At HOTELEX Shanghai exhibition, multiple new coffee and tea drink ingredients made a dazzling debut. The new season coffee beans directly harvested from the production area, black technology dairy products, fruit upgrades, and so on, all point to a core proposition: the industry has entered a "deep exploration period of raw material value". As consumer demands become increasingly segmented and the pursuit of "natural", "functional" elements permeates every aspect of food and beverage, brands can only truly break through homogeneous competition by seizing the discourse power of raw materials.
HOTELEX上海展上，多款咖啡茶饮新原料闪亮登场。产地直采的新产季咖啡豆、黑科技乳品、水果升级等等，共同指向一个核心命题：行业已进入“原料价值深度挖掘期”。当消费者的需求日益细分，对“天然”“”“功能”的追求渗透到食饮的方方面面，品牌只有抢占原料话语权，才能真正破局同质化竞争。
雀巢4款概念性新品亮相。奶味干净自然的净透乳乳饮品，富含膳食纤维的高纤乳乳饮品；生牛乳+非氢化椰子油制成的顺滑牛乳乳饮品，以及牛乳冰淇淋风味的浓香牛乳乳饮品，适配绿茶、红茶、乌龙茶等不同发酵程度深的茶叶。
卫岗新绿园硬核出新，“6.2淳纯乳”纳米级低温冷萃，黑科技加持，高蛋白突破新高度。
图片来源：卫岗官方公众号
采用了RO膜过滤技术，纳米级分子筛分离,浓缩牛奶精华,蛋白质含量提升至6.2g/100g。锁住活性乳蛋白与天然乳香,冰饮不结块、热饮不腥腻,风味纯净度提升。
三麟专为乳糖不耐人群打造了无乳糖牛奶，采用酶解技术分解乳糖，保留浓郁奶香与丝滑口感，0乳糖却“喝不出一丝科技感”。现场试饮的观众纷纷表示“终于找到能喝的牛奶了”!健康属性与适配性备受渠道商关注。
本次上海展德馨食品推出2025全新菜单，植物金养升级：明星产品类牛乳植物奶、黄金玉米乳、燕麦奶、黑芝麻乳集体亮相，多重趣味应用。
本次上海展，水果光能补给是德馨食品2025全新推出的又一主题，引领市场潮流。包括山东新联恒工厂冻果系列——法兰西西梅、云南小黄姜、东方黄桃、活力苹果等。这四种水果不仅是当季趋势，更因功能性、地域直采、技术保鲜三大优势，成为德馨食品抢占2025年茶饮市场的核心原料。
氏伽饮品的红果参系列亮相，红果参来自云南文山自有果园，严选原料开拓健康饮品新维度。用“药食同源”逻辑切入轻养生赛道，或成下一个爆款候选。
图片来源：氏伽官方公众号
马路咖啡线下3款精品咖啡豆，巴拿马瑰夏限量体验。2025年咖啡产季期间，主理人孙磊前往产地深处寻豆人肉背回了巴拿马新产季的努果瑰夏，只有一公斤，现场限量冲煮。
图片来源：横琴咖啡官方公众号
横琴咖啡携印度尼西亚和秘鲁两大产区16款精品咖啡生豆亮相，其中印度尼西亚曼特宁系列属于新产季咖啡豆，包括印尼科纳迪庄园5款和优久庄园7款新豆。
2025埃塞俄比亚新产季瑜钭定制批次亮相，6大产国，共计7场主题咖啡杯测。
With the rapid development of China's beverage industry, the 2026 China HOTELEX Beverage Exhibition (Shanghai Trend Beverage, Beverage Ingredients, Beverage Cups, Beverage E Exhibition) will once again become an important benchmark in the industry. As a domestic exhibition service enterprise, Shanghai Bohua International Exhibition Co., Ltd. will fully host this grand event and build a bridge for communication and cooperation between exhibitors and visitors. This article will comprehensively interpret this annual event from multiple perspectives, including industry trends, exhibition content, exhibition value, and future prospects.
