官宣!2026上海餐饮原料及食材展「主办新发布」HOTELEX+中国3月餐饮原料及食材展览会

好食材才有好味道！食材的选择对美食的烹饪尤为重要，不同食材的合理搭配才能烹调出色、香、味俱全的人间美味。

快节奏的生活下，经过预调的半成品或熟食成为了不少人的青睐，只需稍作加工处理，便可轻松享受美食。根据盒马发布的《2025 盒区房春节消费报告》中，八珍帝王蟹海鲜汇、海胆水饺以及潮汕卤味拼盘等快手菜受欢迎，整体销售额同比激增 216%，而下单购买这些年菜的18-35岁消费者占比高达 56%。这也说明，我们并不讨厌预制菜本身，而是讨厌缺少“灵魂”的预制菜。而好的食材和加工则能“化腐朽为神奇”，带来不一样的味蕾享受。

在本届HOTELEX上海展现场，我们进一步探索求变，将展会的餐饮食材板块焕新升级为高端食品/食材展，为蒸蒸日上的中国餐饮业，打造一扇对接全球优质食材的窗口，有力推动餐饮行业从满足基本饱腹需求，向追求高品质食饮体验的产业变革。届时，众多国内外的食品及食材源头供应商将齐聚一堂，针对长期以来困扰餐饮业内的食材成本居高不下&供应稳定性难题，为每一位客户量身定制专属解决方案。

集研发、生产和销售于一体

产品国内30多个大中城市

正腾

7.2A02

山东正腾集团成立于2011年4月，是集研发、生产和销售于一体的现代化速冻调理食品生产厂家。下设鸡肉品牌"凤飞腾"、"锦盛香"，牛肉品牌"牛进士"。山东正腾集团以生产蒸烤系列、油炸系列、蒸煮系列、成型系列、牛排系列、特色小吃系列、便利店系列等系列产品为主，主要销售渠道有中西式快餐、电商、便利店、配餐、自助餐、轻食、团膳、特通等。年加工能力40000多吨，国内30多个大中城市，深受广大消费者青睐。

1

国潮脆皮鸡腿

2

辣条鸡胗串

The Shanghai March Hotel and Catering Exhibition | 2026 Hotel and Catering Industry Exhibition | 2026 China (Shanghai) International Hotel and Catering Exhibition is an industry event to be held in Shanghai, attracting hotel and catering industry enterprises and practitioners from all over the country and even the world. As one of the high-level and large-scale exhibitions in China's hotel and catering industry, this exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. With its profound exhibition experience and strong resource integration capabilities, it is committed to building an efficient communication and cooperation platform to promote the sustainable development of China and even Asia's hotel and catering industry.

The following will comprehensively analyze the 2026 China (Shanghai) International Hotel and Catering Exhibition from multiple perspectives, including exhibition background, exhibition content, industry trends, exhibition highlights, organizer introduction, and future prospects, and explore its profound impact and potential value on the industry.

1、 Exhibition Background and Industry Status

With the steady growth of the Chinese economy and consumption upgrading, the hotel and catering industry has ushered in new development opportunities. According to new data released by the China Hotel Association, the size of the national hotel and catering market is expected to exceed 6 trillion yuan by 2025, with enormous growth potential. Especially Shanghai, as a city in the Chinese economy and an international metropolis, has gathered a large number of high-end hotels and potential catering brands, becoming a barometer for industry development.

The 2026 China (Shanghai) International Hotel and Catering Exhibition was born in this context. As an exhibition display service provider, Shanghai Bohua International Exhibition Co., Ltd. has successfully held multiple high- exhibitions in the hotel and catering industry over the years. This exhibition is not only a window to showcase new products and technologies, but also an important platform for hotel and catering industry enterprises to exchange, learn, and expand their markets.

2、 Exhibition content and highlights

This year's hotel catering exhibition focuses on the integration of the entire industry chain, covering multiple sub sectors such as hotel e, catering raw materials, intelligent management systems, kitchen e, food and beverage, catering chain franchising, and marketing solutions. The exhibition not only serves as a communication bridge for buyers and brand owners, but also hosts multiple industry forums, themed salons, and new product launches.

Hotel E and Facilities Exhibition Area: Concentrated display of intelligent security, intelligent lighting, intelligent temperature control, modern furniture, and environmentally friendly materials, responding to the development trend of green energy conservation.

Food and Beverage Raw Materials and Ingredients Exhibition Area: covering organic ingredients, specialty seasonings, high-end beverages, and healthy and nutritious foods, reflecting the market's demand for healthy eating.

