欢迎访问2026上海国际冰淇淋展—2026中国（上海）冰淇淋机/原料/包装博览会

The 2026 China Shanghai Baking Ice Cream Beverage Exhibition (HOTELEX 34th Shanghai International Baking Ice Cream Beverage Exhibition in 2026) is about to grandly open. As an important indicator of China's baking industry and beverage market, this exhibition will be held in Shanghai, an international metropolis, and is expected to gather baking, ice cream, and beverage manufacturers, suppliers, brands, and buyers from around the world. Hosted by Shanghai Bohua International Exhibition Co., Ltd., the company has been deeply involved in exhibition display and investment services for many years, committed to building a high- resource docking platform for the industry.

Exhibition Background and Industry Status

In recent years, the Chinese baking and beverage market has maintained sustained high-speed growth. According to relevant data, the scale of China's baking industry has exceeded one trillion yuan by 2025, and the growth rate of the ice cream and cold drink market should not be underestimated. The upgrading of consumption has driven an increase in demand for healthy, diversified, and personalized products, especially in first and second tier cities. Shanghai, as a "window" of the Chinese economy and a cultural hub, provides a highly potential market atmosphere and consumer base for baking and beverage companies, making it an ideal choice for exhibition venues.

Exhibition Resources and Exhibition Highlights

The 2026 HOTELEX exhibition focuses on new process technologies, raw material innovation, e upgrades, and brand marketing solutions. The exhibition will be divided into multiple exhibition areas, including high-end baking e, ice cream machines, raw material supply, beverage production technology, store operation solutions, etc., to meet the needs of different links in the industry chain. As a large-scale event in previous years, it is expected that over 500 domestic and foreign companies will participate in the exhibition, attracting more than 15000 visitors.

Baking e: Multiple companies showcase intelligent ovens, automated dough processing systems, etc., achieving dual improvements in production efficiency and product stability.

Raw material innovation: Green organic materials, biological yeast, and natural flavor additives have become hot topics, echoing the current trend of consumers paying attention to health.

Ice cream and beverage technology: cold chain technology, frozen product formula optimization, and diversified flavor development lead industry demand.

Brand and Operations: From supply chain management to marketing promotion, we provide a one-stop service solution to helpuickly.

Advantages of Shanghai Bohua International Exhibition Co., Ltd

As the organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd. has rich experience in exhibition operation and resource integration capabilities. The company's main business includes exhibition display services, exhibition investment services, and exhibition planning services. The team is familiar with industry rules and market trends, and can match supply and demand sides to improve exhibition efficiency and effectiveness. Previously held events such as HOTELEX exhibition and catering chain exhibition have received high praise from the industry, becoming important engines for industry exchange and development.

The company ensures the orderly operation of the exhibition site through rigorous planning and organization, e with supporting services such as industry exchange forums, brand promotion events, on-site technical demonstrations, etc., to enhance the interactive experience between exhibitors and visitors.

Interpreting the Industry Significance of Exhibitions from Multiple Perspectives

As a "testing ground" for new technologies and products in the industry, exhibitions accelerate the market transformation of innovative achievements and provide trade opportunities and brand exposure channels for enterprises. Especially in the post pandemic era, industry restart requires more offline communication and cooperation platforms, and the significance of exhibitions is self-evident.

With the geographical and commercial advantages of Shanghai, an international metropolis, the exhibition not only attracts domestic buyers but also promotes linkage with Asian and even global markets. It is believed that HOTELEX is not only a showcase, but also a catalyst for promoting the upgrading of China's baking and beverage industries.

Once again, in response to the upgrading trend of segmented markets and diverse consumers, this exhibition pays special attention to green health, intelligent manufacturing, and digital transformation, promoting the industry's development towards high-end and .

Details and trends that have not received widespread attention

Many industry observers have pointed out that traditional baking companies often overlook the deep integration of digital marketing and consumer experience, and the "Digital Marketing and Store Experience Zone" established at this exhibition precisely fills this market gap. In addition, the themes of environmental protection and sustainable development run through the exhibition before and after, with numerous companies showcasing biodegradable packaging materials and energy-saving e, demonstrating the industry's determination for green transformation.

In addition, it is worth noting that this year's exhibition actively promotes cross-border integration and innovation, such as the combination of ice cream and healthy drinks, and the coordinated development of baking and catering chains, providing more ideas and cooperation possibilities for enterprises seeking breakthroughs.

