2026中国第34届上海酒店客房电视机/电话机/投影仪展览会（2026 HOTEL SHOP PLUS）

数智生态：构建智慧酒店新

飞利浦基于对酒店行业痛点的深刻洞察，将酒店功能与数字显示技术深度融合，以“空间重构”为逻辑进行展览体验设计，推出覆盖酒店全场景的一站式解决方案。

智慧客房解决方案：全屋智慧生态

PART ONE

飞利浦构建全屋智慧生态，打造从视听享受到服务交互的无缝体验。飞利浦酒店客房专用电视，稳定耐用、智能云控，可结合不同酒店需求，定制化匹配管理系统，定制开机画面，打造酒店品牌形象，提升客人归家体验感，更为酒店降本增效。另外搭配智慧客控系统，全屋深度互联，实现从灯光、温控到服务的场景化自动响应，让宾客在私密空间中尽享沉浸式居住生活，诠释“科技隐于智慧”的奢居理念。会客厅配备酒店套房专用电视，与可触控可下棋娱乐的立式桌面圆形屏一体机、可随心移动一推即走的移动智慧屏进行创新组合，为会客空间增添更多趣味和灵活度，重塑空间高价值体验。

会议接待解决方案：商旅办公升维

PART TWO

飞利浦重新定义“高效空间”，通过智能会议平板、会议预约门牌、电子桌牌等产品打造一站式会议室解决方案，实现预约、签到、协作功能无缝连接，重塑酒店价值增长维度。特别展出的135″可折叠可升降LED一体机，更是突破传统LCD屏幕无法实现的超大尺寸壁垒，以高集成、高清晰、大尺寸等优势，实现大场景移动交互体验。该会议接待解决方案，在现场获商务客户高度评价：“这才是高效会议该有的样子”。

酒店吧台解决方案：点亮价值增长

PART THREE

飞利浦深挖酒店附加潜能，提供专为酒店场景打造的吧台解决方案。通过50″高亮防眩光超薄数字标牌云拼接方案，联合吧台屏等构建屏幕矩阵，搭载CMS信发系统，打造集“点单、叫号、取餐”为一体化的吧台解决方案。同步展出的全彩墨水屏更能丰富零售展示，带来更清晰绚丽的视界，同时体现酒店致力绿色环保的企业责任，全面提升酒店品牌高度。

灵活公区解决方案：重构空间想象

PART FOUR

飞利浦着力打造“一屏千面”的智慧生态，重构酒店公共空间的价值维度。86″超高清数字标牌采用4K防眩光技术，实时展示房价信息与酒店品牌故事。4mm数字标牌超窄边设计，可灵活拼接屏幕矩阵，通过CMS信发管理平台实现多屏联动，既能分割呈现差异化信息，亦可组合同屏打造视觉盛宴，将走廊等公区转化为艺术长廊 。

革新性设计的OLED透明凌空屏以虚实交融的高透屏幕配合酒店环境，打造全新视觉交互体验，极大拓展商业显示创意边界。帮助酒店公区实现零售体验与客群互动的双重升级，使空间艺术性与营销价值凌空飞升，有效助力酒店餐饮行业生意增长。

The 2026 Shanghai International Hotel Room Exhibition (also known as the 2026 Shanghai Hotel Room Linen, toiletries, consumables, and small home appliances exhibition) is about to grandly kick off in Pudong New Area. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd., aiming to provide an efficient platform for communication and procurement in the hotel industry, focusing on various fields such as linens, toiletries, consumables, and small home appliances required for hotel rooms. As an indispensable event in the Chinese hotel industry, the exhibition will gather numerous industry enterprises and brands, showcase new products and technologies, and promote industry transformation and upgrading.

