万影影业(深圳)有限公司成立于2018年2月,由商业地产企业——华润置地全资控股,专门从事影院投资等业务,并建立自营影院品牌“万象影城”。依托华润置地投资物业良好的区位条件、运营水平和拓展节奏,万影影业确立了两条万象影城产品线,分别与华润置地商业物业万象城、万象汇产品定位相匹配。万影影业肩负传播重任,建设新时代的人民影院;兼顾艺术原则,打造本土优质电影展映平台;形成行业规模,树立专业影响力;开展多元业务,创造更大盈利空间。万象影城是由华润置地有限公司全资控股的万影影业(深圳)有限公司投资、建设、运营的国内高端电影中心。以“光学与声学的有效运用”为建造核心要素,以“一切为看电影服务”为主要服务原则,为影迷打造体验的高端影厅。AboutWanyingCinemaLineandtheMIXCINEWanyingCinemaLine(Shenzhen)wasestablishedinFebruary,2018.ItiswhollyownedbyChinaResourcesLand,aleadingcommercialrealestatecompany.Itspecializesincinemainvestmentandotherbusinesses,andestablishestheself-operatedcinemabrandthe“MIXCINE”.Relyingonthegoodlocationconditions,operationlevelandexpansionpaceofChinaResourcesLand’sInvestmentProperty,WanyingCinemaLinehassetuptwo‘MIXCINE’productlines,whichmatchwiththepositioningofChinaResourcesLand’sCommercialPropertythe‘MIXC’andthe‘MIXCONE’.WanyingCinemaLineshoulderstheheavyresponsibilityofspreadingandbuildinganeweraofpeople'scinemas;combingwithartisticprinciplestocreateaplatformforlocalhigh-qualityfilmscreening;forminganindustryscaleandestablishingprofessionalinfluence;developingdiversifiedbusinessestoenhanceprofitability.TheMIXCINEisadomestichigh-endfilmcenterinvested,constructedandoperatedbyWanyingCinemaLine(Shenzhen)Co.,Ltd.whichiswholly-ownedbyChinaResourcesLandLimited.Withthe"EfficientUseofOpticsandAcoustics"asthecoreelementofthebuilding,and"Allforthefilm-watchingservice"asthemainserviceprinciple,itwillcreateahigh-endmovietheaterwithexcellentexperienceforfilmfans.