1、 Exhibition Background and Industry Status
In recent years, with the upgrading of consumption and the diversification of lifestyles, the beverage industry has ushered in unprecedented development opportunities. According to the "Market Analysis Report on China's Beverage Industry", the size of China's beverage market will exceed one trillion yuan by 2025, and its growth rate will remain among the top in the world. Whether it's tea drinks, fruit juices, or emerging functional beverages, the market vitality continues to increase. The demand for beverage e and supporting materials has surged simultaneously.
As a national economic, trade, and cultural hub, Shanghai has mature exhibition infrastructure and abundant industrial chain resources, making it an ideal place to host beverage industry events. The 2026 China HOTELEX Beverage Exhibition relies on Shanghai's geographical and industrial advantages, focusing on four major areas: trendy beverages, beverage ingredients, beverage cups, and beverage e, striving to create an efficient trading platform covering the entire industry chain.
2、 Core highlight of the exhibition: full chain integration of the industry
This exhibition covers a wide range of content, which can be divided into the following parts:
Trendy Beverage Zone: Gathering tea drinks, new-style fruit drinks, plant-based drinks, and functional drinks to showcase consumer hotspots and innovative products;
Beverage raw materials section: Focusing on natural fruit and vegetable extracts, nutritional additives, fermentation agents and other basic raw materials, showcasing the trend of green environmental protection;
Beverage cups and packaging: showcasing paper cups, plastic cups, biodegradable material containers, and intelligent packaging solutions, reflecting the close integration of packaging design and environmental protection concepts;
Beverage e display: covering automated production lines, blending e, testing instruments, and intelligent devices, promoting the improvement of production efficiency and safety.
This full industry chain perspective not only meets the exhibition needs of upstream and downstream enterprises in the industry, but also provides buyers with diverse procurement choices, enhancing the comprehensive display function and competitiveness of the exhibition.
3、 Industry Trend Observation: Innovation Driven and Green Transformation
Data shows that by 2025, the demand for healthy and functional beverages among Chinese consumers will increase by over 20% year-on-year. As a result, beverage production companies continue to increase their investment in green, environmentally friendly, and intelligent e. The 2026 China HOTELEX Beverage Exhibition closely follows this trend, particularly strengthening the display of green ingredients and intelligent devices.
From the perspective of the external environment, the promotion of environmental protection and intelligent manufacturing by national policies has had a profound impact on the beverage industry. It can be foreseen that more companies will showcase innovative formulas and intelligent applications at the exhibition, such as the introduction of digital production lines and IoT devices, greatly improving the production efficiency and product of the industry.
In addition, the exhibition will also hold multiple industry forums and technical exchange activities, inviting representatives of enterprises and policy makers to jointly explore the development direction of the beverage industry. Through multi-dimensional communication, promote a healthier and more stable industry chain.
4、 The significance of exhibitions for enterprises: dual opportunities for marketing and cooperation
For beverage companies, participating in the 2026 China HOTELEX Beverage Exhibition is not only an important opportunity to promote new products and expand channels, but also a platform to obtain new industry information and find technology partners. Through on-site exhibitions and supporting themed activities, enterprises can better grasp the pulse of the market and adjust their product strategies.
Beverage raw material suppliers and e manufacturers also benefit from it. The exhibition provides an intuitive and effective communication environment for upstream and downstream enterprises, promoting procurement decisions and technological upgrades. Shanghai Bohua International Exhibition Co., Ltd. ensures efficient and smooth negotiations during exhibitions with its rich experience in exhibition organization.
5、 Detailed explanation of services provided by Shanghai Bohua International Exhibition Co., Ltd
As the organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd. focuses on exhibition display services, exhibition investment services, and exhibition planning services. In the ever-changing market environment, the company's investment strategy and meticulous exhibition planning ensure that exhibitors' needs are fully responded to.
The company's services include but are not limited to:
Customized booth design to enhance brand influence;
Systematically attracting investment and gathering high- industry resources;
On site support during the exhibition to ensure smooth exhibition processes;
Subsequent market promotion and effectiveness evaluation lay the foundation for the subsequent development of the enterprise.