Kitchen E and Technology Exhibition Area: Focusing on intelligent cooking e, energy-saving kitchenware, and catering automation solutions to improve kitchen operational efficiency.

Management Systems and Marketing Services Exhibition Area: Showcasing new catering management software, membership marketing systems, and supply chain solutions to help businesses optimize operations.

Catering Chain Franchise and Investment Exhibition Area: Provides investment consulting, brand franchising, and corporate financing services, building a platform for entrepreneurs and investors to connect.

It is worth noting that intelligence and digitization will become a major feature of this exhibition. With the help of 5G, big data, and artificial intelligence technologies, various innovative products and solutions presented at the exhibition reflect the trend of the hotel and catering industry's transformation towards technology empowerment.

3、 Industry perspective: Opportunities and challenges coexist

Currently, the hotel and catering industry is at a critical moment of structural adjustment and transformation and upgrading. On the one hand, the consumer group pays more attention to personalization, health, and experience, promoting industry innovation. On the other hand, fluctuations in raw material costs, uncertainty in post pandemic recovery, and tightening environmental policies have also put pressure on business operations.

In such an environment, the hosting of the 2026 China (Shanghai) International Hotel and Catering Exhibition demonstrates the industry's confidence and urgent need for the future. The exhibition not only introduces advanced technology and high- supply chain resources to enterprises, but also provides valuable opportunities for communication, collaboration, and sharing of successful experiences among enterprises.

According to relevant reports, Shanghai is continuously increasing its policy efforts to promote the digitalization and green development of the hotel and catering industry, such as encouraging the application of smart devices and green catering standards, which has opened up policy dividends for industry transformation. The exhibition is in line with this trend, becoming a combination of policy and market demand, helping enterprises seize development opportunities.

4、 Shanghai: Unique advantages of an international metropolis

Choosing Shanghai as the venue for the exhibition has multiple strategic significance. Shanghai is not only the economic center of China, but also a global center for finance, trade, shipping, and technological innovation. Its abundant commercial resources, developed transportation network, and international service environment provide convenience for exhibitors and visitors of the exhibition.

In addition, Shanghai has a large number of five-star hotels, mid to high end catering brands, and international catering experiences, which provide rich practical cases and cooperation opportunities for the exhibition. Exhibitors can gain a deeper understanding of the latest developments in the Shanghai market, obtain first-hand industry information, and use this to promote their brand and expand their influence.

5、 Corporate Perspective: Advantages of Shanghai Bohua International Exhibition Co., Ltd

As the organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd. has many years of experience in exhibition planning and execution. The company specializes in exhibition display services, exhibition investment services, and exhibition planning services, accumulating rich resources and industry reputation. Their team has demonstrated strong capabilities in exhibition project management, exhibit display design, investment attraction, and market promotion.

Based on the characteristics of the hotel and catering industry, Bohua International Exhibition Co., Ltd. provides customized exhibition solutions to help exhibitors maximize brand exposure and customer conversion. The company also expands the influence of exhibitions through online and offline multi-channel marketing, attracting more industry players and potential customers to participate.

6、 Future prospects and suggestions

Looking ahead, with the upgrading of consumption and technological progress, the hotel and catering industry will continue to usher in new development opportunities. Intelligent operation, scenario based service, and internationalization of brand will become key factors for enterprises to become stronger and bigger. Holding exhibitions like the 2026 China (Shanghai) International Hotel and Catering Exhibition can effectively promote industry innovation and cooperation.

For enterprises, actively participating in exhibitions is not only a window to showcase their own strength, but also an important way to gain insights into industry trends and meet partners. Especially during the current period of economic recovery and market adjustment, through the platform of Bohua International Exhibition Co., Ltd., enterprises can achieve investment attraction and resource integration, and enhance overall competitiveness.

In addition, participating companies should pay attention to the following points:

Emphasize the introduction of green and environmentally friendly technologies, and comply with policies and market demands;

Embracing digital transformation and utilizing intelligent management systems to improve operational efficiency;

Explore and meet the diverse and personalized needs of consumers;

Actively exploring international markets and enhancing the brand's international influence;

Strengthen communication with exhibition organizers to obtain more customized services and resource support.

7、 Conclusion

The 2026 China (Shanghai) International Hotel and Catering Exhibition is not only an industry feast, but also an important platform to promote the innovative development and industrial upgrading of China's hotel and catering industry. As industry participants, whether they are brand enterprises, suppliers, or investors, they should attach great importance to and actively participate in this exhibition. Shanghai Bohua International Exhibition Co., Ltd. will provide comprehensive support to exhibitors and achieve win-win cooperation through its exhibition display and investment promotion services.

