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successful recruitment campaigns by dhl in the gaming andesports community
at all of these efg events, dhl will continue to bringue logistics expertise to bear, including managing thetransport of the necessary stage and broadcast technology,assisting with video installations and facilitating thedistribution of monitors and gaming chairs. in addition, dhl willcontinue its marketing campaigns alongside the world's mostprestigious tournaments, including its most valuable player awardprogram. the partnership also enables dhl to align with its targetaudience for extensive employer branding and recruitment campaignsamong the tech-savvy gaming and esports community. these campaignshave resulted in more than 10,000 job applications at dhl groupsince 2022.
"dhl has established itself as a defining brand in the esportssector. thanks to our partnership with efg, we have built a closebond with gaming and esports fans - and thus with a young audiencewith a great affinity for technology and e-commerce, especially ingenerations z and alpha," said arjan sissing, head of group brandmarketing at dhl group. "in this target group, dhl not onlyenriches the fan experience with its commitment, but also positionsitself as a progressive company and an attractive employer. thegreat positive feedback shows that we communicate in a languagethat resonates with them."