官宣!2026上海国际饮品原料及设备展「主办新发布」HOTELEX+中国3月饮品原料及设备展览会

展会上，各大咖啡茶饮展商争奇斗艳，给出了“春日色彩经济学”新答案——用视觉提前贩卖季节情绪，用色彩构建品牌记忆锚点。从神经刺激到文化符号，这场以“春”为名的色彩革命，正在用色谱重构饮品价值的底层逻辑。

如喀法继去年升级了大红咖啡豆的包装以后全新咖啡豆的包装也在今年横空出世紫色的配色与之前大红的配色水乳交融烂漫与激情的色彩碰撞也成为了一道靓丽的风景线。

图片来源：喀法官方公众号

广禧这次带来的展会现调蔬果茶系列，灵感源于对自然要素的系统解构多色水果的科学配比(彩虹饮食原理)、 视觉-味觉的协同设计(7秒印象)，香气分子的调配(五行风味理论)。

遵道、丰亦、启诚包装等展商结合春花、风筝等春的具象化元素，用春季新视觉唤醒了对于春日浪漫的美好想象。

春日色彩从来不只是视觉把戏，而是一场“自然节律、文化基因、商业策略”的精密合谋。当品牌饮品、用包装封装春天的记忆、贩卖对山野的向往，饮品的价值便超越了物理限制，成为消费者储存春日情绪的载体。2025年的启示录很清晰：谁先学会用色彩种草，谁就能收割注意力红利。

In 2026, Shanghai, as an important international economic and cultural exchange center in China and even Asia, will once again welcome the highly anticipated beverage industry event - the 2026 Shanghai (Asia) Beverage Exhibition. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd., covering multiple sub sectors such as innovative tea drinks, milk tea drinks, fresh fruit drinks, and healthy drinks, aiming to create an exchange and trading platform for the beverage industry in Asia. This article will deeply analyze the highlights and trends of this exhibition from multiple dimensions, and explore the unique value of the exhibition and its impact on the future market in combination with the industry development background.

1、 Shanghai Beverage Exhibition - An Important Indicator for the Asian Beverage Industry

Shanghai, as the economic center city of China, has rapidly developed into an important gathering place for international cuisine and consumer culture in recent years. As a hot city for hosting international conferences and exhibitions, Shanghai has unique geographical and policy advantages. The selection of Shanghai as the venue for the 2026 Shanghai Beverage Expo is based on its well-developed infrastructure, open market environment, and strong consumer upgrading atmosphere. In recent years, the Shanghai government has vigorously promoted the green economy and health industry, and the innovation and transformation of the beverage industry have attracted much attention. The exhibition provides a platform for industry innovators to showcase themselves.

2、 The exhibition covers a variety of beverage categories and focuses on the development of industry segmentation markets

The theme of this exhibition covers innovative tea drinks, milk tea drinks, fresh fruit drinks, and healthy drinks, reflecting the trend of diversification and segmentation in the beverage industry. Specifically, let's take a look:

Innovative tea drinks: With the upgrading of consumer demand for traditional tea drinks, innovative tea drinks have become a new favorite in the market by integrating modern craftsmanship and diversified flavors. For example, low sugar, zero calorie, and tea drinks with added plant extracts have become a focus of attention for young consumer groups.

Milk tea drinks: Milk tea is no longer a simple sweet drink, more brands focus on healthy ingredients, natural ingredients, and personalized customization, promoting the upgrading of the industry value chain.

Fresh fruit drinks: Driven by the concept of health, beverages made from natural fresh fruits have entered a period of explosive growth, with segmented categories such as fruit juice blends and functional drinks developing rapidly.

Healthy drinks: beverages that are plant-based, additive free, and rich in nutrients, in line with global health trends. Functional drinks that focus on intestinal health and immune enhancement are gradually becoming mainstream in the market.

This diverse combination showcases the vitality of the segmented market in the beverage industry and provides exhibitors and buyers with abundant choices.

3、 Industry background and exhibition opportunities: consumption upgrading and health orientation are key factors

In recent years, the Chinese beverage market has undergone significant consumption upgrades. The enhancement of health awareness and the growth of personalized demand have led to the transformation of traditional beverage brands, and the demand for innovative tea and health drinks is rapidly increasing.

According to relevant industry reports, the size of China's tea beverage market is expected to exceed 80 billion yuan by 2025, with an average annual growth rate of over 15% for the milk tea market. With the innovation of raw materials and the improvement of processing technology, fresh fruit drinks have met the preference of young people for natural foods.

