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fedex, a subsidiary of edex corp. (new york stock exchange code:fdx) and one of the world's largest express transportationcompanies, has been ranked first among all logistics companies inthe asia pacific region for three consecutive years. the surveyfocuses on the level of consumer trust in a certain brand. fedexranks 57th overall in the 1000 major brand survey. fedex asiapacific president jian lixing said, "by focusing on fast andreliable delivery of every shipment in our service network, we havewon a good consumer reputation in the asia pacific region. beingable to excel among industry peers is indeed an outstandingachievement that all team members are proud of."

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the recent series of creative activities have played a crucialrole in fedex's industry ranking. in november 2013, fedex launcheda cross market promotion campaign called "fedex, logisticsintelligence", which includes print and online media advertising,search engine marketing, and various outdoor media and mobilechannel marketing. in the online channel, a fully digital campaign"discovering the fedex era" was launched in april this year;through a series of easy animated videos, the passionate employeesbehind fedex's solutions and their experiences in handling variouschallenges in daily delivery are showcased.

the survey of "top 1000 asian brands" used an online surveyinitiated by campaign asia pacific magazine and internationalmarket research firm nielsen as a benchmark to explore consumerattitudes in 13 markets in the asia pacific region. respondentsneed to identify the second ranked brand in their minds based ondifferent categories. then, the statisticians will analyze theweight of the survey results based on factors such as age, gender,and monthly household income of the respondents, and ultimatelydetermine the brand ranking.