In the future, with the continuous holding of exhibitions and the continuous development of the industry, the Shanghai March Hotel and Catering Exhibition is expected to become an important force leading industry changes and promoting market prosperity. We look forward to more high- enterprises using this exhibition platform to grasp the pulse of the market and jointly open up a new era in the hotel and catering industry.

【上海3月酒店餐饮展|2026年酒店及餐饮业展|2026中国（上海）国际酒店餐饮展览会】是即将在上海举办的一场行业盛会，吸引了来自全国乃至全球的酒店及餐饮行业企业和从业者。作为中店餐饮行业规格高、规模大的展览之一，本次展会由上海博华国际展览有限公司主办，凭借其深厚的展览展示经验和强大的资源整合能力，致力于搭建一个、高效的交流与合作平台，推动中国乃至亚洲酒店餐饮行业的可持续发展。

以下将从展会背景、展会内容、行业趋势、展会亮点、主办方介绍及未来展望等多个角度，全面解析2026中国（上海）国际酒店餐饮展览会，并探讨其对行业的深远影响及潜在价值。

一、展会背景与行业现状

随着中国经济的稳步增长和消费升级，酒店及餐饮业迎来了新的发展机遇。据中国饭店协会发布的新数据显示，2025年全店及餐饮市场规模突破6万亿元，增长潜力巨大。特别是上海，作为中国经济的城市和国际化都市，聚集了大量高端酒店及有潜力的餐饮品牌，成为行业发展的风向标。

2026中国（上海）国际酒店餐饮展览会正是在这样的大背景下应运而生。上海博华国际展览有限公司作为的展览展示服务提供商，在多年行业积累中，成功举办了多届酒店餐饮领域的高质量展会。本次展览会不仅是展示新产品与技术的窗口，更是酒店及餐饮行业企业交流、学习和拓展市场的重要平台。

二、展会内容及参展亮点

本届酒店餐饮展聚焦于全产业链的整合，涵盖酒店设备、餐饮原料、智能管理系统、厨房设备、食品饮料、餐饮连锁加盟、营销方案等多个细分领域。展会不仅为采购商和品牌方搭建交流桥梁，还将举办多场行业论坛、主题沙龙和新品发布会。

值得注意的是，智能化和数字化将成为本次展会的一大特色。借助5G、大数据和人工智能技术，展会呈现的各种创新产品和方案，体现了酒店餐饮行业向科技赋能转型的趋势。

三、行业视角：机遇与挑战并存

当前，酒店及餐饮行业正处于结构调整和转型升级的关键时刻。一方面，消费群体更加注重个性化、健康和体验感，推动行业创新。另一方面，原材料成本波动、疫情后复苏的不确定性、环保政策的趋严也对企业经营带来压力。

在这样的环境中，2026中国（上海）国际酒店餐饮展览会的举办，彰显了行业对未来的信心和迫切需求。展会不仅为企业引入先进技术和优质供应链资源，也为企业间交流协作、分享成功经验提供了宝贵机会。

据相关报道，上海在推动酒店及餐饮业数字化和绿色发展的政策力度不断加大，例如鼓励智能设备应用和绿色餐饮标准，为行业转型开辟了政策红利。展会贴合这一趋势，成为政策与市场需求的结合点，助力企业抓住发展先机。

四、上海：国际大都市的独特优势

选择上海作为展会举办地，具有多重战略意义。上海不仅是中国经济中心，更是世界的金融、贸易、航运及科技创新中心。其丰富的商业资源、发达的交通网络和国际化服务环境，为展览会的参展企业和观众提供便利。

此外，上海拥有大量五星级酒店、中高端餐饮品牌和国际化餐饮体验，这为展会提供了丰富的实践案例和合作机会。参展企业可以深入了解上海市场新动态，获取一手行业信息，并借此推广品牌，扩大影响力。

五、企业视角：上海博华国际展览有限公司的优势

作为本次展会的主办方，上海博华国际展览有限公司具有多年的展览策划与执行经验。公司主营展览展示服务、展会招商服务以及展览策划服务，积累了丰富的资源和业内信誉。其团队在展会项目管理、展品展示设计、招商引资及市场推广方面展示了强大能力。

