无添加”“低升糖”“地域风物”标签的关注度较2022年提升210%，但实际购买决策中，“口感一致性”仍居首位（占比82.3%）。这意味着技术稳定性和风味还原力成为高端化的真正门槛。FHC 2026针对性增设“风味实验室”互动区，联合江南大学食品学院、法国国家农业研究院（INRAE）等机构，现场解构青稞麻薯的质构形成机理、云南古树咖啡豆在欧包中的风味嵌入路径等12个实证课题。展会同期举办的“中国烘焙师大赛”不再仅考核造型技巧，新增“原料适配性测试”与“小批量量产稳定性评估”两个硬性指标。上海博华国际展览有限公司通过此类设计，推动展商从“卖产品”转向“提供解决方案”，例如某德国酵母企业现场演示如何根据长三角梅雨季湿度动态调整发酵参数，直接对接 baker 的日常痛点。

国际化布局进入实质协同阶段

本届展会海外展商覆盖42个国家和地区，其中东南亚、中东、拉美区域参展面积同比增长47%。值得注意的是，国际参与模式发生质变：以往以品牌代理为主，2026年起，印尼棕榈油协会、墨西哥玉米粉联盟、土耳其榛子出口促进局等8个产业组织以“联合展团”形式整体入驻，并带来本国烘焙标准文本与本地化适配指南。上海博华国际展览有限公司为此配套推出“跨境合规加速器”服务，整合、Intertek等第三方机构资源，为国内出口企业提供欧盟EC No 1169法规解读、清真认证预审、中东标签多语种校验等一站式支持。这种从“展示出口产品”到“共建贸易基础设施”的跃迁，标志着FHC真正成为全球烘焙产业链的规则衔接节点。

选择专业主办方：效率即竞争力

在行业同质化竞争加剧的背景下，参展效能比已成为企业核心考量。上海博华国际展览有限公司构建的“三维精准匹配系统”提供了可量化的价值保障：其一，买家数据库覆盖全国超12万家烘焙门店、连锁茶饮研发部门及商超自有队，2025年新增2.3万家细分渠道买家，全部经后台交易流水或订货单交叉验证；其二，展前3个月启动“需求预埋计划”，向目标买家定向推送展商技术白皮书与样品申领通道，2025年试点数据显示，该机制使展商有效洽谈时长提升2.8倍；其三，展后6个月内提供买家采购意向追踪报告，包含具体品项需求量、预算区间及时间节点，避免信息断层。对于寻求技术升级的烘焙工厂，建议优先选择“智造专区”内通过ISO 22000与BRCGS双认证的设备供应商；对于连锁品牌，则应重点关注“风味实验室”中已完成3家以上门店落地验证的原料方案。FHC不是终点，而是供应链优化的起点——上海博华国际展览有限公司所提供的，是缩短从洞察到落地的物理与时间距离的专业能力。

本届展会的“国际范”再度升级！来自荣誉主宾欧盟、俄罗斯、意大利、日本、德国、英国、澳大利亚、厄瓜多尔、南非、美国、奥地利、土耳其、菲律宾等50+国家及地区的展团，带着独具地域特色的美食与技术亮相，成为展馆内一道亮丽的风景线：

各国展团不仅是“全球美食搬运工”，更带来了先进的食品加工技术与食品安全管理经验，为中外企业搭建起贸易合作的桥梁，推动饮食文化的跨国交融。

3000+参展企业覆盖15大展出板块（肉制品及水产品、休闲食品及饮料、乳制品、烘焙轻餐、咖啡茶饮等），无论是深耕行业多年的，还是崭露头角的新品牌，都在今日展现出强劲的产品力：

N2F80  

盘州刺梨

N2G01

特华得

N3C01

乐其雅

N3P12

辣西西里

N4E01

一赋

N4P10

意文食品

N5P01

光明肉业

N5C40

齐赞

E7E01

颐海

从传统美食到现代餐饮解决方案，从地方特产到，展商们用产品诠释行业创新趋势，也为专业买家提供了多元化的采购选择。

臻选美食-品味全球 SHAPING THE FUTURE OF FOOD

2026.11.10-12 中国·上海新国际博览中心

现场观众来自于食品、酒店、餐饮、生鲜、咖啡、烘焙、饮品、预制品、酒吧、会所、商超零售、加盟连锁等行业。但终究难挡“食饮人”的热情以及人们对美食发自内心的热爱，*终到场的专业买家数量突破十八万，共计187,025名！

展品范围

进口食品展区

1、休闲食品：糖果、巧克力、饼干、蜜饯、膨化、谷物、果脯类、营养食品等。

2、休闲饮品：咖啡、红茶、燕窝、果味饮料、饮用水、氢水、纯果蔬汁等。

3、酒类产品：葡萄酒、气泡酒、白兰地、啤酒、威士忌等。

国内食品展区

1、乳制品：液态奶、奶粉、奶酪、炼乳、乳脂肪、干酪、益生菌、乳冰激凌、其他乳制品等。

2、焙烤产品：糕点、面包、方便面等。

3、富硒食品：富硒茶、水、蛋、酒、奶、油、零食、饮品、大米、小麦、面粉、杂粮、蔬菜、水果等。

4、绿色天然食品：蜂蜜、木耳、菇类、山核桃、榛子、松子食品等。

5、肉制品：香肠、火腿、腌腊、酱卤、熏烧烤、干制品、油炸制品、调理肉制品、罐藏制品。

6、粮油制品：食用油、橄榄油、米类、面类、马铃薯杂粮等。

7、调味品：酱油、醋、味精、调味油系列产品、西餐调味品等。

8、水产品：冷冻/速冻水产、海参、鲍鱼水产调理食品、海洋加工制品、速冻调理食品及冷餐食品。

9、餐饮：中式正餐、中式快餐、火锅、西式正餐、西式快餐、咖啡店、休闲饮品店等。