Industry Outlook and Suggestions for Enterprise Development

Looking ahead, as consumer demands continue to diversify, the baking and ice cream beverage industry will place greater emphasis on product innovation and brand building. Enterprises should combine their own resources, strengthen R&D investment, embrace digital technology and green concepts, and enhance product competitiveness. Strengthening interaction with industry exhibitions and actively participating in exhibitions such as HOTELEX not only expands sales channels, but also enables us to stay at the forefront of the industry and grasp trends.

For exhibitors and buyers, this exhibition is a rare opportunity. Enterprises can use exhibitions to achieve supply chain integration, find better partners, and absorb new industry information through rich forums and lectures.

conclusion

The 34th HOTELEX Shanghai International Baking Ice Cream Beverage Exhibition in 2026 gathers industry resources and is based in Shanghai, an international metropolis that combines tradition and modernity. It will undoubtedly inject new vitality into the Chinese baking ice cream beverage market. As the organizer of the exhibition, Shanghai Bohua International Exhibition Co., Ltd. will use chemical services as a link to promote the win-win development of the industry. For enterprises and individuals who are interested in expanding their business and seeking innovative breakthroughs in the baking and beverage industry, actively participating in this exhibition will be an important step in seizing future market opportunities.

【2026中国·上海烘焙冰淇淋饮品展（2026年HOTELEX第34届上海国际烘焙冰淇淋饮品展览会）】即将盛大开启，作为中国烘焙行业和饮品市场的重要风向标，本次展会将在上海这座国际化大都市展出，预计将汇聚来自全球的烘焙、冰淇淋及饮品制造商、供应商、品牌商和买家。由上海博华国际展览有限公司主办，该公司多年来深耕展览展示及招商服务领域，致力于为行业搭建优质资源对接平台。

展会背景及行业现状

近年来，中国烘焙及饮品市场保持持续高速增长。根据相关数据显示，2025年中国烘焙行业规模已突破万亿元大关，而冰淇淋及冷饮市场增速同样不容小觑。消费升级推动了对健康、多样化和个性化产品需求的提升，尤其在一二线城市表现尤为明显。上海，作为中国经济的“窗口”和文化交汇地，为烘焙及饮品企业提供了极具潜力的市场氛围和消费基础，成为展会举办地的理想选择。

展览资源与参展亮点

2026年HOTELEX展会聚焦新工艺技术、原材料创新、设备升级以及品牌营销方案。展会将细分为多个展区，包括高端烘焙设备、冰淇淋机具、原材料供应、饮品制作工艺、门店运营解决方案等，满足行业链不同环节的需求。作为历届规模大的一次，预计超过500家国内外企业参展，吸引1.5万以上观众莅临。

上海博华国际展览有限公司的优势

作为本次展会的主办方，上海博华国际展览有限公司拥有丰富的展览运营经验和资源整合能力。公司主营业务包括展览展示服务、展会招商服务以及展览策划服务，团队熟悉行业规则和市场动态，能够匹配供需双方，提升展会效率和效果。此前举办的HOTELEX展、餐饮连锁展等均获得业内好评，成为行业交流发展的重要引擎。

公司通过严密的策划和组织，确保展会现场秩序井然，配备配套服务，如行业交流论坛、品牌推介会、现场技术演示等，增强参展商和观众的互动体验。

多角度解读展会的行业意义

，展会作为行业新技术、新产品的“试验田”，加速了创新成果的市场转化，也为企业提供了贸易机会和品牌曝光渠道。尤其是在后疫情时代，行业重启需要更多线下交流与合作平台，展会的意义不言而喻。

，借助上海这座国际大都市的地理和商贸优势，展会不仅吸引国内买家，也促进与亚洲乃至全球市场的联动。认为，HOTELEX不仅是展示窗口，更是推动中国烘焙和饮品产业升级的催化剂。

再次，针对细分市场和多元消费者的升级趋势，本次展会特别关注绿色健康、智能制造与数字化转型，助推行业向高端和品质化发展。

未被广泛关注的细节与趋势

不少业内观察人士指出，传统烘焙企业往往忽视了数字营销和消费者体验的深度结合，而本届展会设立的“数字营销与门店体验专区”，恰好填补了这一市场空白。此外，环保和可持续发展主题贯穿展会前后，众多企业展示生物降解包装材料和节能设备，体现行业绿色转型的决心。