Such meticulous service guarantee helps exhibitors achieve maximum exposure and business opportunity conversion.
6、 Multiple benefits for audiences and industry professionals
The exhibition is not only aimed at beverage production enterprises, but also attracts a large number of buyers, brand operators, technical research and development personnel, and industry media. Viewers can obtain new product information, conduct on-site inspections and procurement, and discover changes in the supply chain and technological innovation here.
It is worth mentioning that Shanghai's unique international atmosphere and developed transportation network enable people from all over the country and even overseas to participate smoothly, promoting interaction with the local market.
7、 Summary and Outlook: Seizing the New Opportunities in the Beverage Industry in 2026
The 2026 China HOTELEX Beverage Exhibition is not only an industry event, but also a microcosm of the innovative development trend in the beverage market. Shanghai Bohua International Exhibition Co., Ltd. provides a rare platform for display and cooperation for beverage industry enterprises with mature exhibition resources and a service team. Through this exhibition, participants can gain a comprehensive understanding of the new achievements in the industrialization of trendy beverages, expand their business cooperation network, and enhance brand competitiveness.
The beverage industry is currently in a critical period of technological innovation and consumer upgrading. Holding exhibitions is not only about showcasing products, but also an opportunity for industry exchange and mutual development. For enterprises that hope to grasp the pulse of the market and achieve breakthroughs, actively participating in the 2026 China HOTELEX Beverage Exhibition is particularly important.
In summary, the 2026 China HOTELEX Beverage Exhibition has brought the following major values to enterprises:
Comprehensive display of diversified products and technological solutions;
Procurement docking to promote effective business cooperation;
Keep up with industry trends and gain new ideas for development;
