Uptown Alley (Changzhou) Co., Ltd Founded by Steve Uphoff with the purpose of creating compelling, leading-edge entertainment concepts, specifically designed for the growing China and Asia markets. The overall retail management expertise of the Uphoff enterprise group, along with the expertise of the management company, Trifecta Management Group, is viewed as critical in creating the ultimate concept development associated with strategic real estate, and high quality projects, in a destination driven retail entertainment experience.