1、 Industry background and importance of exhibitions

With the rapid development of China's tourism and service industries, especially the increasing demand for hotels in the Yangtze River Delta region represented by Shanghai, the reliability and efficiency of the hotel e and supplies supply chain have become particularly critical. In recent years, hotel management has paid more attention to room comfort and service , and refined management has promoted innovation and diversified development of hotel supplies. The hosting of the 2026 Shanghai International Hotel Room Exhibition conforms to the strong demand of the industry for high- products and services, providing a window for hotel buyers, suppliers, and others to directly face the market, promoting resource integration and information sharing.

According to data from the National Tourism Administration, the overall growth rate of China's hotel industry will reach 6% by 2025, with hotel opening rates in first tier cities and emerging tourist cities higher than the national average. Taking Shanghai as an example, its modern transportation network and international urban positioning make it the core peak of the exhibition economy, with complete supporting services. Therefore, Shanghai has become an ideal venue for hosting hotel room exhibitions, which not only facilitates the participation of domestic and foreign buyers, but also provides a strategic pivot for the global layout of enterprises.

2、 Scope of exhibits and analysis of segmented markets

The exhibition covers four core areas: hotel room linens, toiletries, consumables, and small home appliances. The segmented market is clear, providing a platform for exhibitors and buyers with different procurement needs.

Room linens: including bed sheets, duvet covers, pillowcases, bath towels, towels, etc., with a focus on showcasing innovative fiber materials, environmentally friendly antibacterial technology, and high-end customized solutions. The re of modern hotels for linens are not only about comfort, but also about durability and health and environmental protection properties.

Toiletries: including disposable and sustainable products such as shower gel, shampoo, and skincare products. Green and intelligent products have become a new trend in the industry, such as toiletries containing natural ingredients and distribution devices e with intelligent sensing technology.

Consumables: including disposable slippers, shower caps, toothbrushes, toothpaste, etc., with large and cost sensitivity. The exhibition showcased new practices in intensive procurement and supply chain management, improving hotel operational efficiency.

Room appliances: including electric kettles, hair dryers, air purifiers, smart thermostats, etc., emphasizing safety performance and energy conservation and environmental protection. The popularization of intelligent devices is gradually becoming a standard for high-end hotels to enhance guests' living experience.

3、 Exhibition highlights and innovative trends

The 2026 Shanghai International Hotel Room Exhibition not only focuses on showcasing traditional exhibits, but also injects a lot of innovative elements. The room service e with intelligence and digitization as its core has become the focus. Many participating companies have brought intelligent room management systems based on IoT technology, which are linked with small appliances to improve operational management and meet personalized guest needs.

In addition, the concept of environmental protection runs through the entire exhibition, with green materials, biodegradable packaging, and low-carbon manufacturing processes fre appearing, which is in line with the current global trend of energy conservation, emission reduction, and sustainable development. The toiletries and linen products exhibited have achieved transparent display throughout the entire production cycle from material selection to manufacturing, enhancing the confidence of buyers in the supply chain.

4、 Exhibition organizers and service advantages

As the organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd. has rich experience in exhibition display services and is skilled in exhibition investment promotion and planning. The company relies on its team to conduct market positioning and efficient exhibition operations, ensuring that participating companies and buyers receive significant value.

Bohua International Exhibition continuously innovates in enhancing customer experience, providing diversified services including on-site negotiation arrangements, data analysis feedback, and online exhibition promotion. Its investment team is deeply involved in the hotel industry, and has formed high- procurement groups in advance to ensure high- buyer resources for the exhibition, greatly improving the exhibition transaction rate.

5、 Inspiration for the Procurement and Development of the Hotel Industry

The holding of this exhibition cuts through the diverse needs and trends of on-site hotel industry procurement, bringing reflection to the industry. Hotels should attach importance to the integration of the procurement chain and digital management, and timely obtain new product updates and technological progress through participating in exhibitions. Green environmental protection and intelligence have become the key to improving customer experience and reducing operating costs. Hotels should accelerate the pace of product upgrades and e upgrades.