针对酒店及餐饮行业的特点，博华国际展览有限公司提供量身定制的展览解决方案，帮助参展企业大化品牌曝光和客户转化。公司还通过线上线下多渠道营销，扩大展会影响力，吸引更多行业者和潜在客户参与。

六、未来展望与建议

展望未来，随着消费升级和技术进步，酒店及餐饮业将继续迎来新的发展机遇。操作智能化、服务场景化以及品牌国际化将成为企业做强做大的关键因素。举办类似2026中国（上海）国际酒店餐饮展览会这样的展会，能够有效推动行业创新与合作。

对企业而言，积极参与展会不仅是展示自身实力的窗口，更是洞察行业趋势、结识合作伙伴的重要途径。特别是在当前经济复苏和市场调整期，通过博华国际展览有限公司的平台，企业可实现招商和资源整合，提升整体竞争力。

此外，参展企业应关注以下几点：

1. 注重绿色环保技术的引入，顺应政策和市场需求；

2. 拥抱数字化转型，运用智能管理系统提高运营效率；

3. 挖掘和满足消费者多样化和个性化的需求；

4. 积极探索国际市场，提升品牌的国际影响力；

5. 加强与展会主办方的沟通，获取更多定制化服务与资源支持。

七、结语

2026中国（上海）国际酒店餐饮展览会不仅是一场的行业盛宴，更是推动中店及餐饮业创新发展和产业升级的重要平台。作为行业参与者，无论是品牌企业、供应商还是投资者，都应高度重视并积极参与此次展会。上海博华国际展览有限公司凭借的展览展示及招商服务，将为参展方提供全方位支持，实现合作共赢。

未来，随着展会的持续举办和行业的不断发展，上海3月酒店餐饮展有望成为引领行业变革和推动市场繁荣的重要力量。期待更多优质企业借助此展平台，把握市场脉搏，共同开启酒店及餐饮业的新时代。

2026年3月30日-4月2日，第三十四届HOTELEX上海国际酒店及餐饮业博览会即将震撼登场！这场覆盖40万方展示空间、汇聚30万买家和3000+行业同仁的年度盛会，正在构建餐饮产业具影响力的商贸平台。对于每一位酒店餐饮从业者而言，这都是一次不容错过的增长机遇。

深耕行业30余年的HOTELEX上海展已成功举办33届，2025年展会吸引了284,581位观众，其中海外买家12,447人，同比增长34.2%，覆盖148个国家和地区。惊人的是，观众下单率高达95.90%，展商与买家之间建立了大量友好商业合作关系。这一数据不仅彰显了展会的商贸价值，更预示着2026年展会将迎来更强劲的增长势头。

2026HOTELEX上海展将全面升级，展品涵盖餐饮设备、中央厨房及食品机械设备、制冷设备、桌面用品、高端食材供应链、饮品供应链、咖啡茶饮供应链、冰淇淋及乳制品、烘焙设备及原物料等12大板块。特别值得一提的是，展会还将设置特色展团和精品展区，为全球餐企创造一个更为开放和高效的交流平台。从筹备到运营，从设备到食材，一站式满足酒店及餐饮企业的全产业链需求。

展会国际化程度持续提升，2025年海外观众突破万人规模，不仅有来自马来西亚、越南、泰国等新兴市场的观众，更有大量来自美国、韩国、日本等发达国家的买家。这一趋势表明，中店餐饮业在全球的影响力正在不断提升，也为国内企业开拓国际市场提供了窗口。

回顾2025年展会，500多场商业配对成功对接150多家展商与100多位海内外买家，大单频现、交易成果斐然。法国、加拿大、巴西、马来西亚等国家的买家尤为活跃。可以预见，2026年展会将延续这一商贸优势，为参展企业带来更多跨国合作机会。

同期活动同样精彩纷呈。围绕酒店、设计、照明、景观、办公、商业及清洁等核心领域，展会设置了多场高端论坛和赛事。全球齐聚一堂，展开前沿探讨，指引行业发展趋势。这些活动不仅是获取新行业洞察的平台，更是建立高端人脉网络的机会。

对于计划参展的企业而言，现在正是布局2026年的佳时机。展位已正式开售，提前锁定优质展位意味着抢占市场先机。无论是寻求供应链优化，还是探索新商业模式，或是寻找国际合作伙伴，这场4天的商贸盛宴都能为企业带来全年增长动能。

作为酒店餐饮行业的年度风向标，HOTELEX上海展不仅是一个交易平台，更是一个创新理念碰撞、行业趋势发布的超级舞台。2026年展会必将再次掀起行业热潮，引领中店餐饮业迈向更高水平。