In this context, the 2026 Shanghai Beverage Exhibition is not only a platform for product display, but also an opportunity for resource integration and innovative concept exchange among all parties. The exhibition meets the multiple needs of industry enterprises for product research and development, market expansion, and brand upgrading through multi angle and full chain display.

4、 Service advantages of Shanghai Bohua International Exhibition Co., Ltd

As the organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd. has profound experience in exhibition display, exhibition investment promotion, and exhibition planning. Our company's services cover the entire lifecycle management of exhibitions, from booth design, investment promotion to on-site execution, ensuring the efficient operation of exhibitions.

Shanghai Bohua, with its rich industry resources and team, provides customized solutions for exhibitors and helps them connect with target customers. In addition, the company focuses on the continuous improvement of exhibition effectiveness and supports exhibitors in optimizing product strategies through data analysis and market research.

Choosing Shanghai Bohua to host the beverage exhibition not only means participating in an industry event, but also reflects recognition of service and practical value.

5、 The manifestation of technological innovation and digital trends in exhibitions

The digitalization trend of the beverage industry is evident in 2026, with the continuous integration of intelligent technology from raw material procurement, production and processing to marketing. This exhibition has specially set up a technology innovation zone to showcase intelligent dispensing e, automatic sales technology, and digital marketing tools.

Intelligent tea drinking machines can control temperature, time, and ratio to achieve stable taste; Digital supply chain management helps reduce costs and improve response speed. In addition, utilizing big data analysis to help brands gain insights into consumer preferences is another focus of this exhibition.

All of this builds a bridge between technology and business for industry participants, driving the beverage industry into a new digital era.

6、 Market Outlook and Investment Opportunity Analysis

As an important branch of fast-moving consumer goods, the beverage industry has a natural advantage inuency consumption. Especially in the current trend of health orientation, investing in innovative beverage brands and technologies has good prospects. The 2026 Shanghai Beverage Expo will become an important window for investors to select high- projects.

Combining market data and exhibition displays, the following investment highlights can be seen:

Research and promotion of green and healthy ingredients

The improvement and popularization of intelligent manufacturing e

Brand digital marketing and the construction of integrated online and offline channels

Cross border cooperation and innovative product development

These directions not only conform to the international trend of beverage development, but also meet the dual needs of policy orientation and consumption upgrading.

7、 Details that cannot be ignored - Supporting services and communication platforms for exhibitions

A successful exhibition is not only a venue for showcasing exhibits, but also a carrier for industry exchange, knowledge sharing, and cooperation negotiations. The 2026 Shanghai Beverage Expo features multiple forums and themed salons, inviting industry figures and experts to discuss cutting-edge technologies and market trends.

The exhibition provides comprehensive business support services such as one-on-one negotiation areas, investment matchmaking meetings, and new product launches, creating a more efficient communication environment for exhibitors and buyers. Shanghai Bohua International Exhibition Co., Ltd. is committed to improving the participation experience and enhancing the industry influence of exhibitions through detailed optimization.

8、 Conclusion: Seize the 2026 Shanghai Beverage Exhibition and explore a new era of Asian beverages

The 2026 Shanghai (Asia) Beverage Exhibition is not only a feast for showcasing products and technologies, but also a platform for exchanging innovative thinking and industry wisdom. For brand owners, manufacturers, supply chain enterprises, and investors, exhibitions provide excellent opportunities to open up markets, enhance competitiveness, and promote cooperation.

Shanghai Bohua International Exhibition Co., Ltd. provides exhibition display and investment promotion services to help the successful holding of exhibitions. In the future, with the continuous upgrading and diversified development of the beverage industry, the 2026 Shanghai Beverage Exhibition is worth the attention and participation of every industry participant. We look forward to more companies joining hands here to explore innovation and drive the Asian beverage industry to new heights.

2026年，上海作为中国乃至亚洲重要的国际经济和文化交流中心，再次迎来备受瞩目的饮品产业盛会——2026上海（亚洲）饮品展会。此次展会由上海博华国际展览有限公司主办，涵盖创新茶饮、奶茶饮品、鲜果饮品及健康饮品等多个细分领域，力图打造亚洲的饮品行业交流与交易平台。本文将从多个维度深入剖析本次展会的亮点与趋势，结合行业发展背景，探讨展会的独特价值及其对未来市场的影响。

上海饮品展——亚洲饮品产业的重要风向标

上海作为中国的经济中心城市，近年来快速发展成为国际饮食和消费文化的重要聚集地。作为举办国际会议和展览活动的热点城市，上海具备得天独厚的地理与政策优势。2026上海饮品展选择上海作为举办地，是基于其完善的基础设施、开放的市场环境以及浓厚的消费升级氛围。近年来，上海政府大力推动绿色经济与健康产业，饮品行业的创新与转型备受关注，展会恰好为行业创新者提供了展现平台。