另外，值得关注的是，今年展会积极推广跨界融合创新，例如冰淇淋与健康饮品的结合、烘焙与餐饮连锁的协同发展，为寻求突破的企业提供更多思路和合作可能。

行业展望与企业发展建议

展望未来，随着消费者需求不断多样化，烘焙及冰淇淋饮品行业将更加注重产品创新与品牌塑造。企业应结合自身资源，强化研发投入，拥抱数字技术与绿色理念，提升产品竞争力。，加强与行业展会的互动，积极参与HOTELEX等展览不仅拓展销售渠道，更能站在行业前沿把握趋势。

对于参展商和买家而言，本次展览会是一次不可多得的机会。企业可借助展会实现供应链整合，寻找更优质的合作伙伴，通过丰富的论坛和讲座吸收行业新资讯。

结语

2026年HOTELEX第34届上海国际烘焙冰淇淋饮品展览会集聚行业资源，立足上海这座融合传统与现代的国际大都市，必将为中国烘焙冰淇淋饮品市场注入新的活力。作为展会主办方的上海博华国际展览有限公司，将以化服务为纽带，推动行业共赢发展。对于有志在烘焙及饮品领域拓展业务、寻求创新突破的企业和个人，积极参与此次展会，将是把握未来市场机遇的重要一步。

总体展出面积达40万平方米，版块分别包括：餐饮设备、桌面用品、咖啡与茶、饮料综合、烹饪食材、烘焙、冰淇淋、葡萄酒与烈酒、连锁加盟等主题展区。

2026第三十四届上海国际酒店及餐饮业博览会

时间：2026年3月30日-4月2日(四天)

展馆地址：国家会展中心（上海）

(上海浦西虹桥国家会展中心，上海市青浦区崧泽大道333号)

主办单位：上海博华国际展览有限公司

展出面积：40万平方米，14个馆

第三十三届上海国际酒店及餐饮业博览会于今年3月完美落幕。HOTELEX向广大与会人士展出了全方位的展品类别。其可观的规模也再次吸引了海量观众和全球高端优质展商。

观众数量连年增长

来自世界各地酒店及餐饮行业、咖啡、冰淇淋及烘焙行业、酒吧会所、商超零售业等行业的买家、经销商、代理商等共计159,267名观众参观展览会，同比增长8.89%，观众分别来自全球123个国家和地区，其中5,502名海外观众

展商数量节节攀高

HOTELEX的展商及其展品来自全球116个国家和地区，共计吸引2,567家优质餐饮服务类参展商，中国内地以华东、华南、华北、东北四个区域为主，港澳台及其他国际和地区产品占展品总数的42.37%。

第三十四届上海国际酒店及餐饮博览会（2026 HOTELEX Shanghai）将于明年3月30日-4月2日在国家会展中心（上海）举办。上海博华国际展览有限公司作为展会唯一的主办方及销售方，将继续保持一贯的视角与卓越品质，同时充分依托行业协会背景，继续与中国旅游饭店业协会携手合作。

2026上海国际酒店用品博览会将于明年3月30日-4月2日在国家会展中心（上海）举办。上海博华国际展览有限公司作为展会唯一的主办方及销售方，将继续保持一贯的视角与卓越品质，同时充分依托行业协会背景。

展会介绍

上海国际酒店用品展览会（HOTELEX Shanghai）作为酒店餐饮行业全球规模大、影响力强、水平高的博览会之一。一如既往关注酒店用品行业的创新元素与绿色理念的实践，HOTELEX始终从角度出发，旗下包含十三个主题展区：餐饮设备综合、桌面用品、酒店布草及纺织品、客房电器及用品、酒店IT及安防设备、康体健身与休闲娱乐、食品与饮料、咖啡与茶、烘焙及冰激凌、葡萄酒与烈酒、酒店设计、酒店建筑、酒店工程等主题展区，为酒店餐饮人士提供一站式采购的平台

各项赛事活动及行业论坛将悉数亮相。涉及行业种类包括：咖啡（涵盖六大赛事）、披萨、烹饪、烘焙、饮品、调酒、冰淇淋、酒店制服、酒店技能、自助餐摆台、样板房品鉴以及汇聚行业高端人士的论坛与贸易对接会等。上届展会总面积210000平方米，参展企业3000家，参展人数达175000人。来自全球多个国家及地区数千家展商入驻其中，更有遍及世界各地星级酒店、酒吧、餐厅、经销商等买家莅临现场参观洽谈，悉数网罗全球酒店餐饮及高端食品饮料资源。展会将继续注重展品的创新与绿色理念，锁定全球酒店业发展方向，以更国际化的姿态领跑酒店用品市场。

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展会招商火热进行中，如有意参展，还望您尽快联系我们。

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