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- 2024-12-12 09:15
memphis, april 19, 2024 – today, fedex corp. (nyse: fdx)announced an nil (name, image and likeness) program benefitinguniversity of memphis student-athletes. fedex will invest $5m peryear for the next five years in university of memphisstudent-athletes who will be promoting fedex initiatives, with theprogram initially centered around football, men’s and women’sbasketball, and additional women’s sports.
fedex, whose world head is located in memphis, isintroducing the nil model at its hometown university to furtherbolster its longstanding relationship with the university ofmemphis athletic department. with support from national industryexperts altius sports partners, this nil activity is part of arobust sports sponsorship portfolio that also includes supportingfedexforum, the fedex/st. jude championships, the southern heritageclassic, and the autozone liberty bowl, all in memphis.
“we evaluated the evolving nil landscape, exploring how we can bestdeliver positive impact to student-athletes and connect them tomeaningful opportunities for both themselves and the community andmade the decision to reallocate marketing funds to an nilplatform,” said brian philips, evp & cmo at fedex. “this gives usan opportunity to invest in bright, young athletes in our greathometown of memphis, strengthening our connection to the nextgeneration of leaders.”
fedex will host its first in-person nil initiative at theuniversity of memphis’ spring football game on saturday, april 20,enhancing the event with a tailgate experience. fedex will havemany initiatives throughout the year that will utilizestudent-athletes, capitalizing on their name, image, and likenessthrough social media programs, in-person events, and fedex caresinitiatives.
“we are truly appreciative of the vision and support of fedex’sleadership in this area,” said laird veatch, university of memphisvice president and director of intercollegiate athletics. “nilopportunities have become a crucial facet of the student-athletedynamic, and we believe major corporate support of nil will need tobe a key part of the future landscape of college athletics. we areconfident this groundbreaking commitment by one of the world’s mostwell-known and successful companies will inspire others in tigernation to realize the power of investing in student-athletes andjoin the mission with further support.”
about fedex corp.
fedex corp. (nyse: fdx) provides customers and businesses worldwidewith a broad portfolio of transportation, e-commerce and businessservices. with annual revenue of $88 billion, the company offersintegrated business solutions through operating companies competingcollectively, operating collaboratively and innovating digitally asone fedex. consistently ranked among the world’s most admired andtrusted employers, fedex inspires its more than 500,000 employeesto remain focused on safety, the highest ethical and professionalstandards and the needs of their customers and communities. fedexis committed to connecting people and possibilities around theworld responsibly and resourcefully, with a goal to achievecarbon-neutral operations by 2040. to learn more, please visitfedex.com/about.
about the university of memphis
the university of memphis (uofm) is a comprehensive,internationally recognized, urban public research universitypreparing students for success in a diverse, innovative, globalenvironment. student success, service, innovation, diversity andinclusion, collaboration and accountability are core values at theuniversity of memphis. the university is classified as “carnegier1” or “doctoral: very high research activity and communityengaged” per the carnegie classification for institutions of higherlearning. with a focus on research and service benefittingcommunities locally and across the globe, we are home to nationallydesignated centers of excellence in cybersecurity research andeducation, transportation workforce development, mobile health dataand five tennessee centers of research excellence. the uofm isdedicated to providing the highest of education to adiverse student body that includes members who are of all ages,racial and ethnic heritages and economic backgrounds (including asignificant proportion of students who are pell-eligible), as wellas veterans and first-generation college students. academic degreeprograms at the undergraduate, master’s, doctoral and professionallevels as well as certificate programs are offered on the maincampus in memphis, the lambuth campus in jackson, and through uofmglobal. the uofm awards approximately 4,700 degrees andcertificates annually. talented and innovative faculty havedeveloped both undergraduate and graduate programs that are rankedin the top 25 nationally. our metropolitan setting has enabled usto build a nationally recognized internship program thatfacilitates the placement of undergraduate and graduate studentsthroughout the community in nonprofit and for-profit organizationsthat specialize in healthcare, government, transportation andlogistics, music and entertainment, medical devices, banking andthe arts.