展会涵盖多元饮品品类，关注行业细分市场发展

此次展会主题涵盖创新茶饮、奶茶饮品、鲜果饮品及健康饮品，体现了饮品行业的多样化和细分化趋势。具体来看：

这一多元组合展示了饮品行业细分市场的活力，也为参展企业和采购商带来丰富的选择空间。

行业背景与展会机遇：消费升级与健康导向成关键

近年来，中国饮品市场正经历显著的消费升级。健康意识的增强和个性化需求的增长，使得传统饮品品牌纷纷转型，创新茶饮和健康饮品需求快速上升。

根据相关行业报告，2025年中国茶饮市场规模预计将超过800亿元，奶茶市场年均增长率保持在15%以上。鲜果饮品更是随着原材料创新和加工技术的提升，满足了年轻人对天然食品的偏好。

在此背景下，2026上海饮品展不仅是产品展示的平台，更是各方资源整合、创新理念交流的契机。展会通过多角度、全链条的展示，满足行业企业对产品研发、市场拓展和品牌升级的多重需求。

上海博华国际展览有限公司的服务优势

作为本次展会的主办方，上海博华国际展览有限公司在展览展示、展会招商及展览策划方面具备深厚经验。公司服务涵盖展会全生命周期管理，从展位设计、招商推广到现场执行，确保展会高效运作。

上海博华凭借丰富的行业资源与团队，为参展企业提供定制化解决方案，帮助企业对接目标客户。此外，公司注重展会效果的持续提升，通过数据分析、市场调研支持参展商优化产品策略。

选择上海博华主办的饮品展，不仅意味着参与一场行业盛会，更体现了对服务和实际价值的认可。

技术创新与数字化趋势在展会中的体现

2026年饮品行业数字化趋势明显，从原料采购、生产加工到市场营销都不断融合智能技术。本次展会特别设置了技术创新专区，展示智能调配设备、自动售卖技术以及数字营销工具。

如智能茶饮机能够控制温度、时间和配比，实现稳定口感；数字化供应链管理有助于降低成本，提高响应速度。此外，利用大数据分析帮助品牌洞察消费者偏好，是本次展会的另一关注点。

这一切为行业参与者搭建技术与商业相结合的桥梁，推动饮品产业进入数字化新时代。

市场前景与投资机会分析

饮品行业作为快消品的重要分支，具备高频消费天然优势。尤其是在当前健康导向趋势下，投资创新饮品品牌和技术具有良好前景。2026上海饮品展将成为投资者遴选优质项目的重要窗口。

结合市场数据和展会展示，可以看到以下几个投资亮点：

这些方向不仅符合国际饮品发展潮流，也契合政策导向和消费升级的双重需求。

不可忽视的细节——展会的配套服务与交流平台

一个成功的展会不仅是展品的展示场所，更是行业交流、知识分享和合作洽谈的载体。2026上海饮品展设有多场论坛和主题沙龙，邀请行业人物和专家探讨前沿技术及市场趋势。

展会完善的商务配套服务如一对一洽谈区、投资对接会和新品发布会，为参展商和采购商创造更高效的交流环境。上海博华国际展览有限公司致力于通过细节优化提升参会体验，增强展会的行业影响力。

结语：把握2026上海饮品展，开拓亚洲饮品新时代

2026上海（亚洲）饮品展会不仅是一场展示产品和技术的盛宴，更是一场汇聚创新思维和行业智慧的交流平台。对于品牌方、生产商、供应链企业及投资方而言，展会提供了打开市场、提升竞争力和促进合作的佳机遇。

上海博华国际展览有限公司以的展览展示与招商服务，助力展会成功举办。未来，随着饮品行业的不断升级和多元化发展，2026上海饮品展值得每一个行业参与者关注和参与。期待更多企业携手在这里探索创新，推动亚洲饮品产业迈向新的高度。

2026上海国际酒店及餐饮业博览会

HOTELEX SHANGHAI2026

同期举办：2026上海高端食品与饮料展

主办:中国旅游饭店业协会

承办:上海博华国际展览有限公司

时间：2026年3月30日-4月2日

地址:国家会展中心（上海）

2026 HOTELEX 上海展现场将再次集结餐饮业的先驱、投资者、创业人、新老品牌的、业界专家。现场的头脑风暴、名家论道，涵盖餐饮业的方方面面。为未来发展提供创想，为行业痛点发声思考，直达人心。智慧与经验将在这里碰撞开花，我们也将有机会在此见证餐饮业更宏伟蓝图的诞生。

