Ba&sh is a leading French fashion brand in the dynamic affordable luxury market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003.Barbara & Sharon have always been passionate about fashion, travels and enlightening encounters. They felt it quite natural to transform their unique and complementary visions into their own brand, so that they would create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions. The brand’s goal is the highlight “ce je ne sais quoi” (this charming and unexplainable thing) that Parisian women have and to give the opportunity to every woman to catch this unique style.As of today, ba&sh operates more than 500 points of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia.Ba&sh Asia office opened in early 2017 and has already successfully launched 20 stores in Hong Kong, China and Macau. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.This fast growth became possible thanks to L Catterton private equity firm’s acquisition of a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network.