By leveraging the service advantages of Shanghai Bohua International Exhibition Co., Ltd., we aim to enhance our brand and expand our market.
We look forward to enterprises from all walks of life seizing this opportunity, actively registering for exhibitions or attending to observe, and jointly promoting the Chinese beverage industry to a higher level.
随着中国饮品行业的迅速发展，2026中国HOTELEX饮品展（上海潮流饮品、饮品原料、饮品杯、饮品设备展览会）将再次成为行业内的重要风向标。作为国内的展览服务企业，上海博华国际展览有限公司将全面承办本届盛会，为参展企业和观众搭建沟通合作的桥梁。本文将从行业趋势、展会内容、参展价值及未来展望多个角度，全面解读这一年度盛事。
近年来，随着消费升级和生活方式的多样化，饮品产业迎来了前所未有的发展契机。根据《中国饮品行业市场分析报告》显示，2025年中国饮品市场规模突破万亿元，增长速度稳居全球前列。无论是茶饮、果汁，还是新兴的功能性饮品，市场活力持续增强。饮品设备及配套材料的需求同步激增。
上海作为全国经济、贸易及文化枢纽，拥有成熟的展览基础设施和丰富的产业链资源，成为举办饮品行业盛会的理想之地。2026中国HOTELEX饮品展依托上海的地理和产业优势，聚焦潮流饮品、饮品原料、饮品杯与饮品设备四大板块，力图打造一场覆盖全产业链的高效交易平台。
本届展会覆盖内容丰富，具体可分为以下几个部分：
潮流饮品专区：汇聚茶饮、新式果饮、植物基饮品及功能饮品，展示消费热点和创新产品；
饮品原料板块：聚焦天然果蔬提取物、营养添加剂、发酵剂等基础原料，展示绿色环保趋势；
饮品杯及包装：展示纸杯、塑料杯、生物降解材料容器及智能包装解决方案，体现包装设计与环保理念的紧密结合；
饮品设备展示：涵盖自动化生产线、调配设备、检测仪器及智能设备，推动生产效率和质量安全提升。
这一全产业链视角，既满足了产业上下游企业的参展需求，也为买家提供了多元采购选择，增强展会的综合展示功能和竞争力。
数据表明，2025年中国消费者对健康和功能性饮品的需求同比增长超过20%。与此，饮品生产企业对绿色环保及智能化设备的投入力度持续加大。2026中国HOTELEX饮品展紧贴这一趋势，特别强化了绿色原料和智能设备的展示板块。
从外部环境来看，国家政策对环保与智能制造的推进给饮品行业带来深远影响。展会上可以预见，更多企业将亮相创新配方及智能应用，例如数字化产线、物联网设备的引入，极大提升了产业的生产效率和产品品质。
此外，展会还将举办多场行业论坛和技术交流活动，邀请、企业代表、政策制定者共同探讨饮品行业发展方向。通过多角度沟通，促进行业链条更加健康稳定。
对于饮品企业而言，参加2026中国HOTELEX饮品展不仅是推广新品、扩展渠道的重要时机，更是获取行业新资讯、寻找技术合作伙伴的平台。通过现场展览及配套的主题活动，企业可以更地把握市场脉搏，调整产品策略。
饮品原料供应商与设备制造商同样从中受益。展会为上下游企业提供直观、有效的交流环境，促进采购决策和技术升级。上海博华国际展览有限公司凭借丰富的展览组织经验，确保展会期间洽谈高效顺畅。
作为本次展览的主办方，上海博华国际展览有限公司专注于展览展示服务，展会招商服务和展览策划服务。在市场多变的环境下，公司通过的招商策略和细致的展会策划，确保参展商的需求得到充分响应。
公司服务包括但不限于：
定制化展位设计，提升品牌影响力；
系统化招商引资，聚集优质行业资源；
展会期间的现场支持，确保展览流程顺畅；
后续市场推广及效果评估，为企业后续发展奠定基础。
如此且细致的服务保障，助力参展企业实现大化曝光与商机转化。
展会不仅面向饮品生产企业，也吸引大量采购商、品牌运营者、技术研发人员以及行业媒体。观众能够在这里获得新产品信息，进行实地考察和采购，快速发现供应链与技术创新的变化。
值得一提的是，上海独特的国际化氛围和发达交通网络，使得来自全国乃至海外的人士均能顺利参展，促进与本土市场的互动。
2026中国HOTELEX饮品展不仅是一场行业盛会，更是饮品市场创新发展趋势的缩影。上海博华国际展览有限公司凭借成熟的展览资源和的服务团队，为饮品行业企业提供了一个不可多得的展示与合作平台。通过本次展会，参与者能够全面了解潮流饮品工业化发展的新成果，拓展商业合作网络，提升品牌竞争力。
当前饮品行业正处于技术革新和消费升级的关键时期，展览会的举办不只是展示产品，更是行业交流和共谋发展的契机。对于希望把握市场脉搏、实现突破的企业来说，积极参与2026中国HOTELEX饮品展，显得尤为重要。
总结来看，2026中国HOTELEX饮品展为企业带来了如下几大价值：
多元化产品及技术方案的全方位展示；
采购对接，促进有效商业合作；
紧跟行业趋势，获取发展新思路；