2026 HOTELEX Shanghai

2026年3月30日-4月2日，上海国际酒店及餐饮业博览会（HOTELEX Shanghai）将在国家会展中心（上海浦西·虹桥）举办。

由上海市文化和旅游局指导的HOTELEX上海国际酒店及餐饮业博览会作为“十四五”期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，将在 国家会展中心（上海浦西·虹桥）举办。

2026 HOTELEX 上海展将继续为观众带来一场、高品质的行业盛会；为酒店、餐饮人汇聚优质的资源，打造化的交流平台，助力于行业发展。

展会规模将达到400,000+平米，预计将吸引250,000+名来自酒店餐饮、商超零售、休闲餐饮、文旅消费、大健康等行业的观众到场参观并与展商进行商贸交流。展商数量预计将达3,000+。

展品范围

12大行业版块: 厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、 咖啡与茶、冰淇淋设备及物料、烘焙设备及物料、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及餐饮投资

8大特殊展区：中央厨房精品展区|自由品牌展区|餐饮设计展区|SFE上海国际连锁加盟展区|火锅食材展区|餐饮包装联合展区|咖啡美食文化节|美酒文化节上海国际精品巧克力文化节

厨房设备与用品：烹饪设备综合、洗消设备（ 原洗碗机设备）、制冷纸杯、厨房环保设备、中央厨房设备、厨房辅助设备及用品、厨房食品加工机械、厨房设备生产加工机械、冷链物流及配送

桌面用品：桌面餐具及器皿、桌面辅助用品（餐布、餐桌椅、餐台、餐具艺术品等）、自助餐设备与用品

食品综合：乳制品、休闲食品、高端食品、方便食品、罐头食品、及功能食品、清真食品、、其他食品

餐饮食材：生鲜肉禽、米面杂粮、水产制品、油及油制品、豆制品、火锅食材、果蔬产品、调味品、冷冻食品、预制产品、其他食材

烘焙设备及原物料：烘焙设备、烘焙配件、烘焙制冷设备、烘焙原辅料、烘焙半成品、烘焙成品

冰淇淋设备及物料：冰淇淋制冷设备、冰淇淋原辅料、冰淇淋成品、冰淇淋模具；饮品综合：饮品原料、饮品设备、工业饮料及设备

咖啡与茶：咖啡设备及其配件、咖啡冲泡器具及配件、咖啡原物料及相关用品、茶原料及成品、茶类器具及工艺品（玻璃制品、陶瓷制品、茶具、茶具配件及工艺品）、茶用设备及技术（萃茶机、茶叶烘干机、茶叶分装机等）

酒类综合：酒精类饮品、酒类配套

食品餐饮包装：食品包装材料与制品；食品饮料包装机械、食品包装设计及解决方案

餐饮设计及配套：餐饮设计服务、餐饮配套产品

国际赛事论坛轮番秀

现场预计将呈现众多国际赛事、高峰论坛。展品将更全面地涵盖酒店与餐饮产业整个供应链的各个环节，努力为全球餐企创造一个更为开放和高效的交流空间。

/ 咖啡类竞赛 /

世界咖啡师大赛中国区选拔赛丨世界拉花艺术大赛中国区选拔赛丨世界咖啡冲煮大赛中国区选拔赛丨世界咖啡烘焙大赛中国区选拔赛丨世界咖啡杯测大赛中国区选拔赛丨世界咖啡与烈酒大赛中国区选拔赛

/ 烘焙类竞赛 /

世界面包大赛中国队选拔赛丨上海国际手工冰淇淋大师赛丨上海国际披萨大师赛丨CLW烘焙甜点精英赛

/ 饮品类竞赛 /

上海国际潮流饮品创意制作大赛丨中国国际调酒大师赛

/ 烹饪类竞赛 /

HOTELEX"明日之星"厨师大赛丨中国传承与创新中餐厨艺挑战赛丨上海奢厨国际美食峰会

/现场论坛活动一览/

中国饭店行业发展论坛丨智慧商厨高峰论坛丨2026餐饮设计高峰论坛暨 ID 星级设计榜(餐饮类)揭晓丨星厨美食高峰论坛丨上海咖啡产业论坛丨中国餐饮BOSS大会丨中国餐饮产业生态峰会暨中国餐饮产业红牛奖盛典丨HOTELEX 中国国际新潮流食品饮料大会丨2026中国新烘焙影响力峰会丨年轻化大会 & 新消费创新趋势论坛丨2026餐饮边界趋势论坛丨2026中国新餐饮产业大会暨中国餐饮红黑榜颁奖典礼丨【民宿 +】论坛市集丨国际美食发展论坛丨中国商业特许经营春季峰会丨餐饮营销新生力大会