In addition, small and medium-sized hotels can directly communicate with suppliers through exhibitions, which can not only save procurement costs, but also improve their management level by leveraging the training and consulting resources provided by exhibitions. Overall, the 2026 Shanghai International Hotel Room Exhibition is not only a platform for procurement exchange, but also a catalyst for industry innovation and cooperation.

6、 Looking ahead to the future: the development trend of the hotel supplies industry

In the future, the hotel supplies industry will continue to develop towards intelligence, ecology, and personalization. Intelligence is reflected in the application of Internet of Things and artificial intelligence technology, which will achieve more efficient room management. In terms of ecologicalization, the increasing awareness of environmental protection promotes the entire process of product design and production to comply with sustainable standards. Personalization is reflected in product diversification and customized services, meeting the individual needs of different customer groups.

With the rapid recovery of the tourism market after the epidemic, competition in the hotel industry will become more intense, and high- room amenities have become an important factor in enhancing customer loyalty and brand image. As an industry benchmark, the 2026 Shanghai International Hotel Room Exhibition will undoubtedly play a key driving role in this process, becoming a bridge connecting suppliers, hotel operators, and technological innovators.

7、 Exhibition, procurement, and cooperation suggestions

For hotel managers and procurement leaders, this exhibition offers multiple ways to participate:

Contact the exhibition organizer in advance to register for participation, select suitable booths, and ensure brand exposure and customer contact.

Utilize the investment promotion service system provided by the organizer to target high- suppliers and buyers for targeted communication.

Follow the forums and industry lectures held during the exhibition to gain insights into new markets and industry trends.

For small and medium-sized enterprises, exhibitions are an important opportunity to expand their networks and enhance their brand awareness, and exhibition budgets and resource allocation should be reasonably planned.

As an exhibition service provider, Shanghai Bohua International Exhibition Co., Ltd. not only helps enterprises participate in exhibitions efficiently, but also provides follow-up data analysis and market expansion plans to maximize exhibition benefits. Choosing Bohua means choosing and achieving practical results.

In summary, the 2026 Shanghai International Hotel Room Exhibition will continue to adhere to the principles of "practicality and innovation", based on Shanghai, a vibrant and open international metropolis, and contribute to the upgrading and development of the hotel industry in China and even globally. For hotel enterprises, actively participating in this exhibition is an indispensable part of gaining insight into the pulse of the industry, exploring cutting-edge technologies, and optimizing business management.

We look forward to more industry colleagues actively participating, witnessing and leading the changes and future of the hotel room supplies market together.

2026上海国际酒店客房展（2026上海酒店客房布草、洗漱用品、易耗品、客房小家电展览会）即将在浦东新区盛大启幕。本次展会由上海博华国际展览有限公司主办，旨在为酒店行业提供一个高效交流与采购的平台，聚焦酒店客房所需布草、洗漱用品、易耗品及客房小家电等多个领域。作为中店业不可或缺的盛会，展会将汇集众多业内企业和品牌，展示新产品和技术，推动行业转型升级。

行业背景与展会重要性

随着中国旅游业和服务业的快速发展，尤其是以上海为代表的长三角地区酒店市场需求不断增长，酒店设备及用品供应链的性和效率变得尤为关键。近年来，酒店管理更加注重客房舒适度与服务质量，精细化管理推动了酒店用品创新和多样化发展。2026上海国际酒店客房展的举办，顺应了行业对高质量产品和服务的强烈需求，为酒店采购者、供应商和提供了一个直面市场的窗口，促进资源整合和信息共享。

国家旅游局数据显示，2025年中店行业整体增长率达到6%，一线城市和新兴旅游城市的酒店开业率高于全国平均水平。以上海为例，其现代化的交通网络和国际化的城市定位使其成为会展经济的核心峰地，具备完善的配套服务。因此，上海成为举办酒店客房展的理想场所，不仅方便国内外买家参与，也为企业全球化布局提供了战略支点。