借助上海博华国际展览有限公司的服务优势，实现品牌提升和市场扩展。
期待各界企业抓住这一机遇，积极报名参展或到场观摩，共同推动中国饮品行业迈向更高水平。
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2026上海国际酒店及餐饮业博览会
HOTELEX SHANGHAI2026
同期举办：2026上海高端食品与饮料展
主办:中国旅游饭店业协会
承办:上海博华国际展览有限公司
时间：2026年3月30日-4月2日
地址:国家会展中心（上海）
2026 HOTELEX 上海展现场将再次集结餐饮业的先驱、投资者、创业人、新老品牌的、业界专家。现场的头脑风暴、名家论道，涵盖餐饮业的方方面面。为未来发展提供创想，为行业痛点发声思考，直达人心。智慧与经验将在这里碰撞开花，我们也将有机会在此见证餐饮业更宏伟蓝图的诞生。
2026 HOTELEX Shanghai
2026年3月30日-4月2日，上海国际酒店及餐饮业博览会（HOTELEX Shanghai）将在国家会展中心（上海浦西·虹桥）举办。
由上海市文化和旅游局指导的HOTELEX上海国际酒店及餐饮业博览会作为“十四五”期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，将在 国家会展中心（上海浦西·虹桥）举办。
2026 HOTELEX 上海展将继续为观众带来一场、高品质的行业盛会；为酒店、餐饮人汇聚优质的资源，打造化的交流平台，助力于行业发展。
展会规模将达到400,000+平米，预计将吸引250,000+名来自酒店餐饮、商超零售、休闲餐饮、文旅消费、大健康等行业的观众到场参观并与展商进行商贸交流。展商数量预计将达3,000+。
展品范围
12大行业版块: 厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、 咖啡与茶、冰淇淋设备及物料、烘焙设备及物料、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及餐饮投资
8大特殊展区：中央厨房精品展区|自由品牌展区|餐饮设计展区|SFE上海国际连锁加盟展区|火锅食材展区|餐饮包装联合展区|咖啡美食文化节|美酒文化节上海国际精品巧克力文化节
厨房设备与用品：烹饪设备综合、洗消设备（ 原洗碗机设备）、制冷纸杯、厨房环保设备、中央厨房设备、厨房辅助设备及用品、厨房食品加工机械、厨房设备生产加工机械、冷链物流及配送
桌面用品：桌面餐具及器皿、桌面辅助用品（餐布、餐桌椅、餐台、餐具艺术品等）、自助餐设备与用品
食品综合：乳制品、休闲食品、高端食品、方便食品、罐头食品、及功能食品、清真食品、、其他食品
餐饮食材：生鲜肉禽、米面杂粮、水产制品、油及油制品、豆制品、火锅食材、果蔬产品、调味品、冷冻食品、预制产品、其他食材
烘焙设备及原物料：烘焙设备、烘焙配件、烘焙制冷设备、烘焙原辅料、烘焙半成品、烘焙成品
冰淇淋设备及物料：冰淇淋制冷设备、冰淇淋原辅料、冰淇淋成品、冰淇淋模具；饮品综合：饮品原料、饮品设备、工业饮料及设备
咖啡与茶：咖啡设备及其配件、咖啡冲泡器具及配件、咖啡原物料及相关用品、茶原料及成品、茶类器具及工艺品（玻璃制品、陶瓷制品、茶具、茶具配件及工艺品）、茶用设备及技术（萃茶机、茶叶烘干机、茶叶分装机等）
酒类综合：酒精类饮品、酒类配套
食品餐饮包装：食品包装材料与制品；食品饮料包装机械、食品包装设计及解决方案
餐饮设计及配套：餐饮设计服务、餐饮配套产品
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中国饭店行业发展论坛丨智慧商厨高峰论坛丨2026餐饮设计高峰论坛暨 ID 星级设计榜(餐饮类)揭晓丨星厨美食高峰论坛丨上海咖啡产业论坛丨中国餐饮BOSS大会丨中国餐饮产业生态峰会暨中国餐饮产业红牛奖盛典丨HOTELEX 中国国际新潮流食品饮料大会丨2026中国新烘焙影响力峰会丨年轻化大会 & 新消费创新趋势论坛丨2026餐饮边界趋势论坛丨2026中国新餐饮产业大会暨中国餐饮红黑榜颁奖典礼丨【民宿 +】论坛市集丨国际美食发展论坛丨中国商业特许经营春季峰会丨餐饮营销新生力大会
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展览展示服务，展会招商服务，展览策划服务
组织、举办、经营各类国际和国内展览、展示、会议，提供相关业务及咨询服务，网页的设计、开发，商务信息咨询。【依法须经批准的项目，经相关部门批准后方可开展经营活动】
是国内领先的商贸展会,会议活动和B2B在线贸易采购平台的主办机构, 是于伦敦股票交易所上市的博闻集团(UBM plc) 在中国的中外合作企业，由上海华展国际展览有限公司和博闻亚洲有限公司在1998年联合组建而成。公司旗下展会涉及家具系列展35万平方米；医药、健康系列展22万平方米，食品加工、包装及食品系列展50万平方米；酒店、商业空间、游艇系列展20万平方米，其在各地的区域展包括广东中山古镇灯博会，北京，成都，广州酒店和食品展，共涉及6...