展品范围与细分市场分析

本次展会的展品范围覆盖酒店客房布草、洗漱用品、易耗品以及客房小家电四大核心领域，细分市场清晰，为不同采购需求的参展商和买家提供对接。

展会亮点与创新趋势

2026上海国际酒店客房展不仅注重传统展品的展示，更注入了大量创新元素。以智能化、数字化为核心的客房服务设备成为焦点。不少参展企业带来基于物联网技术的智能客房管理系统，与小家电联动，提升运营管理水平，满足个性化住客需求。

此外，环保理念贯穿整个展会，绿色材料、可降解包装、低碳制造工艺频频亮相，符合当前全球节能减排和可持续发展的宏观趋势。参展的洗漱用品和布草产品实现了从材料选取到生产制造全周期的透明展示，增强采购方对供应链的信心。

展会主办方与服务优势

上海博华国际展览有限公司作为本展会的主办方，拥有丰富的展览展示服务经验，擅长展会招商与策划。公司依托团队，进行市场定位和高效展会运作，确保参展企业和买家获得大价值。

博华国际展览在提升客户体验方面不断创新，提供包括现场洽谈安排、数据分析反馈、在线展会推广等多元化服务。其招商团队深耕酒店行业，提前组建优质采购团体，保证展会的优质买家资源，极大提升展会成交率。

对酒店行业采购与发展的启示

此次展会的举办切实体现场酒店行业采购的多样化需求与趋势，为业界带来思考。，酒店应重视采购链的整合与数字管理，通过参加展会及时获取新产品动态和技术进步。，绿色环保和智能化成为提升客户体验与降低运营成本的关键，酒店应加快产品升级及设备改造步伐。

另外，中小型酒店通过展会与供应商直接对话，既能节省采购成本，也能借助展会提供的培训和咨询资源，提升自身管理水平。综合来看，2026上海国际酒店客房展不仅是采购交流平台，更是行业创新与合作的催化剂。

展望未来：酒店用品行业的发展趋势

未来，酒店用品行业将继续向智能化、生态化与个性化方向发展。智能化体现在物联网与人工智能技术的应用，将实现更加和高效的客房管理。生态化方面，环境保护意识增强促使产品设计和生产全过程符合可持续标准。个性化则反映在产品多样化和定制化服务，满足不同客户群体的个性需求。

随着疫情后旅游市场快速回暖，酒店行业竞争将更趋激烈，优质的客房用品成为提升客户忠诚度和品牌形象的重要因素。作为行业风向标的2026上海国际酒店客房展无疑将在这一进程中发挥关键推动作用，成为连接供应商、酒店运营者和技术创新者的桥梁。

参展、采购及合作建议

针对广大酒店管理者和采购负责人，此次展会提供多重参与途径：

作为展览服务商，上海博华国际展览有限公司不仅帮助企业高效参展，更提供后续数据分析和市场拓展方案，实现展会效益大化。选择博华，意味着选择与实效。

总结而言，2026上海国际酒店客房展将继续秉承“、务实、创新”的原则，立足于上海这座充满活力和开放精神的国际化大都市，为推动中国以至全球酒店行业的升级发展贡献力量。对酒店企业而言，积极参与此次展会，是洞察行业脉搏、探索前沿技术、优化经营管理不可或缺的环节。

期待更多行业同仁踊跃参与，共同见证和引领酒店客房用品市场的变革与未来。

为顺应市场发展趋势，2026年3月31日-4月3日，上海旅游产业博览会旗下集群展 —— HOTEL&SHOP PLUS上海国际酒店及商业空间、办公及公共空间博览会将于上海新国际博览中心·浦东盛大启幕。展会由上海文旅局官方指导，中国旅游饭店业协会、中国百货商业协会、中国照明电器协会、中国建筑文化中心、ISSA国际清洁卫生行业协会、上海博华国际展览有限公司共同举办。汇聚13万+买家，展出面积达21万㎡，汇聚2000+个展出品牌，品类丰富多元。为参会者搭建一个全方位、深层次的交流与合作平台。

E1

陶瓷、卫浴及整体解决方案

陶瓷、整体卫浴、智能马桶、浴室柜、淋浴房、智能浴镜、花酒、地漏五金、台面系统、石材、马赛克、spa、泳池设备、康养配套设备等

E2

地面材料 、整装定制、 遮阳、户外休闲及工程设计

地板、弹性地材、地毯、全屋定制、门窗及自动门、新风净化暖通设备、康体健身、亲子游艺、户外家具、集装箱、集成房屋、房车、其他工程配套、隔音&吸音材料、噪声控制、智能门窗、智能遮阳系统、窗饰成品帘、蓬、伞、户外凉亭、科技阳光房等

E3

墙体材料及精品设计馆

装饰板材、装配式整装定制、墙纸壁布及装饰膜、整体软装及装饰画、装饰艺术玻璃、软瓷、涂料、装饰五金、设计公司等

E4

酒店/商用/户外家具与软装

酒店家具、餐厅家具、户外家具、公共商用家具、智能家具、装饰品、布艺及皮革软包、空间设计公司等

E5

酒店品牌及精品综合

酒店品牌加盟、酒店设计、酒店整体解决方案、酒店工程设计配套、康体休闲、酒店用品等综合精品

E6-7

智慧酒店

智慧酒店及整体解决方案、商用及酒店机器人、酒店客控系统、开关面板、酒店锁及管理系统、酒店自助机、电视机及投影仪、酒店门牌、电竞酒店品牌及整体解决方案、窗帘电机、商用显示屏、PMS、智能助眠系统、智能体、智能楼宇、智能家居、人体感应系统、深睡眠、充电桩、标识标牌等

E7

照明及智能客控

酒店照明、商业照明、工程定制灯具、灯光控制系统、灯光艺术装置、灯光设计公司、智能电工等

W1

睡眠精品及智慧康养

床垫及枕头、睡眠检测设备、助眠产品、适老家具及设施、康养设施眠系统、按摩椅、理疗床等

W2

酒店布草及制服

客房布草、浴室布草、餐厅布草、制服、窗帘等

W3

酒店用品综合

酒店布草、客房电器、客房用品、大堂用品、有偿用品、皮具制品、竹藤漆制品、有机玻璃制品等

W4

酒店客房用品及综合

客房用品、香氛、酒店布草等

W5

酒店客房易耗品

易耗品、客房杂件等

N1-4

清洁运维及物业管理

清洁技术与设备、环卫设施、高压清洗机、清洁设备及配件、智慧清洁、清洁及卫生间用品、室内环境、洗涤、物业管理及楼宇设施维护等

N4

公共空间

景观工程与场景营造、公共服务设施、城市与景观照明、文体游艺设施、公共交通与标识标牌、户外路面铺装、软件开发与智能城市、景点及文旅建设等

N5

商业空间、办公空间

商业：店铺装修、场景营销、商业美陈、快闪店、互动装置、导视标识、店铺运营、空间设计、IP及运营；自助服务：自助售卖、自助服务设备、送物机器、自助服务解决方案；智慧办公：智慧办公解决方案、智慧办公管理系统、智能办公家具、协同办公系统、办公空间设计、智能空间管理、智能会议室、办公照明、办公设备租赁等

展会依据产品类别、品牌定位以及目标客户群体，对各个展区进行了更为细致和科学的划分。将不同领域的展商分别集中展示，E系列馆集中展示建材及科技类，W馆聚焦酒店洗护及入住体验，N馆则呈现清洁物业及商业、办公、公共空间品类；同时，酒店用品馆2026将扩容，无论是大型酒店集团还是小型精品酒店，都能在更大的资源范围内找到满足自身需求的产品和服务。